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April 22, 2025 31 mins

The term “influencer” has entered the mainstream, in large part due to the frat house ecosystem of Viners established by brothers Logan and Jake Paul. In this episode, Benedict and Mary search for one of Vine’s elusive founders, whose idea to simplify mobile video editing transformed modern internet culture. We want to trace Vine back to its very inception, understand who funded it, forged it in fire, and what happened the day Twitter came knocking.

Credits:

Benedict Townsend - Host & Creator

Mary Goodhart - Producer & Creator

Kevyah Cardoso - Narrative & Creative Producer

Patrick Lee - Sound Design & Score

Chris Janes - Mix

Lucy Chisholm Batten - Legal

Sophie Snelling - Executive Producer

Al Riddel - Head of Factual Podcasts

Vicky Etchells - Director of Podcasts


Archive acknowledgements:

ABC News/‘Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks’

PacificRimVideoPress/’Vine Famous Jake Paul Interview about Getting Girls, High School, Fave Shoes & More!’

HLN/’Logan Paul: How to be Vine-famous in 6 seconds’/CNN Worldwide

60 Minutes Overtime/’Social media influencer Logan Paul talks to "60 Minutes”’/CBS News

Squawk Alley/’Jake Paul Talks Transitioning From Vine Star To Disney Star’/CNBC

Netflix Sports/’Jake Paul Wins | Jake Paul vs. Mike Tyson’/Netflix


Artwork acknowledgments:

Cathleen Dovolis

Brandon Moore 

B Bowen

Nicholas Fraser

James Morosky

Ava Ryan

Mark as Played

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