AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to manipulate, requiring brands to focus on proper relationship nurturing and factual authority building. Ghergich outlines the exponential adoption curve driving interface changes and recommends enterprise retailers launch agile "speedboat" initiatives to capture market advantage before competitors adapt.
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