Machine trust and retrieval-based search transformation

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through structured data implementation, content chunking strategies for LLM consumption, and the critical shift from traditional keyword targeting to goal-oriented content creation that serves both human readers and AI systems.

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