80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents frameworks for measuring ROI through first-party data integration, forecasting methodologies that prioritize revenue attribution over vanity metrics, and strategic approaches to AI tool implementation that maintain quality through human-in-the-loop validation processes.
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