80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
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