The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO strategist and advisor at Previsible, is joined by Jim Boykin, founder of Internet Marketing Ninjas, to unpack their recent merger and what it means for the future of search.
Jim shares insights from over two decades at the forefront of SEO, including how link building has evolved, what makes a “trusted” link today, and why AI isn’t replacing SEO, it’s redefining it. Discover how LLMs like ChatGPT and Google's AI Overviews are reshaping visibility, why brand mentions matter more than ever, and how SEOs must adapt to stay competitive.
Whether you're an in-house marketer, agency pro, or SEO enthusiast, this episode offers a roadmap for thriving in a rapidly transforming search landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.