Jo Tanner joins Kirsty and Calum. The conversation discusses the announcement of the general election and the strategy behind it. It explores the mishaps and challenges faced by the Conservative Party, including the timing of the announcement and the optics of the Prime Minister speaking in the rain. The conversation also delves into the potential impact of the election on issues such as the compensation scheme for victims of the contaminated blood scandal and the postmasters' scandal. The conversation touches on the swing in voter support and the challenges faced by both the Conservative and Labour parties in winning over voters. It concludes with a discussion on the negative campaigning strategies employed by the parties. The conversation discusses the challenges and pitfalls of election campaigning, including the timing of the election, campaign strategies, and the importance of optics. It also touches on the rules and guidelines for campaign communications, the role of technology and social media, and the potential for embarrassing moments on the campaign trail.
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