How To Turn Your Credit Card Into a Force for Climate Prosperity

As with most things magically, Joro was once an excel spreadsheet. Sanchali Pal was concerned with her personal carbon footprint when she was in undergrad at Princeton, so did as anyone would: she started tabulating the specific carbon weights of all of her choices on what became a massive excel sheet. After Harvard Business School, Ms. Pal was ready to turn this hobby into a force for empowering every consumer with better information about- and the means to offset- their personal consumption choices.

Joro was founded in 2019 backed by one of (if not the) world's most preeminent venture capital firms, Sequoia. The app connects with a consumer's credit card to track and analyze spending habits, proving automated insight into what our most carbon intensive activities are, how to curb those habits, and opportunities to offset the carbon we consume in our daily lives. 

More broadly, Sanchali's mission goes to the heart of consumer behavior, and human nature. How can we make it so simple to save our planet, that not doing so is actually less convenient?