This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz.
Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation.
Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I've even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing.
In this episode, we dive into:
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The timeless principles of direct response marketing
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How building deep relationships drives long-term success
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What separates great implementers from dreamers
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Balancing results-driven marketing with ethics and trust
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The future of marketing — what's exciting, and what's concerning
Tune in for a masterclass in marketing wisdom from one of the best in the business.
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