The Footballco Business Podcast
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
Episodes
On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer.
Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS.
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On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture.
Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo.
This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the seco...
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July 14, 2025 • 30 mins
On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.
Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto th...
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The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.
To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring:
Tonia Eid - L'Oréal Beauty Division Lead ...
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On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022.
Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of ...
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With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup.
For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adi...
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On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and distribution.
Download the EA SPORTS APP:
Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn
APPLE: https://apps.apple.com/app/id6670217137
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On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm.
Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.
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This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory).
This clip features Footballco CEO Juan Delgago discussing how Footballco operates as a modern football media company, the growth of women's football, and how Footballco harnesses AI.
The Excellent Leadership Podcast interviews sports and entertainment CEOs, Presidents, General Ma...
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April 23, 2025 • 31 mins
C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's continuing his father's legacy at C.P.
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Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including...
Where does gaming sit within a marketing strategy
Roblox, Fortnite, EAFC? Which games should clubs get involved with
YouTube o...
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Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players.
From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing market...
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Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:
Turning Beckham into 'soft British power'
Beckham and the Olympics
Taking David the LA Galaxy
The tabloids of the 00s versus the social media of today
The role of Vic...
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February 13, 2025 • 41 mins
In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion.
The panel includes:
How Brighton have become a leading club in the WSL both o...
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Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors.
Also on the show...
Why Arsenal are dominating football fashion
CP Company and the rise of terrace culture-inspired clothing
Why the Arnault family bought Paris FC and did they buy the wrong Parisian club?
AC Milan and Off-White
Cole Palme...
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We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom.
Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US.
If you...
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We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'.
Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and their influence on football itself.
Ge...
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On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.
With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world...
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November 6, 2024 • 27 mins
From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'.
Including:
How the club chooses its fashion partners
The role of fashion in growing the club in the US
Who is really buying AC Milan clothing
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October 23, 2024 • 52 mins
On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable.
We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list ...
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