The Influence Factor by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Episodes
In this episode of The Influence Factor, Alessandro Bogliari chats with Paige Fitzgerald, COO of Patreon, about building a creator-first internet and Patreon's role in the creator economy.
Paige discusses empowering creators to build sustainable businesses, the power of core fans, and the importance of community engagement.
She shares insights on avoiding burnout, leveraging exclusive experiences, and prioritizing mental health...
In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets.
They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.
In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot.
Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast.
From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.
In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement.
Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing.
Courtney offers valuable perspectives on FP Movement’s collaborations with athletes and creators, highlights t...
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US.
Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration.
She also explores the evolving role of influencers, live streaming, and how a...
In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable.
Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies.
She dives into Teachable’s latest report on B2B creators, exploring how they build predictable income and the growing value of authentic sto...
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy.
They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators.
Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and fe...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community.
They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not just earned media. Ashton shares her unique “marketing solar system” framework, insight...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika’s dedication to inclusivity in beauty, and cutting-edge marketing strategies.
Shannon shares insights on standout campaigns like the Volume Mega Mix with Snooki, c...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC).
She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategie...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch.
They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation.
The conversation also explores the i...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success.
They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship.
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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters.
They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs.
Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging tec...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate.
Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capt...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business.
She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Inst...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property.
Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end pr...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping.
Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. Sh...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios.
Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams.
He discusses the surge of influencer-led brands, advising cr...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing.
Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive bra...
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career.
Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family.
He also dives into his success with 25 million ...
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