February 10, 2025 • 15 mins
JENNIFER SEY joins me at 1pm today to talk about her whirlwind week of standing behind the President while he signed an Executive Order protecting women's sports.
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Episode Transcript
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Speaker 1 (00:00):
My next guest has been part of a movement that
has been pushing this rock up a hill, and pushing
it up a hill, and pushing it up a hill.
And last week they got to what I'm just going
to call a fall summit.
Speaker 2 (00:12):
We'll get back to that in just a second.
Speaker 1 (00:14):
But joining me now former Levi's executive and now founder
of sportswear company Xxxy. Jennifer Say joins me because she
was front and center last week as President Donald Trump
signed in executive order protecting women's sports. I asked her
offh the air, was that just a surreal moment? And
it probably had to be.
Speaker 3 (00:36):
It was crazy. Thanks for having me, Mandy, Nice to
see you. Talk to you well. First of all, I
had no idea how anything like this would work. But
I got the invitation about twenty four hours before I
had to be there.
Speaker 2 (00:50):
Oh my god.
Speaker 3 (00:51):
So I get this invitation in my email inbox and
I'm like, oh my gosh, do I go? And I
did ask myself that, I mean, I got kids, I
got stuck to do. You know, we were having a
we have been having a great week with our business.
I don't know if you saw, but JK. Rowling shared
our ads on social media and to her fourteen million followers,
and the business has been crazy. So I just had
(01:12):
a lot going on and.
Speaker 2 (01:13):
A lot to do.
Speaker 3 (01:14):
But I got the invite and I decided, of course,
but I needed to be there. I had no idea
what it was going to be like, but I got
a plane that night and I got there. I guess
the signing with it around three and you're supposed to
get there at around two, and you're ushered in And
there were a lot of people there, and a lot
of women I knew, because you know, we're all in
this fight together, so I've gotten to know them over
(01:36):
the last year. But right before he came in prather
than Trump and the signing happened, someone on his staff
sort of like moved me right right behind him, which
was the craziest thing. So you can see me in
a lot of the photos. And in fact, at one point,
after he had thanked all of the senators in Congress,
people that he was supposed to thank, he turned around
and he said, can someone hold my papers? And I
(01:56):
was the closest person, so I grabbed the papers, which
is a list basically of just people that he had
to thank, everything he said, was off the cuff. He
had no written SiGe oh wow, which I think you
know he does that. But it was really cool to
be there. I mean, it was an honor to be invited.
Of course I was going to go. It was an
honor to be there with so many women who have
fought so hard for so long. I was laughing to
(02:19):
myself as I was standing up there, thinking about my
you know, friends or former friends, thinking what a horrible,
disgraceful person I am for being there for that, And
then I was just thinking, so it's a long answer
that you know, this is a huge first step, but
we're not dead yet. There's still work to do, and
I know you have some thoughts on that as well.
Speaker 1 (02:37):
Our question, well, I was calling you a false summit
because for a moment you're pushing that rock up hill
and pushing it up hill, and for a moment you
got it right to the top, and you're like.
Speaker 2 (02:45):
Oh, I can take a breath.
Speaker 1 (02:47):
But an executive order is not the way that this
stuff gets done right. It's not the way to ensure
that girls are protected going forward. And I know that
protect kids Colorado is going to run another see girls
Sports initiative as they did last year. They learned a
whole bunch last year, and back to take another bite
at the apple this year. And I'm hoping that this
(03:10):
signing my President Trump will not dilute support of actual
legislation that we need to have certainty going forward even
after Donald Trump is in president.
Speaker 2 (03:20):
Yeah.
Speaker 3 (03:22):
Yeah, I think these are all tremendous points. I think,
you know, just so everyone understands, an executive order is temporary,
the next president can come in and sign one that's
exactly the opposite. It also only immacs the sports played
within federally funded institutions so K through twelve schools and universities,
but two times as many athletes compete outside of that
and what I would call, you know, private clubs in
(03:43):
the Olympic movement. I was an elite gymnast for many,
many years. I never once competed in my seventeen years
as a gymnast, I never once competed under the auspices
of Title nine. Everything I did was outside of that
and the USOPC, which is also here in Colorado as
now in Colorado Springs. They don't have to follow this
(04:03):
executive order. They are not a federally funded institution. So
there's a lot of issues with it. There are states
who've already said they are not going to go along,
that they have state law that's Trump's, you know, the
executive order that in these states gender id rules the day.
So we need national legislation, we need state legislation. I
you know, am on board with with Rich and with
(04:26):
Aaron Lee, and we are going to be pushing for
support of this ballot initiative and trying to get people
to understand why it is necessary and how this executive
order is not the endgame.
Speaker 1 (04:36):
Well, the good news is that the polling data is
very very clear on this particular issue that even a
majority of Democrats who say, you know, trans women are women,
they still say people who were born male and have
gone through mail puberty should not be allowed to compete
in in girl sports.
Speaker 2 (04:52):
With a healthy majority.
Speaker 1 (04:54):
So this feels like you're on the right side of it,
and hopefully they can get enough signatures.
Speaker 3 (05:00):
Year.
Speaker 1 (05:00):
They got started late. As I said, learned a bunch.
It's going to be a much different situation this time, Jennifer,
I want to get into I called it the War
of the Ads, and you didn't even know it was
going to be a war of the ads when last
week or a couple of weeks ago, you guys put
out just a stunning ad that just speaks to the
(05:21):
kind of work that female.
Speaker 2 (05:23):
Athletes at at an.
Speaker 1 (05:24):
Elite level put in it even not at an elite level,
but just.
Speaker 2 (05:27):
The work just as male athletes put in that work.
Speaker 1 (05:31):
It's such a great ad because it just speaks to
the fact that the people that say things like you
should have trained harder instead of complaining about swimming against
a dude, right, and and it really.
Speaker 2 (05:43):
Is a great spot to your point. JK.
Speaker 1 (05:44):
Rowling shared it and then did you happen to see
the Nike ad that played in yesterday's Super Bowl?
Speaker 3 (05:52):
Well? Quick, I did, girl. I was watching just for
the ads. I'm an old time ad person, so you know,
I was watching for the ads. Nike and announced they
were going to run an out I think the first
and twenty seven years something like that. Has been many
many years since they run ad during the Super Bowl,
and I can't remember the line they The whole line
(06:13):
was so dumb, The whole concept for the ad was
so dumb. I was kind of astonished. It was something
I'm going to get the line wrong. Maybe you remembered
off the top of your head, but it's basically they
say you can't win, so win. Y.
Speaker 2 (06:26):
That's where they say win, so win.
Speaker 3 (06:28):
The idea that women and girls are discouraged from playing
sports and everyone's against you, but you just have to
go out there and win anyway. And it features a
host of you know, female star athletes, most notably Caitlyn Clark,
Jordan Childs, who's a gymnast one goal this summer. Is
also featured a bunch of others. I'm not going to
(06:50):
remember all their names anyway. It's so value because you know,
they probably spent two million dollars on it and another
ten to fifteen to run out during the Super Bowl.
But the message is so dated. It's heel straight out
of nineteen ninety. To me, it's tilting it windmills that
don't exist. You know, the threat to women and girls
is not people telling them you can't play, you can't compete,
(07:14):
you can't win. Everybody's supportive of that that the world
has changed. The threat to women's sports is men sealing
their trophies. So they're trying to do this thing where
they stand up for women and girls, but they're avoiding
the elephant in the room. They're not willing to take
a stand there, and they ended up making something that
I think just feels so dated and pathetic that that
(07:37):
was my take. I also did feel one quick thing
sorted because we put out an ad in October last
year called Deer Nike which basically called out their hypocrisy,
and it's gotten i don't know, fourteen million views in
social media, and it basically called them out for pretending
to stand up for female accoletes, profiting off of that,
but failing to take a stand in this particular issue
(07:59):
and lively call me whatever you want to call me.
This ad was a response to that without actually directly
addressing the fact that they were responding to us and
that you know, they didn't address the issue in the room.
The only thing where the women are told they can't
do right now is stand up for themselves, the production
of protection of their sports and space.
Speaker 2 (08:20):
That's it.
Speaker 3 (08:21):
No woman or girl is discouraged from playing sports. That's ridiculous.
Speaker 2 (08:25):
Well, and to your point, I mentioned this earlier.
Speaker 1 (08:28):
This commercial was so tone deaf because it ignores the
sort of explosion of support and popularity that women's sports
are having We're getting a having a soccer team here,
there was a there was a female female hockey game
the damn near sold out ball arena. So women's sports
are having a moment. The fact that I know Jordan
(08:50):
Child's name and not one name of one dude on
the men's team should tell you what you need to
know about women's progress. So I thought the ad was
ridiculous and really patronizing and condescending, and it felt like
it was trying to gin up this sort of anti guy,
macho sort of stereotype that was just it seems really
(09:11):
dated right now to your point, Well, and all.
Speaker 3 (09:16):
The press on it today is I'm reading all the
press books that like sort of ad press, which I
still look at, but also the mainstream newspapers, and they're
all like, oh, the ad is a triumph. I mean,
they're all basically printing Nike's press release. They're not paying
any attention to what people are actually saying about it,
and some women bought it. They're not really paying attention,
but they're a huge controversy about it being toned up,
(09:38):
and of course none of the press covers that. But
I have to just add something Mandy, which was the
triple ad play between that terrible Nike ad and then
the NFL ran a women's flag football ad, the concept
of which was women are better at football than men,
which might be the dumbest ad I've ever heard of.
And clearly Nike was involved in that one too, because
(10:00):
there was Nike branding all over it. I mean, Nike's
sponsor of the NFL to of course, but literally the
direct concept of the ad was women are better at
football than men, which is stupid and it's sort of suggested.
Gets it's something you know that is in our ad
Real Girl's Rock, which is if you can't win against men,
then you need to work harder, which is often what
(10:22):
the feedback is. So that's ridiculous. That's the dumbest ad
ever made. And then you had the Dove one.
Speaker 2 (10:30):
Did you see the hell?
Speaker 1 (10:31):
Well, I did not see the Dove ads, so, but
the Dove ads of the last few years have been
so they're so you know, I understand, I get it.
I just kind of it's to the point of ridiculousness.
Speaker 3 (10:44):
Well, there are the Dove and the Nike one were
sort of similar, except the Dove one featured a little
girl who was sort of just you know, she liked
doing sports, but as she got older she was discouraged.
This doesn't happen anymore. Women's sports are more popular than
they've ever been. It's not just I mean, yes, this year,
in the last year or two have been a huge moment,
but it's been building over the last twenty years. This
(11:06):
whole idea that the you know, the enemy are the
sort of this nebulous, like evil sexist people who discourage
girls from playing sports and want them home barefoot and regit.
I don't even know. It's just so dumb. It doesn't happen,
and they all taxfully or not so tactfully avoid the
real issue, which is men cannot be women and men
(11:27):
cannot play in women's sports, but they don't want to
say anything. They want to sort of stay kind of
semi woke. So it was the sort of those three
ads together that for me I just was like, oh
my goodness, none of them are getting it. Still.
Speaker 2 (11:40):
They're so out of touch, I said earlier in the show.
Speaker 1 (11:43):
I love the fact that they were promoting flag football
for girls, but the notion that women are better at
men in football.
Speaker 2 (11:50):
Is just stupid.
Speaker 1 (11:51):
So they could have just done an ad on flag football.
That would have been awesome, right because I watched the
heck out of women's rugby during the Olympics, right, so
I'm I'm down for those kind of things. But that
part was just it was just a really, who's making
these ads, Jennifer?
Speaker 2 (12:07):
Is it just I just have this? I'll tell you sixteen.
I don't know.
Speaker 3 (12:12):
It's a bunch of ad creatives in places like Los Angeles,
New York, and Portland. For the Nike They're all in
Portland at Wine and Kennedy. They're super woke. They don't
realize the world has changed. They think people like us
are you know, all right fashions. They're completely out of
touch with the fact. Look, the Democrat Party Mandy right
(12:34):
now is taking a side of the eighteen percent minority
that thinks men should be able to compete in women's sports.
That's how out of touch the party. The party is
thirty percent approval rating right now. So the party in
that thirty percent are all these creative directors in Portland,
San Francisco, Los Angeles and New York. They're just really
(12:55):
really out of touch with the culture and what actual
people think. Frankly, you know, look, I've worked with these
people for many, many years. These creative directors, they're out
of touch with actually what works to drive a business too,
so take the culture out of it. They're totally out
of touch. When I talked to creative directors, it's typically
one of the things I used to ask them was
what was your what's your favorite Levi's add of all time?
(13:17):
Because I know every Levis made it's in the sixties, right,
and I've made half of them because I was the
one leading and making them throughout the you know, twenty
and twenty tens. They all every creative director, inevitably they
say the same ad, which was a colossal failure. It's
not when I made and it's actually the reason I
became The chief marketing officer who's the CEO agreed it
(13:38):
was bad, but they all liked the worst one. It's
dark and moody and terrible and doesn't drive the business.
So I don't take their opinions very seriously. My creative
director at xxx Y, I take his opinions seriously, but
he was canceled by that world. So you know, that
just goes to show what their judgment is.
Speaker 2 (13:54):
Since you're a commercial person.
Speaker 1 (13:56):
Let me ask you what you thought of the Snoop
Dogg Tom Brady ad where they were yelling at each
other trying to show the rest of us how racist
and bad we are. I thought that was an interesting choice.
Speaker 3 (14:14):
Yeah, it wasn't my favorite. It ran more than once, too,
didn't it.
Speaker 1 (14:19):
I don't know it ran twice, Yeah, Roger said it
ran twice.
Speaker 3 (14:22):
I think it ran twice. Yeah, I think it ran
at the beginning in the end. Yeah. I like Snoop
Dogg and anything, so I'm not going to complain about Snoop.
We used to work with him a lot of Levi's.
I don't know. It just seems sort of dumb to me.
You can say what works best in the Super Bowl
as humor.
Speaker 2 (14:40):
Yes, yes, that's.
Speaker 3 (14:42):
What works best. I've done a few Super Bowl ads.
I have failed in most of those instances because I
didn't make a funny ad. Leavis typically doesn't do funny ads,
and they just ring the I think the best ad,
the most successful ad of the night was the Michelo
Ultra Light with Will because it was fight and it's
sort of you know, was culturally relevant because pickleball is
(15:04):
so popular and old people like pickleball, which was sort
of the conceit in the ad, like you need a
joke in there. I don't know. I just think sort
of heady, serious stuff, the super vilish fun. It's a
fun cultural moment, like don't bring us down.
Speaker 1 (15:18):
Amen to that, Jennifer Say, I very much appreciate your time.
I will see you February nineteenth for the event that.
Speaker 2 (15:25):
We spoke of.
Speaker 1 (15:26):
And the talk again is we get this initiative off
the ground to really protect girls' sports in Colorado and
not have to be reliant on any executive orders or
anything like that. Jennifer, thanks so much for making time
for me today.
Speaker 3 (15:40):
Thank you, Andy C.
Speaker 2 (15:41):
All right, that is.
Speaker 1 (15:42):
Jennifer Say xx x Y Sportswear. You can check her
out online. They do have very nice, good quality sportswear.
My next guest has been part of a movement that
has been pushing this rock up a hill, and pushing
it up a hill, and pushing it up a hill.
And last week they got to what I'm just going
to call a fall summit.
Speaker 2 (00:12):
We'll get back to that in just a second.
Speaker 1 (00:14):
But joining me now former Levi's executive and now founder
of sportswear company Xxxy. Jennifer Say joins me because she
was front and center last week as President Donald Trump
signed in executive order protecting women's sports. I asked her
offh the air, was that just a surreal moment? And
it probably had to be.
Speaker 3 (00:36):
It was crazy. Thanks for having me, Mandy, Nice to
see you. Talk to you well. First of all, I
had no idea how anything like this would work. But
I got the invitation about twenty four hours before I
had to be there.
Speaker 2 (00:50):
Oh my god.
Speaker 3 (00:51):
So I get this invitation in my email inbox and
I'm like, oh my gosh, do I go? And I
did ask myself that, I mean, I got kids, I
got stuck to do. You know, we were having a
we have been having a great week with our business.
I don't know if you saw, but JK. Rowling shared
our ads on social media and to her fourteen million followers,
and the business has been crazy. So I just had
(01:12):
a lot going on and.
Speaker 2 (01:13):
A lot to do.
Speaker 3 (01:14):
But I got the invite and I decided, of course,
but I needed to be there. I had no idea
what it was going to be like, but I got
a plane that night and I got there. I guess
the signing with it around three and you're supposed to
get there at around two, and you're ushered in And
there were a lot of people there, and a lot
of women I knew, because you know, we're all in
this fight together, so I've gotten to know them over
(01:36):
the last year. But right before he came in prather
than Trump and the signing happened, someone on his staff
sort of like moved me right right behind him, which
was the craziest thing. So you can see me in
a lot of the photos. And in fact, at one point,
after he had thanked all of the senators in Congress,
people that he was supposed to thank, he turned around
and he said, can someone hold my papers? And I
(01:56):
was the closest person, so I grabbed the papers, which
is a list basically of just people that he had
to thank, everything he said, was off the cuff. He
had no written SiGe oh wow, which I think you
know he does that. But it was really cool to
be there. I mean, it was an honor to be invited.
Of course I was going to go. It was an
honor to be there with so many women who have
fought so hard for so long. I was laughing to
(02:19):
myself as I was standing up there, thinking about my
you know, friends or former friends, thinking what a horrible,
disgraceful person I am for being there for that, And
then I was just thinking, so it's a long answer
that you know, this is a huge first step, but
we're not dead yet. There's still work to do, and
I know you have some thoughts on that as well.
Speaker 1 (02:37):
Our question, well, I was calling you a false summit
because for a moment you're pushing that rock up hill
and pushing it up hill, and for a moment you
got it right to the top, and you're like.
Speaker 2 (02:45):
Oh, I can take a breath.
Speaker 1 (02:47):
But an executive order is not the way that this
stuff gets done right. It's not the way to ensure
that girls are protected going forward. And I know that
protect kids Colorado is going to run another see girls
Sports initiative as they did last year. They learned a
whole bunch last year, and back to take another bite
at the apple this year. And I'm hoping that this
(03:10):
signing my President Trump will not dilute support of actual
legislation that we need to have certainty going forward even
after Donald Trump is in president.
Speaker 2 (03:20):
Yeah.
Speaker 3 (03:22):
Yeah, I think these are all tremendous points. I think,
you know, just so everyone understands, an executive order is temporary,
the next president can come in and sign one that's
exactly the opposite. It also only immacs the sports played
within federally funded institutions so K through twelve schools and universities,
but two times as many athletes compete outside of that
and what I would call, you know, private clubs in
(03:43):
the Olympic movement. I was an elite gymnast for many,
many years. I never once competed in my seventeen years
as a gymnast, I never once competed under the auspices
of Title nine. Everything I did was outside of that
and the USOPC, which is also here in Colorado as
now in Colorado Springs. They don't have to follow this
(04:03):
executive order. They are not a federally funded institution. So
there's a lot of issues with it. There are states
who've already said they are not going to go along,
that they have state law that's Trump's, you know, the
executive order that in these states gender id rules the day.
So we need national legislation, we need state legislation. I
you know, am on board with with Rich and with
(04:26):
Aaron Lee, and we are going to be pushing for
support of this ballot initiative and trying to get people
to understand why it is necessary and how this executive
order is not the endgame.
Speaker 1 (04:36):
Well, the good news is that the polling data is
very very clear on this particular issue that even a
majority of Democrats who say, you know, trans women are women,
they still say people who were born male and have
gone through mail puberty should not be allowed to compete
in in girl sports.
Speaker 2 (04:52):
With a healthy majority.
Speaker 1 (04:54):
So this feels like you're on the right side of it,
and hopefully they can get enough signatures.
Speaker 3 (05:00):
Year.
Speaker 1 (05:00):
They got started late. As I said, learned a bunch.
It's going to be a much different situation this time, Jennifer,
I want to get into I called it the War
of the Ads, and you didn't even know it was
going to be a war of the ads when last
week or a couple of weeks ago, you guys put
out just a stunning ad that just speaks to the
(05:21):
kind of work that female.
Speaker 2 (05:23):
Athletes at at an.
Speaker 1 (05:24):
Elite level put in it even not at an elite level,
but just.
Speaker 2 (05:27):
The work just as male athletes put in that work.
Speaker 1 (05:31):
It's such a great ad because it just speaks to
the fact that the people that say things like you
should have trained harder instead of complaining about swimming against
a dude, right, and and it really.
Speaker 2 (05:43):
Is a great spot to your point. JK.
Speaker 1 (05:44):
Rowling shared it and then did you happen to see
the Nike ad that played in yesterday's Super Bowl?
Speaker 3 (05:52):
Well? Quick, I did, girl. I was watching just for
the ads. I'm an old time ad person, so you know,
I was watching for the ads. Nike and announced they
were going to run an out I think the first
and twenty seven years something like that. Has been many
many years since they run ad during the Super Bowl,
and I can't remember the line they The whole line
(06:13):
was so dumb, The whole concept for the ad was
so dumb. I was kind of astonished. It was something
I'm going to get the line wrong. Maybe you remembered
off the top of your head, but it's basically they
say you can't win, so win. Y.
Speaker 2 (06:26):
That's where they say win, so win.
Speaker 3 (06:28):
The idea that women and girls are discouraged from playing
sports and everyone's against you, but you just have to
go out there and win anyway. And it features a
host of you know, female star athletes, most notably Caitlyn Clark,
Jordan Childs, who's a gymnast one goal this summer. Is
also featured a bunch of others. I'm not going to
(06:50):
remember all their names anyway. It's so value because you know,
they probably spent two million dollars on it and another
ten to fifteen to run out during the Super Bowl.
But the message is so dated. It's heel straight out
of nineteen ninety. To me, it's tilting it windmills that
don't exist. You know, the threat to women and girls
is not people telling them you can't play, you can't compete,
(07:14):
you can't win. Everybody's supportive of that that the world
has changed. The threat to women's sports is men sealing
their trophies. So they're trying to do this thing where
they stand up for women and girls, but they're avoiding
the elephant in the room. They're not willing to take
a stand there, and they ended up making something that
I think just feels so dated and pathetic that that
(07:37):
was my take. I also did feel one quick thing
sorted because we put out an ad in October last
year called Deer Nike which basically called out their hypocrisy,
and it's gotten i don't know, fourteen million views in
social media, and it basically called them out for pretending
to stand up for female accoletes, profiting off of that,
but failing to take a stand in this particular issue
(07:59):
and lively call me whatever you want to call me.
This ad was a response to that without actually directly
addressing the fact that they were responding to us and
that you know, they didn't address the issue in the room.
The only thing where the women are told they can't
do right now is stand up for themselves, the production
of protection of their sports and space.
Speaker 2 (08:20):
That's it.
Speaker 3 (08:21):
No woman or girl is discouraged from playing sports. That's ridiculous.
Speaker 2 (08:25):
Well, and to your point, I mentioned this earlier.
Speaker 1 (08:28):
This commercial was so tone deaf because it ignores the
sort of explosion of support and popularity that women's sports
are having We're getting a having a soccer team here,
there was a there was a female female hockey game
the damn near sold out ball arena. So women's sports
are having a moment. The fact that I know Jordan
(08:50):
Child's name and not one name of one dude on
the men's team should tell you what you need to
know about women's progress. So I thought the ad was
ridiculous and really patronizing and condescending, and it felt like
it was trying to gin up this sort of anti guy,
macho sort of stereotype that was just it seems really
(09:11):
dated right now to your point, Well, and all.
Speaker 3 (09:16):
The press on it today is I'm reading all the
press books that like sort of ad press, which I
still look at, but also the mainstream newspapers, and they're
all like, oh, the ad is a triumph. I mean,
they're all basically printing Nike's press release. They're not paying
any attention to what people are actually saying about it,
and some women bought it. They're not really paying attention,
but they're a huge controversy about it being toned up,
(09:38):
and of course none of the press covers that. But
I have to just add something Mandy, which was the
triple ad play between that terrible Nike ad and then
the NFL ran a women's flag football ad, the concept
of which was women are better at football than men,
which might be the dumbest ad I've ever heard of.
And clearly Nike was involved in that one too, because
(10:00):
there was Nike branding all over it. I mean, Nike's
sponsor of the NFL to of course, but literally the
direct concept of the ad was women are better at
football than men, which is stupid and it's sort of suggested.
Gets it's something you know that is in our ad
Real Girl's Rock, which is if you can't win against men,
then you need to work harder, which is often what
(10:22):
the feedback is. So that's ridiculous. That's the dumbest ad
ever made. And then you had the Dove one.
Speaker 2 (10:30):
Did you see the hell?
Speaker 1 (10:31):
Well, I did not see the Dove ads, so, but
the Dove ads of the last few years have been
so they're so you know, I understand, I get it.
I just kind of it's to the point of ridiculousness.
Speaker 3 (10:44):
Well, there are the Dove and the Nike one were
sort of similar, except the Dove one featured a little
girl who was sort of just you know, she liked
doing sports, but as she got older she was discouraged.
This doesn't happen anymore. Women's sports are more popular than
they've ever been. It's not just I mean, yes, this year,
in the last year or two have been a huge moment,
but it's been building over the last twenty years. This
(11:06):
whole idea that the you know, the enemy are the
sort of this nebulous, like evil sexist people who discourage
girls from playing sports and want them home barefoot and regit.
I don't even know. It's just so dumb. It doesn't happen,
and they all taxfully or not so tactfully avoid the
real issue, which is men cannot be women and men
(11:27):
cannot play in women's sports, but they don't want to
say anything. They want to sort of stay kind of
semi woke. So it was the sort of those three
ads together that for me I just was like, oh
my goodness, none of them are getting it. Still.
Speaker 2 (11:40):
They're so out of touch, I said earlier in the show.
Speaker 1 (11:43):
I love the fact that they were promoting flag football
for girls, but the notion that women are better at
men in football.
Speaker 2 (11:50):
Is just stupid.
Speaker 1 (11:51):
So they could have just done an ad on flag football.
That would have been awesome, right because I watched the
heck out of women's rugby during the Olympics, right, so
I'm I'm down for those kind of things. But that
part was just it was just a really, who's making
these ads, Jennifer?
Speaker 2 (12:07):
Is it just I just have this? I'll tell you sixteen.
I don't know.
Speaker 3 (12:12):
It's a bunch of ad creatives in places like Los Angeles,
New York, and Portland. For the Nike They're all in
Portland at Wine and Kennedy. They're super woke. They don't
realize the world has changed. They think people like us
are you know, all right fashions. They're completely out of
touch with the fact. Look, the Democrat Party Mandy right
(12:34):
now is taking a side of the eighteen percent minority
that thinks men should be able to compete in women's sports.
That's how out of touch the party. The party is
thirty percent approval rating right now. So the party in
that thirty percent are all these creative directors in Portland,
San Francisco, Los Angeles and New York. They're just really
(12:55):
really out of touch with the culture and what actual
people think. Frankly, you know, look, I've worked with these
people for many, many years. These creative directors, they're out
of touch with actually what works to drive a business too,
so take the culture out of it. They're totally out
of touch. When I talked to creative directors, it's typically
one of the things I used to ask them was
what was your what's your favorite Levi's add of all time?
(13:17):
Because I know every Levis made it's in the sixties, right,
and I've made half of them because I was the
one leading and making them throughout the you know, twenty
and twenty tens. They all every creative director, inevitably they
say the same ad, which was a colossal failure. It's
not when I made and it's actually the reason I
became The chief marketing officer who's the CEO agreed it
(13:38):
was bad, but they all liked the worst one. It's
dark and moody and terrible and doesn't drive the business.
So I don't take their opinions very seriously. My creative
director at xxx Y, I take his opinions seriously, but
he was canceled by that world. So you know, that
just goes to show what their judgment is.
Speaker 2 (13:54):
Since you're a commercial person.
Speaker 1 (13:56):
Let me ask you what you thought of the Snoop
Dogg Tom Brady ad where they were yelling at each
other trying to show the rest of us how racist
and bad we are. I thought that was an interesting choice.
Speaker 3 (14:14):
Yeah, it wasn't my favorite. It ran more than once, too,
didn't it.
Speaker 1 (14:19):
I don't know it ran twice, Yeah, Roger said it
ran twice.
Speaker 3 (14:22):
I think it ran twice. Yeah, I think it ran
at the beginning in the end. Yeah. I like Snoop
Dogg and anything, so I'm not going to complain about Snoop.
We used to work with him a lot of Levi's.
I don't know. It just seems sort of dumb to me.
You can say what works best in the Super Bowl
as humor.
Speaker 2 (14:40):
Yes, yes, that's.
Speaker 3 (14:42):
What works best. I've done a few Super Bowl ads.
I have failed in most of those instances because I
didn't make a funny ad. Leavis typically doesn't do funny ads,
and they just ring the I think the best ad,
the most successful ad of the night was the Michelo
Ultra Light with Will because it was fight and it's
sort of you know, was culturally relevant because pickleball is
(15:04):
so popular and old people like pickleball, which was sort
of the conceit in the ad, like you need a
joke in there. I don't know. I just think sort
of heady, serious stuff, the super vilish fun. It's a
fun cultural moment, like don't bring us down.
Speaker 1 (15:18):
Amen to that, Jennifer Say, I very much appreciate your time.
I will see you February nineteenth for the event that.
Speaker 2 (15:25):
We spoke of.
Speaker 1 (15:26):
And the talk again is we get this initiative off
the ground to really protect girls' sports in Colorado and
not have to be reliant on any executive orders or
anything like that. Jennifer, thanks so much for making time
for me today.
Speaker 3 (15:40):
Thank you, Andy C.
Speaker 2 (15:41):
All right, that is.
Speaker 1 (15:42):
Jennifer Say xx x Y Sportswear. You can check her
out online. They do have very nice, good quality sportswear.
The Mandy Connell Podcast News
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