Voiceworks: Sound Business
This is a podcast all about sound. About how it can help you and your brand reach more people, deliver your message more effectively and deepen engagement with new and existing audiences. 'Voiceworks: Sound Business' is a podcast series speaking to some of the most creative minds and pioneering personalities in audio as it explores every aspect of the industry from voice technology to audio-branding to podcasting itself. Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai Twitter: @Voiceworksai Linkedin: https://www.linkedin.com/company/voiceworks-ai/
Episodes
January 30, 2024 • 39 mins
What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast."
So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dr...
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December 20, 2023 • 42 mins
It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond.
Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Cont...
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December 4, 2023 • 30 mins
When it comes to audio advertising; how many words are too many?
On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness.
Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips o...
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November 20, 2023 • 25 mins
The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows.
On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radi...
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October 16, 2023 • 31 mins
Making sure creators get the best value for their content is an on-going challenge in podcasting.
Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution.
In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Blockchain powered App and Website that allows podcast c...
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August 14, 2023 • 47 mins
This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero.
In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they...
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July 10, 2023 • 39 mins
It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose.
With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to look at another solution altogether?
On this episode ...
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May 22, 2023 • 25 mins
Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK.
In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting facts and stats from the study.
To read more of Ad...
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May 9, 2023 • 28 mins
The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business.
There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify.
Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton" of its platform (adding short from, vertical video...
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March 30, 2023 • 29 mins
Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast".
Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this checklist of tasks can help to give your new show ...
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March 13, 2023 • 32 mins
This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement".
As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result...
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February 13, 2023 • 17 mins
On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO.
Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people.
You can...
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January 23, 2023 • 54 mins
This episode of Voiceworks Sound Business is all about looking ahead!
As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry.
To do that we gathered together the top brains at Voiceworks and took a look at some key areas:
-The podcast industry as a whole.
-Advertising and revenue.
-Content and Au...
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December 26, 2022 • 27 mins
How do you conduct a great radio or podcast interview?
That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums.
Paul is our expert for "the Art of the Interview" and he is certainly qualified in that regard. He is currently the Director at Fix Radio, Podcast R...
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December 13, 2022 • 13 mins
What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers?
All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms.
On this episode of Sound Business we take a look at exactly what caused the issues, w...
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November 28, 2022 • 22 mins
What are the tech giants of this world intending to do with Audio?
Over the last 12 months we have seen many attempts by leaders in the social media and technology space to leverage the audio-boom, with verying levels of sucesss.
In recent weeks te big changes have been around Facebook and YouTube with the former quickly reversing out of the space and the latter making a fair bit of noise when it comes to podcasting.
To discuss ...
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November 14, 2022 • 23 mins
How do you get more listeners to your podcast?
It's great being able to make fantastic audio, tell engaging stories and build beautiful soundscapes but, ultimately, what's the point if you can't get anyone to listen to them?
On this episode of Sound Business, we explore the world of Podcast Marketing with Mags Creative's, podcast marketing guru, Alisha Dandridge.
Alisha tells Jim Salveson all about the six tools they believe are...
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October 31, 2022 • 31 mins
In the second of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio/Radio" Jim Salveson speaks to Creative Director of the Stak Network, Pete Donaldson.
In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry... and thats exactly wha...
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October 10, 2022 • 20 mins
It's a topic often debated between podcasters... should you, or shouldn't you take the dive into the world of video.
For some its a great way to reach extra eyes (and ears) whilst for others its an usessacery distraction from the audio focus of the medium.
With the recent launch of YouTube in the US and some podcasting Apps intergrating video into their platform, the lure of video is greater than ever.
On this episode of Sound B...
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September 26, 2022 • 19 mins
Twitter has finally got into podcasting!!!
Having launched Twitter Spaces just over a year ago, the social media giant has decided to up it's audio game and have taken the first steps into integrating podcasts into the Twitter platform... but is it any good and does it have the potential to "change the game" for podcasters?
Whilst many users remain in the dark as to what the new audio feature is actually like, Podcast and Audio e...
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