Masters of Scale

What started as five friends filming trick shot videos 16 years ago has become a new media empire. Dude Perfect has more than 61 million followers on YouTube alone. CEO Andrew Yaffe talks with host Jeff Berman about how he and the dudes are leveraging the Disney playbook to build a vertically integrated business that spans, content, products, events and maybe someday … their own theme park.

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While the first family engage in their own memecoin ventures, the crypto market is booming. Crypto expert and host of the podcast Unchained, Laura Shin joins Rapid Response to reveal the sector’s emerging economic, political and geopolitical implications. Shin also provides a primer on how to best experiment with crypto today, why Stablecoin is growing so fast, and what Coinbase joining the S&P 500 means for the indust...

Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend. 

Simon Sinek’s 15th anniversary edition of “Start With Why”: https://www.penguinrandomhouse.com/books/304046/start-with-why-15th-anniversary-edition-...

Sports business has never had higher stakes—for every league, every team, every streaming service, and every player. Sarah Spain, host of the podcast Good Game with Sarah Spain, longtime ESPN personality and sports journalist, joins Rapid Response to unpack the complexities behind the WNBA’s mainstream moment, the future of ESPN’s streaming, and the looming legal settlement that could transform college athletics forever. S...

Reid Hoffman recently stopped by Pioneers of AI to talk with host Rana el Kaliouby, and we didn’t want you to miss their fascinating conversation on AI’s environmental impact. They discuss AI’s potential for help and harm, explore what sustainable AI could look like, and predict how it could unlock scientific solutions to climate change. 

Learn more about Pioneers of AI: http://pioneersof.ai/

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Trilith Studios CEO Frank Patterson joined host Jeff Berman on stage at the Fox Theatre in Atlanta as part of our Masters of Scale live tour in May. Patterson shares insights for thriving as a creative entrepreneur and reveals the philosophy behind the success of Trilith’s growing influence in the entertainment industry. Later in the conversation, actress and filmmaker Christina Wren joins the stage to talk about building ...

OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons ...

Therapist Esther Perel wants us all to build stronger relationships at work. Her coveted advice is the centerpiece of her books, TED talks and podcast “Where Should We Begin?” During the pandemic, she launched a conversational card game. Now, she joins host Jeff Berman to talk about why she just released a new edition, Where Should We Begin? At Work, designed specifically for coworkers. They also go deep on why stronger re...

The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s co-founder and CEO, Aaron Levie, joins Rapid Response to help decipher between fact and fiction, taking listeners inside the fast-paced evolution of agents and its impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace, what it takes to legitimately build an AI-first organizati...

John Green has spent his career telling stories — through novels, YouTube videos, and educational projects like Crash Course. Now, he’s on a mission to eliminate tuberculosis: a curable disease that still kills more than a million people every year. In this episode, Green joins host Jeff Berman to talk about how we could scale solutions to this global health crisis — and how to leverage obsession, creativity, and community...

Amid polarization, AI disruption, and eroding trust in institutions, retired four-star general, Stanley McChrystal, argues that what leaders need now more than ever, is character. Head of the business consulting firm McChrystal Group, Gen. McChrystal returns to Rapid Response to discuss his new book on the subject of character. From AI ethics and modern warfare to hot-button issues like Signalgate and transgender serv...

To scale sustainably, founders must not neglect their mental health. Arianna Huffington learned this the hard way after collapsing from burnout while leading The Huffington Post. She talked with host Reid Hoffman about how that wake-up call sparked her next venture, Thrive Global, which helps companies build cultures that prioritize well-being. With work wellness insights from Huffington, Chris Yeh and Dr. Matt Walker, thi...

When Ju Rhyu moved to South Korea for a corporate job, she noticed people unapologetically wearing hydrocolloid pimple patches on their faces — on the street, at the office, anywhere. She soon realized no one had cornered the US market yet on this skincare secret, and Hero Cosmetics was born. Rhyu joins host Jeff Berman this week to reveal the lessons she learned as a first-time entrepreneur who built a brand that earned a...

Bill Gates announced this week that he will shutter his philanthropic foundation in 20 years – but not before using it to give away $200 billion to fight global diseases. In this archival episode from 2019, he tells host Reid Hoffman the story of how it all started – and how he learned to scale his impact as a philanthropist.

In Part 2 of this special two-part conversation, we’re talking with Bill Gates about the biggest su...

When Elon Musk stepped into the White House spotlight and brought his DOGE chainsaw, no one was better poised to cover the fallout than WIRED. The tech journalism outlet knew Musk’s playbook from the get-go, from years of covering his companies and his takeover of Twitter. WIRED’s Global Editorial Director Katie Drummond joins Rapid Response to take us inside Musk’s transformative, head-spinning time at President Trump’s s...

Dr. Iman Abuzeid didn’t set out to disrupt the healthcare hiring system. But after she began listening more closely — especially to nurses — what she heard was an industry full of friction, delays, and burnout. Fixing that friction became the foundation for Incredible Health, a hiring marketplace now used by more than a million healthcare workers. In this episode, Dr. Abuzeid talks with host Jeff Berman about her strategic...

In his return to Rapid Response, the billionaire entrepreneur, NBA owner, and CEO of Wonder, Marc Lore, told us he plans all his meals with AI – and he loves it. It’s just one part of his vision for transforming our relationship to food and health. His startup Wonder has already acquired Blue Apron, Grubhub and the media brand Tastemade, and he shares how that’s all laddering up to a superapp for meal time. Plus, while man...

Spring cleaning season is in full swing, and this week, we’re revisiting Reid Hoffman’s chat with Adi Tatarko, co-founder and CEO of Houzz, an online platform for home remodeling and design. In this episode recorded in 2021, Tatarko tells the story of founding Houzz with her husband after their own home renovation project turned into a nightmare. They’ve grown Houzz into a bustling platform and marketplace for homeowners, ...

As the founder of World Central Kitchen, renowned chef and humanitarian José Andrés has truly mastered the art of leading through crisis. José returns to Rapid Response to share insights from his new book, Change the Recipe — a candid collection of personal stories that doubles as a playbook for navigating uncertainty, breaking rules, and leading with heart. José also explores how AI is poised to reshape the food industry,...