Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Are you looking for national media attention to fuel your book sales?
Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts.
In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mistakes, and show up as the expert media...
Think publishing your book is enough? Think again.
If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why.
In this episode, Debby Kevin, Founder of Highlander Press and champion for women’s voices, reveals the real reasons your book isn’t selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work.
What you’ll dis...
Is your book launch leaving money on the table?
What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?
This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset.
With 650+ Amazon reviews and three bestsellers under his belt, Robbie ...
Want real readers—and real results—for your book?
If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.
This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact.
With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks ...
Think social media is enough to sell your book? Think again.
This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.
Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She’ll show you how a smart, personal email strategy builds real connections, loyal fans...
Think your book title is brilliant? Think again.
In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books.
After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).
Whether you’re stuck on a working title, torn between clever and cle...
You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?
This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast.
Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a...
Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?
This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.
From overcoming childhood programming that sabotages sales efforts t...
Do you know how strategic sponsorships can boost your book sales and author platform?
This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.
From identifying the “grassroots” mea...
Feeling like your small email list isn’t enough to move the needle? Think again.
This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.
If you’re tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy’s down-t...
Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?
This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.
Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.
From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda re...
Are you struggling to cut through the digital noise and make real connections to promote your book?
This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital. He's an authority on brand building and AI-powered marketing.
In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book...
Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?
This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships with journalists.
Key Takeaways:
Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?
This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable boo...
What if your intuition held the secret to bold business moves to skyrocket your book’s success?
This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your business and book marketing.
Discover the intricate relationship between...
Do you want to know how to use podcast book tours to market and sell your book?
Listen as Tony Guarnaccia, creator of Podcast One Sheet, shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book.
You will learn how to promote your book with a bang by discovering the secrets of successful podcast book tours.
"Podcas...
Have you ever wondered how leveraging media can boost your book sales?
This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.
Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to...
How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?
This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand.
From managing stag...
Want to know how to use a book to build your thought leadership and grow your expert brand?
In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books.
We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can ...
How can you use beautiful book design to attract readers and boost book sales?
This week's guest expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.
Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical ...
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
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