Book Marketing Mentors

Could the real reason you’re avoiding book marketing have nothing to do with marketing?

You know you need to talk about your book, yet every time you think about promoting it, reaching out, or asking for the sale, something inside you pulls back.

This week’s guest is Judy Kane, author of Your Four Truths: How Beliefs Impact Your Life and an expert in uncovering the subconscious beliefs that shape our choices.

Judy explains...

Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business?

What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak?

This week’s guest is Helmi Hasan, an engineer-turned-marketer and founder of a thriving consultancy that helps non-technical entrepreneurs use AI and YouTube to attract clients wi...

What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits?

Many authors push through exhaustion with coffee, skip meals, and promise themselves they'll focus on their health after the next deadline. But what if those habits are quietly draining your creativity, focus, and productivity?

This week, I'm joined by Kelly Lutman, certified health coach, founder of Pursue Wellness for You, and a...

What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing?

In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves.

You'll discover why lived experience is often more valuable than expertise alone, how vulnerability creates lasting trust with rea...

Why do some authors instantly capture attention while others struggle to be remembered?

The answer isn't better marketing. It's better storytelling.

In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelling is one of the most overlooked book marketing tools. Whether you write fiction or nonfiction, the ability to create emotional connection can turn readers into loyal fans and clients.

You'l...

You know what to do. So why aren't you doing it?

You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way.

It's easy to blame a lack of time, confidence, or motivation.

But what if the real obstacle is hidden beneath the surface?

This week's guest is Nancy Linnerooth, Harvard-trained attorney, licensed therapist, and EFT (Emotional Freedom Techniques...

Your ideal readers may already be looking for your book. So why aren't they buying it?

The answer may surprise you.

Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience.

This week's guest is Sheila Glazov, award-winning author, internationally recognized personality expert, and creator of the Brain Color Me...

What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people?

This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Elizabeth has helped entrepreneurs and creators grow thriving businesses by focusing on one thing many marketers overlook: community.

In this conversation, Elizabeth shares why authors don't need massiv...

Ever wonder how a debut novel can open doors far beyond book sales?

This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Since then, she's built an engaged online following, navigated the worlds of publishing and filmmaking, and learned firsthand what it takes to connect with readers in a crowded marketplace.

In thi...

Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there.

But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platform?

In this episode, I sit down with Steve Markman, founder of Markman Speaker Management and a respected insider with more than 35 years in the speaking and conference world. Steve pulls back the cur...

Could using AI in your book create a legal problem you never saw coming?

What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation?

In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and protecting their intellectual property ...

Are you undercharging without realizing it?

What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise?

In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business.

If you’ve ever questioned your ...

Do you know why some authors struggle to market their books even when they have a powerful message?

This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing.

In this eye-opening conversation, y...

Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word.

This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore.

With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices that separate books people buy from b...

Are you actually stuck… or are you hiding behind perfection?

Most nonfiction authors say they’re “not ready.”
 Kristin Bentley calls that out for what it is.

As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces...

Are you writing a novel… or quietly hoping people will magically find it later?

This week’s guest, Olivia Zugay, isn’t here for that fantasy.

As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists.

If you want loyal readers rather tha...

Why do some nonfiction books get read… and others get put down halfway through?

If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page.

This week’s guest expert, Corey Radman—editor and ghostwriter for memoir, self-help, and business authors—breaks down what actually makes a book resonate.

Because readers don’...

Are you building your authority… or quietly eroding it without realizing it?

In a world where AI can write, mimic, and scale content in seconds, trust has become fragile.

And for nonfiction authors, that changes everything.

This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype—breaks down what’s really happening beneath the surface.

Because this isn&rsq...

You wrote the book. You got it published. You’ve been putting yourself out there.

So why is it still not bringing in real income?

This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting.

We get into what actually drives revenue… and where authors tend to get stuck without realizing i...