Book Marketing Mentors

Everyone says your book needs to be different.

But what if “different” is exactly why it gets ignored?

In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier.

This week’s guest, Scott McKain, argues that approach misses the point.

In his book Beyond Distinction, Scott explains why difference creates attention… but distinction cre...

What if the success of your book isn’t only about strategy… but also about alignment? 

In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can reveal patterns that help you move forwar...

Are you making book marketing harder than it needs to be? 

Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead. 

Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She brings a refreshing perspective to b...

Is your book working as hard as you did to write it? 

Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. 

Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the cu...

Are you struggling to turn readers into high-paying coaching clients with your book? 

You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. 

This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, coach, or consultant who wants meanin...

What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach?

This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and se...

What if expert authority isn’t something you claim—but something the market recognizes?

Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.

This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage.

Christine has spent decades in media and market...

What if your book wasn’t the end of the journey, but the doorway to the stage?

If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.

This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of co...

Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.

In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it.

My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and h...

Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?

This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. 

Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever.

Discover prov...

Does your book marketing feel forced, awkward, or exhausting?

In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. 

With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective.

You’ll hear why trying to copy someone else’s strat...

Are you guessing what works on your author website, or do you actually know?

In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.

If numbers make your eyes glaze over or you’ve never opened your site stats, this conver...

Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.

In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A cl...

What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller?

If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message.

Anne shows you how mythic beats, character...

Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?

This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.

She’s flipping the usual marketing fluff on its head and showing you how to weaponize your book with rea...

Drowning in a noisy book market? This episode hands you the lifeline.

Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.

Inside this episode:

• Why “middle of the road” marketing kills momentum
• How to craft a viewpoint that chall...

What if your voice could sell more books than your marketing plan?

This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it.

Together we explore the real story behind self-narration: the nerves, the tech, the performance press...

Are you craving a calmer, more intuitive way to grow your author platform? 

Tired of forcing yourself into formulas that never fit?

This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a bra...

What if the future of book marketing could completely redefine your success as a nonfiction author?

In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve.

From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreakin...