Book Marketing Mentors

Book Marketing Mentors

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Episodes

April 23, 2025 29 mins

Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?

This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable boo...

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What if your intuition held the secret to bold business moves to skyrocket your book’s success?

This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your business and book marketing.

Discover the intricate relationship between...

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Do you want to know how to use podcast book tours to market and sell your book?

Listen as Tony Guarnaccia, creator of Podcast One Sheet,  shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book.

You will learn how to promote your book with a bang by discovering the secrets of successful podcast book tours.

"Podcas...

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Have you ever wondered how leveraging media can boost your book sales?

This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.

Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to...

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How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?

This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand.

From managing stag...

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Want to know how to use a book to build your thought leadership and grow your expert brand?

In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. 

We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can ...

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How can you use beautiful book design to attract readers and boost book sales?

This week's guest  expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.

Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical ...

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How can nonfiction authors create a powerful brand for successful book marketing?

This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.

Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.

Key Takeaways:

  • Branding Basics: Treat ...
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Have you ever wondered if your podcast could do more than attract listeners?

What if you could transform your spoken content into a published book—without starting from scratch? 

That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. 

In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost th...

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Want to land a traditional publishing deal for your nonfiction book? 

This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.

Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books succes...

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How can building strong relationships revolutionize your book marketing strategy? 

In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.

Key Takeaways:

  • The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.
  • Rethinking Self-Promotion – Focus on se...
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Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?

This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books.

Discove...

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Did you know branding can make a huge difference in your book marketing success?

This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.

We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audienc...

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Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? 

In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.

From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your...

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How can storytelling improve your book marketing?

This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.

From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing.

Key Takeaways:

  • Ess...
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Have you considered using your podcast guest appearances to help market your book?

This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders.

She shares practical tips on how to take charge of your podcast guest spots and repurpose them into co...

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Ever thought about using a creative brief to make writing and marketing your book easier?

This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.

Learn how a creative brief can act as your "ro...

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This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday season
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How can launching a podcast boost your book's s...

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This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday season
This episode originally aired on February 7th and was one of the top downloads in 2024. If you miss...

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Have you ever considered how mastering the editing process could take your manuscript to new heights of success?

This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out.

Discover the secrets to improving your manuscript, from understanding...

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