November 17, 2025 • 28 mins
What happens when twin police officers become reality TV winners and then build a beauty empire? Alisa and Lysandra share all about their wild journey from law enforcement to The Block champions to building al.ive Body and Skin into a $30 million clean beauty powerhouse. They're revealing the winning formula behind al.ive's success, why they're obsessed with making products that look gorgeous AND actually work, how launching during COVID's first week accidentally became their biggest break, and what it really costs to keep their products palm oil-free (spoiler: it's a lot, but they're committed to sustainability).
Plus, they're dishing on the beauty products they absolutely swear by - including a transformative luminous face oil and what they reckon is the best cleanser ever - and revealing their pretty ambitious plans for world domination! This one's a must-listen.
PRODUCTS MENTIONED:
al.ive cleaning kit (glass and mirror) $34
al.ive body first in line cleanser $44
al.ive body exfoliating expensisve essence refill $49
Redwin Sorbolene Daily Moisturiser $11
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CREDITS:
Hosts: Kelly McCarren
Guest: Alisa & Lysandra
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
You're listening to a mum and mea podcast. Makeup is
my therapy.
Speaker 2 (00:17):
I'm in love.
Speaker 1 (00:18):
I'm obsessed and I don't even feel guilty about it.
Speaker 3 (00:24):
I'm Kellen McCarran and welcome to the formula. And today
we're talking business, or sort of, because we're talking to
Alissa and Lessandra Fraser, who were police officers who then
went on to win the block and start Alive, which
you've definitely seen in all of your fancy friend's kitchens
and bathrooms.
Speaker 1 (00:43):
We're talking today how in only.
Speaker 3 (00:45):
Five years they've built this business up to thirty million dollars.
Speaker 1 (00:50):
You are such beautiful skill.
Speaker 4 (00:52):
But how Alyssa.
Speaker 1 (00:56):
And Lessandra, Welcome to the formula.
Speaker 3 (00:59):
You've both been police officers, which is very juicy. I
have like a massive fear of authority, so like, even
when I haven't done anything long, he says, in cop
car nearby, I'm just like, oh, I.
Speaker 2 (01:11):
Know, I'm not speaking. Am I spinning? Could they get
me on?
Speaker 3 (01:18):
I was actually talking to a detective once and she said, hell,
even when I'm in a cop car, an unmarked cop car,
if there's a cop behind me, I'm.
Speaker 1 (01:27):
Like, oh no, what have I done? She said?
Speaker 3 (01:29):
It doesn't if your fear of authority always get But
then you won the block and built a twenty two
million dollar empire.
Speaker 1 (01:37):
How did that unlikely?
Speaker 2 (01:38):
Thirty?
Speaker 1 (01:40):
Sorry here, that's that was last year. Started from the bottom.
Now we're here.
Speaker 3 (01:47):
We started from the police.
Speaker 1 (01:50):
It's going to say the block, but now we started
with the police.
Speaker 3 (01:52):
We started lower than How did the unlikely journey lead
you here?
Speaker 1 (01:58):
So?
Speaker 3 (01:58):
Why did you decide to take beauty and body care industry?
Most of the time people sort of have experience in
an industry before they decide to jump head in. So
I think that this is really interesting, might be very
inspiring for people.
Speaker 1 (02:12):
So please tell us about your journey.
Speaker 2 (02:14):
You can't write it, can you?
Speaker 1 (02:16):
You literally can't write it. It sounds like a made up story.
Speaker 4 (02:18):
Yeah, it really does, because it was obviously police officers.
Speaker 2 (02:21):
And then we went on the block and we won that.
Speaker 4 (02:23):
And then we found a natural talent that we didn't
know we had for interior design and I guess.
Speaker 1 (02:29):
And building, Yeah, it's not just interior design. With sink one,
I guess.
Speaker 4 (02:33):
We started doing interior design projects. We actually did our
own project in Abbott Park about eight years ago, and
that's where the idea of a live body was born
because we struggled to find nice soaps that were different,
and so that's where that was born. And then I
guess skincare is just an extension of that because really
(02:54):
a live body came about because we couldn't find something
in the market that acted as a styling item.
Speaker 2 (02:59):
As well as a functional piece.
Speaker 4 (03:01):
And every product within a live Body collection, from the
kitchen trios to the home cleaning has just been an
extension from what we are lacking personally. Yeah, and that's
how a life skin came about because we were just
so like we had fatigue, we didn't know like the
complexity of a skincare routine and having this product when
(03:23):
to use it there like you would have just so
many different items and skincare products which.
Speaker 1 (03:29):
The average person doesn't know how to manage.
Speaker 2 (03:31):
Like that was.
Speaker 4 (03:31):
I also have like my beautician right down like step one,
step two, use this that, and then I would get
it out each morning and never be able to remember it.
Speaker 3 (03:39):
So, yeah, you never used it, so but it's happened
so quickly, so you're both clearly very efficient. Because I
feel like I'd never really heard of the brand and
now I go to my friend's houses and I'm like, oh,
like it's stocked everywhere, like everyone's got it in their
homes because it is functional, but it looks nice.
Speaker 4 (03:58):
I mean, it has been a journey. It's been five
and a half years, and we launched right at.
Speaker 2 (04:03):
The start of COVID.
Speaker 4 (04:05):
Obviously it took probably two years in the background to
mean we went from police officers to interior designers, to
product designers to like manufacturers to like business owners, and
like we've got ADHD and we're areas.
Speaker 2 (04:21):
We're type D personalities.
Speaker 4 (04:22):
So like if we type D like just like no
stuff something, it's just like there's a goal and you.
Speaker 2 (04:30):
Do, which I guess is why we were successful on
the block.
Speaker 1 (04:32):
Yes, okay, so that's like type.
Speaker 2 (04:35):
A, but it's the DISC profile.
Speaker 4 (04:39):
So it's like you've got people that are like you're
C personalities, so it's D S C and like your
C personalities the thinkers and they like process and they
like structure. The S are more creative but like still detailed.
So everyone kind of fits into a profile. And we're
definitely that DS, but more that D. And it's that
(05:00):
dominant like just get stuff done.
Speaker 3 (05:03):
What's it called when you have lots of ideas and imagination,
but don't do anything.
Speaker 4 (05:07):
I think that's probably more of your eye the dreamer.
Speaker 3 (05:12):
That's me, that's me, and then I just go, sorry,
that's the that's so interesting.
Speaker 4 (05:18):
So yeah, it took two years in the background. And yeah,
like we have literally just gone from our first due
to our baby, to our kitchen to our home fragrance,
to our cleaning to our love it and care like
we haven't.
Speaker 1 (05:32):
You're really not hit a spiders, Like that's I love it.
Speaker 3 (05:37):
So you mentioned that you would just get your dermatologists
right out exactly what to do. Were you into beauty, Well,
it's not like you as a police offfer. It's you
probably don't turn up at work with a full beat
on this.
Speaker 4 (05:47):
We've certainly never been like the typical girly girl, like
you know, it's at a basic level where you want
to wear nice clothes and you want your hair to
kind of look nice. You want nice, but it's never
like and wear forty one. So things are a lot different.
We live in a much different space now to when
we were like mid twenties, even in our thirties. It's
(06:08):
such a different environment. I mean, when we were growing up.
It was like and smashing, that's what heaven on all
this product. And remember it was like dead set Sorbelene
or Mumma used to splash out and do what was it?
Only like you know, like they did exist in Maya, remember, but.
Speaker 1 (06:32):
They were also they were just for old people. Yeah, okay,
so you're both little.
Speaker 4 (06:37):
Beer but not super would not call us like into
the beauty space. And I guess like just going on
from that is exactly why we created this range.
Speaker 2 (06:49):
Because we would.
Speaker 4 (06:50):
Get piles of stuff from our dermatologists or our beautician
and you would open your drawer and you would go, Okay,
that's expired.
Speaker 2 (07:00):
Do I layer that before my moisturizer? Where do I
put that on?
Speaker 4 (07:03):
So then you just like and then you know, your
stim barrier just flares up because you've overloaded it with
ship that.
Speaker 2 (07:10):
You didn't need to or it's using it in the
right way.
Speaker 4 (07:13):
That complex like you would just get this fatigue and
it would be like you'd give up on it because
it was too hard you do and it has.
Speaker 2 (07:23):
Time to like get that out and get that out
and work a.
Speaker 1 (07:27):
Few minutes between each layer whatnot.
Speaker 3 (07:31):
So when the block finale wrapped up, your products then
became like a fixture in aspirational homes. How did you
decide and what was the process there with making the
esthetic design so essential?
Speaker 4 (07:45):
That was essentially where Alive came from because we were
in the Melbourne trying to shop for some hand soap
and we couldn't find it. We've got like the bathroom,
the bathroom, and we got back and we were like,
said the Lassandra, we should collab with like Palmelive or
something and create something that looks really nice like a designer.
It doesn't cost two hundred dollars exactly, and we're just like,
(08:08):
screw it, let's do it ourselves. So we went underground
for two years and we really wanted it to be
a styling item first and foremost, but functional, so the colors,
the design like it needed to stand for something. But
that is truly an extension of the industry we were in,
and I think being interior designers does make us a
(08:30):
little bit different and it's probably why the brand has
been so successful because we truly believe that your surroundings,
you know, dictate the way you feel within a space,
and as an interior designer, aesthetics is important, but functionality
is also extremely important, and that idea of being able
to have like these interlocking bottles that is sit nice
(08:51):
and neatly on a tray, and it's still needed to
be of a high quality formulation as well. So yes,
functionality is foremost, but quality, quality and aesthetics.
Speaker 1 (09:02):
All we can't. You kind of can't have one.
Speaker 2 (09:04):
Without the other.
Speaker 4 (09:04):
And it's the same like it is that extension of
that interior design space. And I think for us as well,
being able to create products that really can sit in
any esthetic or any style is so important to us,
which is why we've got six different colorways. I always say,
cannot explain. It was like something that just jumped inside
(09:25):
of us and cool.
Speaker 2 (09:27):
It was just so clear.
Speaker 4 (09:29):
So yeah, everything that we have created has been at
a frustration for us. But you know, obviously if you're
feeling that frustration, then everybody else must be feeling it.
Speaker 3 (09:39):
Exacter you recognize something that sometimes it is just hey,
I really want this, you really want this, and it
doesn't exist, so let's make it.
Speaker 4 (09:46):
But it's not reinventing the wheel, right, there's soaps, hand
like lotion, there's millions of them out there.
Speaker 2 (09:53):
It's just doing it better.
Speaker 1 (10:01):
Launching in twenty twenty.
Speaker 3 (10:02):
Ah, the amount of people I've spoken to that did like,
it's just we.
Speaker 4 (10:07):
Were on the week of COVID. We are not joking.
It wasn't even mid COVID, it wasn't pre COVID. It
was the week that COVID hit, and we were like,
do we just hold off for a couple of weeks and.
Speaker 1 (10:18):
Just wait to see I mean, it gets hands.
Speaker 4 (10:21):
So oh people are like, oh my gosh, your time
that so well as if we like miraculously like pull
this product out during do.
Speaker 3 (10:29):
You know how long that has been in the pipeline
for a very long time before that, before we even
knew what the word meant. Do you think it was
that it was soap and we all needed soap, or
also that people were spending more on things around the house,
spending more on like those little everyday rituals.
Speaker 2 (10:48):
I think it was both. I think there are a
few things.
Speaker 4 (10:51):
It was obviously everyone was washing their hands, but because
they were washing their hands, they were getting dry, so
to have that duo accommodation with the lotion, I think
people there was a lot of uncertainty in the world,
and there was a lot of probably chaos that it
was this sense of calm to a certain degree where
people could go into their bathroom water hands, feel something nice,
(11:14):
smell something nice. And they were living in their homes
all the time. They weren't able to go out and
spend money or so they had that extra money to
be able to put into products around their home. I
think that renovation industry really boomed and we were just
a part of that. So the timing was impeccable for us.
Speaker 2 (11:36):
It was really good.
Speaker 1 (11:37):
Yeah.
Speaker 3 (11:38):
I've got two close girlfriends who I know sort of
how their businesses went through that time, and one of
them owns a fashion label and the other one owns
a home waste candles.
Speaker 1 (11:48):
And that sort of thing.
Speaker 3 (11:49):
The fashion label obviously no one needed party dresses because
everyone was inside, but the candles because people wanted that
little Also that we still want to treat ourselves stick effected. Yeah,
no matter what sort of tough times people are in,
they still want to buy little treats.
Speaker 2 (12:05):
Definitely.
Speaker 3 (12:05):
Yeah, So thirty dollars now not twenty two. Everything is
looking like it's going really well. But success is never linear.
So what talk to us about some of the failures
operational nightmares or moments that you go, oh, my goodness,
have we stuffed this up.
Speaker 2 (12:25):
I think probably in the last year we've really gone
through that.
Speaker 4 (12:30):
We scaled so quickly. And with all of that, you're
just running. You're hiring people left, right and center when
you're at this as well, So it's not like we've
got the foresight to be able to know what's coming,
what we should do, what move we should make. So
you're running on complete instinct and hard work. And you
(12:50):
get to a point in business, and it's around this
stage where businesses really go from that startup to that
scale up, and the whole way you run your business
has to change from operations, from headcount, from the quality
of people you've got in your businesiness. What you needed
five years ago or even two years ago was fine
(13:10):
for a business of that size, but all of a sudden,
when you're going from.
Speaker 2 (13:14):
Here to here, that part of.
Speaker 4 (13:18):
That transformation is really tough. It's like this massive game
of chess. Every move that you make whilst running the
business but also then looking for future success and future growth.
It's a lot like for some old coppers. You know,
it's really exciting, but it's so much harder than people
think and just because you're on the block, you've guys
(13:39):
got a successful No, you actually have, Like people just
have no idea that a ton of stress.
Speaker 3 (13:45):
I think a profile might help you in the initial
stages with selling that first batch.
Speaker 2 (13:51):
Absolutely in it.
Speaker 1 (13:53):
That's got it's got nothing to do with it.
Speaker 3 (13:55):
Like in the you've got to have so much more
to make a business profitable. All that's going you're never
going to get a repurt purchase customer. Yeah it can
help short term little bit, but not at all.
Speaker 4 (14:09):
But you know, having said that, business is tough, but
it's also really bloody rewarding as well as corny. As
it does sound like you are making a difference in
people's lives, like the amount of times we will be
out and people will come, oh.
Speaker 2 (14:22):
My gosh, she made their life product.
Speaker 4 (14:23):
I've got it all over at my home and like
they actually legit get excited about it.
Speaker 2 (14:28):
And yeah, and that happens. We're lucky.
Speaker 3 (14:31):
But no one's getting excited about having a pava live
in their house.
Speaker 4 (14:35):
Like we're out for lunch, yes, two days ago, and
there's a drunk lady in the toilet es she was
so drunk.
Speaker 2 (14:43):
Oh, we've got the best hand cream. Ever, it's just
the best.
Speaker 1 (14:46):
Do the best. Hey, She's probably then telling everyone else
around it. Then you've got all the.
Speaker 2 (14:53):
About it to everybody.
Speaker 1 (14:54):
Get a microphone, doll. You seem like you're not going
to can just shout it to everyone. Actually, I haven't happen.
Speaker 2 (14:59):
Tequila short on us.
Speaker 1 (15:00):
Okay, tequila tan, everyone can get a discount.
Speaker 2 (15:03):
Her friend was just like, oh my god, I'm so sorry,
and I was like, no, no, no, it's fine.
Speaker 1 (15:06):
Oh We've we've all been there, haven't we.
Speaker 3 (15:08):
So jumping into the moving from the kitchen and the
bathroom to skincare, what's the biggest sort of trend or
trap that you've seen in the existing world that you
sort of wanted or would you say that you were
just trying to feel that, like making things really simple
for people.
Speaker 1 (15:26):
Was there anything to do with ingredients that you're trying
to fix or change?
Speaker 4 (15:29):
For us, it was really simple to make it effortless
and uncomplicated, so that we were providing something that we wanted.
You tell us what to do, when to use it,
and how to use it, and we will do that,
and we will create something that is on your bench
so that it is in front of you and it
is a moment for you to enjoy in the morning
(15:52):
and at night.
Speaker 2 (15:53):
So we've named all of our products so it's super straight, like.
Speaker 4 (15:57):
Forward, first in line, when I wake before I sleep,
Like it is so simple, but we having something like
that is it goes back to that form and function,
doesn't it Like that's one side of it, but it's
also the formulations, Like we have worked with Australia's leading
natural chemistry. We have worked with the top experts in
(16:18):
the country to formulate each individual product to make sure
that every product you're getting what your skin needs. So
it works holistically, it works as a whole.
Speaker 1 (16:28):
It's like a.
Speaker 4 (16:29):
Whole system to make sure you know, like when you're
using different brands or different products and you're not sure
how that product reacts with this product or the last.
Speaker 1 (16:39):
Group, they'll be like, oh, I've got this, where do
I fit.
Speaker 3 (16:41):
It into it?
Speaker 4 (16:43):
So it was still really important that we use really
high in quality ingredients because at the end of the day,
it can look pretty, but if it doesn't feel nice
in your skin or if it doesn't work, no one's
coming back for it. And I think that that was
really important to us and the amount of money we
have spent on R and D for this skincare range
is like eyewatering. And we were told from many chemists
(17:08):
out there that you can't achieve what you want to
achieve without using palm oil. And we don't use palm
oil in any of our products. That was our number
one promise when we launched the brand, and if it
can't be done without it, then we don't. We're we're
not even doing it. So the amount of process we
had to go through to actually find a chemist that
(17:30):
understood how to use it, that was willing to persevere,
the amount of iterations that we had, so it was
this like back and forth, is it this product? Is
it that product? And it was really important to us
that they were multitasking and that were effective and that
they had really really good ingredients so that your skin
did not require anything else.
Speaker 3 (17:51):
So talk to me about palm oil because I don't
really understand that much about it and why it was
so important for you to make sure that none of
your products had it in there, and also then about
having the refill aspect.
Speaker 4 (18:05):
Palm oil is an ingredient is used in most household products,
like nearly all of them. The problem with palm oil
is that it is so destructive to orangutang species, like
other species communities. And as much as people can say
they source it sustainably or round table, it's very hard
(18:29):
to prove that entire flow of being responsible. Deforestation is
happening at such a rapid pace. If you actually saw
it on like you know, Sptter, it's actually horrifying.
Speaker 1 (18:45):
It makes me just want to discuss.
Speaker 4 (18:47):
And we are a proof that it doesn't have to
you know, have to use it. There are other it's
just people. The problem is it's cheap, and so it
costs us thirty five percent more to make our products
than anybody else that uses palm oil within there, so
we have made that sacrifice not think about the bottom line,
(19:08):
but to think about the impact that we are having, which.
Speaker 3 (19:11):
But long term would be nice if everyone they think, oh,
it's ethically sourced. That's like saying I have jet, but
I use it. Sometimes you still own a private jet
when you could just fly in it.
Speaker 4 (19:22):
It's just an excuse to say, oh, like we know
that it's got palmelent, but hey it's round table, so
you know, it's like yeah, and it's it's our responsibility
as well to show people that it can be done.
And this is definitely it's no marketing employee that it is.
It's sincere, it's it was the very first thing. I
(19:42):
think we spoke about it at the beginning of it.
It's part of how the name came. How do we
help keep the punter alive? And then a l dot
I've our names at least on Assandra, and how do
we make people feel alive when they're using our product.
It's a part of like those three things are how
the name came about.
Speaker 1 (20:03):
Very clever. I just thought, you got yeah, that's pretty cool,
let's just do that.
Speaker 4 (20:06):
No, And it is so important to us, and I
think that this is a bit of a wake up
call to brands out there.
Speaker 2 (20:12):
It can be done. It can be done.
Speaker 4 (20:15):
We've done it in every single one of our products,
so it's something we are extremely proud of. We've just
become ambassadors for the Orangutang Foundation and I don't know
us we're going to Borneo next year to help over there,
so we get to see firsthand as well, you know,
the impact that the deforestation has in community and also
(20:38):
to animal species. And if we can shed a little
bit of light on that and put pressure on other
brands to live up and to step up. Then it's
something that it's a bit of a legacy that we
can can leave it behind as well.
Speaker 3 (20:52):
That's really beautiful. It actually makes me a little bit
upset when I think about it. When we've had kids,
what are we bringing them into? It's just horrifying.
Speaker 4 (21:00):
The thing about it as well is it's in everything.
So it's in nearly everything that we eat, nearly every
household product that you can think of, and there's about
forty different names that it can be hidden in. So
it's not like you turn it over here, Oh that
doesn't say palm oil.
Speaker 2 (21:16):
It's not.
Speaker 4 (21:17):
And maybe what we need is, I don't know, like
it's in red it's a regulation that you have to
highlight it to say like contains palm oil, not hidden
within a name, so that people can make better choices
as well and be more informed.
Speaker 3 (21:33):
And with the better choices, we love that you do
the refills. I think that refills have just especially for
sometimes with some refills, I'm like, how likely is it
that people are actually going to do that? But with
a product like yours, it just makes so much sense.
And what is the impact on the reduced plastic or
(21:53):
less waste in general.
Speaker 4 (21:55):
So with our refills in our core range, our hand
and body range, we use recycled plastic for our refills
as well a bicycles plus it's also one hundred percent recycled.
I think as a brand it was always so important
that the environmental impact we were having, and like we
(22:16):
used to do refills that could be recyclable, and then
that stopped a couple of years ago, and so quickly
as a brand we had to pivot. We're like, well,
we are now creating product that can no longer be recycled.
Speaker 2 (22:28):
What can we do?
Speaker 4 (22:29):
So having products our refels made from one hundred percent
recyclable plastic as well as being curbside recycling, it closed
the day we were on to it, and that costs
the business fortune a fortune, But it's the tooling, the MPD,
the investment in that. But as soon as it was announced,
(22:49):
and I think it's just making sure our packaging is recyclable.
Our refills are reducing the amount of plastic that it's
actually recyclable, and we aren't.
Speaker 2 (23:01):
We are nearly perfect.
Speaker 4 (23:03):
But every single step we make, every single new product
we launch, every decision we make. Sustainability is at the
forefront of everything we do, and I think with our
skincare we didn't. I mean most a lot of the
skincares out there aren't well, aren't refillable. Sorry it's a
single use item and then it gets three or I
(23:24):
have like one product that yeah, that can be one
thing you go through like.
Speaker 1 (23:28):
So yeah, like you don't need that much of it anyway, and.
Speaker 4 (23:31):
We are creating something that is so beautiful, like imagine
having to throw that.
Speaker 2 (23:36):
Out each time as well.
Speaker 4 (23:38):
That's not people sell out empty bottles on the country.
Speaker 2 (23:42):
Like it's like, you just don't throw.
Speaker 1 (23:44):
Our product out, you don't they not just refill it?
Speaker 4 (23:46):
Well maybe they bought a different color. Oh okay, I'm like,
you know, and they moved.
Speaker 2 (23:51):
On, exciting them for like thirty.
Speaker 4 (23:53):
Dollars like an empty thirty dollars, like an empty thing.
It's actually, it's actually very lovely that people don't want
to throw it. But why would we create something so
beautiful to be thrown out? So let's let's create something
that is you know, better for the environment, more sustainable,
and that you don't have to you know, contribute to
all of.
Speaker 2 (24:13):
The landfill and the waste. All of our skin care
products are refillable by the oil, but that might.
Speaker 4 (24:19):
Can't it can't the glass, Yeah, so but glasses glasses,
it's recyclable, and it's recyclable, so even down to you
can't you can only recycle certain colored glass. And I
wanted to go pink frosting, but it wasn't recyclable.
Speaker 2 (24:37):
So we went clear, like there's sacrifices that we make as.
Speaker 1 (24:42):
A brand from the aesthetic point of viewers.
Speaker 4 (24:45):
Yeah, like lovers, Yeah exactly that We're like, it can't
be recycled.
Speaker 2 (24:49):
We're not doing it.
Speaker 1 (24:50):
That's so good both of you.
Speaker 3 (24:57):
Like, I know, it'll be like having to choose a kid,
you had to choose what is your favorite product.
Speaker 4 (25:03):
I'll pick the luminous face oil because it is so
nourishing and I love using it obviously the final step
of my nighttime routine and it just seals all that
goodness in and then the next morning I just wake
up so glowy, and it's it's it's a game changer.
(25:25):
Like we were in my yesterday and they were not
the shop.
Speaker 2 (25:28):
It's it's our.
Speaker 1 (25:30):
You're like, that's a good thing, but also annoying. For everyone.
Speaker 3 (25:32):
The drug lady sent to go buy it.
Speaker 2 (25:36):
It's really and it's one hundred percent natural.
Speaker 4 (25:39):
We're just that product is just it's the it's it's
the best. I would probably go with our first in
line Silky Jail cleanser, but you know, like I never
really thought cleansers were that important. Although having said that,
I have used so many over the time that just
never seemed to get my eye makeup off. And you're
always left with, you know, that Panda iron and you
(26:01):
get your que tep and have to but it's our
cleansing is so nice, so so nourishing. Yeah, and it
gets you a makeup off easily, and it just feels
it feels so beautif it's.
Speaker 2 (26:16):
Actually hands down the best cleanser I've ever used.
Speaker 4 (26:18):
And like even if someone came up to me and
I said, I'll give you money back if you don't
think it's the best cleansing you've ever used. Oh my goodness,
same without glass cleaner if you try and actually same thing, Like,
I will give you your money back if you don't
think that that is the best thing you've ever used.
Speaker 3 (26:34):
Like if you can't see everything through that, yep, Yeah,
it's a pretty good guarantee. Also very because most people
wouldn't chose a cleanser when it comes to no, So
I really like it. And what's next.
Speaker 4 (26:46):
We are going through a lot of change right now.
The next big thing that we're working on is probably
international expansion and potentially like flagship stores. I know, I
was just like lying off, we were just down at
the shops down there, I forget.
Speaker 2 (27:03):
That's beautiful.
Speaker 1 (27:04):
Have a look at ASoP store.
Speaker 4 (27:07):
I think, Oh yeah, I certainly think when you look
at an ACEP store, it's like, oh, all right, we
need to do it, but better.
Speaker 3 (27:17):
I spent like a stupid amount of money on just
because it smelt like I just want to buy something,
so I feel like I belong.
Speaker 2 (27:24):
It's experiential.
Speaker 4 (27:26):
It's so experiential, from the scent, from the tactile packaging,
like our products are made to be in store.
Speaker 1 (27:34):
Definitely, yes, so people can experience them.
Speaker 2 (27:37):
Yeah, I'm really excited.
Speaker 4 (27:38):
And then we get to also like incorporate our interior
design and yes, the space as well. You so love
that it has to happen. Yeah, it's the next thing
on the list. And then WELLD domination of course, of course.
Speaker 1 (27:50):
Obviously you get that well, thank you so much.
Speaker 3 (27:53):
I'm sure I just learned so much about sustainability and
palm oil that I just wasn't expecting to learn today,
so I hope you did to.
Speaker 1 (28:02):
As always, please let.
Speaker 3 (28:03):
Us know if you would like to hear anyone in
particular on the formula, or if you have a question,
make sure you pop it down below and we'll be
back in your ears and eyes next week.
Speaker 1 (28:13):
Bye.
You're listening to a mum and mea podcast. Makeup is
my therapy.
Speaker 2 (00:17):
I'm in love.
Speaker 1 (00:18):
I'm obsessed and I don't even feel guilty about it.
Speaker 3 (00:24):
I'm Kellen McCarran and welcome to the formula. And today
we're talking business, or sort of, because we're talking to
Alissa and Lessandra Fraser, who were police officers who then
went on to win the block and start Alive, which
you've definitely seen in all of your fancy friend's kitchens
and bathrooms.
Speaker 1 (00:43):
We're talking today how in only.
Speaker 3 (00:45):
Five years they've built this business up to thirty million dollars.
Speaker 1 (00:50):
You are such beautiful skill.
Speaker 4 (00:52):
But how Alyssa.
Speaker 1 (00:56):
And Lessandra, Welcome to the formula.
Speaker 3 (00:59):
You've both been police officers, which is very juicy. I
have like a massive fear of authority, so like, even
when I haven't done anything long, he says, in cop
car nearby, I'm just like, oh, I.
Speaker 2 (01:11):
Know, I'm not speaking. Am I spinning? Could they get
me on?
Speaker 3 (01:18):
I was actually talking to a detective once and she said, hell,
even when I'm in a cop car, an unmarked cop car,
if there's a cop behind me, I'm.
Speaker 1 (01:27):
Like, oh no, what have I done? She said?
Speaker 3 (01:29):
It doesn't if your fear of authority always get But
then you won the block and built a twenty two
million dollar empire.
Speaker 1 (01:37):
How did that unlikely?
Speaker 2 (01:38):
Thirty?
Speaker 1 (01:40):
Sorry here, that's that was last year. Started from the bottom.
Now we're here.
Speaker 3 (01:47):
We started from the police.
Speaker 1 (01:50):
It's going to say the block, but now we started
with the police.
Speaker 3 (01:52):
We started lower than How did the unlikely journey lead
you here?
Speaker 1 (01:58):
So?
Speaker 3 (01:58):
Why did you decide to take beauty and body care industry?
Most of the time people sort of have experience in
an industry before they decide to jump head in. So
I think that this is really interesting, might be very
inspiring for people.
Speaker 1 (02:12):
So please tell us about your journey.
Speaker 2 (02:14):
You can't write it, can you?
Speaker 1 (02:16):
You literally can't write it. It sounds like a made up story.
Speaker 4 (02:18):
Yeah, it really does, because it was obviously police officers.
Speaker 2 (02:21):
And then we went on the block and we won that.
Speaker 4 (02:23):
And then we found a natural talent that we didn't
know we had for interior design and I guess.
Speaker 1 (02:29):
And building, Yeah, it's not just interior design. With sink one,
I guess.
Speaker 4 (02:33):
We started doing interior design projects. We actually did our
own project in Abbott Park about eight years ago, and
that's where the idea of a live body was born
because we struggled to find nice soaps that were different,
and so that's where that was born. And then I
guess skincare is just an extension of that because really
(02:54):
a live body came about because we couldn't find something
in the market that acted as a styling item.
Speaker 2 (02:59):
As well as a functional piece.
Speaker 4 (03:01):
And every product within a live Body collection, from the
kitchen trios to the home cleaning has just been an
extension from what we are lacking personally. Yeah, and that's
how a life skin came about because we were just
so like we had fatigue, we didn't know like the
complexity of a skincare routine and having this product when
(03:23):
to use it there like you would have just so
many different items and skincare products which.
Speaker 1 (03:29):
The average person doesn't know how to manage.
Speaker 2 (03:31):
Like that was.
Speaker 4 (03:31):
I also have like my beautician right down like step one,
step two, use this that, and then I would get
it out each morning and never be able to remember it.
Speaker 3 (03:39):
So, yeah, you never used it, so but it's happened
so quickly, so you're both clearly very efficient. Because I
feel like I'd never really heard of the brand and
now I go to my friend's houses and I'm like, oh,
like it's stocked everywhere, like everyone's got it in their
homes because it is functional, but it looks nice.
Speaker 4 (03:58):
I mean, it has been a journey. It's been five
and a half years, and we launched right at.
Speaker 2 (04:03):
The start of COVID.
Speaker 4 (04:05):
Obviously it took probably two years in the background to
mean we went from police officers to interior designers, to
product designers to like manufacturers to like business owners, and
like we've got ADHD and we're areas.
Speaker 2 (04:21):
We're type D personalities.
Speaker 4 (04:22):
So like if we type D like just like no
stuff something, it's just like there's a goal and you.
Speaker 2 (04:30):
Do, which I guess is why we were successful on
the block.
Speaker 1 (04:32):
Yes, okay, so that's like type.
Speaker 2 (04:35):
A, but it's the DISC profile.
Speaker 4 (04:39):
So it's like you've got people that are like you're
C personalities, so it's D S C and like your
C personalities the thinkers and they like process and they
like structure. The S are more creative but like still detailed.
So everyone kind of fits into a profile. And we're
definitely that DS, but more that D. And it's that
(05:00):
dominant like just get stuff done.
Speaker 3 (05:03):
What's it called when you have lots of ideas and imagination,
but don't do anything.
Speaker 4 (05:07):
I think that's probably more of your eye the dreamer.
Speaker 3 (05:12):
That's me, that's me, and then I just go, sorry,
that's the that's so interesting.
Speaker 4 (05:18):
So yeah, it took two years in the background. And yeah,
like we have literally just gone from our first due
to our baby, to our kitchen to our home fragrance,
to our cleaning to our love it and care like
we haven't.
Speaker 1 (05:32):
You're really not hit a spiders, Like that's I love it.
Speaker 3 (05:37):
So you mentioned that you would just get your dermatologists
right out exactly what to do. Were you into beauty, Well,
it's not like you as a police offfer. It's you
probably don't turn up at work with a full beat
on this.
Speaker 4 (05:47):
We've certainly never been like the typical girly girl, like
you know, it's at a basic level where you want
to wear nice clothes and you want your hair to
kind of look nice. You want nice, but it's never
like and wear forty one. So things are a lot different.
We live in a much different space now to when
we were like mid twenties, even in our thirties. It's
(06:08):
such a different environment. I mean, when we were growing up.
It was like and smashing, that's what heaven on all
this product. And remember it was like dead set Sorbelene
or Mumma used to splash out and do what was it?
Only like you know, like they did exist in Maya, remember, but.
Speaker 1 (06:32):
They were also they were just for old people. Yeah, okay,
so you're both little.
Speaker 4 (06:37):
Beer but not super would not call us like into
the beauty space. And I guess like just going on
from that is exactly why we created this range.
Speaker 2 (06:49):
Because we would.
Speaker 4 (06:50):
Get piles of stuff from our dermatologists or our beautician
and you would open your drawer and you would go, Okay,
that's expired.
Speaker 2 (07:00):
Do I layer that before my moisturizer? Where do I
put that on?
Speaker 4 (07:03):
So then you just like and then you know, your
stim barrier just flares up because you've overloaded it with
ship that.
Speaker 2 (07:10):
You didn't need to or it's using it in the
right way.
Speaker 4 (07:13):
That complex like you would just get this fatigue and
it would be like you'd give up on it because
it was too hard you do and it has.
Speaker 2 (07:23):
Time to like get that out and get that out
and work a.
Speaker 1 (07:27):
Few minutes between each layer whatnot.
Speaker 3 (07:31):
So when the block finale wrapped up, your products then
became like a fixture in aspirational homes. How did you
decide and what was the process there with making the
esthetic design so essential?
Speaker 4 (07:45):
That was essentially where Alive came from because we were
in the Melbourne trying to shop for some hand soap
and we couldn't find it. We've got like the bathroom,
the bathroom, and we got back and we were like,
said the Lassandra, we should collab with like Palmelive or
something and create something that looks really nice like a designer.
It doesn't cost two hundred dollars exactly, and we're just like,
(08:08):
screw it, let's do it ourselves. So we went underground
for two years and we really wanted it to be
a styling item first and foremost, but functional, so the colors,
the design like it needed to stand for something. But
that is truly an extension of the industry we were in,
and I think being interior designers does make us a
(08:30):
little bit different and it's probably why the brand has
been so successful because we truly believe that your surroundings,
you know, dictate the way you feel within a space,
and as an interior designer, aesthetics is important, but functionality
is also extremely important, and that idea of being able
to have like these interlocking bottles that is sit nice
(08:51):
and neatly on a tray, and it's still needed to
be of a high quality formulation as well. So yes,
functionality is foremost, but quality, quality and aesthetics.
Speaker 1 (09:02):
All we can't. You kind of can't have one.
Speaker 2 (09:04):
Without the other.
Speaker 4 (09:04):
And it's the same like it is that extension of
that interior design space. And I think for us as well,
being able to create products that really can sit in
any esthetic or any style is so important to us,
which is why we've got six different colorways. I always say,
cannot explain. It was like something that just jumped inside
(09:25):
of us and cool.
Speaker 2 (09:27):
It was just so clear.
Speaker 4 (09:29):
So yeah, everything that we have created has been at
a frustration for us. But you know, obviously if you're
feeling that frustration, then everybody else must be feeling it.
Speaker 3 (09:39):
Exacter you recognize something that sometimes it is just hey,
I really want this, you really want this, and it
doesn't exist, so let's make it.
Speaker 4 (09:46):
But it's not reinventing the wheel, right, there's soaps, hand
like lotion, there's millions of them out there.
Speaker 2 (09:53):
It's just doing it better.
Speaker 1 (10:01):
Launching in twenty twenty.
Speaker 3 (10:02):
Ah, the amount of people I've spoken to that did like,
it's just we.
Speaker 4 (10:07):
Were on the week of COVID. We are not joking.
It wasn't even mid COVID, it wasn't pre COVID. It
was the week that COVID hit, and we were like,
do we just hold off for a couple of weeks and.
Speaker 1 (10:18):
Just wait to see I mean, it gets hands.
Speaker 4 (10:21):
So oh people are like, oh my gosh, your time
that so well as if we like miraculously like pull
this product out during do.
Speaker 3 (10:29):
You know how long that has been in the pipeline
for a very long time before that, before we even
knew what the word meant. Do you think it was
that it was soap and we all needed soap, or
also that people were spending more on things around the house,
spending more on like those little everyday rituals.
Speaker 2 (10:48):
I think it was both. I think there are a
few things.
Speaker 4 (10:51):
It was obviously everyone was washing their hands, but because
they were washing their hands, they were getting dry, so
to have that duo accommodation with the lotion, I think
people there was a lot of uncertainty in the world,
and there was a lot of probably chaos that it
was this sense of calm to a certain degree where
people could go into their bathroom water hands, feel something nice,
(11:14):
smell something nice. And they were living in their homes
all the time. They weren't able to go out and
spend money or so they had that extra money to
be able to put into products around their home. I
think that renovation industry really boomed and we were just
a part of that. So the timing was impeccable for us.
Speaker 2 (11:36):
It was really good.
Speaker 1 (11:37):
Yeah.
Speaker 3 (11:38):
I've got two close girlfriends who I know sort of
how their businesses went through that time, and one of
them owns a fashion label and the other one owns
a home waste candles.
Speaker 1 (11:48):
And that sort of thing.
Speaker 3 (11:49):
The fashion label obviously no one needed party dresses because
everyone was inside, but the candles because people wanted that
little Also that we still want to treat ourselves stick effected. Yeah,
no matter what sort of tough times people are in,
they still want to buy little treats.
Speaker 2 (12:05):
Definitely.
Speaker 3 (12:05):
Yeah, So thirty dollars now not twenty two. Everything is
looking like it's going really well. But success is never linear.
So what talk to us about some of the failures
operational nightmares or moments that you go, oh, my goodness,
have we stuffed this up.
Speaker 2 (12:25):
I think probably in the last year we've really gone
through that.
Speaker 4 (12:30):
We scaled so quickly. And with all of that, you're
just running. You're hiring people left, right and center when
you're at this as well, So it's not like we've
got the foresight to be able to know what's coming,
what we should do, what move we should make. So
you're running on complete instinct and hard work. And you
(12:50):
get to a point in business, and it's around this
stage where businesses really go from that startup to that
scale up, and the whole way you run your business
has to change from operations, from headcount, from the quality
of people you've got in your businesiness. What you needed
five years ago or even two years ago was fine
(13:10):
for a business of that size, but all of a sudden,
when you're going from.
Speaker 2 (13:14):
Here to here, that part of.
Speaker 4 (13:18):
That transformation is really tough. It's like this massive game
of chess. Every move that you make whilst running the
business but also then looking for future success and future growth.
It's a lot like for some old coppers. You know,
it's really exciting, but it's so much harder than people
think and just because you're on the block, you've guys
(13:39):
got a successful No, you actually have, Like people just
have no idea that a ton of stress.
Speaker 3 (13:45):
I think a profile might help you in the initial
stages with selling that first batch.
Speaker 2 (13:51):
Absolutely in it.
Speaker 1 (13:53):
That's got it's got nothing to do with it.
Speaker 3 (13:55):
Like in the you've got to have so much more
to make a business profitable. All that's going you're never
going to get a repurt purchase customer. Yeah it can
help short term little bit, but not at all.
Speaker 4 (14:09):
But you know, having said that, business is tough, but
it's also really bloody rewarding as well as corny. As
it does sound like you are making a difference in
people's lives, like the amount of times we will be
out and people will come, oh.
Speaker 2 (14:22):
My gosh, she made their life product.
Speaker 4 (14:23):
I've got it all over at my home and like
they actually legit get excited about it.
Speaker 2 (14:28):
And yeah, and that happens. We're lucky.
Speaker 3 (14:31):
But no one's getting excited about having a pava live
in their house.
Speaker 4 (14:35):
Like we're out for lunch, yes, two days ago, and
there's a drunk lady in the toilet es she was
so drunk.
Speaker 2 (14:43):
Oh, we've got the best hand cream. Ever, it's just
the best.
Speaker 1 (14:46):
Do the best. Hey, She's probably then telling everyone else
around it. Then you've got all the.
Speaker 2 (14:53):
About it to everybody.
Speaker 1 (14:54):
Get a microphone, doll. You seem like you're not going
to can just shout it to everyone. Actually, I haven't happen.
Speaker 2 (14:59):
Tequila short on us.
Speaker 1 (15:00):
Okay, tequila tan, everyone can get a discount.
Speaker 2 (15:03):
Her friend was just like, oh my god, I'm so sorry,
and I was like, no, no, no, it's fine.
Speaker 1 (15:06):
Oh We've we've all been there, haven't we.
Speaker 3 (15:08):
So jumping into the moving from the kitchen and the
bathroom to skincare, what's the biggest sort of trend or
trap that you've seen in the existing world that you
sort of wanted or would you say that you were
just trying to feel that, like making things really simple
for people.
Speaker 1 (15:26):
Was there anything to do with ingredients that you're trying
to fix or change?
Speaker 4 (15:29):
For us, it was really simple to make it effortless
and uncomplicated, so that we were providing something that we wanted.
You tell us what to do, when to use it,
and how to use it, and we will do that,
and we will create something that is on your bench
so that it is in front of you and it
is a moment for you to enjoy in the morning
(15:52):
and at night.
Speaker 2 (15:53):
So we've named all of our products so it's super straight, like.
Speaker 4 (15:57):
Forward, first in line, when I wake before I sleep,
Like it is so simple, but we having something like
that is it goes back to that form and function,
doesn't it Like that's one side of it, but it's
also the formulations, Like we have worked with Australia's leading
natural chemistry. We have worked with the top experts in
(16:18):
the country to formulate each individual product to make sure
that every product you're getting what your skin needs. So
it works holistically, it works as a whole.
Speaker 1 (16:28):
It's like a.
Speaker 4 (16:29):
Whole system to make sure you know, like when you're
using different brands or different products and you're not sure
how that product reacts with this product or the last.
Speaker 1 (16:39):
Group, they'll be like, oh, I've got this, where do
I fit.
Speaker 3 (16:41):
It into it?
Speaker 4 (16:43):
So it was still really important that we use really
high in quality ingredients because at the end of the day,
it can look pretty, but if it doesn't feel nice
in your skin or if it doesn't work, no one's
coming back for it. And I think that that was
really important to us and the amount of money we
have spent on R and D for this skincare range
is like eyewatering. And we were told from many chemists
(17:08):
out there that you can't achieve what you want to
achieve without using palm oil. And we don't use palm
oil in any of our products. That was our number
one promise when we launched the brand, and if it
can't be done without it, then we don't. We're we're
not even doing it. So the amount of process we
had to go through to actually find a chemist that
(17:30):
understood how to use it, that was willing to persevere,
the amount of iterations that we had, so it was
this like back and forth, is it this product? Is
it that product? And it was really important to us
that they were multitasking and that were effective and that
they had really really good ingredients so that your skin
did not require anything else.
Speaker 3 (17:51):
So talk to me about palm oil because I don't
really understand that much about it and why it was
so important for you to make sure that none of
your products had it in there, and also then about
having the refill aspect.
Speaker 4 (18:05):
Palm oil is an ingredient is used in most household products,
like nearly all of them. The problem with palm oil
is that it is so destructive to orangutang species, like
other species communities. And as much as people can say
they source it sustainably or round table, it's very hard
(18:29):
to prove that entire flow of being responsible. Deforestation is
happening at such a rapid pace. If you actually saw
it on like you know, Sptter, it's actually horrifying.
Speaker 1 (18:45):
It makes me just want to discuss.
Speaker 4 (18:47):
And we are a proof that it doesn't have to
you know, have to use it. There are other it's
just people. The problem is it's cheap, and so it
costs us thirty five percent more to make our products
than anybody else that uses palm oil within there, so
we have made that sacrifice not think about the bottom line,
(19:08):
but to think about the impact that we are having, which.
Speaker 3 (19:11):
But long term would be nice if everyone they think, oh,
it's ethically sourced. That's like saying I have jet, but
I use it. Sometimes you still own a private jet
when you could just fly in it.
Speaker 4 (19:22):
It's just an excuse to say, oh, like we know
that it's got palmelent, but hey it's round table, so
you know, it's like yeah, and it's it's our responsibility
as well to show people that it can be done.
And this is definitely it's no marketing employee that it is.
It's sincere, it's it was the very first thing. I
(19:42):
think we spoke about it at the beginning of it.
It's part of how the name came. How do we
help keep the punter alive? And then a l dot
I've our names at least on Assandra, and how do
we make people feel alive when they're using our product.
It's a part of like those three things are how
the name came about.
Speaker 1 (20:03):
Very clever. I just thought, you got yeah, that's pretty cool,
let's just do that.
Speaker 4 (20:06):
No, And it is so important to us, and I
think that this is a bit of a wake up
call to brands out there.
Speaker 2 (20:12):
It can be done. It can be done.
Speaker 4 (20:15):
We've done it in every single one of our products,
so it's something we are extremely proud of. We've just
become ambassadors for the Orangutang Foundation and I don't know
us we're going to Borneo next year to help over there,
so we get to see firsthand as well, you know,
the impact that the deforestation has in community and also
(20:38):
to animal species. And if we can shed a little
bit of light on that and put pressure on other
brands to live up and to step up. Then it's
something that it's a bit of a legacy that we
can can leave it behind as well.
Speaker 3 (20:52):
That's really beautiful. It actually makes me a little bit
upset when I think about it. When we've had kids,
what are we bringing them into? It's just horrifying.
Speaker 4 (21:00):
The thing about it as well is it's in everything.
So it's in nearly everything that we eat, nearly every
household product that you can think of, and there's about
forty different names that it can be hidden in. So
it's not like you turn it over here, Oh that
doesn't say palm oil.
Speaker 2 (21:16):
It's not.
Speaker 4 (21:17):
And maybe what we need is, I don't know, like
it's in red it's a regulation that you have to
highlight it to say like contains palm oil, not hidden
within a name, so that people can make better choices
as well and be more informed.
Speaker 3 (21:33):
And with the better choices, we love that you do
the refills. I think that refills have just especially for
sometimes with some refills, I'm like, how likely is it
that people are actually going to do that? But with
a product like yours, it just makes so much sense.
And what is the impact on the reduced plastic or
(21:53):
less waste in general.
Speaker 4 (21:55):
So with our refills in our core range, our hand
and body range, we use recycled plastic for our refills
as well a bicycles plus it's also one hundred percent recycled.
I think as a brand it was always so important
that the environmental impact we were having, and like we
(22:16):
used to do refills that could be recyclable, and then
that stopped a couple of years ago, and so quickly
as a brand we had to pivot. We're like, well,
we are now creating product that can no longer be recycled.
Speaker 2 (22:28):
What can we do?
Speaker 4 (22:29):
So having products our refels made from one hundred percent
recyclable plastic as well as being curbside recycling, it closed
the day we were on to it, and that costs
the business fortune a fortune, But it's the tooling, the MPD,
the investment in that. But as soon as it was announced,
(22:49):
and I think it's just making sure our packaging is recyclable.
Our refills are reducing the amount of plastic that it's
actually recyclable, and we aren't.
Speaker 2 (23:01):
We are nearly perfect.
Speaker 4 (23:03):
But every single step we make, every single new product
we launch, every decision we make. Sustainability is at the
forefront of everything we do, and I think with our
skincare we didn't. I mean most a lot of the
skincares out there aren't well, aren't refillable. Sorry it's a
single use item and then it gets three or I
(23:24):
have like one product that yeah, that can be one
thing you go through like.
Speaker 1 (23:28):
So yeah, like you don't need that much of it anyway, and.
Speaker 4 (23:31):
We are creating something that is so beautiful, like imagine
having to throw that.
Speaker 2 (23:36):
Out each time as well.
Speaker 4 (23:38):
That's not people sell out empty bottles on the country.
Speaker 2 (23:42):
Like it's like, you just don't throw.
Speaker 1 (23:44):
Our product out, you don't they not just refill it?
Speaker 4 (23:46):
Well maybe they bought a different color. Oh okay, I'm like,
you know, and they moved.
Speaker 2 (23:51):
On, exciting them for like thirty.
Speaker 4 (23:53):
Dollars like an empty thirty dollars, like an empty thing.
It's actually, it's actually very lovely that people don't want
to throw it. But why would we create something so
beautiful to be thrown out? So let's let's create something
that is you know, better for the environment, more sustainable,
and that you don't have to you know, contribute to
all of.
Speaker 2 (24:13):
The landfill and the waste. All of our skin care
products are refillable by the oil, but that might.
Speaker 4 (24:19):
Can't it can't the glass, Yeah, so but glasses glasses,
it's recyclable, and it's recyclable, so even down to you
can't you can only recycle certain colored glass. And I
wanted to go pink frosting, but it wasn't recyclable.
Speaker 2 (24:37):
So we went clear, like there's sacrifices that we make as.
Speaker 1 (24:42):
A brand from the aesthetic point of viewers.
Speaker 4 (24:45):
Yeah, like lovers, Yeah exactly that We're like, it can't
be recycled.
Speaker 2 (24:49):
We're not doing it.
Speaker 1 (24:50):
That's so good both of you.
Speaker 3 (24:57):
Like, I know, it'll be like having to choose a kid,
you had to choose what is your favorite product.
Speaker 4 (25:03):
I'll pick the luminous face oil because it is so
nourishing and I love using it obviously the final step
of my nighttime routine and it just seals all that
goodness in and then the next morning I just wake
up so glowy, and it's it's it's a game changer.
(25:25):
Like we were in my yesterday and they were not
the shop.
Speaker 2 (25:28):
It's it's our.
Speaker 1 (25:30):
You're like, that's a good thing, but also annoying. For everyone.
Speaker 3 (25:32):
The drug lady sent to go buy it.
Speaker 2 (25:36):
It's really and it's one hundred percent natural.
Speaker 4 (25:39):
We're just that product is just it's the it's it's
the best. I would probably go with our first in
line Silky Jail cleanser, but you know, like I never
really thought cleansers were that important. Although having said that,
I have used so many over the time that just
never seemed to get my eye makeup off. And you're
always left with, you know, that Panda iron and you
(26:01):
get your que tep and have to but it's our
cleansing is so nice, so so nourishing. Yeah, and it
gets you a makeup off easily, and it just feels
it feels so beautif it's.
Speaker 2 (26:16):
Actually hands down the best cleanser I've ever used.
Speaker 4 (26:18):
And like even if someone came up to me and
I said, I'll give you money back if you don't
think it's the best cleansing you've ever used. Oh my goodness,
same without glass cleaner if you try and actually same thing, Like,
I will give you your money back if you don't
think that that is the best thing you've ever used.
Speaker 3 (26:34):
Like if you can't see everything through that, yep, Yeah,
it's a pretty good guarantee. Also very because most people
wouldn't chose a cleanser when it comes to no, So
I really like it. And what's next.
Speaker 4 (26:46):
We are going through a lot of change right now.
The next big thing that we're working on is probably
international expansion and potentially like flagship stores. I know, I
was just like lying off, we were just down at
the shops down there, I forget.
Speaker 2 (27:03):
That's beautiful.
Speaker 1 (27:04):
Have a look at ASoP store.
Speaker 4 (27:07):
I think, Oh yeah, I certainly think when you look
at an ACEP store, it's like, oh, all right, we
need to do it, but better.
Speaker 3 (27:17):
I spent like a stupid amount of money on just
because it smelt like I just want to buy something,
so I feel like I belong.
Speaker 2 (27:24):
It's experiential.
Speaker 4 (27:26):
It's so experiential, from the scent, from the tactile packaging,
like our products are made to be in store.
Speaker 1 (27:34):
Definitely, yes, so people can experience them.
Speaker 2 (27:37):
Yeah, I'm really excited.
Speaker 4 (27:38):
And then we get to also like incorporate our interior
design and yes, the space as well. You so love
that it has to happen. Yeah, it's the next thing
on the list. And then WELLD domination of course, of course.
Speaker 1 (27:50):
Obviously you get that well, thank you so much.
Speaker 3 (27:53):
I'm sure I just learned so much about sustainability and
palm oil that I just wasn't expecting to learn today,
so I hope you did to.
Speaker 1 (28:02):
As always, please let.
Speaker 3 (28:03):
Us know if you would like to hear anyone in
particular on the formula, or if you have a question,
make sure you pop it down below and we'll be
back in your ears and eyes next week.
Speaker 1 (28:13):
Bye.
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