December 3, 2025 • 34 mins
Want to know what you’ll actually be wearing this summer? Tam and Lucinda are chatting with Lia Georgantis, the owner of Girls With Gems and Sneaky Link Label and breaking down her trend spotting secrets. She reveals how she figures out what's next (hint: it involves "trolling" TikTok for international street style) and why texture, lace, and monochrome are about to be everywhere.
Plus, she explains how the internets shifting the wholesaler game - she's out here finds cool new brands by sliding into their DMs no fashion showings necessary!
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CREDITS:
Hosts: Tamara Holland & Lucinda Pikkatt
Producer: Ella Maitland & Mollie Harwood
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
You're listening to I'm Mom with mea podcast.
Speaker 2 (00:14):
Hi. You beas Lee here, and I know you're probably
sick of me talking about lipsticks and serums and hair sprays.
So guess what, I've just dropped this episode here in
the feed because I'm going to talk about clothes. No,
you don't have to go shopping. We're just going to
chat through all things fashion, clothing and how to get
more out of the stuff you already own. Whoever said
(00:36):
orange is a new pink with seriously.
Speaker 3 (00:38):
Disturbed laurels for spraying groundbreaking?
Speaker 4 (00:41):
Oh my god, you have to do it.
Speaker 1 (00:43):
You live for fashion.
Speaker 4 (00:46):
Hello and welcome to Nothing to Wear, the podcast that
solves fashion problems and levels up your wardrobe. I'm Tamara Holland.
Speaker 5 (00:52):
And I'm listen to Pickett Today on the podcast. We
are joined with Lea Geordantis. She's the creative director and
CEO of Girls with Gems, the cult Australian fashion boutigue
that stops all our favorite fashion brands, including her very
own Sneaking. Leah has built more than just a store
and a fashion brand. She's created a community and a
platform that champions size inclusivity, celebrates individuality and defines what
(01:17):
it means to shop with personality.
Speaker 3 (01:19):
Leah, Welcome to the pod.
Speaker 1 (01:20):
Welcome, Thank you. That was such a nice introduction, Leah.
Speaker 4 (01:24):
We ask each of our guests this very important question.
Can you describe your style for us in three words?
Speaker 2 (01:30):
Oh?
Speaker 4 (01:31):
Okay, are you.
Speaker 1 (01:32):
Up to the I'm up to the challenge.
Speaker 6 (01:34):
Interchangeable because I think in summer and winter I have
quite a different style. And then if I'm gonna give
you two more words, I'll give you my winter style
and my summer style.
Speaker 1 (01:43):
I think winter style is like chic, effortless, okay, and
summer is colorful. That's just one word, all right, Jo'll
give you three.
Speaker 4 (01:56):
I'm not knowing these are great. I like that you
have different words for different seasons.
Speaker 6 (02:01):
Yeah, because I think in winter I really like wearing
like a pair of jeans, a nice top and knit
a like, you know, really simple pieces that looked really
good together and paired differently. But then in summer I
love doing like different colors, like sarongs with the little tank.
I really liked to like mix my textures and everything. Yeah,
very different style.
Speaker 3 (02:19):
Yeah, absolutely, that's resort.
Speaker 5 (02:21):
We're in vacation as well. Yeah, her love being experimental
with color.
Speaker 4 (02:25):
Yeah, me too, but then in winter, like you won't
really catch me in common Leah, we have lots more
questions to ask, so we're going to get started, amazing.
You're obviously a known entrepreneur in the fashion space, but
that's not actually where your career journey started. You were
studying law, and as I understand, you were pretty much
like at the pointy end of your studies.
Speaker 1 (02:43):
I was done.
Speaker 4 (02:44):
You were done. I finished, So the path was law.
Where were you going to go before you pivoted into fashion?
Speaker 1 (02:50):
I had a job, yeah, at a corporate law firm.
Speaker 2 (02:53):
Wow.
Speaker 3 (02:53):
I didn't realize that you graduated.
Speaker 1 (02:55):
I graduated, Yeah, okay, yeah, it was right at the end.
Speaker 2 (02:57):
It was.
Speaker 6 (02:58):
I finished my law degree and I went to Europe
and I went to Europe for three months. It was
so it was after five and a half years of studying,
and I remember being in a taxi with my mum
because she was also in Europe, and she's like, I'm
not doing it anymore, Like I'm moving to Greece. So
you need to decide if you're going to sign the
lease or not, and you have to do it, like
she was like, you have to do in like forty
eight hours.
Speaker 4 (03:14):
I was like, let's just rewind a little bit for
anyone who doesn't know. Your mom owned the business Girls
with Right, and that was a boutique, like already very established.
And then she was like exiting out to go and
chase her dreams in Greece to open a hotel. And
then that was like the point in time where it
was like take the lease, as you said, take over
(03:36):
the business or not. And it was like a fork
in the road for you.
Speaker 1 (03:39):
Yeah, because I had to make a decision.
Speaker 6 (03:41):
I was like, I actually have to make this decision,
like I actually have to sign a lease.
Speaker 1 (03:47):
My job had already been physically do those two things.
Speaker 4 (03:50):
Had you been thinking about it already? Was it in
the back of your mind a little voice saying fashion, fashion,
or like how were you how to go with germs?
Speaker 6 (03:56):
It was always like my fun and I worked with
my mum for the whole time that I was studying,
so it wasn't off the cards like I was involved,
but it was for fun while I was.
Speaker 1 (04:07):
Dudding law and I was definitely going to be a lawyer.
Speaker 4 (04:09):
Have you seen the movie My Oxford Year?
Speaker 2 (04:11):
No?
Speaker 1 (04:12):
Oh, have you seen it?
Speaker 2 (04:13):
No?
Speaker 4 (04:13):
Damn it.
Speaker 5 (04:14):
I really.
Speaker 1 (04:16):
Just watch it.
Speaker 4 (04:18):
Go and watch it on Netflix, because this is literally
the same she goes to like study at Oxford, but
she's you know, done a degree and she has this
like same sort of thing. Anyway, nice little romantic comedy
segue for you there, But that's amazing. So I guess
I'd like to sort of take a little bit from that.
You made a big, bold, risky decision. You're already on
(04:38):
this path, and then you diverted and chose another one.
For any of our listeners who might be kind of
facing a similar decision or considering a pivot a career change,
what would your advice for them be?
Speaker 1 (04:49):
Oh my god, I have so much There's so many
things that come to my mind.
Speaker 6 (04:51):
Like during that time, I guess you can't take everyone's
opinion on because everyone's going to have an opinion.
Speaker 1 (04:56):
I had so many people being like, you study for
so long? Are you going to take over a retail shop?
Like seriously? And I was like, oh my god, what
am I doing? Like am I making the wrong move?
Speaker 6 (05:04):
And I was I was obviously speaking to people in
open but I always know at the end of the day,
like I'm making the decision. But I had spoken to,
like my ADHD therapist. I was there to get medication,
and then I was like, I don't know what to do.
He was like, well, I just want you to think
about one thing because I'm clearly not going to make
the decision for you. Are you going to sit at
(05:26):
your law job and wonder what could have been of
girls with gems? Or you're gonna sit at girls with
gems and wonder what could have been of your law career?
And like instantly, I was like, I'm never going to
sit at girls with gems and wonder what would have
been of my law creed.
Speaker 1 (05:36):
I can easily just go and.
Speaker 6 (05:37):
Do that, but I will definitely sit at my law
job and wonder what could have been of my life
if I had taken over Girls with Gems.
Speaker 1 (05:43):
So I was like, I'm going to do it.
Speaker 6 (05:44):
I'm going to tell everyone that I am just doing
it for a year because I don't want to hear everyone.
But I hope I never have to go back to law.
And the only person that I told that to was
my now husband and my mom.
Speaker 1 (05:56):
I was like, I hope I never have told you.
Speaker 4 (05:58):
It's like the plot of my Oxford year because that's
a year as well, just telling you.
Speaker 6 (06:02):
So I was like, I'm literally just doing it for
a year and everyone was like cool, coo cool, And
now everyone's like best decision you ever made.
Speaker 1 (06:06):
I'm like, you told me not to make it.
Speaker 5 (06:09):
Do you ever use your law degree in day to
day with girls with gems or sneaky link?
Speaker 1 (06:13):
Yeah?
Speaker 6 (06:13):
I think yes, yeah, like not just the law that
I learned, because like not really now I would have
to refresh myself whenever I'm looking for something, but like
in terms of reading contracts, but more than that, Like
I studied for five and a half years and I
studied so hard in my law degree. So I just
feel like it taught me the work ethic that I
have taught me resilience. I missed out on so much
when I was studying because I needed to study for
(06:36):
so many hours. So I missed out on fun and
so I just got used to that and I didn't
care when I took over. I was like, I don't
care if I miss out in fun, Like I want.
Speaker 1 (06:42):
To do this.
Speaker 3 (06:43):
Yeah.
Speaker 1 (06:43):
So I think it taught me a good work ethic
and like I bought that into the business.
Speaker 5 (06:46):
Love that and your husband's now working for the business
as well. Yeah, yeah, when did he join.
Speaker 1 (06:51):
I want to say two and a half years ago.
Speaker 3 (06:54):
Okay, yeah, so somewhat recently.
Speaker 1 (06:56):
It feels like a lifetime.
Speaker 6 (06:58):
He was always he was always helping in the background
from the day we met, you know, we would talk
about Girls with Gems all the time, and then when
I took over, he was very much helping me with
like Facebook ads and HR and operations, and then it
got to the point where I was like, hey, you
have to quit your job.
Speaker 1 (07:13):
I literally can't do this anymore.
Speaker 5 (07:14):
Without anyone listening who's unfamiliar with Girls with Gems or
Sneaky Link, can you just give us a quick synopsis
on what both are.
Speaker 1 (07:23):
Absolutely so.
Speaker 6 (07:23):
Girls with Gems is a high end multi brand boutique
based in Double Bay in Sydney, and Sneaky Link is
I guess our in house brand, but it really.
Speaker 1 (07:33):
Is standing on its own two feet at the moment.
Speaker 6 (07:34):
I would say it's one of Australia's leading brands right now.
Speaker 3 (07:39):
And it stopped exclusively at.
Speaker 1 (07:41):
It stopped exclusively Girls with Gems.
Speaker 3 (07:43):
And you've got the app as well, which is pretty cool.
Speaker 1 (07:45):
Yeah, the aff is really fun.
Speaker 3 (07:47):
And I'd love to know where did the name sneaky
Link come from?
Speaker 4 (07:50):
Yes, me too.
Speaker 6 (07:51):
Okay, So we have lots of young girls that work
in our boutique and my mum would always come in
and she always like chats with them and she's like,
teach me words young people say so I can say
them to my friends. And then they were like, okay,
sneaky link. It's like the person you're seeing on the side,
like it's not You're like, yeah, oh my.
Speaker 4 (08:08):
Gosh, that's so different to what I thought. I thought
it was like when you send a sneaky link of
something you like to someone and they're like, here's no, that's.
Speaker 1 (08:17):
No unless you like.
Speaker 6 (08:17):
So my mom like learned this word and she would
always tay, you like sneakling, sneakling, sneakling. I'm like okay.
And then when we were starting the brand, it was
quite different to what it is now. It's like exclusive prints,
and she's like, I think you should call it sneak Link.
Like everyone's like it's like a secret brand. It's like
your secret and I was like, I really like that,
and I love the idea of the sneak link and
like this, like we did a snake emoji as our
(08:38):
kind of like icon, and I was like, I love this,
this is so cool.
Speaker 1 (08:41):
So that's what it actually means.
Speaker 4 (08:43):
It's different.
Speaker 1 (08:43):
Yeah, it's very different.
Speaker 4 (08:44):
It's not trying to be like it's just it's obviously
unique to your story. It's a big part of your story.
And I love that it came from that relationship with
your mom. Yeah, yeah, that's amazing.
Speaker 3 (08:52):
I love that with Sneaky A.
Speaker 5 (08:54):
But with Girls with Gems You've got so many cool
brands on there as well, so not just your own,
but how do you choose what brands you stock on
Girls with Gems.
Speaker 6 (09:02):
I think when you have a multi bram boutique, like
it changes and you go through different stages and you
pick up different brands. I think right now is our
best brand mix that we've ever had. We have a
really nice mix of Australian designers, but then we also
have international designers that people would never have heard of
before until we stop them, like Baal Bab, Miguel Coronell.
And then we like pick up little brands that we
(09:24):
find on Instagram and.
Speaker 1 (09:25):
I'll just DM them and be like, Hi, I love your.
Speaker 6 (09:27):
Brand, can we house it? And they're like we haven't
done wholesale yet, and I think let's do it.
Speaker 4 (09:31):
It's very different to like the old model maybe of
like doing buying trips or sourcing going out to the
international market. But now you're just dming them directly. Are
they responsive in that way?
Speaker 6 (09:40):
I think also now, given like we have a lot
of followers and people will often have come across us before,
so when we do DM they're like, oh my god, yeah.
Speaker 1 (09:48):
Let's chat.
Speaker 4 (09:49):
Amazing. Yeah yeah, that's really unique.
Speaker 1 (09:51):
Yeah.
Speaker 6 (09:51):
But even with Aussie brands like Benny, one of our
biggest brands, they were not in wholesale and we.
Speaker 1 (09:57):
Were like, let's chat and they were like oh nah.
Speaker 6 (09:59):
We were like no, no, no, no, we think you need
to speak to us, and then we jumped on a
call and like by the end of the call, we
were like done deal.
Speaker 4 (10:05):
So you help develop that relationship with them and introduce
them to the world.
Speaker 6 (10:09):
We are their only stockist now still, but yes, we
kind of help brands come into the wholesale market.
Speaker 2 (10:17):
Yeah.
Speaker 1 (10:18):
Yeah.
Speaker 4 (10:18):
You sound like the kind of woman who in business
and in life, you know, really follows your gut, an
example being obviously changing career paths to follow any little
voice inside your head that said I need to do this.
So in business, you need to make difficult decisions all
the time. Maybe say no to opportunities that are presented
to you because you are trying to stick to a
(10:39):
different plan. Potentially, can you tell us about a time
when maybe you've had to say no to something that
might have been appealing to you but you knew it
wasn't right for you.
Speaker 6 (10:49):
Yeah, I feel like that's probably come about now more.
I feel like at the start, I said yes to everything,
and I'm so glad I did, because you can't find
exactly who and what your business is meant to be
if you don't throw yourself at everything. It takes a
lot more time. Rather, I was just like doing everything.
I was like, struck every brand, let's just work this
(11:09):
out as we go. Now more, because I know exactly
who we are and who we want to be, I
say no now yeah, And it's a lot easier because
I'm just so busy, Like I really have to think
is this worth the time?
Speaker 1 (11:25):
And if it's not, then I have to say no.
Speaker 4 (11:27):
Yeah.
Speaker 5 (11:27):
That's a testament where you've got to really with your business,
like you know, you're looking for those opportunities yes, yes, yes,
at the beginning.
Speaker 6 (11:33):
But I was always like hunting down those opportunities and
like reaching out to people and like always coming up
with like ideas where I could pull other people in.
So I was also part of wanting more and more
and more. But then I think you get to a
point where you're like, Okay, this is who we are.
Anything beyond this is a flying pig and we're not.
Speaker 1 (11:50):
We're not doing that. Yeah, it just doesn't make sense.
Speaker 4 (11:52):
A flying pee.
Speaker 1 (11:53):
That's what my husband calls them, a flying peak. And
I'm like, yeah, he's like, then we're not doing it.
Speaker 4 (11:58):
How can we use that? Like, how can we apply that?
Speaker 6 (12:00):
Okay, say, like an offer came through for a brand
that was similar to Sneaky Link, like a flying peak,
Like it just doesn't make sense. I can bear really
the brand, but like it's a flying peak. Let's just
focus on sneaking that terminology.
Speaker 7 (12:13):
Yeah, yeah, so your business.
Speaker 5 (12:24):
I remember seeing girls with gems on TikTok during COVID
and it was the same same but different sizes.
Speaker 3 (12:30):
Someone was wearing size eight, someone was wearing size twelve.
Speaker 5 (12:32):
And it's so funny hearing your voice now because it's
just so familiar with me.
Speaker 3 (12:36):
Seeing you come up on my TikTok feed.
Speaker 5 (12:38):
Talk to us about the growth on social media because
it's been such a big part of your brand.
Speaker 3 (12:44):
And I guess any advice for our listeners.
Speaker 5 (12:47):
Firstly, actually just starting with you're very confident, You're great
in front of the camera. Anyone listening who maybe has
their own business and isn't as confident, hates talking on camera.
Do you have any advice for them? Do you think
it's how important is social media for their business? Any
tips on how to get in front of the camera.
Speaker 1 (13:03):
Yeah, I am very extroverted, but like I'm extroverted.
Speaker 6 (13:10):
When you put me in a social situation where I'm comfortable,
but on camera, I'm Actually I wasn't comfortable. I didn't
like it, but I knew that when I would meet
people and have interactions like they would like the interaction.
Speaker 1 (13:22):
They would laugh.
Speaker 6 (13:22):
I had really good rapport with customers in store who
wanted my styling advice. So like, I obviously knew I
could be good on camera, but I didn't like it,
but I knew it could work. So one day I
was just like to one of the girls, just film me.
Don't make it so serious.
Speaker 1 (13:36):
But just film me. And she's like, okay.
Speaker 6 (13:38):
So we filmed this video and I told like ten
of my friends, I'm going to start posting these videos.
I think I'm weird and awkward in them, but I'm
doing it and letting you know because that will hold
me responsible to keep doing it.
Speaker 4 (13:49):
That's a idea.
Speaker 6 (13:50):
Yes, So I'm doing it and I know it might
be really weird, but I don't care. And they were
like cool, good and obviously it took off. People loved it.
And obviously because people loved it, then I like doing it.
So yeah, that just continued. I think you just need
to like do it.
Speaker 5 (14:04):
Yeah, And is that a big part of your job now?
Like are you on camera daily? Are you posting? Are
you filming daily?
Speaker 1 (14:10):
It's changed.
Speaker 6 (14:12):
Last year we were filming like every single day, but
like they killed me and I can't do that anymore.
So no, we're not filming every day anymore. But last
year we were filming like ten to twenty hours a week.
Speaker 4 (14:23):
Wow. Yeah, that's a big I was so burning time commitment.
It's like you're the talent worth it.
Speaker 6 (14:29):
But then it got to a point where like it
just like I physically couldn't do it anymore. But I
think for people who aren't doing it but think they
want to, your first video is always going to be awkward.
Speaker 1 (14:40):
It's not going to be perfect.
Speaker 6 (14:41):
I think people also want to make it all perfect
and like edit they're real so perfectly. My first video
was like a bloopers weird thing of me showing how
to wear this outfit, and it was such a bad video.
Speaker 1 (14:51):
It doesn't matter. You just need to post the video.
Speaker 4 (14:53):
See, this is my problem. I overthink over the editing,
and then by the time you've labored over the editing,
like Instagram like bugs out and you lose your work,
you know, and I just.
Speaker 1 (15:05):
An overly edited video.
Speaker 4 (15:06):
They just want the I always you have to post it.
That's what works better, right. And it's like you said,
I think you said before, don't be so serious like
you know, and you you're doing these videos, it's going
to be awkward, and it's like you almost need to
have that disclosure with them and with yourself that it's like,
I can do this. It doesn't have to be perfect,
it doesn't have to be right. I'm just going to
put it out there. Because I keep trying to remind
(15:26):
myself it might be like a few seconds that someone
comes across it, and then it's gone.
Speaker 1 (15:32):
No one cares about what you're doing, not just you,
every no one cares.
Speaker 6 (15:36):
No one cares about No one cares about what I'm doing.
Like they might for like one second be like she's
not cool in that video, but like once you start
getting lots of views, I think you're cool.
Speaker 4 (15:47):
But so you just like can't care.
Speaker 6 (15:48):
You just have to like keep making the videos and
just it doesn't matter.
Speaker 1 (15:52):
I heard a little.
Speaker 4 (15:52):
Tidbit the other day on social media someone I follow
an actor, and he said, like, everything good is on
the other side of cringe, And I was like, oh,
so true, Like it has to be cringe because you're trying,
and it has to be trying is cool, right, Like
it's it's you know, to make the effort, right, Like
there's there's something in that that shows you're making an
effort and you want to succeed.
Speaker 6 (16:13):
I think telling people that's something I've done in business
so much. I said, I'm making a brand. I had
no idea how I was going to make a brand.
I had literally less than an idea, But I started
telling all my friends I'm making a brand, and then
they'd be like, tell us about it, and I'm like,
I can't because I have no idea yet. But it's
(16:34):
going to happen, so you have to keep asking me
about it, so then I make sure that I do it.
Speaker 4 (16:37):
Wow.
Speaker 3 (16:38):
And then it comes your identity as well, like you've
become the fashion go to or like it is who
you are.
Speaker 1 (16:43):
Yeah, fail yourself. That's also like just a tip if
anyone here's this, don't just start saying you to do
things you're not going to do it, like to do it. Yeah, don't.
Don't just say you're going to do things if you're
not going to do them.
Speaker 4 (16:56):
Yeah.
Speaker 5 (16:56):
That's so You've currently got a collection out at the
moment with Jazz hand yep. Is she the first influencer
that you've done a collection with?
Speaker 2 (17:03):
Yeah?
Speaker 3 (17:03):
Awesome? And how do you choose who you're going to
do this with?
Speaker 5 (17:07):
Was it something where she approached you or you just
loved her and she was an organic sneaky link wearer.
Speaker 1 (17:12):
Yes, she was an organic sneaky lik weer.
Speaker 6 (17:15):
So she would always come and be like I love
this and we would send it to her, and when
it came time to choose someone, she felt like the
only person we would deal with.
Speaker 3 (17:23):
Just on that. Do you do lots of influencers sendouts
with Sneaky.
Speaker 1 (17:26):
Link only recently?
Speaker 5 (17:28):
Yeah, okay, yeah, do you find they work? It depends, Yeah,
it depends. That's as I think.
Speaker 1 (17:32):
You also get to a stage where it's like the
only next step.
Speaker 5 (17:35):
Yeah, you know, and if you're choosing the right people,
and it's almost like the Sneaky Link news.
Speaker 3 (17:40):
Yeah, it's not just.
Speaker 1 (17:42):
Into sales, yeah, but it's awareness.
Speaker 6 (17:45):
I agree, yeah, yes, but with Jazz, it just felt
so aligned and I wouldn't have done it if it
didn't feel like that. I don't think I would have
been able to work with someone who wasn't as committed
and passionate and excited about this project as we were.
It wouldn't have worked because our team were like so
passionate about this yeah, and if we had someone that
(18:05):
didn't really care, I don't think it would have worked
as well.
Speaker 1 (18:08):
And I think that shows in the content. You can
really feel that Jazz wanted to be there.
Speaker 3 (18:12):
It's almost like she's part of the team.
Speaker 6 (18:14):
And we literally like I miss her this week that
we're not like talking because we were talking every single day.
She helped us design the collection, like we would get
it this this top that I'm wearing. We sampled like
five times and it was something Jazz really wanted us
to get right. And like in the final like the
from the fourth sample to the fifth it was literally
removing three centimeters from here so you can make sure
(18:34):
you can wear it like at a nice length. But
like we focused on every single detail and Jazz was
along that journey with us. So she's so passionate about
the clothes because she helped design them.
Speaker 3 (18:45):
Yeah.
Speaker 1 (18:45):
Cool, but yeah, it does feel like she's part of
the team and all the content.
Speaker 3 (18:47):
It's like, I do love that your team is so involved.
Speaker 5 (18:50):
Even like your campaign shots or what's on your website,
it's usually you or the team members, right, Yeah, it's
so cool. I love that that sort of employee first
contents really big at the moment.
Speaker 3 (19:01):
So showing your tea, you.
Speaker 6 (19:02):
Feel like we did that, Like before, we did that
when you're asking before about our content during COVID, we're
the only people we had. You couldn't get models during lockdown.
Of course we were going to work, so we would
just it.
Speaker 4 (19:14):
Was like a product of that limitation.
Speaker 1 (19:15):
Yeah, and then people would be like, you're not showing
enough size diversity you get someone else, We're like, we can't.
Speaker 4 (19:19):
Can we talk about that?
Speaker 2 (19:20):
Actually?
Speaker 4 (19:21):
Can we go into that? Because you were just talking
about the level of detail you put into your designs
and that feedback from the customer, you know, feedback with Jazz,
So size inclusivity is a really big part of what
you guys offer.
Speaker 3 (19:33):
You go up to a size.
Speaker 4 (19:34):
Twenty, which is amazing, Like it's real leadership in that
space because as we all know, unfortunately very few Australian
brands stock a full size ranger are prepared to listen
to the feedback that there's the demand for that. Why
do you think that is and how has it kind
of benefited you guys to be more aware of that
conversation and actually cater to that customer.
Speaker 6 (19:55):
I don't know why it is, and maybe I should
have a better answer because I own a multi brand boutique.
I haven't also thought too much about why no one
else is doing it. I just thought about why aren't
we doing it fair? And that's why we did it.
It is funny, though, I saw a video on TikTok
that was obviously aimed at us yesterday and it was like,
this is so ridiculous that brands are going to four
(20:15):
excel people should consider having a healthier lifestyle.
Speaker 1 (20:17):
And I was like, whoa that is that is so
tone deaf?
Speaker 6 (20:21):
My god, but that video just came up, Yes, it
came up at It was obviously aimed at us, because
we keep going on about four excel okay, and I
was like, that's so tone deaf.
Speaker 3 (20:30):
Whoa, yeah, whoa.
Speaker 4 (20:31):
It's just such a layered thing, isn't it.
Speaker 6 (20:34):
It is so layered, And I feel like when we
made the decision to do this, we didn't go into
such a layered conversation about the pros and cons.
Speaker 1 (20:41):
It just felt natural.
Speaker 6 (20:42):
We always went to a size sixteen from basically day one,
which was more than most brands do.
Speaker 1 (20:48):
So many Australian brands still got a size twelve.
Speaker 5 (20:50):
Yeah.
Speaker 1 (20:50):
Stop. It was.
Speaker 6 (20:53):
Like try something on and I'm like, it doesn't fit me,
so you get away with it. Why not fit into
this Australian brand. That's so weird because like, I'm a
healthy Australian woman.
Speaker 1 (20:59):
Why don't I fit in?
Speaker 4 (21:00):
Your average woman is a size sixteen exactly, I believe.
Speaker 2 (21:04):
So.
Speaker 4 (21:04):
Yeah, was their customer feedback that wanted that range.
Speaker 1 (21:08):
Or to kind ofceive that feedback yet.
Speaker 6 (21:10):
But when we started talking to Jazz, it was already
something on our radar that we wanted to extend our
sizing eventually. And when we started speaking to Jazz, she's like,
I'd really want to make sure that you'd have like
up to a size twenty because people at the event
will be that size. And we were like, perfect, let's
do it because we wanted to it. Obviously, you don't
just flick the on switch to bigger sizes that you
need to do things in design. So it's a lot
(21:32):
of people like, why didn't do it sooner? It's like, okay,
just relax, like there's actually praised you have to consider.
Speaker 3 (21:38):
And it's a cost as well to you that people
are unaware of it.
Speaker 6 (21:40):
Yes, exactly, but it just felt like the perfect time
and I was more than happy to invest and do it,
and it made so much sense, and going forward we
will have those sizes. Yeah, it just made sense, and
we obviously will continue to extend the sizing. But people also,
we got so much backlash the day before the event
of people being like, you think you're inclusive, You're not
inclusive at all. You should be going to a size
(22:01):
twenty eight, and I'm like, okay, that's hard. All right,
let's not push brands down who are trying to make
a positive impact because we're actually trying to make a
step forward, And if people trolls are going to come
online and do that, then other bands are going to
be too scared to make a change. So let's just
be nice true, like we're trying to make a positive step.
Speaker 4 (22:19):
Well, we commend you on that. That's great to see. Yeah,
and hopefully more brands follow your lead. Yeah, I hope
we'd like to see.
Speaker 2 (22:25):
Yeah.
Speaker 3 (22:26):
Yeah, I love how.
Speaker 5 (22:35):
You're in this really interesting position where you're dealing with
so many brands. You'd be exposed to their collections, what's
coming out for resorts during summer and beyond you'd be
looking next year. Can you give us and our listeners
any insight into any trends that are coming out for
summer in particular?
Speaker 3 (22:52):
Like what are we going to be good?
Speaker 1 (22:54):
Summer is so fun? Like I literally feel sick yesterday.
Speaker 6 (22:57):
We like printed all of our cads yesterday and we're
like planning the next five months and I was like,
I feel too sick.
Speaker 2 (23:02):
I can't do this.
Speaker 6 (23:03):
There's too many quick when cads go back the little
drawer of all the pieces. Okay, there's a lot of
texture and clothing, so like heaps of lace with silk,
lots of jersey, there's color, there's lots of monogram.
Speaker 1 (23:18):
I feel like it's all happening this summer. It's really exciting.
Speaker 3 (23:21):
And even with jazz hand the collection. Yeah, this chocolate brown.
Speaker 1 (23:25):
Oh my god, chocolate brown is not going anywhere.
Speaker 5 (23:27):
So how did you do you look into trend forecasts
or are you exposed to that or is it more
you gut feeling you see what other brands are doing
and you jump on trends.
Speaker 6 (23:35):
I think it's so weird because maybe a few years
ago I be like, how do all the brands know?
Like what because we go to showing and I'm like,
they're all the same thing.
Speaker 1 (23:41):
How do they know? There is a platform that tells
you what is going to be trending. We don't use it.
We do, so all you have to do is look
to the international market.
Speaker 6 (23:50):
So say for example, it's Paris Fashion Week, you look
what's coming down the wrong way. You then go on
TikTok see what everyone's wearing, go on Instagram, gone Pinterest,
and you basically can like formulate what is going to
be trending.
Speaker 3 (24:01):
And you do that, you enjoy that as oh god
love yeah, I love it.
Speaker 1 (24:04):
I love that so much.
Speaker 6 (24:05):
Like I just troll the internet and we have a
snigulant group on Instagram and TikTok, and I'm just sending
like all day every.
Speaker 4 (24:10):
Day because it's rather than going to Yes, those trend
or authorities are predicting things, and that's based on data,
real life data, but that's more like you amassing your
own references, yes, exact point point of view and honing
that and then filtering that into your brand rather than
using like the overlord that tells you it's this color
or something you can then kind of curate, you know,
(24:33):
according to it's.
Speaker 6 (24:34):
Changed so much because now like Pantone Color of the
Year is such a big thing, and like Pantone will
post it or they'll post like the colors, so.
Speaker 4 (24:41):
Then they went wrong, but.
Speaker 1 (24:44):
They were not wrong at all.
Speaker 6 (24:45):
But like we will send each other all of those things,
and then we always have creative days off site where
we'll go somewhere and just like we'll often like go
to my apartment then like I make sure it's really
clean and like you know, we'll have nothing on the
table and we just like talk about what we want
to do.
Speaker 1 (24:58):
We start scrolling through it.
Speaker 6 (24:59):
We'll go through Instagram first, then TikTok, and there's common
themes that keep coming up that all of us send
and that will be the base of our collection, and
then we just like build on that and we'll be like, okay,
we need three pants?
Speaker 1 (25:09):
What pants?
Speaker 4 (25:10):
And we kind of go through it's a conversation, a
dialogue with you, with your team. I'm not sure how
the brands do it, Like I've got to assume it's
the same way, because we're all coming up with trends
as well.
Speaker 5 (25:21):
So you can do you're so reactive so seeing what's
there and then you can create it and like the
turnarounds pretty quickly these days.
Speaker 3 (25:28):
Yeah, somewhat, yeah, somewhat.
Speaker 6 (25:29):
I mean this jazz collection was in the works of
like months and months, but it really hit and we
just got it right.
Speaker 5 (25:35):
Yeah, amazing because even like the jawts and the sheer
as well.
Speaker 3 (25:39):
Yeah, it's beautiful on that.
Speaker 4 (25:41):
Like if there's one just talking to trends, shear is
such a dominant trend continues to be if there's like
perhaps for our listener, like, what is the kind of
key piece in shear Like is it a skirt?
Speaker 1 (25:53):
Is it a top?
Speaker 4 (25:53):
Like, if they're just going to invest in this trend
in one way, what would you suggest Because it's a
bit of a tricky trend.
Speaker 6 (25:58):
Okay, it's really funny because in the Jazz collection we
have twenty four pieces and the top product was a
sheer top and it sold out in about thirty minutes.
Speaker 1 (26:07):
It's a chocolate shear top.
Speaker 6 (26:08):
It's sleeveless, it's high neck, it's got a zip at
the back, cut on the shoulders, asymmetric hemline, and it's
got a string on the sides that you can tie
at the back or the front. When we got it
one week before launch, I put it on and it
was a bit tight over my bum. I have a
Greek bump. So I was like, that's not good. Because
we're extending suicide twenty. This is going to be an
(26:29):
issue for people if they have a big bum. So
I was like, to the designer, cut my top and see.
Speaker 1 (26:33):
If it works. So we cut the top and like
we cut it to here, and it looked really.
Speaker 4 (26:36):
To your waist, to my waist, what do you mean
you cut it, cut it to just create like event.
Speaker 1 (26:41):
I've actually got a video posted on TikTok.
Speaker 4 (26:43):
Sure, yeah, to create like an open an opening on
the side.
Speaker 1 (26:47):
We did that and it looked so good. So we
called the factory.
Speaker 6 (26:51):
Our bolk stock was about to leave and we were like,
hold the stock, you need to fix it. And they
fixed it, and I'm so glad they did because it
was the best selling top. We've now reordered so many units.
Speaker 3 (27:01):
But I think with sheer it.
Speaker 6 (27:03):
Can't be all over she well for some people it can.
We have matching cheese skirts, so some people will wear that,
but I think it's like adding one piece of sheer
where you don't have to reveal your whole body. So
with that shear top, it just so happened that Cat
the label, a lingerie brand that we stock made a
perfectly matched brown bra and we have sold hundreds of
this bra now because we styled it under the top.
Speaker 1 (27:24):
So everyone's just buying the bra on the top because
it just perfectly matches. They don't have to think about it.
Speaker 6 (27:29):
And I think when people are styling it, because we
styled it with like drawts, which makes it look elevated
and cool, it doesn't look.
Speaker 1 (27:35):
Trashy, but it's see through.
Speaker 6 (27:37):
So I think it's the fact that we styled it
with the undergarment so people didn't have to think, and
that we styled it in a way that was very
like upmarket and cheek.
Speaker 4 (27:46):
Yeah, she's smart. That learning so much.
Speaker 5 (27:50):
I find it really tricky with sizing and especially with
things being oversized and just knowing the right size. What
sort of tips do you have for anyone, whether it
be shopping in person or online.
Speaker 3 (27:59):
Knowing what is actually the right fit for you? Like
is it knowing your size or is it how it fits?
How do you know what feels?
Speaker 1 (28:07):
Okay?
Speaker 6 (28:08):
So we actually have a segment on Instagram and it's
called size Matters, and I'm going to tell you why.
But what it really means is size doesn't matter. The
size on the tag doesn't matter. What matters is the
size that you're wearing flatters your body. So I can
be between like I can be like a small top
and an extra large pants. I never care about the
label because I know I'm in fittings. I know that
(28:30):
it's not universal that a size medium as a size
medium in terms of measurements, So you can't worry about
the size and the tag you actually need to put
it on and be like does this fit me the best?
Speaker 1 (28:37):
Because I might put on a medium and then large,
and the large looks way better on me and actually
makes me look like a medium, but I'm wearing large.
Speaker 6 (28:45):
And I think that's what why people gravitated too girls
with gems content so much and to the same same
with different size, because often when I was standing up
there on the steps, I didn't look like what people
assumed a size twelve looks like. They were always like,
you're not a twelve, and I'm like, yeah, i am.
I'm actually just showing you how to dress and what's
flattering and what's flattering. And I was often wearing a
(29:06):
size twelve or fourteen pants and then a smaller medium
top and I was always flattering my waist because I
have a small waist, and then wearing things and more
oversized around my.
Speaker 5 (29:14):
Bumb So, you know, just a sizing up if you're
unsure online, like if you sort of I find I'm
often in between sizes, always hard, I.
Speaker 1 (29:24):
Don't think always like I think.
Speaker 6 (29:26):
I think that's where you need to read the product
descriptions and where brands have a duty to put more information.
So for example, in every single video we say our size.
So I will say I'm wearing a size twelve pants
and I'm wearing a size small top, and then you
can understand that from that why I've done that, I
guess if you keep watching.
Speaker 3 (29:45):
I love it when brands say things like this, this
runs small, this.
Speaker 4 (29:48):
Runs yeah exactly, so helpful, yes, and like knowing what
size you are in that brand versus a different bands.
Like you said before, people treat sizing like it's universal,
it's not. And also this something called vanity sizing where
certain brands they'll make the garments bigger, but they'll the
size on the tag will be smaller.
Speaker 1 (30:04):
Does that make sense?
Speaker 4 (30:06):
Sizing right, so that you you're getting which is really manipulative.
Can I just say but that you know that kind
of confuses even more. So you need to know what
size you are in the particular brand like I can.
Like there's denim brands. We're talking about denim before, Like
I could be a ten and a six, you know,
across different DENI but it's just.
Speaker 6 (30:23):
So hard, like being in the fittings. I'm not sure
it's always meant to manipulate. Sometimes you just get it wrong,
like you can get a tech paccent back and you're
signing off, And we've had pants come in that are
whole sized wrong and we're like, and it's can't do
anything about it right, And it would look like manipulation,
but it's not. We've made a mistake, but we need
to sell it like right doing about it. And this
is certainly ignize that. It's just like it can be
(30:44):
as insistence consistency. There's no universal sizing so in terms
of measurement. So I think it's just different brands, and
brands just have a duty to give as much information
as they can.
Speaker 1 (30:55):
Yeah, or you just come in store and get styled.
Speaker 5 (30:59):
Fun.
Speaker 4 (31:00):
Yeah, the last time I was there, I bought.
Speaker 5 (31:03):
Yeah love my a girlfriend for a president. But it
was just so nice seeing the faces that you see
on social media.
Speaker 1 (31:10):
Yes, lots of fun.
Speaker 4 (31:11):
Can we come in you can style?
Speaker 1 (31:13):
Yes, that was so much fun.
Speaker 4 (31:14):
Okay, let's I'm committing now ourselves accountable.
Speaker 5 (31:18):
Like you said at the start of the episode when
the Z and the Shoes hops in, Yeah, oh my god.
Speaker 1 (31:23):
Yes, if you chocolates your color tem oh thanks.
Speaker 4 (31:25):
I don't know about that, but I'm very inspired by
this top that you're wearing. Yeah, take like, take us
through the outfit.
Speaker 1 (31:32):
Is this all from It's all Jazz. I'm wearing the
Jazz Tea in brown size medium, lovely. I'm wearing my
Killer Mark belts. Then I'm wearing jawts, and then I'm
wearing Q shoes that match my top. And they're s shoes.
Speaker 4 (31:42):
So are they from your brand? Just to like, can
you explain what they are? Oh, she's going to hold
them up.
Speaker 1 (31:47):
I love when people do this.
Speaker 2 (31:50):
That is.
Speaker 4 (31:51):
It's a suede like backless mule.
Speaker 1 (31:54):
Yeah, and it's so cool and I wear them every day.
I never thought i'd be the gall that wears heels
on Like.
Speaker 4 (31:59):
I have one more pressing question for you. This is
really important to me. You were wearing Bermuda shorts. Yeah.
I know they look sick on you. Okay, they look
so good. I am still I said this to Lee
Campbell on the podcast months and months ago. I'm not
there yet, Like I can't do it, and maybe because
you're like reasonably tall.
Speaker 1 (32:18):
I just want you to know I also hated Bermuda shorts,
So what got you there?
Speaker 4 (32:21):
Because I can't and you wear them. I can't do it.
Speaker 6 (32:25):
When we first started seeing the trend, I was like,
oh my god, I hate it, like I hate it,
and then judges I want and I was like, you
make them look permuta shorts and I was like okay,
And like when we're first trying them on we're getting samples,
I was like, I hate them so much.
Speaker 3 (32:40):
Have you tried them on?
Speaker 6 (32:41):
And now as soon as I put them on, when
we got the size the fit right, I was like,
these are the best Bermuda shorts I've ever tried on,
and now I wear them so much.
Speaker 4 (32:51):
Well, there you go, So what's the treat on? So
like for our audience, you know that might be like
me that is still not yeah yet, Like how do
you like integrate that into your daily style? Is it
as simple as just throwing on a T shirt? Like
you've really for me, you've really elevated them.
Speaker 1 (33:05):
You need to wear something tight on top.
Speaker 6 (33:06):
In my opinion, okay to start, you can then go oversize,
but I feel like that could be like too overwhelming
to start, So I would start with like a white
singlet and.
Speaker 5 (33:14):
Add a little bells maybe yeah, like yours are nice
and stream where there's some that have a lot of
fabric and it's Yeah.
Speaker 1 (33:21):
I don't like the pleading. It's too much. I'll do
like really straight legs like pants.
Speaker 4 (33:26):
But there you go.
Speaker 1 (33:27):
Yeah, you have to come from the excerpt I do.
I need to come in store amazed.
Speaker 4 (33:32):
We're going to do that.
Speaker 2 (33:33):
Well.
Speaker 4 (33:33):
Thank you so much for coming in today. That's all
we have time for. I feel like we could talk
to you for hours and hours. That's been so much fun.
So thank you for imparting all your wisdom to us today.
Speaker 1 (33:43):
Thank you so much.
Speaker 4 (33:45):
That's all we have time for today. Thank you for
listening to Nothing to Wear. Don't forget to sign up
to our Nothing to Wear newsletter. We'll put a link
to that in the show notes.
Speaker 5 (33:53):
And don't forget to watch us on YouTube and follow
us on Instagram at Nothing to Wear Pod.
Speaker 3 (33:57):
We'll be back soon. Bye bye,
You're listening to I'm Mom with mea podcast.
Speaker 2 (00:14):
Hi. You beas Lee here, and I know you're probably
sick of me talking about lipsticks and serums and hair sprays.
So guess what, I've just dropped this episode here in
the feed because I'm going to talk about clothes. No,
you don't have to go shopping. We're just going to
chat through all things fashion, clothing and how to get
more out of the stuff you already own. Whoever said
(00:36):
orange is a new pink with seriously.
Speaker 3 (00:38):
Disturbed laurels for spraying groundbreaking?
Speaker 4 (00:41):
Oh my god, you have to do it.
Speaker 1 (00:43):
You live for fashion.
Speaker 4 (00:46):
Hello and welcome to Nothing to Wear, the podcast that
solves fashion problems and levels up your wardrobe. I'm Tamara Holland.
Speaker 5 (00:52):
And I'm listen to Pickett Today on the podcast. We
are joined with Lea Geordantis. She's the creative director and
CEO of Girls with Gems, the cult Australian fashion boutigue
that stops all our favorite fashion brands, including her very
own Sneaking. Leah has built more than just a store
and a fashion brand. She's created a community and a
platform that champions size inclusivity, celebrates individuality and defines what
(01:17):
it means to shop with personality.
Speaker 3 (01:19):
Leah, Welcome to the pod.
Speaker 1 (01:20):
Welcome, Thank you. That was such a nice introduction, Leah.
Speaker 4 (01:24):
We ask each of our guests this very important question.
Can you describe your style for us in three words?
Speaker 2 (01:30):
Oh?
Speaker 4 (01:31):
Okay, are you.
Speaker 1 (01:32):
Up to the I'm up to the challenge.
Speaker 6 (01:34):
Interchangeable because I think in summer and winter I have
quite a different style. And then if I'm gonna give
you two more words, I'll give you my winter style
and my summer style.
Speaker 1 (01:43):
I think winter style is like chic, effortless, okay, and
summer is colorful. That's just one word, all right, Jo'll
give you three.
Speaker 4 (01:56):
I'm not knowing these are great. I like that you
have different words for different seasons.
Speaker 6 (02:01):
Yeah, because I think in winter I really like wearing
like a pair of jeans, a nice top and knit
a like, you know, really simple pieces that looked really
good together and paired differently. But then in summer I
love doing like different colors, like sarongs with the little tank.
I really liked to like mix my textures and everything. Yeah,
very different style.
Speaker 3 (02:19):
Yeah, absolutely, that's resort.
Speaker 5 (02:21):
We're in vacation as well. Yeah, her love being experimental
with color.
Speaker 4 (02:25):
Yeah, me too, but then in winter, like you won't
really catch me in common Leah, we have lots more
questions to ask, so we're going to get started, amazing.
You're obviously a known entrepreneur in the fashion space, but
that's not actually where your career journey started. You were
studying law, and as I understand, you were pretty much
like at the pointy end of your studies.
Speaker 1 (02:43):
I was done.
Speaker 4 (02:44):
You were done. I finished, So the path was law.
Where were you going to go before you pivoted into fashion?
Speaker 1 (02:50):
I had a job, yeah, at a corporate law firm.
Speaker 2 (02:53):
Wow.
Speaker 3 (02:53):
I didn't realize that you graduated.
Speaker 1 (02:55):
I graduated, Yeah, okay, yeah, it was right at the end.
Speaker 2 (02:57):
It was.
Speaker 6 (02:58):
I finished my law degree and I went to Europe
and I went to Europe for three months. It was
so it was after five and a half years of studying,
and I remember being in a taxi with my mum
because she was also in Europe, and she's like, I'm
not doing it anymore, Like I'm moving to Greece. So
you need to decide if you're going to sign the
lease or not, and you have to do it, like
she was like, you have to do in like forty
eight hours.
Speaker 4 (03:14):
I was like, let's just rewind a little bit for
anyone who doesn't know. Your mom owned the business Girls
with Right, and that was a boutique, like already very established.
And then she was like exiting out to go and
chase her dreams in Greece to open a hotel. And
then that was like the point in time where it
was like take the lease, as you said, take over
(03:36):
the business or not. And it was like a fork
in the road for you.
Speaker 1 (03:39):
Yeah, because I had to make a decision.
Speaker 6 (03:41):
I was like, I actually have to make this decision,
like I actually have to sign a lease.
Speaker 1 (03:47):
My job had already been physically do those two things.
Speaker 4 (03:50):
Had you been thinking about it already? Was it in
the back of your mind a little voice saying fashion, fashion,
or like how were you how to go with germs?
Speaker 6 (03:56):
It was always like my fun and I worked with
my mum for the whole time that I was studying,
so it wasn't off the cards like I was involved,
but it was for fun while I was.
Speaker 1 (04:07):
Dudding law and I was definitely going to be a lawyer.
Speaker 4 (04:09):
Have you seen the movie My Oxford Year?
Speaker 2 (04:11):
No?
Speaker 1 (04:12):
Oh, have you seen it?
Speaker 2 (04:13):
No?
Speaker 4 (04:13):
Damn it.
Speaker 5 (04:14):
I really.
Speaker 1 (04:16):
Just watch it.
Speaker 4 (04:18):
Go and watch it on Netflix, because this is literally
the same she goes to like study at Oxford, but
she's you know, done a degree and she has this
like same sort of thing. Anyway, nice little romantic comedy
segue for you there, But that's amazing. So I guess
I'd like to sort of take a little bit from that.
You made a big, bold, risky decision. You're already on
(04:38):
this path, and then you diverted and chose another one.
For any of our listeners who might be kind of
facing a similar decision or considering a pivot a career change,
what would your advice for them be?
Speaker 1 (04:49):
Oh my god, I have so much There's so many
things that come to my mind.
Speaker 6 (04:51):
Like during that time, I guess you can't take everyone's
opinion on because everyone's going to have an opinion.
Speaker 1 (04:56):
I had so many people being like, you study for
so long? Are you going to take over a retail shop?
Like seriously? And I was like, oh my god, what
am I doing? Like am I making the wrong move?
Speaker 6 (05:04):
And I was I was obviously speaking to people in
open but I always know at the end of the day,
like I'm making the decision. But I had spoken to,
like my ADHD therapist. I was there to get medication,
and then I was like, I don't know what to do.
He was like, well, I just want you to think
about one thing because I'm clearly not going to make
the decision for you. Are you going to sit at
(05:26):
your law job and wonder what could have been of
girls with gems? Or you're gonna sit at girls with
gems and wonder what could have been of your law career?
And like instantly, I was like, I'm never going to
sit at girls with gems and wonder what would have
been of my law creed.
Speaker 1 (05:36):
I can easily just go and.
Speaker 6 (05:37):
Do that, but I will definitely sit at my law
job and wonder what could have been of my life
if I had taken over Girls with Gems.
Speaker 1 (05:43):
So I was like, I'm going to do it.
Speaker 6 (05:44):
I'm going to tell everyone that I am just doing
it for a year because I don't want to hear everyone.
But I hope I never have to go back to law.
And the only person that I told that to was
my now husband and my mom.
Speaker 1 (05:56):
I was like, I hope I never have told you.
Speaker 4 (05:58):
It's like the plot of my Oxford year because that's
a year as well, just telling you.
Speaker 6 (06:02):
So I was like, I'm literally just doing it for
a year and everyone was like cool, coo cool, And
now everyone's like best decision you ever made.
Speaker 1 (06:06):
I'm like, you told me not to make it.
Speaker 5 (06:09):
Do you ever use your law degree in day to
day with girls with gems or sneaky link?
Speaker 1 (06:13):
Yeah?
Speaker 6 (06:13):
I think yes, yeah, like not just the law that
I learned, because like not really now I would have
to refresh myself whenever I'm looking for something, but like
in terms of reading contracts, but more than that, Like
I studied for five and a half years and I
studied so hard in my law degree. So I just
feel like it taught me the work ethic that I
have taught me resilience. I missed out on so much
when I was studying because I needed to study for
(06:36):
so many hours. So I missed out on fun and
so I just got used to that and I didn't
care when I took over. I was like, I don't
care if I miss out in fun, Like I want.
Speaker 1 (06:42):
To do this.
Speaker 3 (06:43):
Yeah.
Speaker 1 (06:43):
So I think it taught me a good work ethic
and like I bought that into the business.
Speaker 5 (06:46):
Love that and your husband's now working for the business
as well. Yeah, yeah, when did he join.
Speaker 1 (06:51):
I want to say two and a half years ago.
Speaker 3 (06:54):
Okay, yeah, so somewhat recently.
Speaker 1 (06:56):
It feels like a lifetime.
Speaker 6 (06:58):
He was always he was always helping in the background
from the day we met, you know, we would talk
about Girls with Gems all the time, and then when
I took over, he was very much helping me with
like Facebook ads and HR and operations, and then it
got to the point where I was like, hey, you
have to quit your job.
Speaker 1 (07:13):
I literally can't do this anymore.
Speaker 5 (07:14):
Without anyone listening who's unfamiliar with Girls with Gems or
Sneaky Link, can you just give us a quick synopsis
on what both are.
Speaker 1 (07:23):
Absolutely so.
Speaker 6 (07:23):
Girls with Gems is a high end multi brand boutique
based in Double Bay in Sydney, and Sneaky Link is
I guess our in house brand, but it really.
Speaker 1 (07:33):
Is standing on its own two feet at the moment.
Speaker 6 (07:34):
I would say it's one of Australia's leading brands right now.
Speaker 3 (07:39):
And it stopped exclusively at.
Speaker 1 (07:41):
It stopped exclusively Girls with Gems.
Speaker 3 (07:43):
And you've got the app as well, which is pretty cool.
Speaker 1 (07:45):
Yeah, the aff is really fun.
Speaker 3 (07:47):
And I'd love to know where did the name sneaky
Link come from?
Speaker 4 (07:50):
Yes, me too.
Speaker 6 (07:51):
Okay, So we have lots of young girls that work
in our boutique and my mum would always come in
and she always like chats with them and she's like,
teach me words young people say so I can say
them to my friends. And then they were like, okay,
sneaky link. It's like the person you're seeing on the side,
like it's not You're like, yeah, oh my.
Speaker 4 (08:08):
Gosh, that's so different to what I thought. I thought
it was like when you send a sneaky link of
something you like to someone and they're like, here's no, that's.
Speaker 1 (08:17):
No unless you like.
Speaker 6 (08:17):
So my mom like learned this word and she would
always tay, you like sneakling, sneakling, sneakling. I'm like okay.
And then when we were starting the brand, it was
quite different to what it is now. It's like exclusive prints,
and she's like, I think you should call it sneak Link.
Like everyone's like it's like a secret brand. It's like
your secret and I was like, I really like that,
and I love the idea of the sneak link and
like this, like we did a snake emoji as our
(08:38):
kind of like icon, and I was like, I love this,
this is so cool.
Speaker 1 (08:41):
So that's what it actually means.
Speaker 4 (08:43):
It's different.
Speaker 1 (08:43):
Yeah, it's very different.
Speaker 4 (08:44):
It's not trying to be like it's just it's obviously
unique to your story. It's a big part of your story.
And I love that it came from that relationship with
your mom. Yeah, yeah, that's amazing.
Speaker 3 (08:52):
I love that with Sneaky A.
Speaker 5 (08:54):
But with Girls with Gems You've got so many cool
brands on there as well, so not just your own,
but how do you choose what brands you stock on
Girls with Gems.
Speaker 6 (09:02):
I think when you have a multi bram boutique, like
it changes and you go through different stages and you
pick up different brands. I think right now is our
best brand mix that we've ever had. We have a
really nice mix of Australian designers, but then we also
have international designers that people would never have heard of
before until we stop them, like Baal Bab, Miguel Coronell.
And then we like pick up little brands that we
(09:24):
find on Instagram and.
Speaker 1 (09:25):
I'll just DM them and be like, Hi, I love your.
Speaker 6 (09:27):
Brand, can we house it? And they're like we haven't
done wholesale yet, and I think let's do it.
Speaker 4 (09:31):
It's very different to like the old model maybe of
like doing buying trips or sourcing going out to the
international market. But now you're just dming them directly. Are
they responsive in that way?
Speaker 6 (09:40):
I think also now, given like we have a lot
of followers and people will often have come across us before,
so when we do DM they're like, oh my god, yeah.
Speaker 1 (09:48):
Let's chat.
Speaker 4 (09:49):
Amazing. Yeah yeah, that's really unique.
Speaker 1 (09:51):
Yeah.
Speaker 6 (09:51):
But even with Aussie brands like Benny, one of our
biggest brands, they were not in wholesale and we.
Speaker 1 (09:57):
Were like, let's chat and they were like oh nah.
Speaker 6 (09:59):
We were like no, no, no, no, we think you need
to speak to us, and then we jumped on a
call and like by the end of the call, we
were like done deal.
Speaker 4 (10:05):
So you help develop that relationship with them and introduce
them to the world.
Speaker 6 (10:09):
We are their only stockist now still, but yes, we
kind of help brands come into the wholesale market.
Speaker 2 (10:17):
Yeah.
Speaker 1 (10:18):
Yeah.
Speaker 4 (10:18):
You sound like the kind of woman who in business
and in life, you know, really follows your gut, an
example being obviously changing career paths to follow any little
voice inside your head that said I need to do this.
So in business, you need to make difficult decisions all
the time. Maybe say no to opportunities that are presented
to you because you are trying to stick to a
(10:39):
different plan. Potentially, can you tell us about a time
when maybe you've had to say no to something that
might have been appealing to you but you knew it
wasn't right for you.
Speaker 6 (10:49):
Yeah, I feel like that's probably come about now more.
I feel like at the start, I said yes to everything,
and I'm so glad I did, because you can't find
exactly who and what your business is meant to be
if you don't throw yourself at everything. It takes a
lot more time. Rather, I was just like doing everything.
I was like, struck every brand, let's just work this
(11:09):
out as we go. Now more, because I know exactly
who we are and who we want to be, I
say no now yeah, And it's a lot easier because
I'm just so busy, Like I really have to think
is this worth the time?
Speaker 1 (11:25):
And if it's not, then I have to say no.
Speaker 4 (11:27):
Yeah.
Speaker 5 (11:27):
That's a testament where you've got to really with your business,
like you know, you're looking for those opportunities yes, yes, yes,
at the beginning.
Speaker 6 (11:33):
But I was always like hunting down those opportunities and
like reaching out to people and like always coming up
with like ideas where I could pull other people in.
So I was also part of wanting more and more
and more. But then I think you get to a
point where you're like, Okay, this is who we are.
Anything beyond this is a flying pig and we're not.
Speaker 1 (11:50):
We're not doing that. Yeah, it just doesn't make sense.
Speaker 4 (11:52):
A flying pee.
Speaker 1 (11:53):
That's what my husband calls them, a flying peak. And
I'm like, yeah, he's like, then we're not doing it.
Speaker 4 (11:58):
How can we use that? Like, how can we apply that?
Speaker 6 (12:00):
Okay, say, like an offer came through for a brand
that was similar to Sneaky Link, like a flying peak,
Like it just doesn't make sense. I can bear really
the brand, but like it's a flying peak. Let's just
focus on sneaking that terminology.
Speaker 7 (12:13):
Yeah, yeah, so your business.
Speaker 5 (12:24):
I remember seeing girls with gems on TikTok during COVID
and it was the same same but different sizes.
Speaker 3 (12:30):
Someone was wearing size eight, someone was wearing size twelve.
Speaker 5 (12:32):
And it's so funny hearing your voice now because it's
just so familiar with me.
Speaker 3 (12:36):
Seeing you come up on my TikTok feed.
Speaker 5 (12:38):
Talk to us about the growth on social media because
it's been such a big part of your brand.
Speaker 3 (12:44):
And I guess any advice for our listeners.
Speaker 5 (12:47):
Firstly, actually just starting with you're very confident, You're great
in front of the camera. Anyone listening who maybe has
their own business and isn't as confident, hates talking on camera.
Do you have any advice for them? Do you think
it's how important is social media for their business? Any
tips on how to get in front of the camera.
Speaker 1 (13:03):
Yeah, I am very extroverted, but like I'm extroverted.
Speaker 6 (13:10):
When you put me in a social situation where I'm comfortable,
but on camera, I'm Actually I wasn't comfortable. I didn't
like it, but I knew that when I would meet
people and have interactions like they would like the interaction.
Speaker 1 (13:22):
They would laugh.
Speaker 6 (13:22):
I had really good rapport with customers in store who
wanted my styling advice. So like, I obviously knew I
could be good on camera, but I didn't like it,
but I knew it could work. So one day I
was just like to one of the girls, just film me.
Don't make it so serious.
Speaker 1 (13:36):
But just film me. And she's like, okay.
Speaker 6 (13:38):
So we filmed this video and I told like ten
of my friends, I'm going to start posting these videos.
I think I'm weird and awkward in them, but I'm
doing it and letting you know because that will hold
me responsible to keep doing it.
Speaker 4 (13:49):
That's a idea.
Speaker 6 (13:50):
Yes, So I'm doing it and I know it might
be really weird, but I don't care. And they were
like cool, good and obviously it took off. People loved it.
And obviously because people loved it, then I like doing it.
So yeah, that just continued. I think you just need
to like do it.
Speaker 5 (14:04):
Yeah, And is that a big part of your job now?
Like are you on camera daily? Are you posting? Are
you filming daily?
Speaker 1 (14:10):
It's changed.
Speaker 6 (14:12):
Last year we were filming like every single day, but
like they killed me and I can't do that anymore.
So no, we're not filming every day anymore. But last
year we were filming like ten to twenty hours a week.
Speaker 4 (14:23):
Wow. Yeah, that's a big I was so burning time commitment.
It's like you're the talent worth it.
Speaker 6 (14:29):
But then it got to a point where like it
just like I physically couldn't do it anymore. But I
think for people who aren't doing it but think they
want to, your first video is always going to be awkward.
Speaker 1 (14:40):
It's not going to be perfect.
Speaker 6 (14:41):
I think people also want to make it all perfect
and like edit they're real so perfectly. My first video
was like a bloopers weird thing of me showing how
to wear this outfit, and it was such a bad video.
Speaker 1 (14:51):
It doesn't matter. You just need to post the video.
Speaker 4 (14:53):
See, this is my problem. I overthink over the editing,
and then by the time you've labored over the editing,
like Instagram like bugs out and you lose your work,
you know, and I just.
Speaker 1 (15:05):
An overly edited video.
Speaker 4 (15:06):
They just want the I always you have to post it.
That's what works better, right. And it's like you said,
I think you said before, don't be so serious like
you know, and you you're doing these videos, it's going
to be awkward, and it's like you almost need to
have that disclosure with them and with yourself that it's like,
I can do this. It doesn't have to be perfect,
it doesn't have to be right. I'm just going to
put it out there. Because I keep trying to remind
(15:26):
myself it might be like a few seconds that someone
comes across it, and then it's gone.
Speaker 1 (15:32):
No one cares about what you're doing, not just you,
every no one cares.
Speaker 6 (15:36):
No one cares about No one cares about what I'm doing.
Like they might for like one second be like she's
not cool in that video, but like once you start
getting lots of views, I think you're cool.
Speaker 4 (15:47):
But so you just like can't care.
Speaker 6 (15:48):
You just have to like keep making the videos and
just it doesn't matter.
Speaker 1 (15:52):
I heard a little.
Speaker 4 (15:52):
Tidbit the other day on social media someone I follow
an actor, and he said, like, everything good is on
the other side of cringe, And I was like, oh,
so true, Like it has to be cringe because you're trying,
and it has to be trying is cool, right, Like
it's it's you know, to make the effort, right, Like
there's there's something in that that shows you're making an
effort and you want to succeed.
Speaker 6 (16:13):
I think telling people that's something I've done in business
so much. I said, I'm making a brand. I had
no idea how I was going to make a brand.
I had literally less than an idea, But I started
telling all my friends I'm making a brand, and then
they'd be like, tell us about it, and I'm like,
I can't because I have no idea yet. But it's
(16:34):
going to happen, so you have to keep asking me
about it, so then I make sure that I do it.
Speaker 4 (16:37):
Wow.
Speaker 3 (16:38):
And then it comes your identity as well, like you've
become the fashion go to or like it is who
you are.
Speaker 1 (16:43):
Yeah, fail yourself. That's also like just a tip if
anyone here's this, don't just start saying you to do
things you're not going to do it, like to do it. Yeah, don't.
Don't just say you're going to do things if you're
not going to do them.
Speaker 4 (16:56):
Yeah.
Speaker 5 (16:56):
That's so You've currently got a collection out at the
moment with Jazz hand yep. Is she the first influencer
that you've done a collection with?
Speaker 2 (17:03):
Yeah?
Speaker 3 (17:03):
Awesome? And how do you choose who you're going to
do this with?
Speaker 5 (17:07):
Was it something where she approached you or you just
loved her and she was an organic sneaky link wearer.
Speaker 1 (17:12):
Yes, she was an organic sneaky lik weer.
Speaker 6 (17:15):
So she would always come and be like I love
this and we would send it to her, and when
it came time to choose someone, she felt like the
only person we would deal with.
Speaker 3 (17:23):
Just on that. Do you do lots of influencers sendouts
with Sneaky.
Speaker 1 (17:26):
Link only recently?
Speaker 5 (17:28):
Yeah, okay, yeah, do you find they work? It depends, Yeah,
it depends. That's as I think.
Speaker 1 (17:32):
You also get to a stage where it's like the
only next step.
Speaker 5 (17:35):
Yeah, you know, and if you're choosing the right people,
and it's almost like the Sneaky Link news.
Speaker 3 (17:40):
Yeah, it's not just.
Speaker 1 (17:42):
Into sales, yeah, but it's awareness.
Speaker 6 (17:45):
I agree, yeah, yes, but with Jazz, it just felt
so aligned and I wouldn't have done it if it
didn't feel like that. I don't think I would have
been able to work with someone who wasn't as committed
and passionate and excited about this project as we were.
It wouldn't have worked because our team were like so
passionate about this yeah, and if we had someone that
(18:05):
didn't really care, I don't think it would have worked
as well.
Speaker 1 (18:08):
And I think that shows in the content. You can
really feel that Jazz wanted to be there.
Speaker 3 (18:12):
It's almost like she's part of the team.
Speaker 6 (18:14):
And we literally like I miss her this week that
we're not like talking because we were talking every single day.
She helped us design the collection, like we would get
it this this top that I'm wearing. We sampled like
five times and it was something Jazz really wanted us
to get right. And like in the final like the
from the fourth sample to the fifth it was literally
removing three centimeters from here so you can make sure
(18:34):
you can wear it like at a nice length. But
like we focused on every single detail and Jazz was
along that journey with us. So she's so passionate about
the clothes because she helped design them.
Speaker 3 (18:45):
Yeah.
Speaker 1 (18:45):
Cool, but yeah, it does feel like she's part of
the team and all the content.
Speaker 3 (18:47):
It's like, I do love that your team is so involved.
Speaker 5 (18:50):
Even like your campaign shots or what's on your website,
it's usually you or the team members, right, Yeah, it's
so cool. I love that that sort of employee first
contents really big at the moment.
Speaker 3 (19:01):
So showing your tea, you.
Speaker 6 (19:02):
Feel like we did that, Like before, we did that
when you're asking before about our content during COVID, we're
the only people we had. You couldn't get models during lockdown.
Of course we were going to work, so we would
just it.
Speaker 4 (19:14):
Was like a product of that limitation.
Speaker 1 (19:15):
Yeah, and then people would be like, you're not showing
enough size diversity you get someone else, We're like, we can't.
Speaker 4 (19:19):
Can we talk about that?
Speaker 2 (19:20):
Actually?
Speaker 4 (19:21):
Can we go into that? Because you were just talking
about the level of detail you put into your designs
and that feedback from the customer, you know, feedback with Jazz,
So size inclusivity is a really big part of what
you guys offer.
Speaker 3 (19:33):
You go up to a size.
Speaker 4 (19:34):
Twenty, which is amazing, Like it's real leadership in that
space because as we all know, unfortunately very few Australian
brands stock a full size ranger are prepared to listen
to the feedback that there's the demand for that. Why
do you think that is and how has it kind
of benefited you guys to be more aware of that
conversation and actually cater to that customer.
Speaker 6 (19:55):
I don't know why it is, and maybe I should
have a better answer because I own a multi brand boutique.
I haven't also thought too much about why no one
else is doing it. I just thought about why aren't
we doing it fair? And that's why we did it.
It is funny, though, I saw a video on TikTok
that was obviously aimed at us yesterday and it was like,
this is so ridiculous that brands are going to four
(20:15):
excel people should consider having a healthier lifestyle.
Speaker 1 (20:17):
And I was like, whoa that is that is so
tone deaf?
Speaker 6 (20:21):
My god, but that video just came up, Yes, it
came up at It was obviously aimed at us, because
we keep going on about four excel okay, and I
was like, that's so tone deaf.
Speaker 3 (20:30):
Whoa, yeah, whoa.
Speaker 4 (20:31):
It's just such a layered thing, isn't it.
Speaker 6 (20:34):
It is so layered, And I feel like when we
made the decision to do this, we didn't go into
such a layered conversation about the pros and cons.
Speaker 1 (20:41):
It just felt natural.
Speaker 6 (20:42):
We always went to a size sixteen from basically day one,
which was more than most brands do.
Speaker 1 (20:48):
So many Australian brands still got a size twelve.
Speaker 5 (20:50):
Yeah.
Speaker 1 (20:50):
Stop. It was.
Speaker 6 (20:53):
Like try something on and I'm like, it doesn't fit me,
so you get away with it. Why not fit into
this Australian brand. That's so weird because like, I'm a
healthy Australian woman.
Speaker 1 (20:59):
Why don't I fit in?
Speaker 4 (21:00):
Your average woman is a size sixteen exactly, I believe.
Speaker 2 (21:04):
So.
Speaker 4 (21:04):
Yeah, was their customer feedback that wanted that range.
Speaker 1 (21:08):
Or to kind ofceive that feedback yet.
Speaker 6 (21:10):
But when we started talking to Jazz, it was already
something on our radar that we wanted to extend our
sizing eventually. And when we started speaking to Jazz, she's like,
I'd really want to make sure that you'd have like
up to a size twenty because people at the event
will be that size. And we were like, perfect, let's
do it because we wanted to it. Obviously, you don't
just flick the on switch to bigger sizes that you
need to do things in design. So it's a lot
(21:32):
of people like, why didn't do it sooner? It's like, okay,
just relax, like there's actually praised you have to consider.
Speaker 3 (21:38):
And it's a cost as well to you that people
are unaware of it.
Speaker 6 (21:40):
Yes, exactly, but it just felt like the perfect time
and I was more than happy to invest and do it,
and it made so much sense, and going forward we
will have those sizes. Yeah, it just made sense, and
we obviously will continue to extend the sizing. But people also,
we got so much backlash the day before the event
of people being like, you think you're inclusive, You're not
inclusive at all. You should be going to a size
(22:01):
twenty eight, and I'm like, okay, that's hard. All right,
let's not push brands down who are trying to make
a positive impact because we're actually trying to make a
step forward, And if people trolls are going to come
online and do that, then other bands are going to
be too scared to make a change. So let's just
be nice true, like we're trying to make a positive step.
Speaker 4 (22:19):
Well, we commend you on that. That's great to see. Yeah,
and hopefully more brands follow your lead. Yeah, I hope
we'd like to see.
Speaker 2 (22:25):
Yeah.
Speaker 3 (22:26):
Yeah, I love how.
Speaker 5 (22:35):
You're in this really interesting position where you're dealing with
so many brands. You'd be exposed to their collections, what's
coming out for resorts during summer and beyond you'd be
looking next year. Can you give us and our listeners
any insight into any trends that are coming out for
summer in particular?
Speaker 3 (22:52):
Like what are we going to be good?
Speaker 1 (22:54):
Summer is so fun? Like I literally feel sick yesterday.
Speaker 6 (22:57):
We like printed all of our cads yesterday and we're
like planning the next five months and I was like,
I feel too sick.
Speaker 2 (23:02):
I can't do this.
Speaker 6 (23:03):
There's too many quick when cads go back the little
drawer of all the pieces. Okay, there's a lot of
texture and clothing, so like heaps of lace with silk,
lots of jersey, there's color, there's lots of monogram.
Speaker 1 (23:18):
I feel like it's all happening this summer. It's really exciting.
Speaker 3 (23:21):
And even with jazz hand the collection. Yeah, this chocolate brown.
Speaker 1 (23:25):
Oh my god, chocolate brown is not going anywhere.
Speaker 5 (23:27):
So how did you do you look into trend forecasts
or are you exposed to that or is it more
you gut feeling you see what other brands are doing
and you jump on trends.
Speaker 6 (23:35):
I think it's so weird because maybe a few years
ago I be like, how do all the brands know?
Like what because we go to showing and I'm like,
they're all the same thing.
Speaker 1 (23:41):
How do they know? There is a platform that tells
you what is going to be trending. We don't use it.
We do, so all you have to do is look
to the international market.
Speaker 6 (23:50):
So say for example, it's Paris Fashion Week, you look
what's coming down the wrong way. You then go on
TikTok see what everyone's wearing, go on Instagram, gone Pinterest,
and you basically can like formulate what is going to
be trending.
Speaker 3 (24:01):
And you do that, you enjoy that as oh god
love yeah, I love it.
Speaker 1 (24:04):
I love that so much.
Speaker 6 (24:05):
Like I just troll the internet and we have a
snigulant group on Instagram and TikTok, and I'm just sending
like all day every.
Speaker 4 (24:10):
Day because it's rather than going to Yes, those trend
or authorities are predicting things, and that's based on data,
real life data, but that's more like you amassing your
own references, yes, exact point point of view and honing
that and then filtering that into your brand rather than
using like the overlord that tells you it's this color
or something you can then kind of curate, you know,
(24:33):
according to it's.
Speaker 6 (24:34):
Changed so much because now like Pantone Color of the
Year is such a big thing, and like Pantone will
post it or they'll post like the colors, so.
Speaker 4 (24:41):
Then they went wrong, but.
Speaker 1 (24:44):
They were not wrong at all.
Speaker 6 (24:45):
But like we will send each other all of those things,
and then we always have creative days off site where
we'll go somewhere and just like we'll often like go
to my apartment then like I make sure it's really
clean and like you know, we'll have nothing on the
table and we just like talk about what we want
to do.
Speaker 1 (24:58):
We start scrolling through it.
Speaker 6 (24:59):
We'll go through Instagram first, then TikTok, and there's common
themes that keep coming up that all of us send
and that will be the base of our collection, and
then we just like build on that and we'll be like, okay,
we need three pants?
Speaker 1 (25:09):
What pants?
Speaker 4 (25:10):
And we kind of go through it's a conversation, a
dialogue with you, with your team. I'm not sure how
the brands do it, Like I've got to assume it's
the same way, because we're all coming up with trends
as well.
Speaker 5 (25:21):
So you can do you're so reactive so seeing what's
there and then you can create it and like the
turnarounds pretty quickly these days.
Speaker 3 (25:28):
Yeah, somewhat, yeah, somewhat.
Speaker 6 (25:29):
I mean this jazz collection was in the works of
like months and months, but it really hit and we
just got it right.
Speaker 5 (25:35):
Yeah, amazing because even like the jawts and the sheer
as well.
Speaker 3 (25:39):
Yeah, it's beautiful on that.
Speaker 4 (25:41):
Like if there's one just talking to trends, shear is
such a dominant trend continues to be if there's like
perhaps for our listener, like, what is the kind of
key piece in shear Like is it a skirt?
Speaker 1 (25:53):
Is it a top?
Speaker 4 (25:53):
Like, if they're just going to invest in this trend
in one way, what would you suggest Because it's a
bit of a tricky trend.
Speaker 6 (25:58):
Okay, it's really funny because in the Jazz collection we
have twenty four pieces and the top product was a
sheer top and it sold out in about thirty minutes.
Speaker 1 (26:07):
It's a chocolate shear top.
Speaker 6 (26:08):
It's sleeveless, it's high neck, it's got a zip at
the back, cut on the shoulders, asymmetric hemline, and it's
got a string on the sides that you can tie
at the back or the front. When we got it
one week before launch, I put it on and it
was a bit tight over my bum. I have a
Greek bump. So I was like, that's not good. Because
we're extending suicide twenty. This is going to be an
(26:29):
issue for people if they have a big bum. So
I was like, to the designer, cut my top and see.
Speaker 1 (26:33):
If it works. So we cut the top and like
we cut it to here, and it looked really.
Speaker 4 (26:36):
To your waist, to my waist, what do you mean
you cut it, cut it to just create like event.
Speaker 1 (26:41):
I've actually got a video posted on TikTok.
Speaker 4 (26:43):
Sure, yeah, to create like an open an opening on
the side.
Speaker 1 (26:47):
We did that and it looked so good. So we
called the factory.
Speaker 6 (26:51):
Our bolk stock was about to leave and we were like,
hold the stock, you need to fix it. And they
fixed it, and I'm so glad they did because it
was the best selling top. We've now reordered so many units.
Speaker 3 (27:01):
But I think with sheer it.
Speaker 6 (27:03):
Can't be all over she well for some people it can.
We have matching cheese skirts, so some people will wear that,
but I think it's like adding one piece of sheer
where you don't have to reveal your whole body. So
with that shear top, it just so happened that Cat
the label, a lingerie brand that we stock made a
perfectly matched brown bra and we have sold hundreds of
this bra now because we styled it under the top.
Speaker 1 (27:24):
So everyone's just buying the bra on the top because
it just perfectly matches. They don't have to think about it.
Speaker 6 (27:29):
And I think when people are styling it, because we
styled it with like drawts, which makes it look elevated
and cool, it doesn't look.
Speaker 1 (27:35):
Trashy, but it's see through.
Speaker 6 (27:37):
So I think it's the fact that we styled it
with the undergarment so people didn't have to think, and
that we styled it in a way that was very
like upmarket and cheek.
Speaker 4 (27:46):
Yeah, she's smart. That learning so much.
Speaker 5 (27:50):
I find it really tricky with sizing and especially with
things being oversized and just knowing the right size. What
sort of tips do you have for anyone, whether it
be shopping in person or online.
Speaker 3 (27:59):
Knowing what is actually the right fit for you? Like
is it knowing your size or is it how it fits?
How do you know what feels?
Speaker 1 (28:07):
Okay?
Speaker 6 (28:08):
So we actually have a segment on Instagram and it's
called size Matters, and I'm going to tell you why.
But what it really means is size doesn't matter. The
size on the tag doesn't matter. What matters is the
size that you're wearing flatters your body. So I can
be between like I can be like a small top
and an extra large pants. I never care about the
label because I know I'm in fittings. I know that
(28:30):
it's not universal that a size medium as a size
medium in terms of measurements, So you can't worry about
the size and the tag you actually need to put
it on and be like does this fit me the best?
Speaker 1 (28:37):
Because I might put on a medium and then large,
and the large looks way better on me and actually
makes me look like a medium, but I'm wearing large.
Speaker 6 (28:45):
And I think that's what why people gravitated too girls
with gems content so much and to the same same
with different size, because often when I was standing up
there on the steps, I didn't look like what people
assumed a size twelve looks like. They were always like,
you're not a twelve, and I'm like, yeah, i am.
I'm actually just showing you how to dress and what's
flattering and what's flattering. And I was often wearing a
(29:06):
size twelve or fourteen pants and then a smaller medium
top and I was always flattering my waist because I
have a small waist, and then wearing things and more
oversized around my.
Speaker 5 (29:14):
Bumb So, you know, just a sizing up if you're
unsure online, like if you sort of I find I'm
often in between sizes, always hard, I.
Speaker 1 (29:24):
Don't think always like I think.
Speaker 6 (29:26):
I think that's where you need to read the product
descriptions and where brands have a duty to put more information.
So for example, in every single video we say our size.
So I will say I'm wearing a size twelve pants
and I'm wearing a size small top, and then you
can understand that from that why I've done that, I
guess if you keep watching.
Speaker 3 (29:45):
I love it when brands say things like this, this
runs small, this.
Speaker 4 (29:48):
Runs yeah exactly, so helpful, yes, and like knowing what
size you are in that brand versus a different bands.
Like you said before, people treat sizing like it's universal,
it's not. And also this something called vanity sizing where
certain brands they'll make the garments bigger, but they'll the
size on the tag will be smaller.
Speaker 1 (30:04):
Does that make sense?
Speaker 4 (30:06):
Sizing right, so that you you're getting which is really manipulative.
Can I just say but that you know that kind
of confuses even more. So you need to know what
size you are in the particular brand like I can.
Like there's denim brands. We're talking about denim before, Like
I could be a ten and a six, you know,
across different DENI but it's just.
Speaker 6 (30:23):
So hard, like being in the fittings. I'm not sure
it's always meant to manipulate. Sometimes you just get it wrong,
like you can get a tech paccent back and you're
signing off, And we've had pants come in that are
whole sized wrong and we're like, and it's can't do
anything about it right, And it would look like manipulation,
but it's not. We've made a mistake, but we need
to sell it like right doing about it. And this
is certainly ignize that. It's just like it can be
(30:44):
as insistence consistency. There's no universal sizing so in terms
of measurement. So I think it's just different brands, and
brands just have a duty to give as much information
as they can.
Speaker 1 (30:55):
Yeah, or you just come in store and get styled.
Speaker 5 (30:59):
Fun.
Speaker 4 (31:00):
Yeah, the last time I was there, I bought.
Speaker 5 (31:03):
Yeah love my a girlfriend for a president. But it
was just so nice seeing the faces that you see
on social media.
Speaker 1 (31:10):
Yes, lots of fun.
Speaker 4 (31:11):
Can we come in you can style?
Speaker 1 (31:13):
Yes, that was so much fun.
Speaker 4 (31:14):
Okay, let's I'm committing now ourselves accountable.
Speaker 5 (31:18):
Like you said at the start of the episode when
the Z and the Shoes hops in, Yeah, oh my god.
Speaker 1 (31:23):
Yes, if you chocolates your color tem oh thanks.
Speaker 4 (31:25):
I don't know about that, but I'm very inspired by
this top that you're wearing. Yeah, take like, take us
through the outfit.
Speaker 1 (31:32):
Is this all from It's all Jazz. I'm wearing the
Jazz Tea in brown size medium, lovely. I'm wearing my
Killer Mark belts. Then I'm wearing jawts, and then I'm
wearing Q shoes that match my top. And they're s shoes.
Speaker 4 (31:42):
So are they from your brand? Just to like, can
you explain what they are? Oh, she's going to hold
them up.
Speaker 1 (31:47):
I love when people do this.
Speaker 2 (31:50):
That is.
Speaker 4 (31:51):
It's a suede like backless mule.
Speaker 1 (31:54):
Yeah, and it's so cool and I wear them every day.
I never thought i'd be the gall that wears heels
on Like.
Speaker 4 (31:59):
I have one more pressing question for you. This is
really important to me. You were wearing Bermuda shorts. Yeah.
I know they look sick on you. Okay, they look
so good. I am still I said this to Lee
Campbell on the podcast months and months ago. I'm not
there yet, Like I can't do it, and maybe because
you're like reasonably tall.
Speaker 1 (32:18):
I just want you to know I also hated Bermuda shorts,
So what got you there?
Speaker 4 (32:21):
Because I can't and you wear them. I can't do it.
Speaker 6 (32:25):
When we first started seeing the trend, I was like,
oh my god, I hate it, like I hate it,
and then judges I want and I was like, you
make them look permuta shorts and I was like okay,
And like when we're first trying them on we're getting samples,
I was like, I hate them so much.
Speaker 3 (32:40):
Have you tried them on?
Speaker 6 (32:41):
And now as soon as I put them on, when
we got the size the fit right, I was like,
these are the best Bermuda shorts I've ever tried on,
and now I wear them so much.
Speaker 4 (32:51):
Well, there you go, So what's the treat on? So
like for our audience, you know that might be like
me that is still not yeah yet, Like how do
you like integrate that into your daily style? Is it
as simple as just throwing on a T shirt? Like
you've really for me, you've really elevated them.
Speaker 1 (33:05):
You need to wear something tight on top.
Speaker 6 (33:06):
In my opinion, okay to start, you can then go oversize,
but I feel like that could be like too overwhelming
to start, So I would start with like a white
singlet and.
Speaker 5 (33:14):
Add a little bells maybe yeah, like yours are nice
and stream where there's some that have a lot of
fabric and it's Yeah.
Speaker 1 (33:21):
I don't like the pleading. It's too much. I'll do
like really straight legs like pants.
Speaker 4 (33:26):
But there you go.
Speaker 1 (33:27):
Yeah, you have to come from the excerpt I do.
I need to come in store amazed.
Speaker 4 (33:32):
We're going to do that.
Speaker 2 (33:33):
Well.
Speaker 4 (33:33):
Thank you so much for coming in today. That's all
we have time for. I feel like we could talk
to you for hours and hours. That's been so much fun.
So thank you for imparting all your wisdom to us today.
Speaker 1 (33:43):
Thank you so much.
Speaker 4 (33:45):
That's all we have time for today. Thank you for
listening to Nothing to Wear. Don't forget to sign up
to our Nothing to Wear newsletter. We'll put a link
to that in the show notes.
Speaker 5 (33:53):
And don't forget to watch us on YouTube and follow
us on Instagram at Nothing to Wear Pod.
Speaker 3 (33:57):
We'll be back soon. Bye bye,
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