December 10, 2025 • 34 mins
Lucinda washes her denim how much? And are skinny jeans really back?
This week, Chelsea and Lucinda are having the great denim debate. Lucinda argues they're chic (when balanced with an oversized shirt), while Chelsea thinks they're a "worst nightmare" for anyone who likes to be comfortable.
They're also unpacking the biggest trends coming for your wardrobe, from the polarising jort and cargo denim to the "watch this space" double waistband jeans. Plus, they each bring one denim piece—a midi skirt and a classic denim jacket—and show you exactly how to style them for all four seasons.
EVERYTHING MENTIONED:
Chelsea's Boujie: AGOLDE Luna frayed high-rise barrel-leg jeans $475
Lucinda's Boujie: KHAITE Danielle high-rise slim-leg jeans $1000
Beare Park Denim Bermuda Short $460
Chelsea's Budget: Cotton On Barrel Jean $69.95
Lucinda's Budget: H&M Oversized Denim Jacket $69.99
GET YOUR FASHION FIX:
Watch us on Youtube this episode goes live at 8pm tonight!
Follow us on Instagram
Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode.
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Discover more Mamamia Podcasts here
CREDITS:
Hosts: Chelsea Hui & Lucinda Pikkatt
Audio Producer: Tina Matolov
Video Producer: Artemi Kokkaris
Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
You're listening to I'm Mom with mea podcast.
Speaker 2 (00:14):
Hi. You beas Lee here, and I know you're probably
sick of me talking about lipsticks and serums and hair sprays.
So guess what, I've just dropped this episode here in
the feed because I'm going to talk about clothes. No,
you don't have to go shopping. We're just going to
chat through all things fashion, clothing and how to get
more out of the stuff you already own. Whoever said
(00:36):
orange is a new pink with seriously.
Speaker 3 (00:38):
Disturbed laurels for spraying groundbreaking?
Speaker 1 (00:41):
Oh my god, you have to do it.
Speaker 4 (00:43):
You live for fashion.
Speaker 1 (00:46):
Hello and welcome to Nothing to Wear, the podcast that
solves fashion problems and levels up your wardrobe. I'm Tamara Holland.
Speaker 3 (00:52):
And I'm listen to Pickett Today on the podcast. We
are joined with Lea Geordantis. She's the creative director and
CEO of Girls with Gems, the cult Australian fashion boutigue
that stops all our favorite fashion brands, including her very
own Sneaky. Leah has built more than just a store
and a fashion brand. She's created a community and a
platform that champions size inclusivity, celebrates individuality and defines what
(01:17):
it means to shop with personality. Leah. Welcome to the pot.
Speaker 4 (01:20):
Welcome, Thank you. That was such a nice introduction, Leah.
Speaker 1 (01:24):
We ask each of our guests this very important question.
Can you describe your style for us in three words?
Speaker 2 (01:30):
Oh?
Speaker 1 (01:31):
Okay, are you up to thee I'm up to the challenge.
Speaker 5 (01:34):
Interchangeable because I think in summer and winter I have
quite a different style. And then if I'm gonna give
you two more words, I'll give you my winter style
and my summer style.
Speaker 4 (01:43):
I think winter style is like chic, effortless, okay, and
summer is colorful. That's just one word, all right, Jo'll
give you three.
Speaker 1 (01:56):
I'm not knowing at I like that you have different
words for different seasons.
Speaker 5 (02:01):
Yeah, because I think in winter I really like wearing
like a pair of jeans, a nice top and knit
a like, you know, really simple pieces that looked really
good together and paired differently. But then in summer I
love doing like different colors, like sarongs with the little tank.
Speaker 4 (02:16):
I really liked to like mix my textures and everything. Yeah,
very different style.
Speaker 3 (02:19):
Yeah, absolutely, that's resort. We're in vacation as well. Yeah,
her love being experimental with color.
Speaker 5 (02:25):
Yeah, me too, but then in winter, like you won't
really catch me in common Leah, we have lots more
questions to ask, so we're going to get started, amazing.
Speaker 1 (02:32):
You're obviously a known entrepreneur in the fashion space, but
that's not actually where your career journey started. You were
studying law, and as I understand, you were pretty much
like at the pointy end of your studies.
Speaker 4 (02:43):
I was done.
Speaker 1 (02:44):
You were done.
Speaker 4 (02:45):
I finished, So the path was law.
Speaker 1 (02:47):
Where were you going to go before you pivoted into fashion?
Speaker 4 (02:50):
I had a job, yeah, at a corporate law firm.
Speaker 2 (02:53):
Wow.
Speaker 3 (02:53):
I didn't realize that you graduated.
Speaker 1 (02:55):
I graduated, Yeah, okay, yeah, it was right at the end.
Speaker 3 (02:57):
It was.
Speaker 5 (02:58):
I finished my law degree and I went to Europe
and I went to Europe for three months. It was
so it was after five and a half years of studying,
and I remember being in a taxi with my mum
because she was also in Europe, and she's like, I'm
not doing it anymore, Like I'm moving to Greece. So
you need to decide if you're going to sign the
lease or not, and you have to do it, like
she was like, you have to do in like forty
eight hours.
Speaker 1 (03:14):
I was like, let's just rewind a little bit for
anyone who doesn't know. Your mum owned the business Girls
with Right, and that was a boutique, like already very established.
And then she was like exiting out to go and
chase her dreams in Greece to open a hotel. And
then that was like the point in time where it
was like take the lease, as you said, take over
(03:36):
the business or not. And it was like a fork
in the road for you.
Speaker 4 (03:39):
Yeah, because I had to make a decision.
Speaker 5 (03:41):
I was like, I actually have to make this decision,
like I actually have to sign a lease.
Speaker 4 (03:47):
My job had already been physically do those two things.
Speaker 1 (03:50):
Had you been thinking about it already? Was it in
the back of your mind a little voice saying fashion, fashion, or.
Speaker 4 (03:54):
Like how were you how to go with germs?
Speaker 5 (03:56):
It was always like my fun and I worked with
my mum for the whole time that I was studying,
so it wasn't off the cards like I was involved,
but it was for fun while I was.
Speaker 4 (04:07):
Doing law, and I was definitely going to be a lawyer.
Speaker 1 (04:09):
Have you seen the movie My Oxford Year?
Speaker 2 (04:11):
No?
Speaker 4 (04:12):
Oh, have you seen it?
Speaker 2 (04:13):
No?
Speaker 4 (04:13):
Damn it?
Speaker 3 (04:14):
I really.
Speaker 4 (04:16):
Just watch it.
Speaker 1 (04:18):
Go and watch it on Netflix, because this is literally
the same she goes to like study at Oxford, but
she's you know, done a degree and she has this
like same sort of thing. Anyway, nice little romantic comedy
segue for you there, But that's amazing. So I guess
I'd like to sort of take a little bit from that.
You made a big, bold, risky decision. You're already on
(04:38):
this path, and then you diverted and chose another one.
For any of our listeners who might be kind of
facing a similar decision or considering a pivot a career change,
what would your advice for them be?
Speaker 4 (04:49):
Oh my god, I have so much There's so many
things that come to my mind.
Speaker 5 (04:51):
Like during that time, I guess you can't take everyone's
opinion on because everyone's going to have an opinion. I
had so many people being like, you study for so long?
Are you going to take over a retail shop?
Speaker 4 (05:00):
Like seriously?
Speaker 5 (05:00):
And I was like, oh my god, what am I doing?
Like am I making the wrong move? And I was
I was obviously speaking to people in open but I
always know at the end of the day, like I'm
making the decision. But I had spoken to, like my
ADHD therapist. I was there to get medication, and then
I was like, I don't know what to do. He
was like, well, I just want you to think about
(05:22):
one thing because I'm clearly not going to make the
decision for you. Are you going to sit at your
law job and wonder what could have been of girls
with gems? Or you're gonna sit at girls with gems
and wonder what could have been of your law career?
And like instantly I was like, I'm never going to
sit at girls with gems and wonder what would have
been of my law creed. I can easily just go
and do that, but I will definitely sit at my
law job and wonder what could have been of my
life if I had taken over girls with Gems.
Speaker 4 (05:43):
So I was like, I'm going to do it.
Speaker 5 (05:44):
I'm going to tell everyone that I am just doing
it for a year because I don't want to hear everyone.
But I hope I never have to go back to law.
And the only person that I told that to was
my now husband and my mom.
Speaker 4 (05:56):
I was like, I hope I never have told you.
Speaker 1 (05:58):
It's like the plot of my Oxford year, because that's
a year as well just telling you.
Speaker 5 (06:02):
So I was like, I'm literally just doing it for
a year and everyone was like cool, coo cool, And
now everyone's like, best decision you ever made.
Speaker 4 (06:06):
I'm like, you told me not to make it.
Speaker 3 (06:09):
Do you ever use your law degree in day to
day with girls with gems or sneaky link?
Speaker 4 (06:13):
Yeah?
Speaker 5 (06:13):
I think yes, yeah, Like not just the law that
I learned, because like not really now I would have
to refresh myself whenever I'm looking for something, but like
in terms of reading contracts, but more than that, Like
I studied for five and a half years, and I
studied so hard in my law degree. So I just
feel like it taught me the work ethic that I
have taught me resilience. I missed out on so much
when I was studying because I needed to study for
(06:36):
so many hours. So I missed out on fun and
so I just got used to that and I didn't
care when I took over.
Speaker 4 (06:40):
I was like, I don't care if I miss out
in fun, like I want to do this.
Speaker 3 (06:43):
Yeah.
Speaker 4 (06:43):
So I think it taught me a good work ethic
and like I bought that into the business.
Speaker 3 (06:46):
Love that And your husband's now working for the business
as well. Yeah, yeah, when did he join.
Speaker 4 (06:51):
I want to say two and a half years ago.
Speaker 3 (06:54):
Okay, yeah, so somewhat recently.
Speaker 4 (06:56):
It feels like a lifetime.
Speaker 5 (06:58):
He was always he was always helping me in the
background from the day we met. You know, we would
talk about Girls with Gems all the time, and then
when I took over, he was very much helping me
with like Facebook ads and HR and operations, and then
it got to the point where I was like, hey,
you have to quit your job.
Speaker 4 (07:13):
I literally can't do this anymore.
Speaker 3 (07:14):
Without Yeah, anyone listening who's unfamiliar with Girls with Gems
or Sneaky Link, can you just give us a quick
synopsis on what both are.
Speaker 4 (07:23):
Absolutely so.
Speaker 5 (07:23):
Girls with Gems is a high end multi brand boutique
based in Double Bay in Sydney, and Sneaky Link is
I guess our in house brand, but it really is
standing on its own two feet at the moment. I
would say it's one of Australia's leading brands right now.
Speaker 3 (07:39):
And it stopped exclusively at.
Speaker 4 (07:41):
It stopped exclusively Girls with Gems.
Speaker 3 (07:43):
And you've got the app as well, which is pretty cool.
Speaker 4 (07:45):
Yeah.
Speaker 3 (07:46):
The AAF is really fun and I'd love to know
where did the name sneaky Link come from?
Speaker 1 (07:50):
Yes, me too.
Speaker 5 (07:51):
Okay, So we have lots of young girls that work
in our boutique and my mum would always come in
and she always like chats with them and she's like,
teach me words young people say so I can say
them to my friends.
Speaker 4 (08:00):
And then they were like, okay, sneaky link. It's like
the person you're seeing on the side, like it's not
You're like, yeah, oh my.
Speaker 1 (08:08):
Gosh, that's so different to what I thought. I thought
it was like when you send a sneaky link of
something you like to someone and they're like, here's no, that's.
Speaker 4 (08:17):
No unless you like.
Speaker 5 (08:17):
So my mom like learned this word and she would
always tay, you like sneakling, sneakling, sneakling. I'm like okay.
And then when we were starting the brand, it was
quite different to what it is now. It's like exclusive prints,
and she's like, I think you should call it sneak Link.
Like everyone's like it's like a secret brand. It's like
your secret and I was like, I really like that,
and I love the idea of the sneak link and
like this, like we did a snake emoji as our
(08:38):
kind of like icon, and I was like, I love this,
this is so cool.
Speaker 4 (08:41):
So that's what it actually means.
Speaker 1 (08:43):
It's different.
Speaker 4 (08:43):
Yeah, it's very different.
Speaker 1 (08:44):
It's not trying to be like it's just it's obviously
unique to your story. It's a big part of your story.
And I love that it came from that relationship with
your mom. Yeah, yeah, that's amazing.
Speaker 3 (08:52):
I love that with Sneaky A. But with Girls with
Gems You've got so many cool brands on there as well,
so not just your own, but how do you choose
what brands you stock on Girls with Gems.
Speaker 5 (09:02):
I think when you have a multi brand boutique, like
it changes and you go through different stages and you
pick up different brands. I think right now is our
best brand mix that we've ever had. We have a
really nice mix of Australian designers, but then we also
have international designers that people would never have heard of
before until we stop them, like Baal Bab, Miguel Coronell.
And then we like pick up little brands that we
(09:24):
find on Instagram and I'll just DM them and be like, Hi,
I love your brand.
Speaker 4 (09:28):
Can we house it? And they're like we haven't done
wholesale yet, and I think let's do it.
Speaker 1 (09:31):
It's very different to like the old model maybe of
like doing buying trips or sourcing going out to the
international market. But now you're just dming them directly. Are
they responsive in that way?
Speaker 5 (09:40):
I think also now, given like we have a lot
of followers and people will often have come across us before,
so when we do d and they're like, oh my god, yeah.
Speaker 1 (09:48):
Let's chat, amazing.
Speaker 4 (09:49):
Yeah yeah, that's really unique. Yeah.
Speaker 5 (09:51):
But even with Aussie brands like Benny, one of our
biggest brands, they were not in wholesale and we.
Speaker 4 (09:57):
Were like, let's chat and they were like oh nah.
Speaker 5 (09:59):
We were like no, no, no, no, we think you need
to speak to us, and then we jumped on a
call and like by the end of the call, we.
Speaker 4 (10:04):
Were like done deal.
Speaker 1 (10:05):
So you help develop that relationship with them and introduce
them to the world.
Speaker 5 (10:09):
We are their only stockist now still, but yes, we
kind of help brands come into the wholesale market.
Speaker 2 (10:17):
Yeah.
Speaker 4 (10:18):
Yeah.
Speaker 1 (10:18):
You sound like the kind of woman who in business
and in life, you know, really follows your gut, an
example being obviously changing career paths to follow any little
voice inside your head that said I need to do this.
So in business, you need to make difficult decisions all
the time. Maybe say no to opportunities that are presented
to you because you are trying to stick to a
(10:39):
different plan. Potentially, can you tell us about a time
when maybe you've had to say no to something that
might have been appealing to you but you knew it
wasn't right for you.
Speaker 5 (10:49):
Yeah, I feel like that's probably come about now more.
I feel like at the start, I said yes to everything,
and I'm so glad I did, because you can't find
exactly who and what your business is meant to be
if you don't throw yourself at everything. It takes a
lot more time. Rather I was like doing everything, I
was like, struck every brand, let's just work this out
(11:09):
as we go. Now more, because I know exactly who
we are and who we want to be, I say
no now yeah, And it's a lot easier because I'm
just so busy, Like I really have to think is
this worth the time?
Speaker 4 (11:25):
And if it's not, then I have to say no.
Speaker 1 (11:27):
Yeah.
Speaker 3 (11:27):
That's a testament where you've got to really with your business,
like you know, you're looking for those opportunities yes, yes, yes,
at the beginning.
Speaker 5 (11:33):
But I was always like hunting down those opportunities and
like reaching out to people and like always coming up
with like ideas where I could pull other people in.
So I was also part of wanting more and more
and more. But then I think you get to a
point where you're like, Okay, this is who we are.
Anything beyond this is a flying pig and we're not
We're not doing that. Yeah, it just doesn't make sense.
Speaker 1 (11:52):
A flying pee.
Speaker 5 (11:53):
That's what my husband calls them, fla a flying peak.
And I'm like, yeah, he's like, then we're not doing it.
Speaker 1 (11:58):
How can we use that? Like, how can we apply that?
Speaker 4 (12:00):
Okay, say, like.
Speaker 5 (12:01):
An offer came through for a brand that was similar
to Sneaky Link, like a flying peak, Like it just
doesn't make sense. I can bear really a brand, but
like it's a flying peak. Let's just focus on sneaking
that terminology.
Speaker 6 (12:13):
Yeah, yeah, so your business.
Speaker 3 (12:24):
I remember seeing girls with gems on TikTok during COVID
and it was the same same but different sizes. Someone
was wearing size eight, someone was wearing size twelve. And
it's so funny hearing your voice now because it's just
so familiar with me seeing you come up on my
TikTok feed. Talk to us about the growth on social
media because it's been such a big part of your brand,
and I guess any advice for our listeners. Firstly, actually
(12:48):
just starting with you're very confident. You're great in front
of the camera. Anyone listening who maybe has their own
business and isn't as confident, hates talking on camera. Do
you have any advice for them? Do you think it's
how important is social media for their business? Any tips
on how to get in front of the camera.
Speaker 4 (13:03):
Yeah, I am very extroverted, but.
Speaker 5 (13:08):
Like I'm extroverted when you put me in a social
situation where I'm comfortable, but on camera, I'm Actually I
wasn't comfortable. I didn't like it, but I knew that
when I would meet people and have interactions, they would
like the interaction.
Speaker 4 (13:22):
They would laugh.
Speaker 5 (13:22):
I had really good rapport with customers in store who
wanted my styling advice. So like, I obviously knew I
could be good on camera, but I didn't like it,
but I knew it could work. So one day I
was just like to one of the girls, just film me.
Don't make it so serious.
Speaker 4 (13:36):
But just film me. And she's like, okay.
Speaker 5 (13:38):
So we filmed this video and I told like ten
of my friends, I'm going to start posting these videos.
I think I'm weird and awkward in them, but I'm
doing it and letting you know because that will hold
me responsible to keep doing it.
Speaker 1 (13:49):
That's idea.
Speaker 5 (13:50):
Yes, So I'm doing it and I know it might
be really weird, but I don't care. And they were
like cool, good and obviously it took off. People loved it.
And obviously because people loved it, then I like doing it.
So yeah, that just continued. I think you just need
to like do it.
Speaker 3 (14:04):
Yeah, And is that a big part of your job now?
Like are you on camera daily? Are you posting? Are
you filming daily?
Speaker 4 (14:10):
It's changed.
Speaker 5 (14:12):
Last year we were filming like every single day, but
like they killed me and I can't do that anymore.
So no, we're not filming every day anymore. But last
year we were filming like ten to twenty hours a week.
Speaker 4 (14:23):
Wow.
Speaker 1 (14:23):
Yeah, that's a big I was so burning time commitment.
It's like you're the talent worth it.
Speaker 5 (14:29):
But then it got to a point where like it
just like I physically couldn't do it.
Speaker 4 (14:33):
Anymore.
Speaker 5 (14:34):
But I think for people who aren't doing it but
think they want to, your first video is always going
to be awkward.
Speaker 4 (14:40):
It's not going to be perfect.
Speaker 5 (14:41):
I think people also want to make it all perfect
and like edit they're real so perfectly. My first video
was like a bloopers weird thing of me showing how
to wear this outfit, and it was such a bad video.
Speaker 4 (14:51):
It doesn't matter. You just need to post the video.
Speaker 1 (14:53):
See, this is my problem. I overthink over the editing,
and then by the time you've labored over the editing,
like Instagram like bugs out and you lose your work,
you know, and.
Speaker 4 (15:04):
I just an overly edited video. They just want the
I just have to post it.
Speaker 1 (15:09):
That's what works better, right. And it's like you said,
I think you said before, don't be so serious, like
you know, and you told you're doing these videos it's
going to be awkward, and it's like you almost need
to have that disclosure with them and with yourself that
it's like, I can do this. It doesn't have to
be perfect, it doesn't have to be right. I'm just
going to put it out there. Because I keep trying
to remind myself it might be like a few seconds
that someone comes across it, and then it's gone.
Speaker 5 (15:32):
No one cares about what you're doing, not just you,
every no one cares. No one cares about No one
cares about what I'm doing. Like they might for like
one second be like she's not cool in that video,
but like once you start getting lots of views, I
think you're cool.
Speaker 1 (15:47):
But so you just like can't care.
Speaker 5 (15:48):
You just have to like keep making the videos and
just it doesn't matter.
Speaker 1 (15:52):
I heard a little tidbit the other day on social
media someone I follow an actor and he said, like,
everything good is on the other side of cringe. And
I was like, oh, so true, Like it has to
be cringe because you're trying, and it has to be
trying is cool, right, Like it's it's you know, to
make the effort, right, Like there's there's something in that
that shows you're making an effort and you want to succeed.
Speaker 5 (16:13):
I think telling people that's something I've done in business
so much. I said, I'm making a brand. I had
no idea how I was going to make a brand.
I had literally less than an idea, But I started
telling all my friends I'm making a brand, and then
they'd be like, tell us about it, and I'm like,
I can't because I have no idea yet, but it's
(16:34):
going to happen, so you have to keep asking me
about it, so then I make sure that I do it.
Speaker 4 (16:37):
Wow.
Speaker 3 (16:38):
And then comes your identity as well, like you've become
the fashion go to or like it is who you are.
Speaker 5 (16:43):
Yeah, fail yourself. That's also like just a tip if
anyone here's this, don't just start saying you to do
things you're.
Speaker 4 (16:49):
Not going to do it like I was to do it. Yeah,
don't don't just say you're going to do things if
you're not going to do them.
Speaker 1 (16:56):
Yeah.
Speaker 3 (16:56):
That's so You've currently got a collection out at the
moment with Jazz hand yep. Is she the first influencer
that you've done a collection with?
Speaker 2 (17:03):
Yeah?
Speaker 3 (17:03):
Awesome? And how do you choose who you're going to
do this with? Was it something where she approached you
or you just loved her and she was an organic
sneaky link wearer.
Speaker 5 (17:12):
Yes, she was an organic sneaky lik weer. So she
would always come and be like I love this and
we would send it to her, and when it came
time to choose someone, she felt like the only person
we would deal with.
Speaker 3 (17:23):
Just on that. Do you do lots of influencers sendouts
with Sneaky.
Speaker 4 (17:26):
Link only recently?
Speaker 3 (17:28):
Yeah, okay, yeah, do you find they work? It depends, Yeah,
it depends.
Speaker 4 (17:31):
That's I think you also get to a stage where
it's like the only next step.
Speaker 3 (17:35):
Yeah, you know, and if you're choosing the right people,
and it's almost like the Sneaky Link news. Yeah, it's
not just.
Speaker 4 (17:42):
Into sales, yeah, but it's awareness.
Speaker 5 (17:45):
I agree, yeah, yes, but with Jazz, it just felt
so aligned and I wouldn't have done it if it
didn't feel like that. I don't think I would have
been able to work with someone who wasn't as committed
and passionate and excited about this project as we were.
It wouldn't have worked because our team were like so
passionate about this yeah, and if we had someone that
(18:05):
didn't really care, I don't think it would have worked
as well. And I think that shows in the content.
You can really feel that Jazz wanted to be there.
Speaker 3 (18:12):
It's almost like she's part of the team.
Speaker 5 (18:14):
And we literally like I miss her this week that
we're not like talking because we were talking every single day.
She helped us design the collection like we would get
it this this top that I'm wearing. We sampled like
five times and it was something Jazz really wanted us
to get right. And like in the final like the
from the fourth sample to the fifth it was literally
removing three centimeters from here so you can make sure
(18:34):
you can wear it like at a nice length. But
like we focused on every single detail, and Jazz was
along that journey with us. So she's so passionate about
the clothes because she helped design them.
Speaker 3 (18:45):
Yeah.
Speaker 4 (18:45):
Cool, but yeah, it does feel like she's part of
the team and all the content.
Speaker 3 (18:47):
It's like, I do love that your team is so involved.
Even like your campaign shots or what's on your website,
it's usually you or the team members, right, Yeah, it's
so cool. I love that that sort of employee first
contents really big at the moment. So showing your tea, you.
Speaker 5 (19:02):
Feel like we did that, Like before, we did that
when you're asking before about our content during COVID, we're
the only people we had. You couldn't get models during lockdown.
Of course we were going to work, so we would
just it.
Speaker 1 (19:14):
Was like a product of that limitation. Yeah, and then
people would be.
Speaker 4 (19:16):
Like, you're not showing enough size diversity you get someone else,
We're like, we can't.
Speaker 1 (19:19):
Can we talk about that? Actually, can we go into that?
Because you were just talking about the level of detail
you put into your designs and that feedback from the customer,
you know, feedback with Jazz, So size inclusivity is a
really big part of what you guys offer.
Speaker 3 (19:33):
You go up to a size.
Speaker 1 (19:34):
Twenty, which is amazing, Like it's real leadership in that
space because as we all know, unfortunately very few Australian
brands stock a full size ranger are prepared to listen
to the feedback that there's the demand for that. Why
do you think that is and how has it kind
of benefited you guys to be more aware of that
conversation and actually cater to that customer.
Speaker 5 (19:55):
I don't know why it is, and maybe I should
have a better answer because I own a multi brand boutique.
I haven't also thought too much about why no one
else is doing it. I just thought about why aren't
we doing it fair? And that's why we did it.
It is funny, though, I saw a video on TikTok
that was obviously aimed at us yesterday and it was like,
this is so ridiculous that brands are going to four
(20:15):
excel people should consider having a healthier lifestyle.
Speaker 4 (20:17):
And I was like, whoa that is that is so
tone deaf?
Speaker 1 (20:21):
My god, but that video just came up, Yes.
Speaker 4 (20:23):
It came up on my tik.
Speaker 5 (20:24):
It was obviously aimed at us because we keep going
on about four excel okay, and I was like, that's
so tone deaf.
Speaker 1 (20:30):
Whoa, yeah, whoa. It's just such a layered thing, isn't it.
Speaker 5 (20:34):
It is so layered, and I feel like when we
made the decision to do this, we didn't go into
such a layered conversation about the pros and cons.
Speaker 4 (20:41):
It just felt natural.
Speaker 5 (20:42):
We always went to a size sixteen from basically day one,
which was more than most brands do.
Speaker 4 (20:48):
So many Australian brands still got to size twelve. Yeah. Stop.
It was like try something on and I'm like, it
doesn't fit.
Speaker 1 (20:54):
Me, so you get away with it.
Speaker 5 (20:56):
I do not fit into this Australian brand. That's so weird,
because like, I'm a healthy Australian woman.
Speaker 4 (20:59):
Why don't I fit in?
Speaker 1 (21:00):
Your average woman is a size sixteen exactly, I believe.
Speaker 2 (21:04):
So.
Speaker 1 (21:04):
Yeah, was their customer feedback that wanted that range or.
Speaker 4 (21:08):
To kind ofceive that feedback yet.
Speaker 5 (21:10):
But when we started talking to Jazz, it was already
something on our radar that we wanted to extend our
sizing eventually. And when we started speaking to Jazz, she's like,
I'd really want to make sure that you'd have like
up to a size twenty because people at the event
will be that size. And we were like, perfect, let's
do it because we've wanted to it. Obviously, you don't
just flick the on switch to bigger sizes that you
need to do things in design. So it's a lot
(21:32):
of people like, why didn't you do it sooner? It's like, okay,
just relax, like there's actually praised you.
Speaker 3 (21:37):
Have to consider, and it's a cost as well to
you that people are unaware of it.
Speaker 5 (21:40):
Yes, exactly, but it just felt like the perfect time
and I was more than happy to invest and do it,
and it made so much sense, and going forward we
will have those sizes. Yeah, it just made sense and
we obviously will continue to extend the sizing. But people also,
we got so much backlash the day before the event
of people being like you think you're inclusive, You're not
inclusive at all.
Speaker 4 (22:00):
You should be going to a size twenty eight. And
I'm like, okay, that's hard.
Speaker 5 (22:03):
All right, let's not push brands down who are trying
to make a positive impact because we're actually trying to
make a step forward And if people trolls are going
to come online and do that, then other bands are
going to be too scared to make a change. So
let's just be nice true, like we're trying to make
a positive step.
Speaker 1 (22:19):
Well, we commend you on that. That's great to see. Yeah,
and hopefully more brands follow your lead. Yeah, we'd like
to see.
Speaker 2 (22:25):
Yeah.
Speaker 6 (22:26):
Yeah.
Speaker 3 (22:34):
I love how you're in this really interesting position where
you're dealing with so many brands. You'd be exposed to
their collections, what's coming out for resorts during summer and
beyond you'd be looking next year. Can you give us
and our listeners any insight into any trends that are
coming out for summer in particular? Like what are we
going to be good?
Speaker 4 (22:54):
Summer is so fun? Like I literally feel sick yesterday.
Speaker 5 (22:57):
We like printed all of our cads yesterday and we're
like planning the next five months and I was like,
I feel too sick.
Speaker 4 (23:02):
I can't do this. There's too many.
Speaker 5 (23:04):
Quick when cads go back the little drawer of all
the pieces, Okay, there's a lot of texture and clothing,
so like heaps of lace with silk, lots of jersey,
there's color, there's lots of monogram.
Speaker 4 (23:18):
I feel like it's all happening this summer. It's really exciting.
Speaker 3 (23:21):
And even with jazz hand the collection. Yeah this chocolate brown.
Speaker 4 (23:25):
Oh my god, chocolate brown is not going anywhere.
Speaker 3 (23:27):
So how did you do you look into trend forecasts
or are you exposed to that or is it more
you gut feeling you see what other brands are doing
and you jump on trends.
Speaker 5 (23:35):
I think it's so weird because maybe a few years ago,
I be like, how do all the brands know?
Speaker 4 (23:38):
Like what because we go to showing and I'm like,
they're all the same thing. How do they know? There
is a platform that tells you what is going to
be trending. We don't use it.
Speaker 5 (23:47):
We do, so all you have to do is look
to the international market. So say, for example, it's Paris
Fashion Week, you look what's coming down the wrong way.
Speaker 4 (23:54):
You then go on TikTok.
Speaker 5 (23:55):
See what everyone's wearing, go on Instagram, gone Pinterest, and
you basically can like formulate what is going.
Speaker 4 (24:00):
To be trending.
Speaker 3 (24:01):
And you do that, you enjoy that as oh god, love.
Speaker 4 (24:03):
Yeah, I love it. I love that so much.
Speaker 5 (24:05):
Like I just troll the internet and we have a
snigulant group on Instagram and TikTok, and I'm just sending
like all day, every.
Speaker 1 (24:10):
Day that because it's rather than going to Yes, those
trend or authorities are predicting things, and that's based on data,
real life data, but that's more like you amassing your
own references, yes, exact point point of view and honing
that and then filtering that into your brand rather than
using like the overlord that tells you it's this color
or something you can then kind of curate, you know,
(24:33):
according to.
Speaker 5 (24:34):
It's changed so much because now like Pantone Color of
the Year is such a big thing, and like Pantone
will post it or they'll post like the colors, so then.
Speaker 1 (24:41):
They went wrong, but.
Speaker 4 (24:44):
They were not wrong at all.
Speaker 5 (24:45):
But like we will send each other all of those things,
and then we always have creative days off site where
we'll go somewhere and just like we'll often like go
to my apartment. Then like I make sure it's really clean,
and like you know, we'll have nothing on the table
and we just like talk about what we want to do.
Speaker 4 (24:58):
We start scrolling through it.
Speaker 5 (24:59):
We'll go through Instagram first, then TikTok, and there's common
themes that keep coming up that all of us send
and that will be the base of our collection and
then we just like build on that and we'll be like, hey.
Speaker 4 (25:09):
We need three pants? What pants? And we kind of
go through it's.
Speaker 1 (25:11):
A conversation, a dialogue with you with your team.
Speaker 5 (25:15):
I'm not sure how the brands do it, Like I've
got to assume it's the same way because we're all
coming up with trends.
Speaker 3 (25:21):
As well, so you can do you're so reactive so
seeing what's there and then you can create it and
like the turnarounds pretty quickly these days. Yeah, somewhat, yeah, somewhat.
Speaker 5 (25:29):
I mean this jazz collection was in the works of
like months and months, but it really hit and we
just got it right.
Speaker 3 (25:35):
Yeah, amazing because even like the jawts and the sheer
as well.
Speaker 1 (25:39):
Yeah, it's beautiful on that. Like if there's one just
talking to trends, shear is such a dominant trend continues
to be if there's like, perhaps for our listener, like,
what is the kind of key piece in shear Like
is it a skirt? Is it a top? Like if
they're just going to invest in this trend in one way,
what would you suggest because it's a bit of a
tricky trend.
Speaker 5 (25:58):
Okay, It's really funny because in the Jazz collection we
have twenty four pieces and the top product was a
sheer top and it sold out in about thirty minutes.
Speaker 4 (26:07):
It's a chocolate shear top.
Speaker 5 (26:08):
It's sleeveless, it's high neck, it's got a zip at
the back, cut on the shoulders, asymmetric hemline, and it's
got a string.
Speaker 4 (26:15):
On the sides that you can tie at the back
or the front.
Speaker 5 (26:17):
When we got it one week before launch, I put
it on and it was a bit tight over my bum.
I have a Greek bump. So I was like, that's
not good. Because we're extending suicide twenty. This is going
to be an issue for people if they have a
big bum. So I was like, to the designer, cut
my top and see if it works. So we cut
the top and like we cut it to.
Speaker 1 (26:35):
Here, and it looked really to your waist, to my waist,
what do you mean you cut it? Cut it to
just create like event.
Speaker 4 (26:41):
I've actually got a video posted on TikTok.
Speaker 1 (26:43):
Sure, yeah, to create like an opening, an opening on
the side.
Speaker 4 (26:47):
We did that and it looked so good. So we
called the factory.
Speaker 5 (26:51):
Our bolk stock was about to leave and we were like,
hold the stock, you need to fix it. And they
fixed it, and I'm so glad they did because it
was the best selling top. We've now reordered so many units.
But I think with sheer, it can't be all over shere.
Well for some people it can. We have matching cheese skirts,
so some people will wear that, but I think it's
like adding one piece of sheer where you don't have
(27:13):
to reveal your whole body. So with that shear top,
it just so happened that Cat the label, a lingerie
brand that we stock made a perfectly matched brown bra
and we have sold hundreds of this bra now because
we styled it under the top.
Speaker 4 (27:24):
So everyone's just buying the bra on the top because
it just perfectly matches.
Speaker 5 (27:27):
I don't have to think about it, and I think
when people are styling it, because we styled it with
like drawts, which makes it look elevated and cool.
Speaker 4 (27:35):
It doesn't look trashy, but it's see through. So I
think it's.
Speaker 5 (27:40):
The fact that we styled it with the undergarment so
people didn't have to think, and that we styled it
in a way that was very.
Speaker 4 (27:45):
Like upmarket and cheek.
Speaker 1 (27:46):
Yeah, she's smart, learning so much.
Speaker 3 (27:50):
I find it really tricky with sizing and especially with
things being oversized and just knowing the right size. What
sort of tips do you have for anyone, whether it
be shopping in person or online, knowing what is actually
the right fit for you? Like is it knowing your
size or is it how it fits? How do you
know what feels?
Speaker 4 (28:07):
Okay?
Speaker 5 (28:08):
So we actually have a segment on Instagram and it's
called size Matters, and I'm going to tell you why.
But what it really means is size doesn't matter. The
size on the tag doesn't matter. What matters is the
size that you're wearing flatters your body. So I can
be between like I can be like a small top
and an extra large pants. I never care about the
label because I know I'm in fittings. I know that
(28:30):
it's not universal that a size medium as a size
medium in terms of measurements, So you can't worry about
the size and the tag. You actually need to put
it on and be like does this fit me the best?
Because I might put on a medium and then large,
and the large looks way better on me and actually
makes me look like a medium, but I'm wearing a large.
And I think that's what why people gravitated too girls
with gems content so much, and to the same same
with different size, because often when I was standing up
(28:52):
there on the steps, I didn't look like what people
assumed a size twelve looks like. They were always like,
you're not a twelve, and I'm like, yeah, i am.
I'm actually just showing you how.
Speaker 4 (29:02):
To dress and what's flattering and what's flattering.
Speaker 5 (29:05):
And I was often wearing a size twelve or fourteen
pants and then a smaller medium top, and I was
always flattering my waist because I have a small waist,
and then wearing things and more oversized around my bumb So.
Speaker 3 (29:15):
You know, gra just a sizing up if you're unsure online,
like if you sort of I find I'm often in
between sizes, always hard, I.
Speaker 5 (29:24):
Don't think always like I think. I think that's where
you need to read the product descriptions and where brands
have a duty to put more information. So for example,
in every single video we say our size. So I
will say I'm wearing a size twelve pants and I'm
wearing a size small top, and then you can understand
that from that why I've done that, I guess if
(29:44):
you keep watching.
Speaker 3 (29:45):
I love it when brands say things like this, this
runs small.
Speaker 1 (29:47):
Ya, this runs yeah exactly, so helpful, yes, and like
knowing what size you are in that brand versus a
different brands. Like you said before, people treat sizing like
it's universal, it's not. And also this something called vanity
sizing where certain brands they'll make the garments bigger, but
they'll the size on the tag will be smaller.
Speaker 4 (30:04):
Does that make sense?
Speaker 1 (30:06):
Sizing right? So that you you're getting which is really manipulative.
Can I just say, but that you know that kind
of confuses even more. So you need to know what
size you are in the particular brand like I can.
Like there's denim brands. We're talking about denim before, Like
I could be a ten and a six, you know,
across different DENI.
Speaker 5 (30:23):
But it's just so hard, like being in the fittings,
I'm not sure, it's always meant to manipulate. Sometimes you
just get it wrong, like you can get a tech
paccent back and you're signing off, and we've had pants
come in that are whole sized wrong and we're like,
and it's can't do anything about it, right, and it
would look like manipulation, but it's not.
Speaker 4 (30:38):
We've made a mistake, but we need to sell it,
like ything about it.
Speaker 1 (30:41):
And this is certainly that.
Speaker 5 (30:43):
It's just like it can be as inconsistence consistency. There's
no universal sizing so in terms of measurement. So I
think it's just different brands, and brands just have a
duty to give as much.
Speaker 4 (30:54):
Information as they can. Yeah, or you just come in
store and get styled.
Speaker 3 (30:59):
Fun. Yeah, last time I was there, I bought yeah
love my a girlfriend for a president. But it was
just so nice seeing the faces that you see on
social media.
Speaker 4 (31:10):
Yes, lots of fun.
Speaker 1 (31:11):
Can we come in you can style?
Speaker 4 (31:13):
Yes, that was so much fun.
Speaker 1 (31:14):
Okay, let's I'm committing now on ourselves accountable.
Speaker 3 (31:18):
Like you said at the start of the episode when
Theaz the Shoes hops in, Yeah, oh my god, yes,
if you chocolates your color tem oh thanks.
Speaker 1 (31:25):
I don't know about that, but I'm very inspired by
this top that you're wearing. Yeah, take like, take us
through the outfit. Is this all from It's all Jazz.
Speaker 4 (31:33):
I'm wearing the Jazz Tea in brown size medium, lovely.
I'm wearing my Killer Mark belts. Then I'm wearing jawts,
and then I'm wearing Q shoes that match my top.
And they're S shoes.
Speaker 1 (31:42):
So are they from your brand? Just to like, can
you explain what they are? Oh, she's going to hold
them up. I love when people do this.
Speaker 2 (31:50):
That is.
Speaker 1 (31:51):
It's a suede like backless mule.
Speaker 5 (31:54):
Yeah, and it's so cool and I wear them every day.
I never thought i'd be the gall that wears heels on.
Speaker 1 (31:58):
Like, I have one more pressing question for you. This
is really important to me. You were wearing Bermuda shorts.
Speaker 2 (32:05):
Yeah.
Speaker 1 (32:06):
I know they look sick on you, Okay, they look
so good. I am still I said this to Lee
Campbell on the podcast months and months ago. I'm not
there yet, Like I can't do it and maybe because
you're like reasonably tall.
Speaker 4 (32:18):
I just want you to know I also hated Bermuda shorts,
So what got you there?
Speaker 1 (32:21):
Because I can't and you wear them, I can't do it.
Speaker 5 (32:25):
When we first started seeing the trend, I was like,
oh my god, I hate it, like I hate it,
and then.
Speaker 1 (32:29):
Judges I want and I was like, you make them
look like.
Speaker 5 (32:34):
Permuta shorts and I was like okay, And like when
we're first trying them on we're getting samples, I.
Speaker 4 (32:38):
Was like, I hate them so much.
Speaker 3 (32:40):
Have you tried them on?
Speaker 5 (32:41):
And now as soon as I put them on, when
we got the size the fit right, I was like,
these are the best Bermuda shorts I've ever tried on,
and now I wear them so much.
Speaker 1 (32:51):
Well, there you go. So what's the treat on? So
like for our audience, you know that might be like me,
that is still not yeah yet, Like how do you
like integrate that into your daily style? Is it as
simple as just throwing on a T shirt? Like you've
really for me, You've really elevated them.
Speaker 4 (33:05):
You need to wear something tight on top.
Speaker 5 (33:06):
In my opinion, okay to start, you can then go oversize,
but I feel like that could be like too overwhelming
to start, So I would start with like a white
singlet and add a little bells.
Speaker 3 (33:15):
Yeah, like yours are nice and stream where some that
have a lot of fabric and it's yeah.
Speaker 4 (33:21):
I don't like the pleading. It's too much. I'll do
like really straight legs like pants.
Speaker 1 (33:26):
But there you go. Yeah, you have to come from
the excerpt I do.
Speaker 4 (33:30):
I need to come in store amazed.
Speaker 1 (33:32):
We're going to do that.
Speaker 2 (33:33):
Well.
Speaker 1 (33:33):
Thank you so much for coming in today.
Speaker 4 (33:35):
That's all we have time for.
Speaker 1 (33:36):
I feel like we could talk to you for hours
and hours. That's been so much fun. So thank you
for imparting all your wisdom to us today.
Speaker 4 (33:43):
Thank you so much.
Speaker 1 (33:45):
That's all we have time for today. Thank you for
listening to Nothing to Wear. Don't forget to sign up
to our Nothing to Wear newsletter. We'll put a link
to that in the show.
Speaker 3 (33:52):
Notes, and don't forget to watch us on YouTube and
follow us on Instagram at Nothing to Wear Pod. We'll
be back soon.
Speaker 1 (33:58):
Bye bye,
You're listening to I'm Mom with mea podcast.
Speaker 2 (00:14):
Hi. You beas Lee here, and I know you're probably
sick of me talking about lipsticks and serums and hair sprays.
So guess what, I've just dropped this episode here in
the feed because I'm going to talk about clothes. No,
you don't have to go shopping. We're just going to
chat through all things fashion, clothing and how to get
more out of the stuff you already own. Whoever said
(00:36):
orange is a new pink with seriously.
Speaker 3 (00:38):
Disturbed laurels for spraying groundbreaking?
Speaker 1 (00:41):
Oh my god, you have to do it.
Speaker 4 (00:43):
You live for fashion.
Speaker 1 (00:46):
Hello and welcome to Nothing to Wear, the podcast that
solves fashion problems and levels up your wardrobe. I'm Tamara Holland.
Speaker 3 (00:52):
And I'm listen to Pickett Today on the podcast. We
are joined with Lea Geordantis. She's the creative director and
CEO of Girls with Gems, the cult Australian fashion boutigue
that stops all our favorite fashion brands, including her very
own Sneaky. Leah has built more than just a store
and a fashion brand. She's created a community and a
platform that champions size inclusivity, celebrates individuality and defines what
(01:17):
it means to shop with personality. Leah. Welcome to the pot.
Speaker 4 (01:20):
Welcome, Thank you. That was such a nice introduction, Leah.
Speaker 1 (01:24):
We ask each of our guests this very important question.
Can you describe your style for us in three words?
Speaker 2 (01:30):
Oh?
Speaker 1 (01:31):
Okay, are you up to thee I'm up to the challenge.
Speaker 5 (01:34):
Interchangeable because I think in summer and winter I have
quite a different style. And then if I'm gonna give
you two more words, I'll give you my winter style
and my summer style.
Speaker 4 (01:43):
I think winter style is like chic, effortless, okay, and
summer is colorful. That's just one word, all right, Jo'll
give you three.
Speaker 1 (01:56):
I'm not knowing at I like that you have different
words for different seasons.
Speaker 5 (02:01):
Yeah, because I think in winter I really like wearing
like a pair of jeans, a nice top and knit
a like, you know, really simple pieces that looked really
good together and paired differently. But then in summer I
love doing like different colors, like sarongs with the little tank.
Speaker 4 (02:16):
I really liked to like mix my textures and everything. Yeah,
very different style.
Speaker 3 (02:19):
Yeah, absolutely, that's resort. We're in vacation as well. Yeah,
her love being experimental with color.
Speaker 5 (02:25):
Yeah, me too, but then in winter, like you won't
really catch me in common Leah, we have lots more
questions to ask, so we're going to get started, amazing.
Speaker 1 (02:32):
You're obviously a known entrepreneur in the fashion space, but
that's not actually where your career journey started. You were
studying law, and as I understand, you were pretty much
like at the pointy end of your studies.
Speaker 4 (02:43):
I was done.
Speaker 1 (02:44):
You were done.
Speaker 4 (02:45):
I finished, So the path was law.
Speaker 1 (02:47):
Where were you going to go before you pivoted into fashion?
Speaker 4 (02:50):
I had a job, yeah, at a corporate law firm.
Speaker 2 (02:53):
Wow.
Speaker 3 (02:53):
I didn't realize that you graduated.
Speaker 1 (02:55):
I graduated, Yeah, okay, yeah, it was right at the end.
Speaker 3 (02:57):
It was.
Speaker 5 (02:58):
I finished my law degree and I went to Europe
and I went to Europe for three months. It was
so it was after five and a half years of studying,
and I remember being in a taxi with my mum
because she was also in Europe, and she's like, I'm
not doing it anymore, Like I'm moving to Greece. So
you need to decide if you're going to sign the
lease or not, and you have to do it, like
she was like, you have to do in like forty
eight hours.
Speaker 1 (03:14):
I was like, let's just rewind a little bit for
anyone who doesn't know. Your mum owned the business Girls
with Right, and that was a boutique, like already very established.
And then she was like exiting out to go and
chase her dreams in Greece to open a hotel. And
then that was like the point in time where it
was like take the lease, as you said, take over
(03:36):
the business or not. And it was like a fork
in the road for you.
Speaker 4 (03:39):
Yeah, because I had to make a decision.
Speaker 5 (03:41):
I was like, I actually have to make this decision,
like I actually have to sign a lease.
Speaker 4 (03:47):
My job had already been physically do those two things.
Speaker 1 (03:50):
Had you been thinking about it already? Was it in
the back of your mind a little voice saying fashion, fashion, or.
Speaker 4 (03:54):
Like how were you how to go with germs?
Speaker 5 (03:56):
It was always like my fun and I worked with
my mum for the whole time that I was studying,
so it wasn't off the cards like I was involved,
but it was for fun while I was.
Speaker 4 (04:07):
Doing law, and I was definitely going to be a lawyer.
Speaker 1 (04:09):
Have you seen the movie My Oxford Year?
Speaker 2 (04:11):
No?
Speaker 4 (04:12):
Oh, have you seen it?
Speaker 2 (04:13):
No?
Speaker 4 (04:13):
Damn it?
Speaker 3 (04:14):
I really.
Speaker 4 (04:16):
Just watch it.
Speaker 1 (04:18):
Go and watch it on Netflix, because this is literally
the same she goes to like study at Oxford, but
she's you know, done a degree and she has this
like same sort of thing. Anyway, nice little romantic comedy
segue for you there, But that's amazing. So I guess
I'd like to sort of take a little bit from that.
You made a big, bold, risky decision. You're already on
(04:38):
this path, and then you diverted and chose another one.
For any of our listeners who might be kind of
facing a similar decision or considering a pivot a career change,
what would your advice for them be?
Speaker 4 (04:49):
Oh my god, I have so much There's so many
things that come to my mind.
Speaker 5 (04:51):
Like during that time, I guess you can't take everyone's
opinion on because everyone's going to have an opinion. I
had so many people being like, you study for so long?
Are you going to take over a retail shop?
Speaker 4 (05:00):
Like seriously?
Speaker 5 (05:00):
And I was like, oh my god, what am I doing?
Like am I making the wrong move? And I was
I was obviously speaking to people in open but I
always know at the end of the day, like I'm
making the decision. But I had spoken to, like my
ADHD therapist. I was there to get medication, and then
I was like, I don't know what to do. He
was like, well, I just want you to think about
(05:22):
one thing because I'm clearly not going to make the
decision for you. Are you going to sit at your
law job and wonder what could have been of girls
with gems? Or you're gonna sit at girls with gems
and wonder what could have been of your law career?
And like instantly I was like, I'm never going to
sit at girls with gems and wonder what would have
been of my law creed. I can easily just go
and do that, but I will definitely sit at my
law job and wonder what could have been of my
life if I had taken over girls with Gems.
Speaker 4 (05:43):
So I was like, I'm going to do it.
Speaker 5 (05:44):
I'm going to tell everyone that I am just doing
it for a year because I don't want to hear everyone.
But I hope I never have to go back to law.
And the only person that I told that to was
my now husband and my mom.
Speaker 4 (05:56):
I was like, I hope I never have told you.
Speaker 1 (05:58):
It's like the plot of my Oxford year, because that's
a year as well just telling you.
Speaker 5 (06:02):
So I was like, I'm literally just doing it for
a year and everyone was like cool, coo cool, And
now everyone's like, best decision you ever made.
Speaker 4 (06:06):
I'm like, you told me not to make it.
Speaker 3 (06:09):
Do you ever use your law degree in day to
day with girls with gems or sneaky link?
Speaker 4 (06:13):
Yeah?
Speaker 5 (06:13):
I think yes, yeah, Like not just the law that
I learned, because like not really now I would have
to refresh myself whenever I'm looking for something, but like
in terms of reading contracts, but more than that, Like
I studied for five and a half years, and I
studied so hard in my law degree. So I just
feel like it taught me the work ethic that I
have taught me resilience. I missed out on so much
when I was studying because I needed to study for
(06:36):
so many hours. So I missed out on fun and
so I just got used to that and I didn't
care when I took over.
Speaker 4 (06:40):
I was like, I don't care if I miss out
in fun, like I want to do this.
Speaker 3 (06:43):
Yeah.
Speaker 4 (06:43):
So I think it taught me a good work ethic
and like I bought that into the business.
Speaker 3 (06:46):
Love that And your husband's now working for the business
as well. Yeah, yeah, when did he join.
Speaker 4 (06:51):
I want to say two and a half years ago.
Speaker 3 (06:54):
Okay, yeah, so somewhat recently.
Speaker 4 (06:56):
It feels like a lifetime.
Speaker 5 (06:58):
He was always he was always helping me in the
background from the day we met. You know, we would
talk about Girls with Gems all the time, and then
when I took over, he was very much helping me
with like Facebook ads and HR and operations, and then
it got to the point where I was like, hey,
you have to quit your job.
Speaker 4 (07:13):
I literally can't do this anymore.
Speaker 3 (07:14):
Without Yeah, anyone listening who's unfamiliar with Girls with Gems
or Sneaky Link, can you just give us a quick
synopsis on what both are.
Speaker 4 (07:23):
Absolutely so.
Speaker 5 (07:23):
Girls with Gems is a high end multi brand boutique
based in Double Bay in Sydney, and Sneaky Link is
I guess our in house brand, but it really is
standing on its own two feet at the moment. I
would say it's one of Australia's leading brands right now.
Speaker 3 (07:39):
And it stopped exclusively at.
Speaker 4 (07:41):
It stopped exclusively Girls with Gems.
Speaker 3 (07:43):
And you've got the app as well, which is pretty cool.
Speaker 4 (07:45):
Yeah.
Speaker 3 (07:46):
The AAF is really fun and I'd love to know
where did the name sneaky Link come from?
Speaker 1 (07:50):
Yes, me too.
Speaker 5 (07:51):
Okay, So we have lots of young girls that work
in our boutique and my mum would always come in
and she always like chats with them and she's like,
teach me words young people say so I can say
them to my friends.
Speaker 4 (08:00):
And then they were like, okay, sneaky link. It's like
the person you're seeing on the side, like it's not
You're like, yeah, oh my.
Speaker 1 (08:08):
Gosh, that's so different to what I thought. I thought
it was like when you send a sneaky link of
something you like to someone and they're like, here's no, that's.
Speaker 4 (08:17):
No unless you like.
Speaker 5 (08:17):
So my mom like learned this word and she would
always tay, you like sneakling, sneakling, sneakling. I'm like okay.
And then when we were starting the brand, it was
quite different to what it is now. It's like exclusive prints,
and she's like, I think you should call it sneak Link.
Like everyone's like it's like a secret brand. It's like
your secret and I was like, I really like that,
and I love the idea of the sneak link and
like this, like we did a snake emoji as our
(08:38):
kind of like icon, and I was like, I love this,
this is so cool.
Speaker 4 (08:41):
So that's what it actually means.
Speaker 1 (08:43):
It's different.
Speaker 4 (08:43):
Yeah, it's very different.
Speaker 1 (08:44):
It's not trying to be like it's just it's obviously
unique to your story. It's a big part of your story.
And I love that it came from that relationship with
your mom. Yeah, yeah, that's amazing.
Speaker 3 (08:52):
I love that with Sneaky A. But with Girls with
Gems You've got so many cool brands on there as well,
so not just your own, but how do you choose
what brands you stock on Girls with Gems.
Speaker 5 (09:02):
I think when you have a multi brand boutique, like
it changes and you go through different stages and you
pick up different brands. I think right now is our
best brand mix that we've ever had. We have a
really nice mix of Australian designers, but then we also
have international designers that people would never have heard of
before until we stop them, like Baal Bab, Miguel Coronell.
And then we like pick up little brands that we
(09:24):
find on Instagram and I'll just DM them and be like, Hi,
I love your brand.
Speaker 4 (09:28):
Can we house it? And they're like we haven't done
wholesale yet, and I think let's do it.
Speaker 1 (09:31):
It's very different to like the old model maybe of
like doing buying trips or sourcing going out to the
international market. But now you're just dming them directly. Are
they responsive in that way?
Speaker 5 (09:40):
I think also now, given like we have a lot
of followers and people will often have come across us before,
so when we do d and they're like, oh my god, yeah.
Speaker 1 (09:48):
Let's chat, amazing.
Speaker 4 (09:49):
Yeah yeah, that's really unique. Yeah.
Speaker 5 (09:51):
But even with Aussie brands like Benny, one of our
biggest brands, they were not in wholesale and we.
Speaker 4 (09:57):
Were like, let's chat and they were like oh nah.
Speaker 5 (09:59):
We were like no, no, no, no, we think you need
to speak to us, and then we jumped on a
call and like by the end of the call, we.
Speaker 4 (10:04):
Were like done deal.
Speaker 1 (10:05):
So you help develop that relationship with them and introduce
them to the world.
Speaker 5 (10:09):
We are their only stockist now still, but yes, we
kind of help brands come into the wholesale market.
Speaker 2 (10:17):
Yeah.
Speaker 4 (10:18):
Yeah.
Speaker 1 (10:18):
You sound like the kind of woman who in business
and in life, you know, really follows your gut, an
example being obviously changing career paths to follow any little
voice inside your head that said I need to do this.
So in business, you need to make difficult decisions all
the time. Maybe say no to opportunities that are presented
to you because you are trying to stick to a
(10:39):
different plan. Potentially, can you tell us about a time
when maybe you've had to say no to something that
might have been appealing to you but you knew it
wasn't right for you.
Speaker 5 (10:49):
Yeah, I feel like that's probably come about now more.
I feel like at the start, I said yes to everything,
and I'm so glad I did, because you can't find
exactly who and what your business is meant to be
if you don't throw yourself at everything. It takes a
lot more time. Rather I was like doing everything, I
was like, struck every brand, let's just work this out
(11:09):
as we go. Now more, because I know exactly who
we are and who we want to be, I say
no now yeah, And it's a lot easier because I'm
just so busy, Like I really have to think is
this worth the time?
Speaker 4 (11:25):
And if it's not, then I have to say no.
Speaker 1 (11:27):
Yeah.
Speaker 3 (11:27):
That's a testament where you've got to really with your business,
like you know, you're looking for those opportunities yes, yes, yes,
at the beginning.
Speaker 5 (11:33):
But I was always like hunting down those opportunities and
like reaching out to people and like always coming up
with like ideas where I could pull other people in.
So I was also part of wanting more and more
and more. But then I think you get to a
point where you're like, Okay, this is who we are.
Anything beyond this is a flying pig and we're not
We're not doing that. Yeah, it just doesn't make sense.
Speaker 1 (11:52):
A flying pee.
Speaker 5 (11:53):
That's what my husband calls them, fla a flying peak.
And I'm like, yeah, he's like, then we're not doing it.
Speaker 1 (11:58):
How can we use that? Like, how can we apply that?
Speaker 4 (12:00):
Okay, say, like.
Speaker 5 (12:01):
An offer came through for a brand that was similar
to Sneaky Link, like a flying peak, Like it just
doesn't make sense. I can bear really a brand, but
like it's a flying peak. Let's just focus on sneaking
that terminology.
Speaker 6 (12:13):
Yeah, yeah, so your business.
Speaker 3 (12:24):
I remember seeing girls with gems on TikTok during COVID
and it was the same same but different sizes. Someone
was wearing size eight, someone was wearing size twelve. And
it's so funny hearing your voice now because it's just
so familiar with me seeing you come up on my
TikTok feed. Talk to us about the growth on social
media because it's been such a big part of your brand,
and I guess any advice for our listeners. Firstly, actually
(12:48):
just starting with you're very confident. You're great in front
of the camera. Anyone listening who maybe has their own
business and isn't as confident, hates talking on camera. Do
you have any advice for them? Do you think it's
how important is social media for their business? Any tips
on how to get in front of the camera.
Speaker 4 (13:03):
Yeah, I am very extroverted, but.
Speaker 5 (13:08):
Like I'm extroverted when you put me in a social
situation where I'm comfortable, but on camera, I'm Actually I
wasn't comfortable. I didn't like it, but I knew that
when I would meet people and have interactions, they would
like the interaction.
Speaker 4 (13:22):
They would laugh.
Speaker 5 (13:22):
I had really good rapport with customers in store who
wanted my styling advice. So like, I obviously knew I
could be good on camera, but I didn't like it,
but I knew it could work. So one day I
was just like to one of the girls, just film me.
Don't make it so serious.
Speaker 4 (13:36):
But just film me. And she's like, okay.
Speaker 5 (13:38):
So we filmed this video and I told like ten
of my friends, I'm going to start posting these videos.
I think I'm weird and awkward in them, but I'm
doing it and letting you know because that will hold
me responsible to keep doing it.
Speaker 1 (13:49):
That's idea.
Speaker 5 (13:50):
Yes, So I'm doing it and I know it might
be really weird, but I don't care. And they were
like cool, good and obviously it took off. People loved it.
And obviously because people loved it, then I like doing it.
So yeah, that just continued. I think you just need
to like do it.
Speaker 3 (14:04):
Yeah, And is that a big part of your job now?
Like are you on camera daily? Are you posting? Are
you filming daily?
Speaker 4 (14:10):
It's changed.
Speaker 5 (14:12):
Last year we were filming like every single day, but
like they killed me and I can't do that anymore.
So no, we're not filming every day anymore. But last
year we were filming like ten to twenty hours a week.
Speaker 4 (14:23):
Wow.
Speaker 1 (14:23):
Yeah, that's a big I was so burning time commitment.
It's like you're the talent worth it.
Speaker 5 (14:29):
But then it got to a point where like it
just like I physically couldn't do it.
Speaker 4 (14:33):
Anymore.
Speaker 5 (14:34):
But I think for people who aren't doing it but
think they want to, your first video is always going
to be awkward.
Speaker 4 (14:40):
It's not going to be perfect.
Speaker 5 (14:41):
I think people also want to make it all perfect
and like edit they're real so perfectly. My first video
was like a bloopers weird thing of me showing how
to wear this outfit, and it was such a bad video.
Speaker 4 (14:51):
It doesn't matter. You just need to post the video.
Speaker 1 (14:53):
See, this is my problem. I overthink over the editing,
and then by the time you've labored over the editing,
like Instagram like bugs out and you lose your work,
you know, and.
Speaker 4 (15:04):
I just an overly edited video. They just want the
I just have to post it.
Speaker 1 (15:09):
That's what works better, right. And it's like you said,
I think you said before, don't be so serious, like
you know, and you told you're doing these videos it's
going to be awkward, and it's like you almost need
to have that disclosure with them and with yourself that
it's like, I can do this. It doesn't have to
be perfect, it doesn't have to be right. I'm just
going to put it out there. Because I keep trying
to remind myself it might be like a few seconds
that someone comes across it, and then it's gone.
Speaker 5 (15:32):
No one cares about what you're doing, not just you,
every no one cares. No one cares about No one
cares about what I'm doing. Like they might for like
one second be like she's not cool in that video,
but like once you start getting lots of views, I
think you're cool.
Speaker 1 (15:47):
But so you just like can't care.
Speaker 5 (15:48):
You just have to like keep making the videos and
just it doesn't matter.
Speaker 1 (15:52):
I heard a little tidbit the other day on social
media someone I follow an actor and he said, like,
everything good is on the other side of cringe. And
I was like, oh, so true, Like it has to
be cringe because you're trying, and it has to be
trying is cool, right, Like it's it's you know, to
make the effort, right, Like there's there's something in that
that shows you're making an effort and you want to succeed.
Speaker 5 (16:13):
I think telling people that's something I've done in business
so much. I said, I'm making a brand. I had
no idea how I was going to make a brand.
I had literally less than an idea, But I started
telling all my friends I'm making a brand, and then
they'd be like, tell us about it, and I'm like,
I can't because I have no idea yet, but it's
(16:34):
going to happen, so you have to keep asking me
about it, so then I make sure that I do it.
Speaker 4 (16:37):
Wow.
Speaker 3 (16:38):
And then comes your identity as well, like you've become
the fashion go to or like it is who you are.
Speaker 5 (16:43):
Yeah, fail yourself. That's also like just a tip if
anyone here's this, don't just start saying you to do
things you're.
Speaker 4 (16:49):
Not going to do it like I was to do it. Yeah,
don't don't just say you're going to do things if
you're not going to do them.
Speaker 1 (16:56):
Yeah.
Speaker 3 (16:56):
That's so You've currently got a collection out at the
moment with Jazz hand yep. Is she the first influencer
that you've done a collection with?
Speaker 2 (17:03):
Yeah?
Speaker 3 (17:03):
Awesome? And how do you choose who you're going to
do this with? Was it something where she approached you
or you just loved her and she was an organic
sneaky link wearer.
Speaker 5 (17:12):
Yes, she was an organic sneaky lik weer. So she
would always come and be like I love this and
we would send it to her, and when it came
time to choose someone, she felt like the only person
we would deal with.
Speaker 3 (17:23):
Just on that. Do you do lots of influencers sendouts
with Sneaky.
Speaker 4 (17:26):
Link only recently?
Speaker 3 (17:28):
Yeah, okay, yeah, do you find they work? It depends, Yeah,
it depends.
Speaker 4 (17:31):
That's I think you also get to a stage where
it's like the only next step.
Speaker 3 (17:35):
Yeah, you know, and if you're choosing the right people,
and it's almost like the Sneaky Link news. Yeah, it's
not just.
Speaker 4 (17:42):
Into sales, yeah, but it's awareness.
Speaker 5 (17:45):
I agree, yeah, yes, but with Jazz, it just felt
so aligned and I wouldn't have done it if it
didn't feel like that. I don't think I would have
been able to work with someone who wasn't as committed
and passionate and excited about this project as we were.
It wouldn't have worked because our team were like so
passionate about this yeah, and if we had someone that
(18:05):
didn't really care, I don't think it would have worked
as well. And I think that shows in the content.
You can really feel that Jazz wanted to be there.
Speaker 3 (18:12):
It's almost like she's part of the team.
Speaker 5 (18:14):
And we literally like I miss her this week that
we're not like talking because we were talking every single day.
She helped us design the collection like we would get
it this this top that I'm wearing. We sampled like
five times and it was something Jazz really wanted us
to get right. And like in the final like the
from the fourth sample to the fifth it was literally
removing three centimeters from here so you can make sure
(18:34):
you can wear it like at a nice length. But
like we focused on every single detail, and Jazz was
along that journey with us. So she's so passionate about
the clothes because she helped design them.
Speaker 3 (18:45):
Yeah.
Speaker 4 (18:45):
Cool, but yeah, it does feel like she's part of
the team and all the content.
Speaker 3 (18:47):
It's like, I do love that your team is so involved.
Even like your campaign shots or what's on your website,
it's usually you or the team members, right, Yeah, it's
so cool. I love that that sort of employee first
contents really big at the moment. So showing your tea, you.
Speaker 5 (19:02):
Feel like we did that, Like before, we did that
when you're asking before about our content during COVID, we're
the only people we had. You couldn't get models during lockdown.
Of course we were going to work, so we would
just it.
Speaker 1 (19:14):
Was like a product of that limitation. Yeah, and then
people would be.
Speaker 4 (19:16):
Like, you're not showing enough size diversity you get someone else,
We're like, we can't.
Speaker 1 (19:19):
Can we talk about that? Actually, can we go into that?
Because you were just talking about the level of detail
you put into your designs and that feedback from the customer,
you know, feedback with Jazz, So size inclusivity is a
really big part of what you guys offer.
Speaker 3 (19:33):
You go up to a size.
Speaker 1 (19:34):
Twenty, which is amazing, Like it's real leadership in that
space because as we all know, unfortunately very few Australian
brands stock a full size ranger are prepared to listen
to the feedback that there's the demand for that. Why
do you think that is and how has it kind
of benefited you guys to be more aware of that
conversation and actually cater to that customer.
Speaker 5 (19:55):
I don't know why it is, and maybe I should
have a better answer because I own a multi brand boutique.
I haven't also thought too much about why no one
else is doing it. I just thought about why aren't
we doing it fair? And that's why we did it.
It is funny, though, I saw a video on TikTok
that was obviously aimed at us yesterday and it was like,
this is so ridiculous that brands are going to four
(20:15):
excel people should consider having a healthier lifestyle.
Speaker 4 (20:17):
And I was like, whoa that is that is so
tone deaf?
Speaker 1 (20:21):
My god, but that video just came up, Yes.
Speaker 4 (20:23):
It came up on my tik.
Speaker 5 (20:24):
It was obviously aimed at us because we keep going
on about four excel okay, and I was like, that's
so tone deaf.
Speaker 1 (20:30):
Whoa, yeah, whoa. It's just such a layered thing, isn't it.
Speaker 5 (20:34):
It is so layered, and I feel like when we
made the decision to do this, we didn't go into
such a layered conversation about the pros and cons.
Speaker 4 (20:41):
It just felt natural.
Speaker 5 (20:42):
We always went to a size sixteen from basically day one,
which was more than most brands do.
Speaker 4 (20:48):
So many Australian brands still got to size twelve. Yeah. Stop.
It was like try something on and I'm like, it
doesn't fit.
Speaker 1 (20:54):
Me, so you get away with it.
Speaker 5 (20:56):
I do not fit into this Australian brand. That's so weird,
because like, I'm a healthy Australian woman.
Speaker 4 (20:59):
Why don't I fit in?
Speaker 1 (21:00):
Your average woman is a size sixteen exactly, I believe.
Speaker 2 (21:04):
So.
Speaker 1 (21:04):
Yeah, was their customer feedback that wanted that range or.
Speaker 4 (21:08):
To kind ofceive that feedback yet.
Speaker 5 (21:10):
But when we started talking to Jazz, it was already
something on our radar that we wanted to extend our
sizing eventually. And when we started speaking to Jazz, she's like,
I'd really want to make sure that you'd have like
up to a size twenty because people at the event
will be that size. And we were like, perfect, let's
do it because we've wanted to it. Obviously, you don't
just flick the on switch to bigger sizes that you
need to do things in design. So it's a lot
(21:32):
of people like, why didn't you do it sooner? It's like, okay,
just relax, like there's actually praised you.
Speaker 3 (21:37):
Have to consider, and it's a cost as well to
you that people are unaware of it.
Speaker 5 (21:40):
Yes, exactly, but it just felt like the perfect time
and I was more than happy to invest and do it,
and it made so much sense, and going forward we
will have those sizes. Yeah, it just made sense and
we obviously will continue to extend the sizing. But people also,
we got so much backlash the day before the event
of people being like you think you're inclusive, You're not
inclusive at all.
Speaker 4 (22:00):
You should be going to a size twenty eight. And
I'm like, okay, that's hard.
Speaker 5 (22:03):
All right, let's not push brands down who are trying
to make a positive impact because we're actually trying to
make a step forward And if people trolls are going
to come online and do that, then other bands are
going to be too scared to make a change. So
let's just be nice true, like we're trying to make
a positive step.
Speaker 1 (22:19):
Well, we commend you on that. That's great to see. Yeah,
and hopefully more brands follow your lead. Yeah, we'd like
to see.
Speaker 2 (22:25):
Yeah.
Speaker 6 (22:26):
Yeah.
Speaker 3 (22:34):
I love how you're in this really interesting position where
you're dealing with so many brands. You'd be exposed to
their collections, what's coming out for resorts during summer and
beyond you'd be looking next year. Can you give us
and our listeners any insight into any trends that are
coming out for summer in particular? Like what are we
going to be good?
Speaker 4 (22:54):
Summer is so fun? Like I literally feel sick yesterday.
Speaker 5 (22:57):
We like printed all of our cads yesterday and we're
like planning the next five months and I was like,
I feel too sick.
Speaker 4 (23:02):
I can't do this. There's too many.
Speaker 5 (23:04):
Quick when cads go back the little drawer of all
the pieces, Okay, there's a lot of texture and clothing,
so like heaps of lace with silk, lots of jersey,
there's color, there's lots of monogram.
Speaker 4 (23:18):
I feel like it's all happening this summer. It's really exciting.
Speaker 3 (23:21):
And even with jazz hand the collection. Yeah this chocolate brown.
Speaker 4 (23:25):
Oh my god, chocolate brown is not going anywhere.
Speaker 3 (23:27):
So how did you do you look into trend forecasts
or are you exposed to that or is it more
you gut feeling you see what other brands are doing
and you jump on trends.
Speaker 5 (23:35):
I think it's so weird because maybe a few years ago,
I be like, how do all the brands know?
Speaker 4 (23:38):
Like what because we go to showing and I'm like,
they're all the same thing. How do they know? There
is a platform that tells you what is going to
be trending. We don't use it.
Speaker 5 (23:47):
We do, so all you have to do is look
to the international market. So say, for example, it's Paris
Fashion Week, you look what's coming down the wrong way.
Speaker 4 (23:54):
You then go on TikTok.
Speaker 5 (23:55):
See what everyone's wearing, go on Instagram, gone Pinterest, and
you basically can like formulate what is going.
Speaker 4 (24:00):
To be trending.
Speaker 3 (24:01):
And you do that, you enjoy that as oh god, love.
Speaker 4 (24:03):
Yeah, I love it. I love that so much.
Speaker 5 (24:05):
Like I just troll the internet and we have a
snigulant group on Instagram and TikTok, and I'm just sending
like all day, every.
Speaker 1 (24:10):
Day that because it's rather than going to Yes, those
trend or authorities are predicting things, and that's based on data,
real life data, but that's more like you amassing your
own references, yes, exact point point of view and honing
that and then filtering that into your brand rather than
using like the overlord that tells you it's this color
or something you can then kind of curate, you know,
(24:33):
according to.
Speaker 5 (24:34):
It's changed so much because now like Pantone Color of
the Year is such a big thing, and like Pantone
will post it or they'll post like the colors, so then.
Speaker 1 (24:41):
They went wrong, but.
Speaker 4 (24:44):
They were not wrong at all.
Speaker 5 (24:45):
But like we will send each other all of those things,
and then we always have creative days off site where
we'll go somewhere and just like we'll often like go
to my apartment. Then like I make sure it's really clean,
and like you know, we'll have nothing on the table
and we just like talk about what we want to do.
Speaker 4 (24:58):
We start scrolling through it.
Speaker 5 (24:59):
We'll go through Instagram first, then TikTok, and there's common
themes that keep coming up that all of us send
and that will be the base of our collection and
then we just like build on that and we'll be like, hey.
Speaker 4 (25:09):
We need three pants? What pants? And we kind of
go through it's.
Speaker 1 (25:11):
A conversation, a dialogue with you with your team.
Speaker 5 (25:15):
I'm not sure how the brands do it, Like I've
got to assume it's the same way because we're all
coming up with trends.
Speaker 3 (25:21):
As well, so you can do you're so reactive so
seeing what's there and then you can create it and
like the turnarounds pretty quickly these days. Yeah, somewhat, yeah, somewhat.
Speaker 5 (25:29):
I mean this jazz collection was in the works of
like months and months, but it really hit and we
just got it right.
Speaker 3 (25:35):
Yeah, amazing because even like the jawts and the sheer
as well.
Speaker 1 (25:39):
Yeah, it's beautiful on that. Like if there's one just
talking to trends, shear is such a dominant trend continues
to be if there's like, perhaps for our listener, like,
what is the kind of key piece in shear Like
is it a skirt? Is it a top? Like if
they're just going to invest in this trend in one way,
what would you suggest because it's a bit of a
tricky trend.
Speaker 5 (25:58):
Okay, It's really funny because in the Jazz collection we
have twenty four pieces and the top product was a
sheer top and it sold out in about thirty minutes.
Speaker 4 (26:07):
It's a chocolate shear top.
Speaker 5 (26:08):
It's sleeveless, it's high neck, it's got a zip at
the back, cut on the shoulders, asymmetric hemline, and it's
got a string.
Speaker 4 (26:15):
On the sides that you can tie at the back
or the front.
Speaker 5 (26:17):
When we got it one week before launch, I put
it on and it was a bit tight over my bum.
I have a Greek bump. So I was like, that's
not good. Because we're extending suicide twenty. This is going
to be an issue for people if they have a
big bum. So I was like, to the designer, cut
my top and see if it works. So we cut
the top and like we cut it to.
Speaker 1 (26:35):
Here, and it looked really to your waist, to my waist,
what do you mean you cut it? Cut it to
just create like event.
Speaker 4 (26:41):
I've actually got a video posted on TikTok.
Speaker 1 (26:43):
Sure, yeah, to create like an opening, an opening on
the side.
Speaker 4 (26:47):
We did that and it looked so good. So we
called the factory.
Speaker 5 (26:51):
Our bolk stock was about to leave and we were like,
hold the stock, you need to fix it. And they
fixed it, and I'm so glad they did because it
was the best selling top. We've now reordered so many units.
But I think with sheer, it can't be all over shere.
Well for some people it can. We have matching cheese skirts,
so some people will wear that, but I think it's
like adding one piece of sheer where you don't have
(27:13):
to reveal your whole body. So with that shear top,
it just so happened that Cat the label, a lingerie
brand that we stock made a perfectly matched brown bra
and we have sold hundreds of this bra now because
we styled it under the top.
Speaker 4 (27:24):
So everyone's just buying the bra on the top because
it just perfectly matches.
Speaker 5 (27:27):
I don't have to think about it, and I think
when people are styling it, because we styled it with
like drawts, which makes it look elevated and cool.
Speaker 4 (27:35):
It doesn't look trashy, but it's see through. So I
think it's.
Speaker 5 (27:40):
The fact that we styled it with the undergarment so
people didn't have to think, and that we styled it
in a way that was very.
Speaker 4 (27:45):
Like upmarket and cheek.
Speaker 1 (27:46):
Yeah, she's smart, learning so much.
Speaker 3 (27:50):
I find it really tricky with sizing and especially with
things being oversized and just knowing the right size. What
sort of tips do you have for anyone, whether it
be shopping in person or online, knowing what is actually
the right fit for you? Like is it knowing your
size or is it how it fits? How do you
know what feels?
Speaker 4 (28:07):
Okay?
Speaker 5 (28:08):
So we actually have a segment on Instagram and it's
called size Matters, and I'm going to tell you why.
But what it really means is size doesn't matter. The
size on the tag doesn't matter. What matters is the
size that you're wearing flatters your body. So I can
be between like I can be like a small top
and an extra large pants. I never care about the
label because I know I'm in fittings. I know that
(28:30):
it's not universal that a size medium as a size
medium in terms of measurements, So you can't worry about
the size and the tag. You actually need to put
it on and be like does this fit me the best?
Because I might put on a medium and then large,
and the large looks way better on me and actually
makes me look like a medium, but I'm wearing a large.
And I think that's what why people gravitated too girls
with gems content so much, and to the same same
with different size, because often when I was standing up
(28:52):
there on the steps, I didn't look like what people
assumed a size twelve looks like. They were always like,
you're not a twelve, and I'm like, yeah, i am.
I'm actually just showing you how.
Speaker 4 (29:02):
To dress and what's flattering and what's flattering.
Speaker 5 (29:05):
And I was often wearing a size twelve or fourteen
pants and then a smaller medium top, and I was
always flattering my waist because I have a small waist,
and then wearing things and more oversized around my bumb So.
Speaker 3 (29:15):
You know, gra just a sizing up if you're unsure online,
like if you sort of I find I'm often in
between sizes, always hard, I.
Speaker 5 (29:24):
Don't think always like I think. I think that's where
you need to read the product descriptions and where brands
have a duty to put more information. So for example,
in every single video we say our size. So I
will say I'm wearing a size twelve pants and I'm
wearing a size small top, and then you can understand
that from that why I've done that, I guess if
(29:44):
you keep watching.
Speaker 3 (29:45):
I love it when brands say things like this, this
runs small.
Speaker 1 (29:47):
Ya, this runs yeah exactly, so helpful, yes, and like
knowing what size you are in that brand versus a
different brands. Like you said before, people treat sizing like
it's universal, it's not. And also this something called vanity
sizing where certain brands they'll make the garments bigger, but
they'll the size on the tag will be smaller.
Speaker 4 (30:04):
Does that make sense?
Speaker 1 (30:06):
Sizing right? So that you you're getting which is really manipulative.
Can I just say, but that you know that kind
of confuses even more. So you need to know what
size you are in the particular brand like I can.
Like there's denim brands. We're talking about denim before, Like
I could be a ten and a six, you know,
across different DENI.
Speaker 5 (30:23):
But it's just so hard, like being in the fittings,
I'm not sure, it's always meant to manipulate. Sometimes you
just get it wrong, like you can get a tech
paccent back and you're signing off, and we've had pants
come in that are whole sized wrong and we're like,
and it's can't do anything about it, right, and it
would look like manipulation, but it's not.
Speaker 4 (30:38):
We've made a mistake, but we need to sell it,
like ything about it.
Speaker 1 (30:41):
And this is certainly that.
Speaker 5 (30:43):
It's just like it can be as inconsistence consistency. There's
no universal sizing so in terms of measurement. So I
think it's just different brands, and brands just have a
duty to give as much.
Speaker 4 (30:54):
Information as they can. Yeah, or you just come in
store and get styled.
Speaker 3 (30:59):
Fun. Yeah, last time I was there, I bought yeah
love my a girlfriend for a president. But it was
just so nice seeing the faces that you see on
social media.
Speaker 4 (31:10):
Yes, lots of fun.
Speaker 1 (31:11):
Can we come in you can style?
Speaker 4 (31:13):
Yes, that was so much fun.
Speaker 1 (31:14):
Okay, let's I'm committing now on ourselves accountable.
Speaker 3 (31:18):
Like you said at the start of the episode when
Theaz the Shoes hops in, Yeah, oh my god, yes,
if you chocolates your color tem oh thanks.
Speaker 1 (31:25):
I don't know about that, but I'm very inspired by
this top that you're wearing. Yeah, take like, take us
through the outfit. Is this all from It's all Jazz.
Speaker 4 (31:33):
I'm wearing the Jazz Tea in brown size medium, lovely.
I'm wearing my Killer Mark belts. Then I'm wearing jawts,
and then I'm wearing Q shoes that match my top.
And they're S shoes.
Speaker 1 (31:42):
So are they from your brand? Just to like, can
you explain what they are? Oh, she's going to hold
them up. I love when people do this.
Speaker 2 (31:50):
That is.
Speaker 1 (31:51):
It's a suede like backless mule.
Speaker 5 (31:54):
Yeah, and it's so cool and I wear them every day.
I never thought i'd be the gall that wears heels on.
Speaker 1 (31:58):
Like, I have one more pressing question for you. This
is really important to me. You were wearing Bermuda shorts.
Speaker 2 (32:05):
Yeah.
Speaker 1 (32:06):
I know they look sick on you, Okay, they look
so good. I am still I said this to Lee
Campbell on the podcast months and months ago. I'm not
there yet, Like I can't do it and maybe because
you're like reasonably tall.
Speaker 4 (32:18):
I just want you to know I also hated Bermuda shorts,
So what got you there?
Speaker 1 (32:21):
Because I can't and you wear them, I can't do it.
Speaker 5 (32:25):
When we first started seeing the trend, I was like,
oh my god, I hate it, like I hate it,
and then.
Speaker 1 (32:29):
Judges I want and I was like, you make them
look like.
Speaker 5 (32:34):
Permuta shorts and I was like okay, And like when
we're first trying them on we're getting samples, I.
Speaker 4 (32:38):
Was like, I hate them so much.
Speaker 3 (32:40):
Have you tried them on?
Speaker 5 (32:41):
And now as soon as I put them on, when
we got the size the fit right, I was like,
these are the best Bermuda shorts I've ever tried on,
and now I wear them so much.
Speaker 1 (32:51):
Well, there you go. So what's the treat on? So
like for our audience, you know that might be like me,
that is still not yeah yet, Like how do you
like integrate that into your daily style? Is it as
simple as just throwing on a T shirt? Like you've
really for me, You've really elevated them.
Speaker 4 (33:05):
You need to wear something tight on top.
Speaker 5 (33:06):
In my opinion, okay to start, you can then go oversize,
but I feel like that could be like too overwhelming
to start, So I would start with like a white
singlet and add a little bells.
Speaker 3 (33:15):
Yeah, like yours are nice and stream where some that
have a lot of fabric and it's yeah.
Speaker 4 (33:21):
I don't like the pleading. It's too much. I'll do
like really straight legs like pants.
Speaker 1 (33:26):
But there you go. Yeah, you have to come from
the excerpt I do.
Speaker 4 (33:30):
I need to come in store amazed.
Speaker 1 (33:32):
We're going to do that.
Speaker 2 (33:33):
Well.
Speaker 1 (33:33):
Thank you so much for coming in today.
Speaker 4 (33:35):
That's all we have time for.
Speaker 1 (33:36):
I feel like we could talk to you for hours
and hours. That's been so much fun. So thank you
for imparting all your wisdom to us today.
Speaker 4 (33:43):
Thank you so much.
Speaker 1 (33:45):
That's all we have time for today. Thank you for
listening to Nothing to Wear. Don't forget to sign up
to our Nothing to Wear newsletter. We'll put a link
to that in the show.
Speaker 3 (33:52):
Notes, and don't forget to watch us on YouTube and
follow us on Instagram at Nothing to Wear Pod. We'll
be back soon.
Speaker 1 (33:58):
Bye bye,
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.