Decoding Real Estate

There’s a twist to this month’s Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself! 

He’s also married to a very successful full-time agent, which gives him a special POV on real estate pain points and c...

This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.

Tam...

In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.

She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s bl...

In this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat.

Join ...

Today we welcome a special guest, Karin Carr, the Amazon bestselling author of, "YouTube for Real Estate Agents," and founder of the Video Boss Agent Academy. With over fifteen years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us.

In this episode, we'll explore video as a lead-generating machine and how Karin fell in...

This installment of Decoding Real Estate is all about how to set up home buyer expectations and curb buyer remorse in the current, shifting market.

Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market. 

Bernice gives tips on in-depth buyer interviews a...

What’s everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence.

This month’s Decoding Real Estate is talking about it too, but we’ve got a much more positive spin than the doom and gloom media narrative. That’s because RPR (Realtors Property Resource) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats...

RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck®. This integration allows REALTORS® to access and share a personalized climate risk rating and assessment for any property.

Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commerc...

“Available day or night”, “Multi-tasking” and “Call me during dinner” are shock collar terms that sound like they belong to hard-working real estate agents. However, they’re actually impossible to achieve and do way more harm than good.

Communication specialist Terri Murphy discusses the importance of self-care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting go...

You hear the acronym “CRM” all the time in real estate, and you probably even know it stands for Customer Relationship Management. But… are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? “Your phone is not your CRM!”

Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, masterin...

Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their “superpower” and become “The Guide” to their customers’ journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach.  

Decoding Real Estate is hosted by Reggie Nicolay and Geni...

For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:

• How do I get started?
• Where do I get started?
• How much should I spend?

One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/...

Listen in as Reggie Nicolay and Genie Willett chat with Verl Workman, master coach and founder of Workman Success Systems, on the importance of real estate teams, including: when should you form a real estate team? How do you build a successful team? And how do you measure that success?

This thirty minute episode flies by as Verl offers wisdom, insight and a blueprint for real estate success that any agent can put into act...

Welcome to Decoding Real Estate! A new podcast from Realtors Property Resource® breaking down the topics and trends critical to your real estate business. We’ll be chatting with industry thought leaders, market influencers and successful real estate pro’s. Listen in as we lift the hood, inspect the inner workings and engage in eye-opening discussions on all the moving parts that affect the real estate world. Don’t wait, subscribe t...