The Nordy Pod

The Nordy Pod

Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901. My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers. One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you. So join me on a journey as I take you deep into a business that also happens to be a public company. You'll go behind the scenes with me and hear firsthand exactly what I do in my day job, warts and all, in the hopes of making a human connection with every episode.

Episodes

November 24, 2025 59 mins
As we celebrate 100 episodes of the Nordy Pod, join us for a look back through the catalogue to revisit some of our favorite moments—unique insights from incredible business leaders, inspiring stories of struggling startups, and proud examples of customer service that reinvigorate our purpose and strengthen our culture.   Thanks for tuning in to episode 100.  We hope you enjoy!  Did you know that YOU can be on The Nordy Pod? This...
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Every business leader talks about culture — what it means, how to build it, how to protect it. It’s one of the most important aspects of running any successful organization. And though Nordstrom is a retailer, the fundamentals of culture-building that apply to our business can actually be found in all kinds of seemingly unrelated industries. For our host, Pete Nordstrom, one of the clearest and most inspiring examples of that ha...
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October 27, 2025 41 mins
It’s important for us here at Nordstrom to keep a laser focus on customer service and what it means for us. But we all live in the real world, and sometimes it’s helpful to open the aperture and look outside of your own business to see what else is going on out there, because there are things to be learned! In this episode Pete shares his own personal experience as a customer at a place called Discount Tire. He was so pleased by...
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For over 50 years our company, Nordstrom Inc., had been a publicly traded entity. Owned by shareholders, traded on Wall Street and largely evaluated by its stock price. That all changed on May 20, 2025, when we—the family, with more than a little help from our friends—bought it back. What does that actually mean? How does that all work? What are the potential risks and long-term implications for the future of the business? These ...
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We've been to London. We've been to Paris. We've been to Milan. And for this episode, we're rounding out the "Big Four" and taking the podcast to fashion week in New York! To help tell this story we're handing the hosting duties over to a familiar voice—our de facto fashion field correspondent Rickie De Sole, Vice President Fashion Director at Nordstrom. Rickie takes the reins and dives into the history and influence of New Yor...
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What is Nordstrom's number-one goal? If you're a Nordstrom employee you'd better know the answer, because it's pretty much the first thing that we ask at every state-of-the-company meeting. Invariably when we single out our newer crew members we'll get a mixed bag of pretty good answers. But the truth is, there is only one answer—which is to improve customer service. And it's that word "improve" that we're really focusing in on tod...
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When you walk into a Nordstrom store, a lot of things are happening at once. The layout, the colors, the lighting—all working together to create a feeling, and that feeling doesn't happen by accident. In this episode we're exploring the incredible importance of a physical environment for retailing through the lens of interior design and architecture to create spaces that are inviting, exciting and so visually engaging that you ca...
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In the world of fashion, there are a handful of names that do more than just design clothes—they shape conversations. Our guest today is someone who's done exactly that. Founder, chairman and creative director of the immensely popular fashion brand that shares his name: Kenneth Cole. Not only is Kenneth a wildly successful fashion designer and entrepreneur—he's also a bold voice for social change, and an influential supporter and...
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In a store like ours—with thousands of brands in every category of men's, women's and kids' apparel, with shoes, accessories and everything in between—there are virtually limitless possibilities, which could potentially feel a little overwhelming. That's why one of the key elements for us to be able to achieve our goals and serve our customers best is styling. It's how a jacket from one label, a bag from another and a pair of shoes...
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Our guest for this episode is an incredible artist and a master of mimicry. You've seen her face and all the faces she's put on. Settle in for Pete's conversation with film and TV star, and recurring cast member on Saturday Night Live, Chloe Fineman. Chloe has acted in a long list of TV shows and films both comedic and dramatic—films like Babylon, Megalopolis, the hilarious Hulu original Summer of 69 and the upcoming Disney franc...
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Anybody that works in our industry knows that retail is a moving target, and there's a million different variables that influence success or failure at any given moment. Some of those variables are measurable and tangible enough to use to your advantage—but others are really out of your control. So what do you do when, for example, the whole world shuts down amid a global pandemic? Or when nations collide in an all-out trade war?...
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Early in 2024 more than 2,000 people showed up to our Nordstrom store on 57th Street in New York. Not for a celebrity fragrance launch. Not for a new shoe drop. But for a live taping of a podcast. And it wasn't The Nordy Pod. It was a podcast called The World’s First Podcast, hosted by our guests for this episode, sisters Sara and Erin Foster.   But to be honest, their podcast isn't even the main reason we've invited them to be on...
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Real growth for a brand doesn't just come out of nowhere. Even with a high-quality product that's both functional and inherently desirable, you can still find yourself under the radar and small after decades in the market. So how did a 100-year-old+ sneaker company like New Balance suddenly pierce through the noise and become one of the most relevant and talked-about athletic footwear brands today? In part, through massive pro-at...
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May 19, 2025 44 mins
Every spring, on the first Monday in May, an incredible transformation takes place on Fifth Avenue in New York City. The streets overflow with cars and people. A staircase becomes a red carpet. And a museum becomes a full-on party, filled with a select few of the biggest names in pop culture and the fashion industry. Spectators all around the world stop for this one moment all asking the very same question: “Did you see what th...
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In the retail world, we often throw around the term "disruptor" when we’re talking about a promising new brand that breaks through the busy marketplace and challenges the status quo; or even leads the charge in a broader cultural movement. But in some cases, that story isn't about something new at all, but something enduring. Something that's been there all along, waiting for the world to catch up. Birkenstock is one such brand. F...
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April 21, 2025 42 mins
There's an interesting moment that happens nowadays. You're on your phone, you're scrolling through reels of cat videos and your cousin's baby's first birthday cake smash and then… there it is. A person you've never met, standing in perfect golden-hour light, wearing an outfit that makes you stop and think, "Hey, maybe I could pull that off." Then, before you even realize you're shopping, you've clicked through, checked your size a...
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Brands come and go. Trends rise and fall. Customer taste changes. There are a million different variables involved in the success of any one brand, and very few actually stand the test of time. But every once in a while, amid the chaos of the fashion and retail marketplace, something sticks. But how does that happen? Is there a formula? What are the essential pillars, the stepping stones that guarantee longevity beyond a brand's in...
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A piece of jewelry isn't just an accessory, it's a marker in time, a monument to the most important moments in our lives: an anniversary, a graduation, a birthday, a bachelorette party. So, what does it take to build a brand that people don't just buy from, but that they connect with? The kind of brand that brings people together. Today we'll explore the answer to that question and more with our guest, CEO and co-founder of the Bri...
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Join Pete as he rides around the streets of Milan in a van with the Vice President of the Nordstrom fashion office, Rickie De Sole, Executive Vice President, General Merchandise Manager for Apparel and Designer, Sam Lobban, Senior Vice President of Designer and Brand Partnerships, Brian Roberts, and Pete’s cousin and Chief Merchandising Officer, Jamie Nordstrom. Get the ground-level experience of this highly anticipated fashion eve...
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Wait a minute—Nordstrom? The high-end fashion department store that sells apparel and accessories from brands like Gucci and Prada and Louis Vuitton? They sell baby gear?! The answer is yes—and on top of making you feel great about the comfort and safety of your newborn baby, we're going to make sure you look good too. Listen in as Pete talks with Brad Bickley, global president of the luxury baby gear brand Nuna, who managed to sla...
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