Brews & Buzzwords

Brews & Buzzwords

Brews & Buzzwords is a digital marketing and web design podcast for business owners and growth-focused teams who want to drive more revenue, not just more activity. Hosted by George Arabian and the team at NVISION, each episode breaks down how digital marketing, website performance, and conversion systems actually impact revenue. This podcast covers: Digital marketing strategies that drive leads and sales Web design and website optimization for higher conversion rates Best practices for business owners to improve marketing performance and decision making Why your marketing is not generating revenue and how to fix it How to turn website traffic into qualified leads and customers SEO, paid ads, email marketing, and how they connect into one system What to prioritize, what to fix first, and what to stop doing If your website is not converting or your digital marketing is not delivering measurable revenue, this podcast will help you understand what is broken and what to do next. Learn how to drive more revenue with marketing that actually works.

Episodes

September 29, 2026 • 53 mins
B2B video marketing works best when every asset has a clear business purpose, speaks to a specific audience and helps move buyers closer to a decision. Garus Booth, ECD and Founder of The Booth, joins George Arabian to break down what separates strategic video marketing from simply producing content that looks good. They explore why mid-funnel video is often the smarter investment, how educational content can improve customer...
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Business positioning, B2B marketing strategy and market differentiation determine whether a company becomes the obvious choice or quietly loses revenue to competitors. A strong reputation may earn attention, but it cannot protect a business when its customers, technology and market expectations are moving faster than its strategy. On Brews & Buzzwords, NVISION CEO George Arabian sits down with David Finley, Founding Partn...
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B2B positioning, brand strategy, trust-building, financial advisor marketing, and revenue growth are all tied to one question: how clearly do buyers understand why you are the right choice? George Arabian, CEO of NVISION, sits down with David Finley, Founding Partner and Chief Strategist of Wealth Brand Partners, to unpack why positioning is more than branding, logos, taglines, or marketing tactics. David explains why true positi...
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In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Dan Snow, Founder and CEO of Snow Collective, to talk about what actually makes marketing work when the pressure is on to drive revenue. They discuss why many businesses waste budget on tactics that no longer perform, how to align marketing and sales around real business outcomes, and why leaders need to focus on strategy before adding more ch...
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June 19, 2026 • 23 mins
Most businesses waste capital because they fail to identify the realistic size of their market opportunity before investing in advertisements. Instead of chasing vanity metrics like clicks or impressions, organizations must prioritize revenue-driven outcomes by analyzing their total, serviceable, and obtainable markets. Success requires a systemic approach that balances high-quality traffic w...
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Digital marketing strategy, AI marketing, SEO, paid ads, and growth marketing are changing fast, but the goal has not changed: drive more leads, conversions, and revenue with marketing that actually works. In this episode of Brews & Buzzwords, George Arabian, CEO of NVISION, sits down with Brent Sterling, Growth Marketing Mercenary at Growth Crew, to talk about what business owners need to know about modern marketing. They cov...
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Business growth strategy, product-market fit, and revenue-driving marketing start with one rule most companies skip: PROVE DEMAND BEFORE YOU SCALE.  George Arabian, CEO of NVISION, sits down with Rhys Mohun, Founder and Owner of Formentor Labs, to break down how to validate your positioning through real sales conversations, turn objections into messaging that converts, and build a marketing system that earns attention and dri...
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March 10, 2026 • 72 mins
Brand strategy, sticky branding, business growth, and digital marketing are only effective when customers can repeat what you do and why it matters. This conversation breaks down how leaders can simplify their message, validate direction through sales (not boardroom guesses), and build the habits and infrastructure needed to execute in unpredictable markets. George Arabian and Jeremy Miller also dig into practical examples of sharp...
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Watch George Arabian's webinar, where he breaks down NVISION's 3-step approach to helping our clients generate more revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Brand storytelling, creative leadership, and human connection sit at the core of this conversation on what truly makes content resonate. From the evolution of corporate video and live events to the limits of AI and the power of empathy, this episode explores why emotion, curiosity, and trust still outperform specs, sameness, and surface-level production in modern marketing and business leadership.  Connect with Keith: linkedi...
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Emotional intelligence coach and international speaker, Jamelle Lindo reveals how self awareness, emotional regulation, and EQ skills help leaders beat burnout, set healthier boundaries, and lead high performing teams in the age of AI. He shares practical tools, and provides real world examples of using empathy, presence, and curiosity to manage the emotions of others and build stronger cultures at work and at home. Connect with ...
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Fractional marketing leadership, B2B growth strategy, plus better sales and marketing alignment take center stage as George Arabian sits down with fractional marketing leader, Julie Ford to unpack how part time CMOs help companies scale without the full time overhead. Julie explains when a fractional marketer is the right hire, how she steps in during leadership leave or as the first marketing leader, and why your website, tech sta...
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In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Scott Ray, a visionary marketing leader, to unpack the realities of digital transformation, leadership evolution, and customer-centric marketing. Together, they dive deep into how brands can adapt to constant change, align teams for innovation, and build digital strategies that actually drive measurable results. Whether you’re a marketing exec...
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In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with John Wilson, Founder of CEO Global Network, to explore what makes great leaders thrive in today’s business world. John shares hard-earned insights from decades of coaching CEOs, including how to build high-performance teams, balance growth with culture, and make tough decisions with clarity. Whether you’re a business leader, entrepreneur...
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In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Joe Kindness, CEO of AgencyAnalytics, to talk about his experience building and scaling one of the top reporting platforms for digital agencies. Joe shares how focusing on customer value, sustainable growth, and product innovation helped AgencyAnalytics grow from a small startup into a leader in marketing analytics software. Whether you’re run...
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In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Joe Graci, CEO of Jova Ventures & Advisory, for an unfiltered conversation about what it really means to build and run a business that aligns with your values. From founder fatigue to scaling with intention, Joe shares the hard questions every business owner eventually faces: “What do I want from this business—and from my life?&rdquo...
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Strong leadership is at the core of every successful business. In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Paul Hicks, Senior Advisor at SwitchGear, to discuss what great leadership really looks like in today’s fast-moving business landscape. Paul shares actionable insights on building trust, leading teams through change, and developing leadership skills that fuel long-term business gro...
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What does thoughtful, strategic AI adoption really look like in modern business? In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Andrew MacLean, CEO of Spark Engine, to discuss how business leaders can integrate AI tools in practical, scalable ways without falling for the hype. Andrew shares expert advice on aligning AI with your business model, identifying real opportunities for automation, and...
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Struggling to attract and convert the right leads? Your Ideal Client Profile (ICP) might be the missing link. In this episode of Brews & Buzzwords, Digital Marketing Director Sylvia Wong sits down with Lifecycle Marketing Strategist Petrija Dos Santos to explore how identifying and refining your ICP can dramatically improve your B2B marketing results. Learn how to define your ideal client, avoid common ICP mistakes, and a...
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Discover how to harness lifecycle marketing strategies to drive sustainable growth in this episode of Brews & Buzzwords, featuring NVISION’s Director of Digital Marketing, Sylvia Wong, and CEO, George Arabian. They break down the full customer journey—from acquisition to retention and advocacy—sharing real-world examples, common pitfalls to avoid, and actionable tips for building stronger, longer-lasting custo...
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