Brews & Buzzwords

Brews & Buzzwords

For leaders and marketers, this is the only podcast you need. Covering big picture topics and trending conversations to answer: What does it take to be a business? Join us monthly for conversations with leaders in the industry, marketing experts, and more. From Toronto’s top marketing agency, NVISION’s team of experts, George Arabian, Sylvia Wong, and many others, bring you the biggest trends on digital marketing, Social Media, Paid Advertising, Email Marketing, and business leadership.

Episodes

July 8, 2025 41 mins
Strong leadership is at the core of every successful business. In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Paul Hicks, Senior Advisor at SwitchGear, to discuss what great leadership really looks like in today’s fast-moving business landscape. Paul shares actionable insights on building trust, leading teams through change, and developing leadership skills that fuel long-term business growth. Wheth...
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What does thoughtful, strategic AI adoption really look like in modern business? In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Andrew MacLean, CEO of Spark Engine, to discuss how business leaders can integrate AI tools in practical, scalable ways without falling for the hype. Andrew shares expert advice on aligning AI with your business model, identifying real opportunities for automation, and mai...
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Struggling to attract and convert the right leads? Your Ideal Client Profile (ICP) might be the missing link. In this episode of Brews & Buzzwords, Digital Marketing Director Sylvia Wong sits down with Lifecycle Marketing Strategist Petrija Dos Santos to explore how identifying and refining your ICP can dramatically improve your B2B marketing results. Learn how to define your ideal client, avoid common ICP mistakes, and align...
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Discover how to harness lifecycle marketing strategies to drive sustainable growth in this episode of Brews & Buzzwords, featuring NVISION’s Director of Digital Marketing, Sylvia Wong, and CEO, George Arabian. They break down the full customer journey—from acquisition to retention and advocacy—sharing real-world examples, common pitfalls to avoid, and actionable tips for building stronger, longer-lasting customer relationships. Whe...
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In this episode of Brews & Buzzwords, George sits down with Agnes Lan (of Change Connect) to dive into the world of entrepreneurship. They discuss the challenges and rewards of running a business, the importance of adaptability, and what to expect from the upcoming Small and Mighty Summit. Connect with Agnes and learn more: LinkedIn.com/in/AgnesLan SmallMightySummit.com ChangeConnect.ca Learn more about your ad choices. Visit meg...
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January 14, 2025 20 mins
Explore how alignment can transform the way your organization works together! Join NVISION's Digital Content Marketer, Petrija Dos Santos, and Head of Sales, Chi Dam, as they dive deep into the importance of alignment within teams. Whether it's about setting a shared vision, navigating change, or overcoming challenges, this conversation is packed with insights to help teams thrive. Learn more about your ad choices. Visit megaphone....
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Unlock the potential of customer journey mapping to refine your marketing efforts! In this episode of Brews & Buzzwords, NVISION’s Sylvia and Marino discuss how mapping the customer journey can sharpen CRM strategies, enhance touchpoints, and boost engagement. Get insights into aligning marketing with customer needs to create a seamless, impactful experience by tuning in to the episode. Learn more about your ad choices. Visit megap...
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November 5, 2024 27 mins
In this episode, George has a great discussion with Hilda Gan of People Bright Consulting (peoplebrightconsulting.com) all about people. In business (and personal life), people and their relationships are at the centre of everything. Managing all the personalities and relationships in an organization can be challenging; especially when it comes time to have a tough conversation. Hilda shares her expertise in how to navigate this si...
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In this episode of Brews & Buzzwords, Patricia and Bowie share expert tips on how to effectively use content as a part of your business strategy. They dive deep into the essentials of content marketing, exploring key topics such as aligning your content with business goals, navigating customer journeys, and optimizing content for various digital platforms like websites, email, and social media. Whether you’re a business owner or a ...
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In this episode of Brews & Buzzwords, we dive deep into building a brand with and creating content purpose; featuring special guest Javon Martin, of Papr Mache and host of the 100 Ways to Make $100K podcast. Javon shares his unique approach to building a brand that truly stands out by creating authentic, impactful content. Learn how to craft a brand story that resonates, use content to connect with your audience, and make a lasting...
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August 6, 2024 27 mins
Join Digital Marketing Director, Sylvia Wong, and SEO specialist, Serg Ursa, as they explore What to expect from an SEO expert. Learn about the essential role of SEO in your digital marketing strategy, how to measure its success, and solutions to common challenges. Understand the value of SEO for your business and discover red flags to watch out for in the industry. This episode is a must-listen for anyone looking to enhance their ...
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June 11, 2024 27 mins
Unlock the secrets to business success with the power of Customer Relationship Management (CRM). In this episode, NVISION's Sylvia Wong and Marino Marks explore ways to supercharge your business with insights on CRM's game-changing impact, crafting irresistible Email & CRM campaigns, and overcoming challenges for maximum ROI. Join us for this episode of the Brews & Buzzwords podcast and propel your business into a new era of growth...
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Are you tapping into the full potential of your business leads? Join us in this eye-opening episode as we dive into the transformative power of lead management audits. Discover how auditing your lead processes can not only boost your conversion rates but also significantly increase your bottom line. We'll explore real-life success stories, reveal strategies to enhance lead quality and provide actionable tips to prevent revenue loss...
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Embark on a journey to holistic wellness with NVISION CEO, George Arabian, as he engages in a captivating conversation with professional athletic trainer, Matt Derosa, delving into the crucial links between fitness and overall well-being. Explore how lifestyle and workplace factors impact health and discover practical, gym-free methods for boosting wellness, offering actionable insights to enhance your health journey from short-ter...
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March 26, 2024 30 mins
Discover the art of understanding client needs, setting clear expectations, and leveraging communication channels effectively. From overcoming challenges to measuring success, this episode provides actionable insights and success stories to enhance your client relationships in the dynamic world of digital marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Discover practical strategies for building resilience, gaining a fresh perspective on challenges, and creating a culture of #resilience in the workplace and beyond. All that and more in this episode of the Brews & Buzzwords podcast, featuring author and resilience expert, David Giffen. Tune in for an inspiring dialogue that transcends boundaries and empowers you to thrive in the face of change. Don't miss this opportunity to unlock...
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January 18, 2024 34 mins
Simon Sinek’s “Start with Why” TEDx talk has amassed over 10 million views on YouTube. Over a decade later, its message still rings true. Every organization knows what they do, some can explain how they do it, but very few can explain why; it’s that ‘why’ that separates the great organizations from the rest. In this video, Sylvia and George discuss the journey of finding NVISION’s ‘why,’ what made George realize the importance of ‘...
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December 19, 2023 25 mins
Whether you're curious about the magic behind unforgettable designs or seeking to understand what truly sets great design apart, this episode of Brews & Buzzwords serves as your compass in the world of design. Join us as we answer the burning question:  What makes good design great? Sylvia Wong, Director of Digital Marketing at NVISION, and Creative Director Kashan Nazir, discuss the core factors that elevate good design to greatne...
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In this episode of the Brews & Buzzwords podcast, host Sylvia Wong (NVISION’s Director of Digital Marketing) and Michael Cardoso (NVISION’s Lead Media Producer) dive into the ever-expanding realm of video marketing, offering insights into current and upcoming trends for 2024. Trace back NVISION's journey in video marketing, from their earliest efforts to present-day projects; delving into the transformative impact of various platfo...
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On this episode of the Brews & Buzzwords Podcast, lead media producer, Michael and digital marketing strategist, Bowie dive into the dynamic world of omnichannel digital marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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