December 11, 2025 • 35 mins
Mitch Lee is the co-founder and CEO of Arc Boats. Mitch's problem is this: How do you build competitively priced electric boats?
On today’s show, Mitch explains why water makes electrification so hard, the techno-economic puzzle of building giant battery packs, and how Arc’s high-end wake sport boat opened the door for a new generation of hybrid-electric tugboats.
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Episode Transcript
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Speaker 1 (00:15):
Pushkin. One of the really striking things about technological progress
is the way one breakthrough leads to another. For example,
mass adoption of laptops led people to create better, cheaper batteries.
Those better cheaper batteries made it possible to build affordable
(00:38):
electric vehicles, and then the proliferation of electric vehicles led
people to create even better, even cheaper batteries, and those
better cheaper batteries are now leading to everything from grid
scale energy storage to flying cars. Of course, those advances
they don't just happen. People have to look at the
(00:59):
world and think I'm going to start with what exists
now and build something new. One of those people is
Mitch Lee.
Speaker 2 (01:07):
That very first time I've one in at Tesla, my
mind jumped forward two steps to this should exist for boats.
It makes even more sense in marine applications because gas
boats have all these acute problems with them. They're loud,
they've got noxious fumes on them, they're pain to maintain,
(01:30):
they're super unreliable, they're expensive to operate, and when you
go electric you end up addressing those acute pain points.
Speaker 1 (01:44):
I'm Jackie Wolstein, and this is what's your problem? The
show where I talk to people who are trying to
make technological progress. My guest today is Mitch Lee. He's
the co founder and CEO of ARC Boats. He grew
up boating with his family in northern California, eventually became
a software engineer, and he founded ARC in twenty twenty one.
(02:04):
Mitch's problem is this, how do you build electric boats
that are better than gas powered.
Speaker 2 (02:09):
Boats, and how do you.
Speaker 1 (02:11):
Do it at scale and at a competitive price. ARC
is currently developed being hybrid electric tug boats, and they're
already selling electric wake boats, boats people can take out
on lakes or rivers for fun. To start, I asked
Mitch to tell me the first big problem that he
and his colleagues had to solve when they started the company.
Speaker 2 (02:31):
The challenge is that boats consume a lot of power.
Water is a thousand times more dense than air, which
means that if you want to stain a full day's
worth of activity out on the water, you need to
store a lot of energy on board. If you're going
to go electric, that means really big battery packs. Those
really big battery packs are the first order problem that
(02:54):
you need to solve. If we say, hey, we want
over two hundred kilo hours of battery capacity? Who can
give it to us? We can't go to Amazon and
just like buy one. So part of it is as
it exist.
Speaker 1 (03:06):
And you can't go to like shen Zhen, like there's
not somebody who sells battery packs to everybody somewhere.
Speaker 2 (03:12):
No, and okay, because they tend to be very specific
to the use case, the geometry that you want, and
there are people that are trying to do this. But
then the problem shifts to okay, well now they're cost
prohibitive and you almost have to bring them in house
to get the cost down low enough to be able
to make your product competitive. What we do is we
(03:32):
go to automotive suppliers, people that are operated insane scale
and have incredible quality standards because automotive operates at a
much higher quality standard than marine, So we get to
take advantage of all of those and then bring them
into the marine industry.
Speaker 1 (03:49):
What are the particular challenges of building a battery pack
for the water One is just its size.
Speaker 2 (03:58):
The arc sport are wakesport both today is two hundred
and twenty six kilo hours battery pack. That's three or
four times the size of an Alle Sedan's battery pack.
That's kind of a sense of scale. So we're a
little bit constrained on mass, We're not that constrained on volume.
We're very constrained on price. If you go try to
(04:20):
build a two hundred and twenty six kilo one hour
battery pack, that can get very expensive very quickly if
you are not driving really good economics behind the battery pack. Huh.
Speaker 1 (04:31):
So it's not a technological problem, but it's a technoeconomic
problem really that you're setting out to solve.
Speaker 2 (04:37):
Now, the mass does come in in the sense that
it's not necessarily that your mass constrained. But you now
have thousands of pounds of battery pack that you need
to place onto a boat. And where you place that,
how you integrate it, how you offset the weight of that,
how you support the weight of that. That all starts
to become these second order problems that you need to solve.
(04:58):
So Step one, build really big battery pack. It's heavy,
it's expensive. Now Step two is go build the boat
around that and have it compensate for the weight, for
the price, for the volume of it in a way
that isn't just not compromising on the experience, but is
(05:20):
actually making the experience better. Same way automotive comes along.
They build the car around the battery pack and suddenly
you have a fronk and a low center of gravity
and all this performance that you unlock.
Speaker 1 (05:32):
So where are you now? Tell me about the boat
or boats that you're selling now?
Speaker 2 (05:36):
Yeah, we as a company started on the consumer side
and started with a product called the ARC one. We
called it kind of a luxury cruiser. It's got a
novel seating layout, it's a lot of fun for lakes rivers,
that sort of thing. And that was really our pilot production,
our test bed, the product that we use to go
(05:59):
develop the technology necessary to make electric boats viable at
a larger scale. And we took all those learnings from
that program and ported it over to what we are
now ramping production of, which is the ARC Sport. The
ARC Sport's a twenty three foot fully electric wakesport boat.
(06:19):
You know, if you go look out at a laker
river today, you're going to see families out there wakesurfing, wakeboarding,
water skiing, pulling inner tubers. This is the type of
boat that you do it with. We're ramping production of
that right now. We've got a month's long backlog for
the product. We're really just trying to keep up with
the demand that we see for it.
Speaker 1 (06:40):
Yeah, what did it say on your website? Is it?
It's something twenty twenty six? Is it summer?
Speaker 2 (06:44):
Like?
Speaker 1 (06:45):
If I try and buy one now, when can I
get one?
Speaker 2 (06:47):
Yeah, we're working through basically the last slots before summer
of twenty twenty six. That seems like is that a
good problem to have? I mean, it's better than nobody
buying it.
Speaker 1 (07:00):
I don't know, is it? How is demand working for you?
Speaker 2 (07:05):
Yes, it's a good problem to have, and it's still
a problem, and those two things can both be true.
It's the better problem to have versus nobody wants the product.
It's still a problem in that we want to deliver
great customer experiences to people, and your summer season matters
a lot, and so if we slip production targets by
(07:26):
a few weeks that can really impact somebody's.
Speaker 1 (07:29):
Yes, yes, it's the difference between February and March nobody
cares about. But the difference between July and August is
a big one, right heah out there for the fourth
of July or whatever.
Speaker 2 (07:38):
So we really emphasize that as a company, and we
try to not over promise to customers. And you know
this is it's a balancing act we are that we're
trying to strike.
Speaker 1 (07:50):
What's the rate limiting step? I mean, you just have
one factory or are you like supply constrained in some way?
Speaker 2 (07:55):
Yeah, we're supply constrained. One of the things that we're
doing well from a business perspective here, what we want
to make sure that we do in priority order is
build a product that people love and want. Build a
better boat, deliver better boats to the market. The next
thing is make sure that we make money on those boats.
(08:16):
And then the third is ramp production of them, ramp
supply in order to tackle those last two simultaneously. What
we're doing is as the way that we're ramping production
is that we're getting more efficient at production.
Speaker 1 (08:30):
Are you losing money on the marginal boat? Still?
Speaker 2 (08:33):
Is that I make money on the marginal boat. This
is very different than automotive. Again, you will see many
car companies.
Speaker 1 (08:40):
You don't have to sell a million of them to
exactly yeah.
Speaker 2 (08:43):
Yeah, we can make money even on the earliest units
of them. But the again dissimilar to how the automotive
industry works, which is very robotic, very automated production lines.
Boat building is much more labor intensive, is a bit
of a craft.
Speaker 1 (09:02):
Indeed, boat companies have craft in the name sometimes.
Speaker 2 (09:05):
Right, exactly, it is very much a craft.
Speaker 1 (09:08):
I'm a business standpoint. That seems bad, right, Like that
sounds like high unit cost to me when you say craft.
Speaker 2 (09:15):
It is high unit costs. And you'll see that boats
are actually quite expensive.
Speaker 1 (09:18):
So, yes, your boat is expensive, right, How much does
your boat cost?
Speaker 2 (09:22):
It's it starts a two hundred and sixty eight thousand
dollars for the wake sport boat.
Speaker 1 (09:27):
Which I don't know anything about wakesport bucks. I was
shocked by how expensive that is.
Speaker 2 (09:31):
That's shocked expensive. And the rest of the market is
also there for the premium side of this market.
Speaker 1 (09:38):
So how many people in America buy a three hundred
thousand dollars boat every year?
Speaker 2 (09:43):
The marine industry is interesting for a variety of reasons,
and in this market in particular, one of the things
that you see is that, well, you look at your
sedan market and you have your Hanta Civics, your Nissan Ultimas,
but then you have your Mercedes S Class, your your
model ass whatever it is, and you see the volume
(10:06):
really favors that economy class sedan, and then it's a
smaller peak of demand at that premium sand class. In boating,
it's the opposite.
Speaker 1 (10:14):
Well, because nobody needs a boat to get to work.
Speaker 2 (10:17):
Right, right, and if you have this house on a
lake or a river, you know you care about Hey,
I just want the best boat. You're probably rich, right, yes,
so you end up wanting to buy the best one.
So the demand is actually at that higher end, which
is why you see the prices go. And kind of
going back to that roadmap, that business is what ultimately
(10:38):
supports everything else that we're doing. We started here for
a reason. It's a premium class of boat. It has
moderate volumes to it, so we could really scale up
to a meaningful business just in that market alone. But
what we're doing is we're taking that same technology and
copying it over to other sectors. You could look at
kind of any car company that uses the same platform
(11:02):
to build multiple products. We're doing that same thing at ARC,
so that allows us to expand pretty quickly into other
consumer segments. We've already announced the Our Coast that's a
center console boat that is intended for that fishing and
leisure market that gets a lot more popular in Florida
and the East Coast. And that same technology is also
(11:24):
what lays the foundation for us to get into commercial,
which is one of our big expansions recently.
Speaker 1 (11:29):
Yeah, I want to talk a lot about commercial. I
mean that seems from a sort of broader it seems
like a much bigger market presumably, right, if just in
terms of dollars, in terms of emissions, in terms of
lots of things. I feel like commercial is a really
interesting part of the conversation. But before we get there,
just a couple of things, Like one, tell me about
(11:50):
safety and when you're sort of building an electric boat
from scratch, what do you got to think about in
terms of safety.
Speaker 2 (11:56):
We care about making sure that we are moving this
industry in a safer direction. Gas boats today are not
that safe. Engine fires are pretty common. You end up
running these combustion engines in a chamber that traps fumes
in it. So the whole of this boat can trap fumes,
(12:19):
and so boats come with these things called blowers that
eject those fumes. If you forget to run a blower,
it can be disastrous and incredibly dangerous.
Speaker 1 (12:27):
So you're telling me your boat doesn't have to be
that safe to be higher than a boat, I'm.
Speaker 2 (12:31):
Saying that you're dramatically safer where the industry is at today,
I mean, is there, Like I take your point, and
internal combustion engines are just kind of crazy, right, It's
crazy that they work by having little explosions thousands of
times per minute.
Speaker 1 (12:46):
But that's actually what's going on. I mean presumably, Like
I totally believe that your boats are safer. Surely there
are some risks associated with putting a giant battery pack
on a boat. I mean, tell me about that.
Speaker 2 (12:59):
Yeah, So you think about safety in terms of redundancy.
No system is perfectly safe, and so you're thinking about, Okay,
if something fails, then how many war times can it
fail before it actually becomes a concern. When we think
about the battery pack, the obvious thing that you want
to make sure you're safe for is water ingress. You
want to make sure no water gets into that battery pack.
Speaker 1 (13:20):
And just to be clear, just like dumb question, why
is it bad if the battery gets wet?
Speaker 2 (13:24):
Yeah, I mean because if you in theory, if you
take a battery pack and you dunk it in water.
It can it can go into what's known as thermal runaway.
It can catch fire, and stopping a battery fire is
really hard because those chemicals are good at burning even
absent oxygen.
Speaker 1 (13:42):
That is obviously bad anywhere, and obviously particularly bad if
you're out on the water. Classic thing you don't want
on a boat.
Speaker 2 (13:48):
Yes, yeah, So if you kind of rapidly step through
these steps, you're like, okay, you want to get notified
about this. Great, Yeah, you've got leak sensors in there.
Then you want to allow as much water into the
pack as possible before it actually becomes a safety concern. Oh. Interesting,
So you design the pack in a way that can
actually tolerate a fair amount of water in the pack
before it becomes a pro And then you say, okay,
(14:11):
well then if it does, you know, if you just
flood this pack with water, then what happens? And how
much time do I have to react? And you step
through all of this, and what it comes down to is,
first off, we've designed the packs to be essentially IP
six seven rated, which means you could submerge it in
a meter of water for thirty minutes without water getting in,
(14:34):
which is an insane standard to hold for a battery
pack of this size. If water does get in, you've
got time. Those league sensors are are alerting you on
the boat, alerting our systems to give you a lot
of notice. And then in the event that you do
end up tripping a thermal runaway event, you have a
(14:57):
lot of time to get off of the boat. Like
we actually alert you and say, hey, you've got maybe
ten minutes to put on your life jackets. It's safely
get off the boat. All of these things really lend
to this safety profile and compared to gas, it's you know,
been comparable.
Speaker 1 (15:16):
We'll be back in just a minute. Let's talk about
commercial boats. You're you're building a tugboat or you're building
a tugboat with somebody, right, is that the place to start.
Speaker 2 (15:37):
Yes, we are entering the commercial market with hybrid electric
commercial workboats. Okay. We signed a deal with Curtain Maritime.
They are a major commercial operator. They started on the
dredging side. They're also known for moving some of SpaceX's
(16:00):
barges around. They are entering the tugboat market and the
way that they are doing this is by buying a
fleet of hybrid electric tugboats from US.
Speaker 1 (16:12):
Okay, so you're so what they placed a big order, right,
Like you're supposed to sell them a bunch of tugboats.
Speaker 2 (16:18):
Yeah, it's it's for eight tugboats, which is a large
amount of tugboats when each one of these is on
the order of twenty million dollars.
Speaker 1 (16:26):
Yeah, so you have to sell a lot of wake boats.
So you have that much money to do. So are
you designing a hybrid electric tugboat right now? Like? Where
are you in that process?
Speaker 2 (16:36):
So boats are basically two parts to the boat, maybe
maybe three parts if I were to break it down.
The first is the thing that floats. That's the steel structure. Okay,
you take a bunch of steel, you cut it up
into pieces, and then you weld it all together and
you have something that floats. We're partnering with a shipyard
(16:58):
to do that. Okay. Then there's the part of this
that tugboats are kind of like houses. You have people
on board that stay on board for long periods of
time doing these jobs, or or at least spend all
day out on them doing the jobs. So you care
about where's the refrigerator and where do they stay, and
(17:21):
what's the visibility from their control tower or what's known
as the house of the boat or the wheelhouse, where's
the winch go? How do you push and pull on
these other boats? So that's kind of the operating portion
of the curtain. Maritime has a ton of experience and
how do you go optimize the operating ok Then the
last piece of this is how do you make the
(17:43):
boat go? How do you actually like push it through
the water. That's what I mean when I say powertrain.
It's the thing that actually delivers power into the water,
and that goes from well, starts from some amount of energy.
In our case, that is a huge amount of batteries. Okay,
six eight to eight megawatt hours of battery capacity, a
(18:09):
crazy amount of battery. Then there's all the okay, well,
now you have the energy, how do you actually convert
that down into a propeller under the water, some sort
of thruster under the water. And that is also all
part of that power.
Speaker 1 (18:22):
Train, and presumably the integration of this like crazy amount
of battery mass you're going to need into the whole
boat and what everybody else is doing. It's going to
be something to figure out a hard part. One of
the hard parts.
Speaker 2 (18:37):
It is, it is, it is one of the very
hard parts. You know, each of these parts is super complex.
The scale of these vessels is massive. It's hard to
actually understand the amount of torque that these things put
out off.
Speaker 1 (18:55):
That's the whole point of a tugboat, right right, That's
what it's there to do.
Speaker 2 (18:59):
So there are these massive vessels that are capable of
pushing and pulling these cargo ships that come in to dock,
and that means that each of the components on there
is just giant. Your thrusters are these these huge components,
you know, way bigger than I don't know any any propeller.
(19:22):
You've certainly seen, way bigger than people. Yeah. So each
of those comes from different suppliers that have existed for
long periods of time. And one of the integration challenges is, Okay, great,
you've got a really big battery pack on board. You've
got good pricing on that battery pack that makes it
cost competitive. You still need to go get this entire system,
(19:44):
all of these different components talking to each other and
all wired up to work nicely together. And that is
part of the integration challenge of all of us.
Speaker 1 (19:54):
Where are you on that project?
Speaker 2 (19:57):
We have already started construction on the first of the
tugboats and we expect to deliver that to market before
the end of next year.
Speaker 1 (20:08):
I saw in just my ordinary reading that is it
the domin rsde tug two five one three was shortlisted
for Tug of the Year. And I missed that? Did you?
You did not miss that new? Surely you knew that
that's an electric tug, right, You're not the only one
(20:29):
doing this. That's why I bring it up, Right, that
is an electric tug that is new. Like what's the
broader landscape like of people electrifying boats in general and
in particular this kind of what do they call them
harbor vessels? Is that this universe grows? Is that what
they're called harborcraft young.
Speaker 2 (20:46):
These are more popular internationally than they are in the US.
The US has a pretty interesting piece of policy in
place called the nineteen twenty Jones Act, and what it
means is that if you have a vessel that is
operates between US ports, it needs to be US manufactured,
it needs to be US flagged. And what that means
(21:09):
in practice is that if you are the port of
la if you're one of these many other reports in
the US and you have harborcraft. Those need to be
manufactured in the US, and that limits the number of
suppliers that you can go to. While there are electric
tugboats and electric ferries internationally, there's only one that's I'm
(21:30):
aware of in the US in this kind of ship
assis market. And it was a heavily subsidized project that
was very compelling in the theory of it and what
it could deliver to the market, but it wasn't on
its own economically viable. What's so compelling about what we're
(21:51):
doing with Curtain and our entrance into the commercial industry
is we are entering at a point that is directly
cost competitive with making a diesel driven tugboat absent any
sort of grants, and.
Speaker 1 (22:05):
It's cost competitive just buy in the boat, or it's
cost competitive when you figure out the sort of cost
of ownership over.
Speaker 2 (22:11):
Time off off the line. So is cost competitive when
you buy the boat? And now, how can that be?
Speaker 1 (22:17):
Is it just that batteries got cheap enough for it
to be possible, Like I'm surprised by that. Is it
that the domestic industry is super inefficient because it's protected
by the Jones Act.
Speaker 2 (22:29):
I'm I'm smiling because because you're you're hitting on some
of the things. So I think it's also that we're
driving this business in a way that we want to
be globally competitive. That is, that is our mission here
is to leap frog and technology and become competitive again
on the global stage. Now. The things making this viable
are actually two curves going on. One is your battery
(22:52):
prices are going down over time, Your your high voltage electronics,
your power electronics, all of those are getting cheaper over time,
which drives the cost side down. The other side is
when you're looking at the cost of those diesel tugs,
those have been going up over time. The complexity has
been increasing, honestly exponentially because what's happened is over time
(23:18):
there have been increasingly stringent regulations surrounding the engines themselves,
compliance standards around how much carbon you know, is allowed
to be spewed off of this and how you burn
it off, and the temperature that that system works at,
and you need diesel particulate filters, and it's a very
(23:40):
complex system to try to mitigate the those negative extort
you know, to try to mitigate the pollution.
Speaker 1 (23:47):
So environmental regulations like emissions regulations have made diesel tugs
in this country more expensive.
Speaker 2 (23:54):
Exactly, which is also good for you. Yes, so what
might go wrong for you? I mentioned that our focus
is building better boats, making sure that we make money
on them, and then ramping supply of them. That is
a very simple theory. And we are not taking a
(24:15):
lot of demand risk. We see incredible demand. We're just
delivering better products to consumer market, better products to the
commercial market. We're not taking a lot of technology risk
because a lot of this exists. We are taking a
ton of execution risk. Actually pulling these things together is
really hard, and there's so many levels to this. Even
the financing side of this is a challenge because you
(24:39):
have to go do the construction of these vessels and
make sure that you finance that intelligently so that you
could actually get these things onto the water and validate
the technology to unlock even more of the demand. The
integration is hard. The timelines have a way of only
(25:00):
moving in one direction.
Speaker 1 (25:01):
It's you're not going to deliver it early.
Speaker 2 (25:07):
I am proud that we have held to the timelines
that we have held, and it is a constant battle
because one part I mean, going back to the consumer
side of this, you can get everything right about a
production system, and if you are lacking a few critical screws,
it can halt a production line. And that means that
(25:28):
every like having every piece in the right place at
the right time, is so critical to the company. And
that's this complex orchestration problem. People say, you know what's
hard about producing these boats or any of that. It's
no one thing. It's a thousand small things that all
of these pieces just need to fit together and hum
(25:50):
which is why we're so intensely focused on execution, on
continuing to drive against the plan that we have in place.
Speaker 1 (25:57):
What are you going to build after a talk about.
Speaker 2 (26:03):
If you think about across consumer commercial the products I
mentioned are export or coast, these tugboats. The common thread
between all of those is that there is a better
technology that exists for the marine industry in electric power trains.
It is a fundamentally superior technology to these outdated kind
(26:25):
of diesel engines or gas engines. That's our core focus
as a company, and we want to get those power
trains into as many vessels as possible. On the commercial side,
we're starting with tugboats. Ferries make a lot of sense.
You can get into offshore supply vessels. There's you know,
(26:47):
all sorts of different harbor craft that you can go electrify.
And then you know, there's this long tail of coastguard
boats and water taxis and everything else that you want
to do commercially out on the water, fishing boats. On
the consumer side, it's wake sport boats, center console boats,
(27:08):
it's pontoons like every way that you have, sailboats, every
way that you have of being out of the water.
We want to go electri it.
Speaker 1 (27:19):
We'll be back in a minute with the lighting round.
Let's finished with the lightning round. I read you and
your co founder argue about ideas, which seems healthy, And
(27:43):
I'm curious, what was one thing where your co founder
convinced you that you were wrong?
Speaker 2 (27:57):
Never happened. It happened so frequently that trying to think
of a good example. He is, my co founder is
Ryan is this incredible engineering brain, and he has this
great way of distilling problems down into their core elements
(28:21):
and then just meticulously solving each one. And the memory
that comes back to me is when we first started ARC,
I was shying away from technical challenges and saying, hey,
we should get you know, help here, buy this thing
off the shelf or whatever else. And he has a
(28:44):
multiple points convinced me that we could do it, and
it ended up being way harder than he thought, but
we did it and it was certainly better for the business.
And you know, one of those examples was how quickly
we integrated the battery pack into like, you know, doing
the battery packs ourselves. I thought that we wanted to
(29:05):
work for at least a couple of years before we
really decided to bring battery packs in house. We ended
up doing it within months of starting the company, given
the challenges that we saw on procuring off the shelf options.
And he convinced me of that.
Speaker 1 (29:22):
What's the dumbest thing you ever did on a boat?
Speaker 2 (29:24):
I am not going to answer that.
Speaker 1 (29:27):
Second.
Speaker 2 (29:34):
We used to for the Fourth of July, we would
go out and watch the fireworks from a boat and
you could bring your own fireworks. This was I think
back at a different time where maybe this was legal.
Speaker 1 (29:49):
Or maybe you just I don't.
Speaker 2 (29:51):
Know, I don't want to perjure myself here. So you'd
go out on these boats and you could watch the
fireworks they lit off this incredible firework show in LowDye, California,
and people would bring their own fireworks and kind of
push them out on like basically launch them off of
(30:12):
their own boat. And let's just say that that was
some of the dumber things you've done on a boat
for fair.
Speaker 1 (30:19):
Fair. What's one thing you know about boats now that
you didn't know when you started the company.
Speaker 2 (30:26):
The thing that I've learned is that boat building is
so much more of a craft than I appreciated at
the time.
Speaker 1 (30:34):
What do you mean when you say craft?
Speaker 2 (30:36):
The whole construction in particular, is is just this art
form that there's no no.
Speaker 1 (30:46):
A hall being just like the bottom of the interacting
with the water. Yeah, that that's it's such an interesting
design challenge because there's no free winnings. You can you
can make a boat more efficient so that you don't
have to use as much power to move over the water,
(31:09):
but you sacrifice something else. It gets, you know, bumpier
when you're right at it's not as smooth of a ride,
or that it lets more water in the wetness of
it is worse, doesn't chop through waves as well like
they are all these tradeoffs that you're making, how it
(31:29):
comes up on up to speed changes, and you know
how high up the bow is when it's going through
the water. All of these things are trade offs that
you're making in the design of that and then you
translate that into the construction side. And one of the
things I've learned is boat and whole construction in particular
(31:50):
is kind of like cooking, where you can have this
recipe in front of you, and if you're a brand
new cook you've never cooked before, you're going to mess
that recipe up somehow. It's temperature sensitive and maybe you
get the temperature wrong, it's humidity sensitive, maybe you get that.
You taste it and you're not really sure why it's
(32:12):
not quite tasting good. If you're a chef that's been
doing this for twenty years, you could take a quick
glance at the recipe and you don't even need to
look at it because you're doing everything by feel. And
you could look at imperfections in the side of a
boat and know, even though they look identical to somebody
with an untrained eye, you know how to fix them.
And they're two different ways to fix them. One is
(32:32):
you buff them out.
Speaker 2 (32:33):
The other is, hey, you need to actually go apply
more jelcoat to it or something. It's such a craft
in that way, and it was an underappreciated part. I
came in thinking, oh, well, you know we're gonna reason
from first principles about all of this. And I have
a much stronger appreciation for the marine industry.
Speaker 1 (32:54):
So does that mean on every boat you need a
sort of master craftsman? Not every model, but like every
single one. The one of the things we're doing on
the production side, So production, I draw the analogy to
Ikia furniture. That production is run kind of like assembling
a piece of Ikea furniture.
Speaker 2 (33:14):
You have this set of instructions and this set of
parts that you've come with, and you read the instructions
and you go put the parts on. If you think
about how do you speed up that process, Well, one
way is you just get practice at it. If you
go assemble the same piece of Ikea furniture a bunch
of different times, then you're just going to get better
(33:35):
at it.
Speaker 1 (33:36):
Yeah, or even different pieces. Right, I can't have certain
moves Like I've put together a lot of Ikea furniture.
I'm like, oh, I know this move it's the thing
that goes exact exactly turn it.
Speaker 2 (33:45):
So some of it is just that. But then you're like, okay, well,
but now I need to I need to ten x
the number of people that are doing this, and I
want all of them to do it consistently.
Speaker 1 (33:55):
They will have lower skill, right, It's the classic production problem,
like how can someone who is not a master chef
who doesn't know the craft.
Speaker 2 (34:03):
Do a good job. So then you go back to
the instructions themselves and you're like, oh, well, if I
write better instructions, then yeah, I can make this process
move more quickly. And then you're like, great, now I've
got good instructions and people are starting to get reps
on it, and then you're like there's a missing part.
Oh no, everything kind of breaks down. And that's why
you know, sometimes you know, I care furniture, You'll see
(34:24):
you end up with a few extra you know, bolts
or something, and it's because they stalked extra because they
really do not want you to be short a bolt
because that's painful, annoying, frustrating for everyone. Yeah, we're trying
to do that same thing on the whole construction, the
craft part of this, but it's a challenge. So the
way that to answer your question of do you need
(34:45):
that kind of chef equivalent on every boat we produce,
the answer is today more or less yes. And what
we're trying to do is distill some of that knowledge
into better work constructions, better processes that allow us to
do this repeatably, even if you're coming in without a
lot of prior experience of doing this.
Speaker 1 (35:06):
That's a really interesting kind of process in engineering. Problem
it is and it's a challenge, and we have learned
a ton about this and still have so much more
to learn. And I like to think that two years
from now we will look back at where we're at
today and think, Wow.
Speaker 2 (35:23):
We had no idea.
Speaker 1 (35:30):
Mitch Lee is the co founder and CEO of ARC Boats.
Please email us at problem at pushkin dot fm. We
are always looking for new guests for the show. Today's
show was produced by Trinamanino and Gabriel Hunter Chang. It
was edited by Alexander Garretton and engineered by Sarah Bruguier.
I'm Jacob Goldstein and we'll be back next week with
(35:52):
another episode of What's Your Problem
Pushkin. One of the really striking things about technological progress
is the way one breakthrough leads to another. For example,
mass adoption of laptops led people to create better, cheaper batteries.
Those better cheaper batteries made it possible to build affordable
(00:38):
electric vehicles, and then the proliferation of electric vehicles led
people to create even better, even cheaper batteries, and those
better cheaper batteries are now leading to everything from grid
scale energy storage to flying cars. Of course, those advances
they don't just happen. People have to look at the
(00:59):
world and think I'm going to start with what exists
now and build something new. One of those people is
Mitch Lee.
Speaker 2 (01:07):
That very first time I've one in at Tesla, my
mind jumped forward two steps to this should exist for boats.
It makes even more sense in marine applications because gas
boats have all these acute problems with them. They're loud,
they've got noxious fumes on them, they're pain to maintain,
(01:30):
they're super unreliable, they're expensive to operate, and when you
go electric you end up addressing those acute pain points.
Speaker 1 (01:44):
I'm Jackie Wolstein, and this is what's your problem? The
show where I talk to people who are trying to
make technological progress. My guest today is Mitch Lee. He's
the co founder and CEO of ARC Boats. He grew
up boating with his family in northern California, eventually became
a software engineer, and he founded ARC in twenty twenty one.
(02:04):
Mitch's problem is this, how do you build electric boats
that are better than gas powered.
Speaker 2 (02:09):
Boats, and how do you.
Speaker 1 (02:11):
Do it at scale and at a competitive price. ARC
is currently developed being hybrid electric tug boats, and they're
already selling electric wake boats, boats people can take out
on lakes or rivers for fun. To start, I asked
Mitch to tell me the first big problem that he
and his colleagues had to solve when they started the company.
Speaker 2 (02:31):
The challenge is that boats consume a lot of power.
Water is a thousand times more dense than air, which
means that if you want to stain a full day's
worth of activity out on the water, you need to
store a lot of energy on board. If you're going
to go electric, that means really big battery packs. Those
really big battery packs are the first order problem that
(02:54):
you need to solve. If we say, hey, we want
over two hundred kilo hours of battery capacity? Who can
give it to us? We can't go to Amazon and
just like buy one. So part of it is as
it exist.
Speaker 1 (03:06):
And you can't go to like shen Zhen, like there's
not somebody who sells battery packs to everybody somewhere.
Speaker 2 (03:12):
No, and okay, because they tend to be very specific
to the use case, the geometry that you want, and
there are people that are trying to do this. But
then the problem shifts to okay, well now they're cost
prohibitive and you almost have to bring them in house
to get the cost down low enough to be able
to make your product competitive. What we do is we
(03:32):
go to automotive suppliers, people that are operated insane scale
and have incredible quality standards because automotive operates at a
much higher quality standard than marine, So we get to
take advantage of all of those and then bring them
into the marine industry.
Speaker 1 (03:49):
What are the particular challenges of building a battery pack
for the water One is just its size.
Speaker 2 (03:58):
The arc sport are wakesport both today is two hundred
and twenty six kilo hours battery pack. That's three or
four times the size of an Alle Sedan's battery pack.
That's kind of a sense of scale. So we're a
little bit constrained on mass, We're not that constrained on volume.
We're very constrained on price. If you go try to
(04:20):
build a two hundred and twenty six kilo one hour
battery pack, that can get very expensive very quickly if
you are not driving really good economics behind the battery pack. Huh.
Speaker 1 (04:31):
So it's not a technological problem, but it's a technoeconomic
problem really that you're setting out to solve.
Speaker 2 (04:37):
Now, the mass does come in in the sense that
it's not necessarily that your mass constrained. But you now
have thousands of pounds of battery pack that you need
to place onto a boat. And where you place that,
how you integrate it, how you offset the weight of that,
how you support the weight of that. That all starts
to become these second order problems that you need to solve.
(04:58):
So Step one, build really big battery pack. It's heavy,
it's expensive. Now Step two is go build the boat
around that and have it compensate for the weight, for
the price, for the volume of it in a way
that isn't just not compromising on the experience, but is
(05:20):
actually making the experience better. Same way automotive comes along.
They build the car around the battery pack and suddenly
you have a fronk and a low center of gravity
and all this performance that you unlock.
Speaker 1 (05:32):
So where are you now? Tell me about the boat
or boats that you're selling now?
Speaker 2 (05:36):
Yeah, we as a company started on the consumer side
and started with a product called the ARC one. We
called it kind of a luxury cruiser. It's got a
novel seating layout, it's a lot of fun for lakes rivers,
that sort of thing. And that was really our pilot production,
our test bed, the product that we use to go
(05:59):
develop the technology necessary to make electric boats viable at
a larger scale. And we took all those learnings from
that program and ported it over to what we are
now ramping production of, which is the ARC Sport. The
ARC Sport's a twenty three foot fully electric wakesport boat.
(06:19):
You know, if you go look out at a laker
river today, you're going to see families out there wakesurfing, wakeboarding,
water skiing, pulling inner tubers. This is the type of
boat that you do it with. We're ramping production of
that right now. We've got a month's long backlog for
the product. We're really just trying to keep up with
the demand that we see for it.
Speaker 1 (06:40):
Yeah, what did it say on your website? Is it?
It's something twenty twenty six? Is it summer?
Speaker 2 (06:44):
Like?
Speaker 1 (06:45):
If I try and buy one now, when can I
get one?
Speaker 2 (06:47):
Yeah, we're working through basically the last slots before summer
of twenty twenty six. That seems like is that a
good problem to have? I mean, it's better than nobody
buying it.
Speaker 1 (07:00):
I don't know, is it? How is demand working for you?
Speaker 2 (07:05):
Yes, it's a good problem to have, and it's still
a problem, and those two things can both be true.
It's the better problem to have versus nobody wants the product.
It's still a problem in that we want to deliver
great customer experiences to people, and your summer season matters
a lot, and so if we slip production targets by
(07:26):
a few weeks that can really impact somebody's.
Speaker 1 (07:29):
Yes, yes, it's the difference between February and March nobody
cares about. But the difference between July and August is
a big one, right heah out there for the fourth
of July or whatever.
Speaker 2 (07:38):
So we really emphasize that as a company, and we
try to not over promise to customers. And you know
this is it's a balancing act we are that we're
trying to strike.
Speaker 1 (07:50):
What's the rate limiting step? I mean, you just have
one factory or are you like supply constrained in some way?
Speaker 2 (07:55):
Yeah, we're supply constrained. One of the things that we're
doing well from a business perspective here, what we want
to make sure that we do in priority order is
build a product that people love and want. Build a
better boat, deliver better boats to the market. The next
thing is make sure that we make money on those boats.
(08:16):
And then the third is ramp production of them, ramp
supply in order to tackle those last two simultaneously. What
we're doing is as the way that we're ramping production
is that we're getting more efficient at production.
Speaker 1 (08:30):
Are you losing money on the marginal boat? Still?
Speaker 2 (08:33):
Is that I make money on the marginal boat. This
is very different than automotive. Again, you will see many
car companies.
Speaker 1 (08:40):
You don't have to sell a million of them to
exactly yeah.
Speaker 2 (08:43):
Yeah, we can make money even on the earliest units
of them. But the again dissimilar to how the automotive
industry works, which is very robotic, very automated production lines.
Boat building is much more labor intensive, is a bit
of a craft.
Speaker 1 (09:02):
Indeed, boat companies have craft in the name sometimes.
Speaker 2 (09:05):
Right, exactly, it is very much a craft.
Speaker 1 (09:08):
I'm a business standpoint. That seems bad, right, Like that
sounds like high unit cost to me when you say craft.
Speaker 2 (09:15):
It is high unit costs. And you'll see that boats
are actually quite expensive.
Speaker 1 (09:18):
So, yes, your boat is expensive, right, How much does
your boat cost?
Speaker 2 (09:22):
It's it starts a two hundred and sixty eight thousand
dollars for the wake sport boat.
Speaker 1 (09:27):
Which I don't know anything about wakesport bucks. I was
shocked by how expensive that is.
Speaker 2 (09:31):
That's shocked expensive. And the rest of the market is
also there for the premium side of this market.
Speaker 1 (09:38):
So how many people in America buy a three hundred
thousand dollars boat every year?
Speaker 2 (09:43):
The marine industry is interesting for a variety of reasons,
and in this market in particular, one of the things
that you see is that, well, you look at your
sedan market and you have your Hanta Civics, your Nissan Ultimas,
but then you have your Mercedes S Class, your your
model ass whatever it is, and you see the volume
(10:06):
really favors that economy class sedan, and then it's a
smaller peak of demand at that premium sand class. In boating,
it's the opposite.
Speaker 1 (10:14):
Well, because nobody needs a boat to get to work.
Speaker 2 (10:17):
Right, right, and if you have this house on a
lake or a river, you know you care about Hey,
I just want the best boat. You're probably rich, right, yes,
so you end up wanting to buy the best one.
So the demand is actually at that higher end, which
is why you see the prices go. And kind of
going back to that roadmap, that business is what ultimately
(10:38):
supports everything else that we're doing. We started here for
a reason. It's a premium class of boat. It has
moderate volumes to it, so we could really scale up
to a meaningful business just in that market alone. But
what we're doing is we're taking that same technology and
copying it over to other sectors. You could look at
kind of any car company that uses the same platform
(11:02):
to build multiple products. We're doing that same thing at ARC,
so that allows us to expand pretty quickly into other
consumer segments. We've already announced the Our Coast that's a
center console boat that is intended for that fishing and
leisure market that gets a lot more popular in Florida
and the East Coast. And that same technology is also
(11:24):
what lays the foundation for us to get into commercial,
which is one of our big expansions recently.
Speaker 1 (11:29):
Yeah, I want to talk a lot about commercial. I
mean that seems from a sort of broader it seems
like a much bigger market presumably, right, if just in
terms of dollars, in terms of emissions, in terms of
lots of things. I feel like commercial is a really
interesting part of the conversation. But before we get there,
just a couple of things, Like one, tell me about
(11:50):
safety and when you're sort of building an electric boat
from scratch, what do you got to think about in
terms of safety.
Speaker 2 (11:56):
We care about making sure that we are moving this
industry in a safer direction. Gas boats today are not
that safe. Engine fires are pretty common. You end up
running these combustion engines in a chamber that traps fumes
in it. So the whole of this boat can trap fumes,
(12:19):
and so boats come with these things called blowers that
eject those fumes. If you forget to run a blower,
it can be disastrous and incredibly dangerous.
Speaker 1 (12:27):
So you're telling me your boat doesn't have to be
that safe to be higher than a boat, I'm.
Speaker 2 (12:31):
Saying that you're dramatically safer where the industry is at today,
I mean, is there, Like I take your point, and
internal combustion engines are just kind of crazy, right, It's
crazy that they work by having little explosions thousands of
times per minute.
Speaker 1 (12:46):
But that's actually what's going on. I mean presumably, Like
I totally believe that your boats are safer. Surely there
are some risks associated with putting a giant battery pack
on a boat. I mean, tell me about that.
Speaker 2 (12:59):
Yeah, So you think about safety in terms of redundancy.
No system is perfectly safe, and so you're thinking about, Okay,
if something fails, then how many war times can it
fail before it actually becomes a concern. When we think
about the battery pack, the obvious thing that you want
to make sure you're safe for is water ingress. You
want to make sure no water gets into that battery pack.
Speaker 1 (13:20):
And just to be clear, just like dumb question, why
is it bad if the battery gets wet?
Speaker 2 (13:24):
Yeah, I mean because if you in theory, if you
take a battery pack and you dunk it in water.
It can it can go into what's known as thermal runaway.
It can catch fire, and stopping a battery fire is
really hard because those chemicals are good at burning even
absent oxygen.
Speaker 1 (13:42):
That is obviously bad anywhere, and obviously particularly bad if
you're out on the water. Classic thing you don't want
on a boat.
Speaker 2 (13:48):
Yes, yeah, So if you kind of rapidly step through
these steps, you're like, okay, you want to get notified
about this. Great, Yeah, you've got leak sensors in there.
Then you want to allow as much water into the
pack as possible before it actually becomes a safety concern. Oh. Interesting,
So you design the pack in a way that can
actually tolerate a fair amount of water in the pack
before it becomes a pro And then you say, okay,
(14:11):
well then if it does, you know, if you just
flood this pack with water, then what happens? And how
much time do I have to react? And you step
through all of this, and what it comes down to is,
first off, we've designed the packs to be essentially IP
six seven rated, which means you could submerge it in
a meter of water for thirty minutes without water getting in,
(14:34):
which is an insane standard to hold for a battery
pack of this size. If water does get in, you've
got time. Those league sensors are are alerting you on
the boat, alerting our systems to give you a lot
of notice. And then in the event that you do
end up tripping a thermal runaway event, you have a
(14:57):
lot of time to get off of the boat. Like
we actually alert you and say, hey, you've got maybe
ten minutes to put on your life jackets. It's safely
get off the boat. All of these things really lend
to this safety profile and compared to gas, it's you know,
been comparable.
Speaker 1 (15:16):
We'll be back in just a minute. Let's talk about
commercial boats. You're you're building a tugboat or you're building
a tugboat with somebody, right, is that the place to start.
Speaker 2 (15:37):
Yes, we are entering the commercial market with hybrid electric
commercial workboats. Okay. We signed a deal with Curtain Maritime.
They are a major commercial operator. They started on the
dredging side. They're also known for moving some of SpaceX's
(16:00):
barges around. They are entering the tugboat market and the
way that they are doing this is by buying a
fleet of hybrid electric tugboats from US.
Speaker 1 (16:12):
Okay, so you're so what they placed a big order, right,
Like you're supposed to sell them a bunch of tugboats.
Speaker 2 (16:18):
Yeah, it's it's for eight tugboats, which is a large
amount of tugboats when each one of these is on
the order of twenty million dollars.
Speaker 1 (16:26):
Yeah, so you have to sell a lot of wake boats.
So you have that much money to do. So are
you designing a hybrid electric tugboat right now? Like? Where
are you in that process?
Speaker 2 (16:36):
So boats are basically two parts to the boat, maybe
maybe three parts if I were to break it down.
The first is the thing that floats. That's the steel structure. Okay,
you take a bunch of steel, you cut it up
into pieces, and then you weld it all together and
you have something that floats. We're partnering with a shipyard
(16:58):
to do that. Okay. Then there's the part of this
that tugboats are kind of like houses. You have people
on board that stay on board for long periods of
time doing these jobs, or or at least spend all
day out on them doing the jobs. So you care
about where's the refrigerator and where do they stay, and
(17:21):
what's the visibility from their control tower or what's known
as the house of the boat or the wheelhouse, where's
the winch go? How do you push and pull on
these other boats? So that's kind of the operating portion
of the curtain. Maritime has a ton of experience and
how do you go optimize the operating ok Then the
last piece of this is how do you make the
(17:43):
boat go? How do you actually like push it through
the water. That's what I mean when I say powertrain.
It's the thing that actually delivers power into the water,
and that goes from well, starts from some amount of energy.
In our case, that is a huge amount of batteries. Okay,
six eight to eight megawatt hours of battery capacity, a
(18:09):
crazy amount of battery. Then there's all the okay, well,
now you have the energy, how do you actually convert
that down into a propeller under the water, some sort
of thruster under the water. And that is also all
part of that power.
Speaker 1 (18:22):
Train, and presumably the integration of this like crazy amount
of battery mass you're going to need into the whole
boat and what everybody else is doing. It's going to
be something to figure out a hard part. One of
the hard parts.
Speaker 2 (18:37):
It is, it is, it is one of the very
hard parts. You know, each of these parts is super complex.
The scale of these vessels is massive. It's hard to
actually understand the amount of torque that these things put
out off.
Speaker 1 (18:55):
That's the whole point of a tugboat, right right, That's
what it's there to do.
Speaker 2 (18:59):
So there are these massive vessels that are capable of
pushing and pulling these cargo ships that come in to dock,
and that means that each of the components on there
is just giant. Your thrusters are these these huge components,
you know, way bigger than I don't know any any propeller.
(19:22):
You've certainly seen, way bigger than people. Yeah. So each
of those comes from different suppliers that have existed for
long periods of time. And one of the integration challenges is, Okay, great,
you've got a really big battery pack on board. You've
got good pricing on that battery pack that makes it
cost competitive. You still need to go get this entire system,
(19:44):
all of these different components talking to each other and
all wired up to work nicely together. And that is
part of the integration challenge of all of us.
Speaker 1 (19:54):
Where are you on that project?
Speaker 2 (19:57):
We have already started construction on the first of the
tugboats and we expect to deliver that to market before
the end of next year.
Speaker 1 (20:08):
I saw in just my ordinary reading that is it
the domin rsde tug two five one three was shortlisted
for Tug of the Year. And I missed that? Did you?
You did not miss that new? Surely you knew that
that's an electric tug, right, You're not the only one
(20:29):
doing this. That's why I bring it up, Right, that
is an electric tug that is new. Like what's the
broader landscape like of people electrifying boats in general and
in particular this kind of what do they call them
harbor vessels? Is that this universe grows? Is that what
they're called harborcraft young.
Speaker 2 (20:46):
These are more popular internationally than they are in the US.
The US has a pretty interesting piece of policy in
place called the nineteen twenty Jones Act, and what it
means is that if you have a vessel that is
operates between US ports, it needs to be US manufactured,
it needs to be US flagged. And what that means
(21:09):
in practice is that if you are the port of
la if you're one of these many other reports in
the US and you have harborcraft. Those need to be
manufactured in the US, and that limits the number of
suppliers that you can go to. While there are electric
tugboats and electric ferries internationally, there's only one that's I'm
(21:30):
aware of in the US in this kind of ship
assis market. And it was a heavily subsidized project that
was very compelling in the theory of it and what
it could deliver to the market, but it wasn't on
its own economically viable. What's so compelling about what we're
(21:51):
doing with Curtain and our entrance into the commercial industry
is we are entering at a point that is directly
cost competitive with making a diesel driven tugboat absent any
sort of grants, and.
Speaker 1 (22:05):
It's cost competitive just buy in the boat, or it's
cost competitive when you figure out the sort of cost
of ownership over.
Speaker 2 (22:11):
Time off off the line. So is cost competitive when
you buy the boat? And now, how can that be?
Speaker 1 (22:17):
Is it just that batteries got cheap enough for it
to be possible, Like I'm surprised by that. Is it
that the domestic industry is super inefficient because it's protected
by the Jones Act.
Speaker 2 (22:29):
I'm I'm smiling because because you're you're hitting on some
of the things. So I think it's also that we're
driving this business in a way that we want to
be globally competitive. That is, that is our mission here
is to leap frog and technology and become competitive again
on the global stage. Now. The things making this viable
are actually two curves going on. One is your battery
(22:52):
prices are going down over time, Your your high voltage electronics,
your power electronics, all of those are getting cheaper over time,
which drives the cost side down. The other side is
when you're looking at the cost of those diesel tugs,
those have been going up over time. The complexity has
been increasing, honestly exponentially because what's happened is over time
(23:18):
there have been increasingly stringent regulations surrounding the engines themselves,
compliance standards around how much carbon you know, is allowed
to be spewed off of this and how you burn
it off, and the temperature that that system works at,
and you need diesel particulate filters, and it's a very
(23:40):
complex system to try to mitigate the those negative extort
you know, to try to mitigate the pollution.
Speaker 1 (23:47):
So environmental regulations like emissions regulations have made diesel tugs
in this country more expensive.
Speaker 2 (23:54):
Exactly, which is also good for you. Yes, so what
might go wrong for you? I mentioned that our focus
is building better boats, making sure that we make money
on them, and then ramping supply of them. That is
a very simple theory. And we are not taking a
(24:15):
lot of demand risk. We see incredible demand. We're just
delivering better products to consumer market, better products to the
commercial market. We're not taking a lot of technology risk
because a lot of this exists. We are taking a
ton of execution risk. Actually pulling these things together is
really hard, and there's so many levels to this. Even
the financing side of this is a challenge because you
(24:39):
have to go do the construction of these vessels and
make sure that you finance that intelligently so that you
could actually get these things onto the water and validate
the technology to unlock even more of the demand. The
integration is hard. The timelines have a way of only
(25:00):
moving in one direction.
Speaker 1 (25:01):
It's you're not going to deliver it early.
Speaker 2 (25:07):
I am proud that we have held to the timelines
that we have held, and it is a constant battle
because one part I mean, going back to the consumer
side of this, you can get everything right about a
production system, and if you are lacking a few critical screws,
it can halt a production line. And that means that
(25:28):
every like having every piece in the right place at
the right time, is so critical to the company. And
that's this complex orchestration problem. People say, you know what's
hard about producing these boats or any of that. It's
no one thing. It's a thousand small things that all
of these pieces just need to fit together and hum
(25:50):
which is why we're so intensely focused on execution, on
continuing to drive against the plan that we have in place.
Speaker 1 (25:57):
What are you going to build after a talk about.
Speaker 2 (26:03):
If you think about across consumer commercial the products I
mentioned are export or coast, these tugboats. The common thread
between all of those is that there is a better
technology that exists for the marine industry in electric power trains.
It is a fundamentally superior technology to these outdated kind
(26:25):
of diesel engines or gas engines. That's our core focus
as a company, and we want to get those power
trains into as many vessels as possible. On the commercial side,
we're starting with tugboats. Ferries make a lot of sense.
You can get into offshore supply vessels. There's you know,
(26:47):
all sorts of different harbor craft that you can go electrify.
And then you know, there's this long tail of coastguard
boats and water taxis and everything else that you want
to do commercially out on the water, fishing boats. On
the consumer side, it's wake sport boats, center console boats,
(27:08):
it's pontoons like every way that you have, sailboats, every
way that you have of being out of the water.
We want to go electri it.
Speaker 1 (27:19):
We'll be back in a minute with the lighting round.
Let's finished with the lightning round. I read you and
your co founder argue about ideas, which seems healthy, And
(27:43):
I'm curious, what was one thing where your co founder
convinced you that you were wrong?
Speaker 2 (27:57):
Never happened. It happened so frequently that trying to think
of a good example. He is, my co founder is
Ryan is this incredible engineering brain, and he has this
great way of distilling problems down into their core elements
(28:21):
and then just meticulously solving each one. And the memory
that comes back to me is when we first started ARC,
I was shying away from technical challenges and saying, hey,
we should get you know, help here, buy this thing
off the shelf or whatever else. And he has a
(28:44):
multiple points convinced me that we could do it, and
it ended up being way harder than he thought, but
we did it and it was certainly better for the business.
And you know, one of those examples was how quickly
we integrated the battery pack into like, you know, doing
the battery packs ourselves. I thought that we wanted to
(29:05):
work for at least a couple of years before we
really decided to bring battery packs in house. We ended
up doing it within months of starting the company, given
the challenges that we saw on procuring off the shelf options.
And he convinced me of that.
Speaker 1 (29:22):
What's the dumbest thing you ever did on a boat?
Speaker 2 (29:24):
I am not going to answer that.
Speaker 1 (29:27):
Second.
Speaker 2 (29:34):
We used to for the Fourth of July, we would
go out and watch the fireworks from a boat and
you could bring your own fireworks. This was I think
back at a different time where maybe this was legal.
Speaker 1 (29:49):
Or maybe you just I don't.
Speaker 2 (29:51):
Know, I don't want to perjure myself here. So you'd
go out on these boats and you could watch the
fireworks they lit off this incredible firework show in LowDye, California,
and people would bring their own fireworks and kind of
push them out on like basically launch them off of
(30:12):
their own boat. And let's just say that that was
some of the dumber things you've done on a boat
for fair.
Speaker 1 (30:19):
Fair. What's one thing you know about boats now that
you didn't know when you started the company.
Speaker 2 (30:26):
The thing that I've learned is that boat building is
so much more of a craft than I appreciated at
the time.
Speaker 1 (30:34):
What do you mean when you say craft?
Speaker 2 (30:36):
The whole construction in particular, is is just this art
form that there's no no.
Speaker 1 (30:46):
A hall being just like the bottom of the interacting
with the water. Yeah, that that's it's such an interesting
design challenge because there's no free winnings. You can you
can make a boat more efficient so that you don't
have to use as much power to move over the water,
(31:09):
but you sacrifice something else. It gets, you know, bumpier
when you're right at it's not as smooth of a ride,
or that it lets more water in the wetness of
it is worse, doesn't chop through waves as well like
they are all these tradeoffs that you're making, how it
(31:29):
comes up on up to speed changes, and you know
how high up the bow is when it's going through
the water. All of these things are trade offs that
you're making in the design of that and then you
translate that into the construction side. And one of the
things I've learned is boat and whole construction in particular
(31:50):
is kind of like cooking, where you can have this
recipe in front of you, and if you're a brand
new cook you've never cooked before, you're going to mess
that recipe up somehow. It's temperature sensitive and maybe you
get the temperature wrong, it's humidity sensitive, maybe you get that.
You taste it and you're not really sure why it's
(32:12):
not quite tasting good. If you're a chef that's been
doing this for twenty years, you could take a quick
glance at the recipe and you don't even need to
look at it because you're doing everything by feel. And
you could look at imperfections in the side of a
boat and know, even though they look identical to somebody
with an untrained eye, you know how to fix them.
And they're two different ways to fix them. One is
(32:32):
you buff them out.
Speaker 2 (32:33):
The other is, hey, you need to actually go apply
more jelcoat to it or something. It's such a craft
in that way, and it was an underappreciated part. I
came in thinking, oh, well, you know we're gonna reason
from first principles about all of this. And I have
a much stronger appreciation for the marine industry.
Speaker 1 (32:54):
So does that mean on every boat you need a
sort of master craftsman? Not every model, but like every
single one. The one of the things we're doing on
the production side, So production, I draw the analogy to
Ikia furniture. That production is run kind of like assembling
a piece of Ikea furniture.
Speaker 2 (33:14):
You have this set of instructions and this set of
parts that you've come with, and you read the instructions
and you go put the parts on. If you think
about how do you speed up that process, Well, one
way is you just get practice at it. If you
go assemble the same piece of Ikea furniture a bunch
of different times, then you're just going to get better
(33:35):
at it.
Speaker 1 (33:36):
Yeah, or even different pieces. Right, I can't have certain
moves Like I've put together a lot of Ikea furniture.
I'm like, oh, I know this move it's the thing
that goes exact exactly turn it.
Speaker 2 (33:45):
So some of it is just that. But then you're like, okay, well,
but now I need to I need to ten x
the number of people that are doing this, and I
want all of them to do it consistently.
Speaker 1 (33:55):
They will have lower skill, right, It's the classic production problem,
like how can someone who is not a master chef
who doesn't know the craft.
Speaker 2 (34:03):
Do a good job. So then you go back to
the instructions themselves and you're like, oh, well, if I
write better instructions, then yeah, I can make this process
move more quickly. And then you're like, great, now I've
got good instructions and people are starting to get reps
on it, and then you're like there's a missing part.
Oh no, everything kind of breaks down. And that's why
you know, sometimes you know, I care furniture, You'll see
(34:24):
you end up with a few extra you know, bolts
or something, and it's because they stalked extra because they
really do not want you to be short a bolt
because that's painful, annoying, frustrating for everyone. Yeah, we're trying
to do that same thing on the whole construction, the
craft part of this, but it's a challenge. So the
way that to answer your question of do you need
(34:45):
that kind of chef equivalent on every boat we produce,
the answer is today more or less yes. And what
we're trying to do is distill some of that knowledge
into better work constructions, better processes that allow us to
do this repeatably, even if you're coming in without a
lot of prior experience of doing this.
Speaker 1 (35:06):
That's a really interesting kind of process in engineering. Problem
it is and it's a challenge, and we have learned
a ton about this and still have so much more
to learn. And I like to think that two years
from now we will look back at where we're at
today and think, Wow.
Speaker 2 (35:23):
We had no idea.
Speaker 1 (35:30):
Mitch Lee is the co founder and CEO of ARC Boats.
Please email us at problem at pushkin dot fm. We
are always looking for new guests for the show. Today's
show was produced by Trinamanino and Gabriel Hunter Chang. It
was edited by Alexander Garretton and engineered by Sarah Bruguier.
I'm Jacob Goldstein and we'll be back next week with
(35:52):
another episode of What's Your Problem
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