September 6, 2024 • 17 mins
Ashley Morgan's journey as the founder and CEO of Whip It Goods Skincare is a testament to her entrepreneurial spirit and her commitment to creating a positive impact in the skincare industry. With a solid background as a marketing executive in the fast-paced tech startup work, Ashley honed her skills in brand development, strategic marketing, and business strategy. This experience has equipped her with the tools necessary to navigate the complexities of launching and growing a brand in the competitive skincare market. Ashley's transition from the corporate world to entrepreneurship was driven by a personal mission to create plant-based skincare products that are both effective and accessible. This mission was inspired by her desire to find a solution for her daughter's eczema, leading to the birth of Whip It Goods Skincare. Ashley's entrepreneurial journey is deeply influenced by her family's legacy of entrepreneurship, spanning three generations, inspiring her resilience and persistence. Her passion for clean skincare shines through every product she formulates, blending her expertise with a genuine love for natural skincare. With a deep commitment to innovation and accessibility, she's leading Whip It Goods Skincare on an exciting journey toward lasting success, one whip at a time.
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Speaker 1 (00:00):
This is iHeartMedia CEOs you should know. Today we have
the pleasure of speaking with Ashley Morgan, the founder and
CEO of whipp It Good Skincare. Thank you, Ashley, appreciate
your time so much. So first off, how long have
you been in the Saint Louis area.
Speaker 2 (00:16):
I've been in the Saint Louis area for almost ten
years and my company was founded in September or October
of twenty twenty two.
Speaker 1 (00:25):
So almost two years.
Speaker 3 (00:26):
Almost two years.
Speaker 1 (00:27):
I know your new company. Do you have any Saint
Louis employees at this time right now?
Speaker 3 (00:32):
None? But I am currently hiring for a two part
time Ooh, so.
Speaker 1 (00:35):
If you're looking and you know by now you're from now,
it could be twenty, could be fifty. And let's talk
about your mission with whipp It Good's Skincare and what
you're looking to achieve.
Speaker 2 (00:45):
So my mission is to make plant based skincare the rule,
not the exception. We want to provide inclusive, accessible and
effective plant based skincare products.
Speaker 1 (00:54):
Oh, that is something that many many people are looking
for for sure. And let's talk about your company and
how it drives local economy.
Speaker 2 (01:02):
So I participate in lots of local events. Most of
my customer base is local because of that reason, about
sixty percent. And also our new retail location we're adding
and helping to revive the downtown Saint Louis retail market.
And also, of course just by having an in person experience,
we'll be able to have a solve a problem for
our current customers now they have a dedicated space to
(01:25):
come and shop with me. So I look forward to
start serving my customers here locally in a new way,
and then also driving in and bringing in new customers
and expanding my customer base here in Saint Louis. Saint
Louis supports small business like no other city I've ever
been to. I'm really excited we shop local here. That
look forward to the continued support and the new support
that I'll receive from my business by being love sents.
Speaker 1 (01:47):
If you were to say I have a mission statement
for whipig Good Skincare, what would it be to.
Speaker 2 (01:52):
Make plant based skincare the rule, not the exception, to
remove the perceived h luxury and inaccessibility of products that
are clean and make them the rule where we no
longer find products on the shelves that are full of
fillers and pair bins and things that we don't need
that they only have the goodness and they don't cost
an arm and a leg.
Speaker 1 (02:13):
We need that. I know that you and your company
give a lot back. What are some of your favorite
causes that you support.
Speaker 2 (02:19):
I support a couple of philanthropics causes here in Saint Louis.
One of my retail partners is actually a nonprofit, the
Junior League Gift Boutique in Kirkwood. They were my first
retail partnership, which I'm really excited about. They help provide
a space for women volunteers right now. Their mission is
around childhood education and making sure that education is accessible
(02:42):
to all kids, and so I partner with them. They
have a gift boutique as part of their nonprofit, and
so they have local products that they feature there. I'm
happy to have my products in their store. And then
I also do a lot of events with local organizations.
I've done them with the Salvation Army. I'm really involved in,
like really wanting to invest in my community and support
(03:04):
causes and things that I believe in and uplift and
in spaces that I feel like I could add value to.
So I donate to those causes donate products. They have
a partnership with Girls Inc. So I've given products to
them to give to the girls at Girls Inc. So yeah,
I'm really involved in the community locally and supporting small
business as well.
Speaker 1 (03:24):
That's awesome. And again, where can someone get more information
and your website?
Speaker 2 (03:28):
Yeah, you can get more information about my company at
Whippitgods dot co and of course follow us on Instagram
and Facebook at at Whippe Goods Coo.
Speaker 1 (03:38):
Ashley, you gotta find out the story of what made
you decide to get into this. I know this, but
I love that you took a leap of faith and
it was really just an organic reason to why you
did this.
Speaker 2 (03:50):
So this journey started all out of personally. My little
girl has exima. She's six now, but she was diagnosed
with XMO when she was an infant and she scraped
and cry at night. Her skin was so dry, and
so of course, you know, take her to the doctor.
We get the medicated creams and things that they prescribed
for exema. And I had kind of an aha moment,
(04:11):
almost out of fear, when her doctor told me that
I'm to make sure that I'm not getting the medicated
creams on her healthy skin.
Speaker 3 (04:19):
So I'm like, how.
Speaker 2 (04:20):
Is it good for exma if it's if it's not
good for her healthy skin, and so that just kind
of freaked me out.
Speaker 1 (04:27):
I never would have looked at it that way.
Speaker 2 (04:28):
Rights, It's kind of scary, And so I started researching,
like natural alternatives that help with eczema and natural anti inflammatories,
and so got in my kitchen, and like many moms do,
we just start making our own solutions, like coming up
with our own things, and so I literally just started
(04:49):
making up skincare products and things for her, and it
helped with her skin. She was no longer scratching at night,
she'd had less flare ups, and it just overall improved
to where we stop using the dedicated creams. And while
I'm not a doctor or anything, I'm not advising people
not to choose medication. But I wanted natural alternatives and
plant based alternatives for my child.
Speaker 3 (05:10):
So it just spread from there because.
Speaker 2 (05:13):
I started reading, you know, the ingredient list on the
things that I was using, and found out as I'm researching,
of course, I'm learning about all of the things that
you want to avoid, so like parabins.
Speaker 1 (05:23):
And alcohol is always like the number one or two
list of ingredients.
Speaker 3 (05:28):
So drying for the skin.
Speaker 2 (05:29):
So I started researching those ingredients and looking at my
own products, and all of those things were included. So
that just started my journey of finding literally just replacing
the things that I was using. Never any intention of
making it a business, just wanting better things for myself
and for my family.
Speaker 1 (05:47):
We are in a time when people want more organic,
more natural. Talk about the whipp it good products that
you use.
Speaker 2 (05:55):
The ingredients, the products and the ingredients that I use
natural state are really firm. So one of my primary
ingredients is mango butter. It is a natural anti inflammatory,
it's full of antioxidants, it's full of vitamins, it's an
amazing ingredient for the skin, and it is the primary
ingredient that helps with my daughter's exema. So in its
(06:16):
natural state, it's the texture of cold butter. So it's
not as accessible to use in its natural state. So
my brain started working like how can I make this
easier and more accessible to use? So I melted it down,
let it come to room temperature, and then put it
in the freezer, let it get a little bit solidified,
and then whipped it in my stand mixer, wow, until
(06:39):
it's light and fluffy, because I also cook, so that
I'm like, I could make this light and fluffy like
you do kind of whipped cream and whipped it into
a nice and creamy texture so that it's easy to apply.
She was an infant at the time or toddler running around.
I didn't have time to like sit and like really
work something to get it on her skin. I wanted
it to be easy to use. Sure, that was my solution,
(07:01):
and through that I added different plant butters and different
ingredients and additives like vitamin E, things that boost the
nourishment of the product. And so that's where the name
came from. Because I was whipping everything. My husband was
walking to the kitchen, like, what do you whipping today?
Speaker 1 (07:18):
I love that you're too young, but you don't know
DeVos whip it good?
Speaker 3 (07:24):
Yes, I do.
Speaker 1 (07:25):
I love it.
Speaker 2 (07:25):
So that's also an homage to my mom because my
mom also makes She uses herbs and she makes things
for her hair, and so my mom loves that song.
She's a fan of eighties rock. So yes, even though
I look young, I was a child of the eighties,
So I am very familiar with.
Speaker 3 (07:41):
A song, you know the song I absolutely do it.
Speaker 2 (07:44):
So it was kind of an homage to my mom
as well, because she also inspired my journey.
Speaker 1 (07:48):
I love that. I love that you're doing stuff that
is natural, things that I would never think of. And
yet really some of the best remedies are home remedies,
except that for us we have you actually to package
it for us, which is kind of nice.
Speaker 2 (08:03):
Absolutely, my goal is really too they're in the market,
like plant based and natural products are viewed as luxury items,
their price as luxury items, so they make them not
as accessible for families and people who just want to
use them as that it's part of their everyday skin routine.
Speaker 3 (08:20):
I want to change that.
Speaker 2 (08:21):
I want to make plant based skincare more accessible, not
something that is just considered diy, like, oh, you have
to make it yourself or you have to spend fifty
dollars for a jar of cream. No one wants to
spend that if it's something that they're using on for
their whole household, their children, themselves. So that's really my
goal is to make plant based the rule, not the exception.
Speaker 1 (08:41):
Thank you. That's wonderful and obviously by all the TikTok
trends that you see people want that as they want
it done right, because a lot of those TikTok trends
you don't want to necessarily try absolutely, So what kind
of products do you have? Let's talk about the products.
Obviously Exebo, which my has had an infancy as well,
(09:02):
and I remember her pediatrician saying the same thing, You're
going to be on this medicine for life. I thought,
who wants to be on anything for life?
Speaker 2 (09:09):
No one, and especially if there's natural alternatives. So the
first product I made the whip body butter, and that's
what I use on my daughter's skin. From there, I've
made like it comes into a lot of natural fragrances.
I use fragrance essential oils to scent them so that
you have a lovely experience as you're using them. I
made a whip sugar scrub similar ingredients, so that's like
(09:31):
a luxury item that I made for myself. Not everyone
loves sixfoliate, right, And so now I'm expanding into facial
skin care. So I started the first facial product that
I made for myself. I have combination skin and it
is very challenging to find moisturizers that balance your skin.
So you're usually too dry in some areas, are too
oily in other areas. So I researched types of oils
(09:55):
and moisturizers that are great for combination skin and found
Hohoble oil.
Speaker 3 (09:59):
It's a part perfectly balancing oil.
Speaker 2 (10:01):
It balances the It mimics the natural oils in our skin,
which is called sebum, and so it mimics the oils
in our skin and provides balance. So that was the
first product that I made that is a facial skin
care product, and so I'm expanding my line through facial
products now as well. So now the line includes a
facial moisturizer that is great for combination skin also aging skins.
Speaker 1 (10:26):
In everyone combination skin in a way, some.
Speaker 2 (10:29):
People are really really dry on their skin and then
others are really oily. But I think it's great to
find ingredients that provide balance that reset and don't cause
overproduction of oil, and also gives you great moisture where
you need.
Speaker 3 (10:44):
It, so aging skin, you set aging skin.
Speaker 2 (10:47):
It's great for fine lines and wrinkles. I add alo
to it which helps with that. It helps with clearing
up dark spots and things of that nature, and then
I also have an infused facial toner. So the toner
is infused with butterfly pee, which is a flower and
it's also used in drink as a tea, so you
(11:08):
can brew it and drink it like a tea and
people drink it as a tea because it's full of antioxidants.
So by infusing it into a facial toner, it introduces
those antioxidants into your skin, so it's great for people
usually skip the step of toning when you cleanse your face,
they're like, what is that for.
Speaker 3 (11:26):
I don't need that.
Speaker 2 (11:28):
It's a vital step in cleansing your face because when
you use a cleanser on your skin, you basically reset
the pH and when you strip all of the oils
with the cleanser, you need to bring your pH of
your face skin back to normal, and so a toner
helps do that and that reduces the chances of more irritation.
(11:51):
It reduces the chances of wrinkles and any types of
irritation on the skin. So it's a vital step you
need to use a toner. And so the toner that
I make is completely natural. I use butterfly p It's
got some alo in it as well, some glycerine to
help add some moisture, and it's alcohol free. So most
toners have alcohol in them, which is super drying. So
(12:13):
you want to have things that don't set you back.
You want to be adding things to your skin that
make it better, that nourish, that don't have you having
to go and get another product to fix something that
the product that you're already using.
Speaker 1 (12:26):
Cause I have a drawer filled of unused products and
I just learned something, and I'll bet you a lot
of people don't know this. I thought toner was used
to get rid of the rest of what was left
on your face, because you know, use a toner and
they're still like, why I've washed my faces? Yeah, stuff
coming off, But no, it's more than that.
Speaker 3 (12:45):
It's more than that.
Speaker 2 (12:46):
It's definitely it resets the pH on your skin if
it has the right ingredients right, So you need to
make sure that it has the right ingredients in order
to make sure that it's doing what it's supposed to do,
which is basically to you change your pH the phr
of your skin when you cleanse. You want to set
it back to neutral before you add your moisturizer.
Speaker 1 (13:02):
And where can people this is the number one thing.
Of course I should have had this at the very beginning.
Where is whipp It Goods Skincare?
Speaker 3 (13:10):
So we are so excited.
Speaker 2 (13:11):
We're opening our first retail location as a pop up.
Speaker 3 (13:14):
In Saint Louis, Missouri.
Speaker 2 (13:15):
So we're really excited about that. It's going to be
a retail space, but we're also adding an experiential element,
which I'm really really excited about a lot of my
customers are. They get excited about plant based skincare when
they are introduced to it, they want to learn more,
and so I'm providing a space where that can happen.
You can come in and customize skincare products based on
(13:37):
your skin type. You can also customize them based on
you want a particular fragrance or you like particular fragrances
and they're not ones that I offer. You can come
in and create your own custom product that is perfectly
made and designed and special for you.
Speaker 1 (13:52):
So this should be a really fun bachelorette party or
girls snide out or divorce party for me.
Speaker 3 (13:58):
No, really, that's awesome.
Speaker 2 (14:03):
Perfect, It's a perfect experience. So that's that's why I
wanted to create not just the retail people are. You know,
since the COVID kind of retail has declined, right, people
are stopping more online.
Speaker 3 (14:14):
But in order to.
Speaker 2 (14:15):
Attract people to come back out and come to retail locations,
you have to add an experience to it. I'm finding
that to be the case. So this is an opportunity
for people to not just come and shop and buy
their skincare products, but also have an experience that they
can share with their friends. You can have a date night,
you can make it a bachelorette, you can do it
for birthday celeration. So it's also learning as well and
(14:37):
building communities.
Speaker 3 (14:38):
So I'm really really excited.
Speaker 2 (14:40):
We plan to open in September, and in addition to
selling online and then, we also have some retail partners
as well. But this is an extension of the brand
that I'm super super excited about.
Speaker 1 (14:51):
And online where can we find you?
Speaker 2 (14:53):
You can find us at Whipping Goods dot co dot co.
We have our full product line there. We ship internationally.
We have even some international.
Speaker 1 (15:03):
Really, my daughter is living in Europe now so I
could send her stuff for her exhibit. Absolutely, I love this.
This is fantastic and so of course in the show
notes you will see your website and all the links.
And I'm really excited about this because you've been in
marketing for a long time.
Speaker 2 (15:19):
Yeah. I started my career in marketing twenty five years
plus in marketing mostly.
Speaker 1 (15:24):
She looks about twenty one.
Speaker 2 (15:26):
Just see it's your skin, your skincare with it.
Speaker 3 (15:32):
Yeah.
Speaker 2 (15:32):
I started my career off in marketing and most recently
like helping tech companies small businesses scale. So I transitioned
from that world into being an entrepreneur.
Speaker 3 (15:44):
Just kind of got burnt out with corporate life.
Speaker 2 (15:47):
I was in the executive working in marketing, and the
tech industry is very much a bor culture, so it
was it's very taxing on your mental health to be
in spaces where you're not seeing sometimes you're undervalue, not celebrated,
and so that kind of were on me. And so
when I took a break from that life, I thought
(16:09):
I was going back, but I just threw myself into
things that I loved, which was you know, making skincare
products and formulating new things because I had the time,
and I never look back, I can. Friend of mine
dropped the nugget like, you should be doing this. My
husband dropped the nugget, and I had never thought about
it until someone said you should be doing this.
Speaker 1 (16:30):
Isn't that amazing the way that God's little angels come up?
Speaker 2 (16:35):
If they hadn't, I would not have ever because I
was always too afraid. I've always wanted to be an entrepreneur,
but I was always afraid of letting go of the security.
And I think that's where most people just decide to
stay with what's secure and don't take that leap of
faith to do something that has always been like a
passion in your gut and in your belly. But you're
just afraid of letting go of the stability that you know.
Speaker 1 (16:58):
I do believe the worst four letter word is fear. Yes,
And I love that you're doing this, and I think
that this is actually you're a part of the movement
of the mindfulness I call it. I know that's a phrase,
it's batted around a lot, but it really is about
doing what you love and you're helping people.
Speaker 3 (17:19):
Yeah, thank you, Ashley, Thank you so much.
Speaker 1 (17:21):
CEOs You Should Know is a feature of iHeartMedia Saint
Louis and featured on this episode. Ashley Morgan, CEO and
founder of whipp It Good Skincare headquartered here in Saint Louis.
To find out more about Ashley and whipp It Good Skincare,
go to our website for the full interview.
This is iHeartMedia CEOs you should know. Today we have
the pleasure of speaking with Ashley Morgan, the founder and
CEO of whipp It Good Skincare. Thank you, Ashley, appreciate
your time so much. So first off, how long have
you been in the Saint Louis area.
Speaker 2 (00:16):
I've been in the Saint Louis area for almost ten
years and my company was founded in September or October
of twenty twenty two.
Speaker 1 (00:25):
So almost two years.
Speaker 3 (00:26):
Almost two years.
Speaker 1 (00:27):
I know your new company. Do you have any Saint
Louis employees at this time right now?
Speaker 3 (00:32):
None? But I am currently hiring for a two part
time Ooh, so.
Speaker 1 (00:35):
If you're looking and you know by now you're from now,
it could be twenty, could be fifty. And let's talk
about your mission with whipp It Good's Skincare and what
you're looking to achieve.
Speaker 2 (00:45):
So my mission is to make plant based skincare the rule,
not the exception. We want to provide inclusive, accessible and
effective plant based skincare products.
Speaker 1 (00:54):
Oh, that is something that many many people are looking
for for sure. And let's talk about your company and
how it drives local economy.
Speaker 2 (01:02):
So I participate in lots of local events. Most of
my customer base is local because of that reason, about
sixty percent. And also our new retail location we're adding
and helping to revive the downtown Saint Louis retail market.
And also, of course just by having an in person experience,
we'll be able to have a solve a problem for
our current customers now they have a dedicated space to
(01:25):
come and shop with me. So I look forward to
start serving my customers here locally in a new way,
and then also driving in and bringing in new customers
and expanding my customer base here in Saint Louis. Saint
Louis supports small business like no other city I've ever
been to. I'm really excited we shop local here. That
look forward to the continued support and the new support
that I'll receive from my business by being love sents.
Speaker 1 (01:47):
If you were to say I have a mission statement
for whipig Good Skincare, what would it be to.
Speaker 2 (01:52):
Make plant based skincare the rule, not the exception, to
remove the perceived h luxury and inaccessibility of products that
are clean and make them the rule where we no
longer find products on the shelves that are full of
fillers and pair bins and things that we don't need
that they only have the goodness and they don't cost
an arm and a leg.
Speaker 1 (02:13):
We need that. I know that you and your company
give a lot back. What are some of your favorite
causes that you support.
Speaker 2 (02:19):
I support a couple of philanthropics causes here in Saint Louis.
One of my retail partners is actually a nonprofit, the
Junior League Gift Boutique in Kirkwood. They were my first
retail partnership, which I'm really excited about. They help provide
a space for women volunteers right now. Their mission is
around childhood education and making sure that education is accessible
(02:42):
to all kids, and so I partner with them. They
have a gift boutique as part of their nonprofit, and
so they have local products that they feature there. I'm
happy to have my products in their store. And then
I also do a lot of events with local organizations.
I've done them with the Salvation Army. I'm really involved in,
like really wanting to invest in my community and support
(03:04):
causes and things that I believe in and uplift and
in spaces that I feel like I could add value to.
So I donate to those causes donate products. They have
a partnership with Girls Inc. So I've given products to
them to give to the girls at Girls Inc. So yeah,
I'm really involved in the community locally and supporting small
business as well.
Speaker 1 (03:24):
That's awesome. And again, where can someone get more information
and your website?
Speaker 2 (03:28):
Yeah, you can get more information about my company at
Whippitgods dot co and of course follow us on Instagram
and Facebook at at Whippe Goods Coo.
Speaker 1 (03:38):
Ashley, you gotta find out the story of what made
you decide to get into this. I know this, but
I love that you took a leap of faith and
it was really just an organic reason to why you
did this.
Speaker 2 (03:50):
So this journey started all out of personally. My little
girl has exima. She's six now, but she was diagnosed
with XMO when she was an infant and she scraped
and cry at night. Her skin was so dry, and
so of course, you know, take her to the doctor.
We get the medicated creams and things that they prescribed
for exema. And I had kind of an aha moment,
(04:11):
almost out of fear, when her doctor told me that
I'm to make sure that I'm not getting the medicated
creams on her healthy skin.
Speaker 3 (04:19):
So I'm like, how.
Speaker 2 (04:20):
Is it good for exma if it's if it's not
good for her healthy skin, and so that just kind
of freaked me out.
Speaker 1 (04:27):
I never would have looked at it that way.
Speaker 2 (04:28):
Rights, It's kind of scary, And so I started researching,
like natural alternatives that help with eczema and natural anti inflammatories,
and so got in my kitchen, and like many moms do,
we just start making our own solutions, like coming up
with our own things, and so I literally just started
(04:49):
making up skincare products and things for her, and it
helped with her skin. She was no longer scratching at night,
she'd had less flare ups, and it just overall improved
to where we stop using the dedicated creams. And while
I'm not a doctor or anything, I'm not advising people
not to choose medication. But I wanted natural alternatives and
plant based alternatives for my child.
Speaker 3 (05:10):
So it just spread from there because.
Speaker 2 (05:13):
I started reading, you know, the ingredient list on the
things that I was using, and found out as I'm researching,
of course, I'm learning about all of the things that
you want to avoid, so like parabins.
Speaker 1 (05:23):
And alcohol is always like the number one or two
list of ingredients.
Speaker 3 (05:28):
So drying for the skin.
Speaker 2 (05:29):
So I started researching those ingredients and looking at my
own products, and all of those things were included. So
that just started my journey of finding literally just replacing
the things that I was using. Never any intention of
making it a business, just wanting better things for myself
and for my family.
Speaker 1 (05:47):
We are in a time when people want more organic,
more natural. Talk about the whipp it good products that
you use.
Speaker 2 (05:55):
The ingredients, the products and the ingredients that I use
natural state are really firm. So one of my primary
ingredients is mango butter. It is a natural anti inflammatory,
it's full of antioxidants, it's full of vitamins, it's an
amazing ingredient for the skin, and it is the primary
ingredient that helps with my daughter's exema. So in its
(06:16):
natural state, it's the texture of cold butter. So it's
not as accessible to use in its natural state. So
my brain started working like how can I make this
easier and more accessible to use? So I melted it down,
let it come to room temperature, and then put it
in the freezer, let it get a little bit solidified,
and then whipped it in my stand mixer, wow, until
(06:39):
it's light and fluffy, because I also cook, so that
I'm like, I could make this light and fluffy like
you do kind of whipped cream and whipped it into
a nice and creamy texture so that it's easy to apply.
She was an infant at the time or toddler running around.
I didn't have time to like sit and like really
work something to get it on her skin. I wanted
it to be easy to use. Sure, that was my solution,
(07:01):
and through that I added different plant butters and different
ingredients and additives like vitamin E, things that boost the
nourishment of the product. And so that's where the name
came from. Because I was whipping everything. My husband was
walking to the kitchen, like, what do you whipping today?
Speaker 1 (07:18):
I love that you're too young, but you don't know
DeVos whip it good?
Speaker 3 (07:24):
Yes, I do.
Speaker 1 (07:25):
I love it.
Speaker 2 (07:25):
So that's also an homage to my mom because my
mom also makes She uses herbs and she makes things
for her hair, and so my mom loves that song.
She's a fan of eighties rock. So yes, even though
I look young, I was a child of the eighties,
So I am very familiar with.
Speaker 3 (07:41):
A song, you know the song I absolutely do it.
Speaker 2 (07:44):
So it was kind of an homage to my mom
as well, because she also inspired my journey.
Speaker 1 (07:48):
I love that. I love that you're doing stuff that
is natural, things that I would never think of. And
yet really some of the best remedies are home remedies,
except that for us we have you actually to package
it for us, which is kind of nice.
Speaker 2 (08:03):
Absolutely, my goal is really too they're in the market,
like plant based and natural products are viewed as luxury items,
their price as luxury items, so they make them not
as accessible for families and people who just want to
use them as that it's part of their everyday skin routine.
Speaker 3 (08:20):
I want to change that.
Speaker 2 (08:21):
I want to make plant based skincare more accessible, not
something that is just considered diy, like, oh, you have
to make it yourself or you have to spend fifty
dollars for a jar of cream. No one wants to
spend that if it's something that they're using on for
their whole household, their children, themselves. So that's really my
goal is to make plant based the rule, not the exception.
Speaker 1 (08:41):
Thank you. That's wonderful and obviously by all the TikTok
trends that you see people want that as they want
it done right, because a lot of those TikTok trends
you don't want to necessarily try absolutely, So what kind
of products do you have? Let's talk about the products.
Obviously Exebo, which my has had an infancy as well,
(09:02):
and I remember her pediatrician saying the same thing, You're
going to be on this medicine for life. I thought,
who wants to be on anything for life?
Speaker 2 (09:09):
No one, and especially if there's natural alternatives. So the
first product I made the whip body butter, and that's
what I use on my daughter's skin. From there, I've
made like it comes into a lot of natural fragrances.
I use fragrance essential oils to scent them so that
you have a lovely experience as you're using them. I
made a whip sugar scrub similar ingredients, so that's like
(09:31):
a luxury item that I made for myself. Not everyone
loves sixfoliate, right, And so now I'm expanding into facial
skin care. So I started the first facial product that
I made for myself. I have combination skin and it
is very challenging to find moisturizers that balance your skin.
So you're usually too dry in some areas, are too
oily in other areas. So I researched types of oils
(09:55):
and moisturizers that are great for combination skin and found
Hohoble oil.
Speaker 3 (09:59):
It's a part perfectly balancing oil.
Speaker 2 (10:01):
It balances the It mimics the natural oils in our skin,
which is called sebum, and so it mimics the oils
in our skin and provides balance. So that was the
first product that I made that is a facial skin
care product, and so I'm expanding my line through facial
products now as well. So now the line includes a
facial moisturizer that is great for combination skin also aging skins.
Speaker 1 (10:26):
In everyone combination skin in a way, some.
Speaker 2 (10:29):
People are really really dry on their skin and then
others are really oily. But I think it's great to
find ingredients that provide balance that reset and don't cause
overproduction of oil, and also gives you great moisture where
you need.
Speaker 3 (10:44):
It, so aging skin, you set aging skin.
Speaker 2 (10:47):
It's great for fine lines and wrinkles. I add alo
to it which helps with that. It helps with clearing
up dark spots and things of that nature, and then
I also have an infused facial toner. So the toner
is infused with butterfly pee, which is a flower and
it's also used in drink as a tea, so you
(11:08):
can brew it and drink it like a tea and
people drink it as a tea because it's full of antioxidants.
So by infusing it into a facial toner, it introduces
those antioxidants into your skin, so it's great for people
usually skip the step of toning when you cleanse your face,
they're like, what is that for.
Speaker 3 (11:26):
I don't need that.
Speaker 2 (11:28):
It's a vital step in cleansing your face because when
you use a cleanser on your skin, you basically reset
the pH and when you strip all of the oils
with the cleanser, you need to bring your pH of
your face skin back to normal, and so a toner
helps do that and that reduces the chances of more irritation.
(11:51):
It reduces the chances of wrinkles and any types of
irritation on the skin. So it's a vital step you
need to use a toner. And so the toner that
I make is completely natural. I use butterfly p It's
got some alo in it as well, some glycerine to
help add some moisture, and it's alcohol free. So most
toners have alcohol in them, which is super drying. So
(12:13):
you want to have things that don't set you back.
You want to be adding things to your skin that
make it better, that nourish, that don't have you having
to go and get another product to fix something that
the product that you're already using.
Speaker 1 (12:26):
Cause I have a drawer filled of unused products and
I just learned something, and I'll bet you a lot
of people don't know this. I thought toner was used
to get rid of the rest of what was left
on your face, because you know, use a toner and
they're still like, why I've washed my faces? Yeah, stuff
coming off, But no, it's more than that.
Speaker 3 (12:45):
It's more than that.
Speaker 2 (12:46):
It's definitely it resets the pH on your skin if
it has the right ingredients right, So you need to
make sure that it has the right ingredients in order
to make sure that it's doing what it's supposed to do,
which is basically to you change your pH the phr
of your skin when you cleanse. You want to set
it back to neutral before you add your moisturizer.
Speaker 1 (13:02):
And where can people this is the number one thing.
Of course I should have had this at the very beginning.
Where is whipp It Goods Skincare?
Speaker 3 (13:10):
So we are so excited.
Speaker 2 (13:11):
We're opening our first retail location as a pop up.
Speaker 3 (13:14):
In Saint Louis, Missouri.
Speaker 2 (13:15):
So we're really excited about that. It's going to be
a retail space, but we're also adding an experiential element,
which I'm really really excited about a lot of my
customers are. They get excited about plant based skincare when
they are introduced to it, they want to learn more,
and so I'm providing a space where that can happen.
You can come in and customize skincare products based on
(13:37):
your skin type. You can also customize them based on
you want a particular fragrance or you like particular fragrances
and they're not ones that I offer. You can come
in and create your own custom product that is perfectly
made and designed and special for you.
Speaker 1 (13:52):
So this should be a really fun bachelorette party or
girls snide out or divorce party for me.
Speaker 3 (13:58):
No, really, that's awesome.
Speaker 2 (14:03):
Perfect, It's a perfect experience. So that's that's why I
wanted to create not just the retail people are. You know,
since the COVID kind of retail has declined, right, people
are stopping more online.
Speaker 3 (14:14):
But in order to.
Speaker 2 (14:15):
Attract people to come back out and come to retail locations,
you have to add an experience to it. I'm finding
that to be the case. So this is an opportunity
for people to not just come and shop and buy
their skincare products, but also have an experience that they
can share with their friends. You can have a date night,
you can make it a bachelorette, you can do it
for birthday celeration. So it's also learning as well and
(14:37):
building communities.
Speaker 3 (14:38):
So I'm really really excited.
Speaker 2 (14:40):
We plan to open in September, and in addition to
selling online and then, we also have some retail partners
as well. But this is an extension of the brand
that I'm super super excited about.
Speaker 1 (14:51):
And online where can we find you?
Speaker 2 (14:53):
You can find us at Whipping Goods dot co dot co.
We have our full product line there. We ship internationally.
We have even some international.
Speaker 1 (15:03):
Really, my daughter is living in Europe now so I
could send her stuff for her exhibit. Absolutely, I love this.
This is fantastic and so of course in the show
notes you will see your website and all the links.
And I'm really excited about this because you've been in
marketing for a long time.
Speaker 2 (15:19):
Yeah. I started my career in marketing twenty five years
plus in marketing mostly.
Speaker 1 (15:24):
She looks about twenty one.
Speaker 2 (15:26):
Just see it's your skin, your skincare with it.
Speaker 3 (15:32):
Yeah.
Speaker 2 (15:32):
I started my career off in marketing and most recently
like helping tech companies small businesses scale. So I transitioned
from that world into being an entrepreneur.
Speaker 3 (15:44):
Just kind of got burnt out with corporate life.
Speaker 2 (15:47):
I was in the executive working in marketing, and the
tech industry is very much a bor culture, so it
was it's very taxing on your mental health to be
in spaces where you're not seeing sometimes you're undervalue, not celebrated,
and so that kind of were on me. And so
when I took a break from that life, I thought
(16:09):
I was going back, but I just threw myself into
things that I loved, which was you know, making skincare
products and formulating new things because I had the time,
and I never look back, I can. Friend of mine
dropped the nugget like, you should be doing this. My
husband dropped the nugget, and I had never thought about
it until someone said you should be doing this.
Speaker 1 (16:30):
Isn't that amazing the way that God's little angels come up?
Speaker 2 (16:35):
If they hadn't, I would not have ever because I
was always too afraid. I've always wanted to be an entrepreneur,
but I was always afraid of letting go of the security.
And I think that's where most people just decide to
stay with what's secure and don't take that leap of
faith to do something that has always been like a
passion in your gut and in your belly. But you're
just afraid of letting go of the stability that you know.
Speaker 1 (16:58):
I do believe the worst four letter word is fear. Yes,
And I love that you're doing this, and I think
that this is actually you're a part of the movement
of the mindfulness I call it. I know that's a phrase,
it's batted around a lot, but it really is about
doing what you love and you're helping people.
Speaker 3 (17:19):
Yeah, thank you, Ashley, Thank you so much.
Speaker 1 (17:21):
CEOs You Should Know is a feature of iHeartMedia Saint
Louis and featured on this episode. Ashley Morgan, CEO and
founder of whipp It Good Skincare headquartered here in Saint Louis.
To find out more about Ashley and whipp It Good Skincare,
go to our website for the full interview.
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