Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
August 11, 2026 • 14 mins
Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr
Ep. 443
What’s the clever, better alternative to pouring more money into Google or Meta ads?
Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, calculate smart budgets and ROI...
Listen
Watch
Mark as Played
August 6, 2026 • 16 mins
Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk
Ep. 442
50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget?
Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have become more expensive, where you can sti...
Listen
Watch
Mark as Played
August 4, 2026 • 36 mins
Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev
Ep. 441
Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business.
Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-funnel ...
Listen
Watch
Mark as Played
July 30, 2026 • 16 mins
Weekly AI Content Ideation System: https://clickhubspot.com/rtjed
Ep. 440
Are you still stuck regurgitating the same content ideas that everyone else is using?
Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profiles (that go beyond basic ICPs), an...
Listen
Watch
Mark as Played
July 28, 2026 • 42 mins
Anti-AI Slop Checklist: https://clickhubspot.com/olkw
Ep. 439
Are you just passing AI-generated slop back and forth at work?
Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intelligence to scale taste, judgment, and high-performance work—not just automate mediocrity. Learn more on the crucial role of clarity and context in ...
Listen
Watch
Mark as Played
July 23, 2026 • 26 mins
Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc
Ep. 438
How do you differentiate your marketing when everyone else is using the same AI tools?
Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketing, how to build simple but powerfu...
Listen
Watch
Mark as Played
July 21, 2026 • 39 mins
200+ Business Ideas: https://clickhubspot.com/wrdj
Ep. 437
How do you find business ideas before they go viral—and turn them into real income?
Kipp, Kieran, and guest Chris Koerner (entrepreneur and host of The Koerner Office Podcast) dive into the unique mindsets, strategies, and tactics needed to spot opportunities before they explode and build successful businesses from them. Learn more on how to pattern match hidden op...
Listen
Watch
Mark as Played
July 16, 2026 • 21 mins
Build Your AI Second Brain: https://clickhubspot.com/ldwc
Ep. 436
The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder.
Kieran dives into how building your own AI second brain can transform personal productivity, decision-making, and the way you learn. Learn more on how AI second brains store and retrieve knowledge, ...
Listen
Watch
Mark as Played
July 14, 2026 • 32 mins
Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf
Ep. 435
Are you just asking AI questions, or are you actually building repeatable skills?
Kipp and guest Riley Brown (content creator and AI educator) dive into how to level up your content game and marketing efficiency by strategically creating and collaborating with AI agents. Learn more on why documenting your weekly workflows is a game changer, ho...
Listen
Watch
Mark as Played
July 8, 2026 • 27 mins
Free GTM Prompt Pack for Perplexity Computer: https://clickhubspot.com/gbvs
Ep. 434
Can one RevOps leader and a team of AI agents really replace a 10-15 person operations team?
Kieran and guest Nate Follen (Head of strategy and Ops for Perplexity) dive into the real-world impact of Perplexity on modern go-to-market and RevOps workflows. Learn more on automating tedious CRM audits, building thoughtful event workflows with A...
Listen
Watch
Mark as Played
July 1, 2026 • 39 mins
Build Your First AI Employee (Free Workflow + Prompt): https://clickhubspot.com/rkvr
Ep. 433
What if you could have an AI employee working right alongside you, automating key business workflows?
Kieran and guest Nick Vasilescu (Co-founder of Orgo) dive into how agents are the next big form of business leverage. Learn more on what it actually takes to get a functional AI agent up and running, how new connector tools like Co...
Listen
Watch
Mark as Played
June 25, 2026 • 21 mins
The marketing trends that matter this year: https://clickhubspot.com/djsk
Ep. 432
AI usage does not mean productivity.
Kipp and Kieran dive into the radical changes required to thrive in the AI-driven “Loop Marketing” era, and why outcome-obsession is now the only way to win. Learn more on why marketing has been more disrupted by AI than any other profession, how top teams organize for speed and learning, and nine es...
Listen
Watch
Mark as Played
June 17, 2026 • 27 mins
Workflow for building skills with Claude Code & Codex: https://clickhubspot.com/kcta
Ep. 431
Should you just use Claude Code and Codex for your main workflows?
Kipp, Kieran, and guest Peter Yang (led products and teams at Roblox, Reddit, Amazon (Twitch), and Meta) dive into how marketers can transform their productivity with AI-driven systems, building reusable automations, and evaluating AI output for real impact. Learn mor...
Listen
Watch
Mark as Played
June 10, 2026 • 26 mins
Get our AI Newsletter Stack (with prompts): https://clickhubspot.com/weqr
Ep 430
55% of buyers of a $10 playbook became paying users for Beehive, driving massive business value.
Kipp and Tyler Denk (Co-Founder and CEO of beehiiv) dive into how founder-led content, owned audiences, and strategic digital products can supercharge growth—even without massive scale. Learn more on the power of email as a direct, owned channel, b...
Listen
Watch
Mark as Played
June 4, 2026 • 30 mins
Free Guide to Build Your Personal AI Wiki: https://clickhubspot.com/fcmt
Ep. 425
You can create a second brain in 15 minutes and for free.
Kipp and Matt Wolfe (Future Tools) dive into how to build your own "second brain" using tools like Obsidian and Codex, so you can finally make use of all the information you’re gathering. Learn more on setting up a personal wiki to organize your knowledge, harnessing AI-powered agents t...
Listen
Watch
Mark as Played
June 4, 2026 • 20 mins
Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh
Ep. 428
93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you?
Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the thr...
Listen
Watch
Mark as Played
June 4, 2026 • 42 mins
Ep. 427
Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist?
Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Learn more about what it takes to move hearts and communities through storytelling, how to balance emotional connection versus gaming the platform algorithm, and the step-by-step HEART fra...
Listen
Watch
Mark as Played
June 3, 2026 • 32 mins
Free: Build an AI Data Analysis Agent in Codex https://clickhubspot.com/eqfk
Ep. 429
Is AI-powered data analysis light years away from replacing humans?
Kipp and guest Sundas Khalid (data science and AI leader) dive into how agentic analytics is transforming data science, what human judgment still brings to the table, and how to master cutting-edge AI tools for your work. Learn more on how to leverage Codex and other...
Listen
Watch
Mark as Played
May 14, 2026 • 19 mins
Get the Voice AI Prompt Pack for Marketers: https://clickhubspot.com/fd5a
Ep. 426
AI will give your brand an actual voice.
Kipp dives into the hottest trend in AI that not many are talking about—Voice AI—and how it’s set to revolutionize your brand’s customer experience. Learn more on why real-time voice is the new marketing channel you can’t afford to ignore, how foundational advances from OpenAI a...
Listen
Watch
Mark as Played
May 7, 2026 • 17 mins
Get the Winning AEO Playbook: https://clickhubspot.com/oksd
Ep. 424
“I can't go a single second without someone asking me what the heck answer engine optimization is.”
Kipp and Kieran have Beeri Amiel (Product at HubSpot and founder of XFunnel) and Aja Frost (Sr. Director of Global Growth and Paid at HubSpot) dive into the launch and demo of HubSpot's brand new AEO tool, built to track your visibility in answer engin...
Listen
Watch
Mark as Played
Popular Podcasts
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The official podcast of comedian Joe Rogan.