Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available?
In this episode of Imperfect Marketing, Kendra Corman talks with Emily Bowie, partner at Thorn Advisors, about the critical difference between business profit and actual cash flow.
Emily explains why the number at the bottom of your profit and loss statement does not always reflect what is sit...
What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like?
In this episode of Imperfect Marketing, Kendra Corman shares one of the simplest, yet most powerful, changes you can make when delegating work to your team or using AI. Instead of asking whether something is "done," she explains why defining success upfront leads to better...
Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional?
If you're enjoying the show, follow or subscribe wherever you're listening. It helps more marketers find these conversations.
For the last year, "AI will replace marketers" has been one of the loudest claims in the industry. David, founder of Groas, actually built the thi...
What if the biggest thing holding your marketing back isn't your ads... but your brand?
In this episode of Imperfect Marketing, Kendra Corman sits down with Matt Raminick, founder of Sunnyside, to explore what branding really means and why so many businesses miss the mark by focusing on logos, colors, and visual identity before understanding their customers.
Matt shares the four foundational questions every business s...
Have you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing?
In this episode of Imperfect Marketing, Kendra Corman welcomes growth strategist Kathie Feng to discuss one of the biggest mistakes entrepreneurs make: trying to scale before they've truly validated their product, audience, and pricing.
Kathie shares her Winning Triangle framew...
Have you ever looked up and realized it's been weeks, or even months, since you last posted?
You're not alone.
Many business owners don't stop marketing because they don't care. They stop because they're exhausted, overwhelmed, and trying to do everything themselves. Unfortunately, when your audience stops seeing you, they may assume your business has disappeared too.
In this episode of Imperfect Marketing, Kendra Corm...
Are you charging for your time instead of your expertise?
Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to start. But as your skills grow, charging by the hour can actually hold your business back, leading to burnout, resentment, and an income ceiling.
In this episode of Imperfect Marketing, Kendra Corman sits down with Joel Miller, co-founder of SkyFloor, to discuss h...
Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.
In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:
Where are my best clients making buying deci...
Have you ever felt like people just don't "get" what your business does?
You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.
In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positi...
For years, podcasters have treated clips as marketing.
Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to listen to the full conversation.
But what if that's no longer how audiences consume content?
In this episode of Imperfect Marketing, Kendra shares a story that completely changed her perspective on podcasting and content creation. After hearing a fellow podcast h...
What if your biggest marketing challenge isn't your strategy, your website, or even your content?
What if it's a lack of clarity?
In this episode of Imperfect Marketing, Kendra Corman sits down with Charlie Sells, founder of Clarity Over Everything, to explore how unclear messaging creates confusion for customers, frustration for teams, and inconsistency across your brand.
Charlie shares his unique journey from ministr...
Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business?
In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss why cold email continues to deliver results even as marketing channels become more crowded and AI-generated content floods inboxes.
Adam shares how he used cold email to land customers like ...
Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght
Have you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?
Many people assume a lack of action means someone said "no." But what if they simply didn't make a decision?
In this episode of Imperfect Marketing, Kendra Corman welcomes back persuasion expert Patrick Van Der Burght ...
Most business owners know email marketing matters.
So why are so many still avoiding it?
In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who were facing the exact same challenge: email marketing. One business wasn't sending emails at all because they were worried about annoying customers. The other, a multi-million-dollar company ...
What happens when AI starts doing the work humans used to spend hours on every week?
According to longtime tech innovator Scott Abbott, the answer isn’t that humans become less important. It’s the opposite.
In this episode of Imperfect Marketing, Kendra Corman sits down with Scott Abbott to explore the intersection of AI, leadership, communication, and human connection. After nearly four decades in technol...
Are missed phone calls quietly costing your business customers and trust?
In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the rapidly evolving world of AI, specifically voice AI, and why it’s becoming one of the most important tools for small businesses.
Laurent shares his perspective after more than 20 years in digital marketing, SEO, e-commerce, and technology. Together, the...
What are you actually known for… and is it helping or hurting your business?
Are you trying to do too many things—and confusing your audience in the process?
What if narrowing your focus could actually bring you more opportunities, not fewer?
If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their messag...
Are your “beautiful” emails actually hurting your results?
When was the last time you replied to a perfectly designed newsletter?
What if the thing you’re spending the most time on… is the reason your emails aren’t working?
If this episode shifts how you think about email marketing, be sure to follow the show and share it with a business owner who needs to simplify their strategy.
...
Are you forcing productivity… when your body is asking for something different?
What if your “inconsistent” energy is actually your biggest advantage?
And what if working with your body—not against it—could make everything easier?
If this episode changes how you think about productivity and business, be sure to follow the show and share it with someone who needs to hear this.
Most business...
Are you trying to grow your business… but feel like no one is paying attention?
Do you think you need a big audience before you can build real momentum?
What if the real secret to growth isn’t more followers—but stronger community?
If you’ve been chasing growth but craving connection, this conversation will shift how you think about marketing—follow the show for more real, practic...
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