Rhule and "Brand Elevation"

Episode Transcript

Speaker 1 (00:00):
We go now to sports Brief the Husker buzz Edion.
We with our Husker insider Sean Callahan live and Likeken Rosie.

Speaker 2 (00:06):
Well, considering how close you are to Cardinal Blaze, Supitch,
I figured you'd be at his golden jubilee this weekend
in Chicago where he's celebrating fifty years of the priesthood.
At that fifty thousand dollars a table swanky event for Blaze, Supach.

Speaker 3 (00:22):
He did grow up in our parish on Saints Peter
and Paul before my time, but I know his family
attended there when I was growing up, and quite an honor.
I'll never forget. When he was named a cardinal in
the Vatican, he asked for a Husker update on the
score when he was said at the podium.

Speaker 2 (00:37):
There's a real good chance that he's one of your
Twitter followers.

Speaker 3 (00:41):
You should check that out. We tried to. I needed
to invite him to our dear. I've been in Chicago
a few times for the Husker events there. We need
to get him at one of those, hopefully one of
these years.

Speaker 1 (00:51):
Yeah, that'd be good.

Speaker 2 (00:52):
Then he can bless the football. Okay, let's talk for
about a few minutes about Nebraska and this upcoming Michigan
State game.

Speaker 1 (00:59):
But most.

Speaker 2 (01:01):
Let's visit a little bit about Matt Rule, who's getting
some kind of flack on social media shanall because he's
doing podcasts. He's on the Dave portenoy show, he's on
the Pat McAfee show. He takes off in the middle
of the night and goes to boxing matches in Las
Vegas during the season. You might talk about the value
of brand elevation, which is really what Rules trying to

(01:23):
get done here.

Speaker 3 (01:24):
Yeah, this is something that athletic director Troy Dannon actually
talked about last night, how he and Matt talked about this,
and Matt just feels it's so important to get Nebraska
out there. And you know, he used the nineties as
an example. He's like, in the nineties, Nebraska they were it.
They didn't really have to this would Dan and said

(01:45):
have to worry about everyone wanted to be there. We're
not it right now, and we have to get out
there more and do more things to promote our brand.
And Matt is really good at that and it's a
strength of his and you know, his thought with you know,
the interview going on McBee is the Big Ten's not
on ESPN at all anymore, So this gets them on

(02:05):
ESPN and gets more promotion for him for the conference
in the school and get out there to recruits. But yeah, yeah,
I think it's very predictable. When they lost the game,
this is going to be a topic of discussion. But
that's Matt Rule. He's not going to change and I
think it's one of the things he does very well,
is getting out and promoting.

Speaker 2 (02:25):
I think it's absolutely critical anymore. When you have one
hundred and fifty guys on your staff, which is essentially
what Nebraska has, between all of the assistants and all
of the analysts and all of these other handlers, your
job is to be CEO. Well, the CEO is the
face of the program, face of the company, and this
is how you do it. And it is strategically wise
because you're right, the Big Ten is nowhere near ESPN

(02:48):
because of contracts, and McAfee has the most popular show
on ESPN, So good for Matt Rule. All right, let
me ask you about handicapping the replacement for Mike Gundy
at Oklahoma State. To me, if you're Dana Holgerson, it's
a job you either want or you don't want, And
if you do want it, it's hard to say no
to it. Because when he was offensive coordinator there, they
were really good.

Speaker 3 (03:09):
Yeah, I mean, his name will get some attraction just
because of his connections there, and you know, some of
the boosters they are still very familiar with him and
know him. You just wonder are they gonna I mean,
he's very similar to Gundy, I mean, from the same
cloth and you had the same tree of coaching and
just connections. You just wonder if by doing what they

(03:32):
did right now, they're gonna are they gonna go similar?
Are they going to go to a new new direction overall?
And you know, I think he'll He'll be on the
list of names. I would be surprised if they went
with him, though. I mean just just seems like when
you do something like this, you try to go in
a kind of a newer direction. Somebody also that might
fit what you're trying to go for moving forward. But

(03:53):
as you know, it's been done here in other places,
it doesn't work always. So we're seeing that at Wisconsin.
We see at Nebraska. When you change what worked for
a long time, it's very difficult to find someone to
come in and completely change that model.

Speaker 2 (04:08):
Yeah, you got about a minute left shot out, but
talk about what went wrong there. He had it going,
He had him in the top ten, they were beating Texas,
they were beating Oklahoma, and then suddenly.

Speaker 3 (04:21):
Staph attrition. Number one, he's got all new coaches this year,
and then number two, he's working in like fifty new
players his roster, and they were kind of late to
the portal game, kind of like Clemson is right now
with Dabosweeny. He wasn't a big portal guy, didn't get
into it at some of the level that we saw
some other places, and it just didn't work. It just

(04:42):
didn't kind of jibe and blend together. And that's the danger.
If you build with the portal, it can be like
Indiana or it could be like this. And you see
how Signetti has done it, everyone thinks they can do it.
It's not easy to do what Indiana's done, and if
it was, everybody would try. People have tried, and they
can blow up pretty quick. Things turn.

Speaker 1 (05:03):
Yeah, Sean, it's it's look I hope Dana states. I
like him a lot and his approach, but it's you know.

Speaker 2 (05:09):
The set six school records in one season down there,
when he was at

Speaker 1 (05:13):
Callahan or Husker Insider from huscar online dot com with
Us every morning and with Emery just after five, and
the PM buzz on news radio eleven to ten Ka
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