MSNBC Changing Name, Logo As Executives Distance NBC Brand From Network

Episode Transcript

Speaker 1 (00:00):
They'll become MS now as network executives are fed up.

Speaker 2 (00:03):
We do not want to be associated with you anymore.
We don't want people to think we're still associated. I
think that is a resounding defeat for the brand that
is MSNBC.

Speaker 1 (00:14):
Curtis Halk of NewsBusters says their audience will keep shrinking
long term. They appear doomed to push the same narratives
under a new name.

Speaker 2 (00:22):
They believe that the most fervent partisans are the kind
that are most likely to tune in on a daily basis.

Speaker 1 (00:29):
He says as other more centered networks grow, this will
hurt them further. Andre Berard News Radio seven forty KTRH