The Scent Effect

How does scent affect your place of business and home?

Episode Transcript

Speaker 1 (00:01):
The views and opinions expressed by the participants on this
show are not necessarily those of Stuart Information Services Corporation,
Stewart Title, or Stewart Insurance. Before you make any investment,
you should seek the advice of your investment advisor or attorney.

Speaker 2 (00:14):
Whether you're a real estate broker, realtor homeowner, buyer or seller,
everything matters when it comes to real estate. This is
Real Estate Matters with Steare Title, Stearare Titles. Bill Nabik
and guests open the door to what really matters in owning, buying,
and selling real estate. And now Real Estate Matters with
Steare Title, brought to you by Stuart Insurance, here to inform,

(00:38):
entertain and inspire. Bill Knabek, Welcome to the show. It
is Real Estate Matters with Stuart Title. I'm your host,
Bill Napick, Show number five sixty six. That's right, we
have another radio adventure in store for you today as
we talk about real estate and so many other things
that relate to the home. So let's get started as

(00:59):
we talk with Kathy Tavasoli. She is with a company
called Kianni Realty. Kathy, welcome to the show.

Speaker 3 (01:08):
Thank you, Bille, Thanks for having me.

Speaker 4 (01:10):
It's good to see if. First of all, real estate
is always exciting in any city, but especially this the
fourth largest city. Let's tell people about your company, Kianni Realty.

Speaker 3 (01:21):
Yeah, I've been with Kiannie Realty for a year and
a half. I like to call the Kiani family. We
are a family. That's how we treat each other. All
the agents are very friendly and supportive, and especially Keani
herself is very She's an amazing, amazing broker, very helpful.

Speaker 4 (01:41):
Yeah, she really is. And she was a guest on
the show about three four weeks ago and going way back,
as she was not a broker years ago. She was
telling us on the show those many years, hey I'm
going to be a broker. And now here she is
with how many agents more than forty more than forty,
So building a business, which is one of the great
things about Houston, a great place for opportunity. So as

(02:04):
you're with Keani Realty, let's tell people geographically, as we
all know Houston's gigantic geographically, where are the places you're
spending most of your time?

Speaker 3 (02:13):
I am in Central Houston, sugar Land Katie and Fulsher.
I personally love to work in Fullsher and sugar Land.

Speaker 4 (02:27):
Tell us about we're hearing so many things about all
those areas. I live near Katie, so I keep a
close eye. I'm not quite in Katie, but I'm close.
But tell us about Folsher. We hear so much about
Folsher here lately.

Speaker 3 (02:40):
Yes, Fulsher has been growing really fast. Between twenty eighteen
to twenty twenty three, the population grew by two one
hundred and forty percent. So it's it's huge with it
is a lot you know, Cross Greek Ranch, Jordan Ranch,

(03:05):
Full Share Run and all the individual you know, modern
houses that are building that they're building in the you know,
if you want a modern ranch estyle house, Fulshare is
a place to go.

Speaker 4 (03:19):
And if people are listening that are not familiar with Fullsher,
especially outside of Houston or outside of Texas as, we
have a lot of listeners on the internet. And I
don't know what year, but it was not that long
ago ago. Fullsher was just a little town, yep, a
country town west of Houston. But now it's exploding. I
think it's like what number two or something in the

(03:41):
growth areas of Houston or of Texas.

Speaker 5 (03:44):
Well.

Speaker 3 (03:45):
I know it's one number one in Houston and one
of the highest in Texas.

Speaker 4 (03:50):
What is it do you think as you are in
the Fullsher area periodically, what is it do you think
that Fulsher has the drivers that bring people there?

Speaker 3 (04:00):
Just beautiful and it has great schools. It's a great community.
They're building so many things. Like in maybe ten years ago,
Fullshare was way out there, nothing was close to them
to people that live there. But nowadays, you know, you
have that ranch style leaving the quiet and peaceful living.

(04:22):
Also everything is close by and amazing amazing school district.

Speaker 4 (04:27):
Give us an idea. Certainly, the school district is always
a driver. But as far as price points, if someone's
listening and I just know someone I don't know how
much of their home was, but someone that moved from
Tennessee to go to Fullshore, But what are some of
the price points for Fullshure Because the other thing about
the Fullsher area is that it's also appreciating. It seems

(04:49):
like in a rapid sort of fashion. So let's say Kathy,
I had five hundred thousand dollars to buy home. Can
that get me a nice home?

Speaker 3 (04:58):
Yes? You can. The prices are anywhere between four hundred
thousand to four million dollars. It depends on what you
need or how big is your property you want your
property to be.

Speaker 4 (05:12):
And then right now, whether it's Fullsher or anywhere else,
are you helping more buyers or more sellers at this time?

Speaker 5 (05:20):
Both?

Speaker 3 (05:21):
I think in order to be a good listing agent
you have to work with buyers too to see what
the market, what people want in a house, so you
can advise your sellers to So.

Speaker 4 (05:37):
Then outside of Fullsher, let's go over to Katie, which
is not that far away. But what's happening in the
Ktie market right now?

Speaker 3 (05:43):
What are you seeing Ktie market? It's always been good,
especially because of Katie ic T so it's a buyer
and seller market.

Speaker 4 (05:55):
So and the nice thing about Katie again for those
outside of the area, I like that it's near Interstate
ten as is full sure, but it's a little further.
But Katie. In certain areas of Katie you can get
on I ten and get to a lot of places. Yes,
in a good relative quick amount.

Speaker 3 (06:15):
Yeah, it depends which part you are. You can maybe
if you're in Cincle Ranch area, you can get you know,
on West Park Road, as well.

Speaker 4 (06:26):
And how about sugar Land. First of all, sugar Land
has a great name, sugar Land, right, Yes, what's going
on over there?

Speaker 3 (06:34):
Well, I personally love sugar Land. I live in sugar Land.
So what's going on in sugar Land is there's their
building in sugar Land. So in Lake Point Green, which
it used to be the Floor Daniel, but yeah, they

(06:54):
moved to Energy Corridor area, so there is a huge
area is going to be built. They're gonna build about
seven hundred and twenty houses there, single family, multi family
houses there.

Speaker 4 (07:08):
In sugar Land. Yes, where are they going to get room?
There's room for seven hundred and twenty houses. It been well.
One of the things I forget, and I was there
a few years ago, but I forget that they have
the Smart Financial Center, which is a great place tucked
away in sugar Land right off of fifty nine where
you could see a concert or some other kind of entertainment.

Speaker 6 (07:31):
Do you ever go there?

Speaker 3 (07:33):
Well, I was just there for a graduation.

Speaker 4 (07:35):
So they use it for that as well. Yes, but
that is a great easy on, easy off. Yes, And
every once in a while they have some name talent
there so that in fact, I saw Bob Dylan there
years ago, one of my favorite artists. So in the meantime,
we're talking with Kathy Tavasoli with Keani Realty. What are
some of the other things we should know about what

(07:56):
you're doing. Why did you even get into real estate
those few years ago? What attracted you?

Speaker 3 (08:02):
Well, like I said, I used to buy and sell
all the time, and I enjoyed doing real estate. And
then as me being a single mom with two kids,
I needed a flexibility. So that's how I got into
it and I'm really enjoying.

Speaker 4 (08:21):
It and so much to learn. Because one of the things, Kathy,
as we all know, each transaction is different, So with each.

Speaker 3 (08:29):
You learn every day from from your personal experiences, from
other agents, you know, trainings that you go to. It's
you always have to educate yourself, no.

Speaker 4 (08:41):
Doubt about it. And also you're you're you're with a
great broker because she is very knowledgeable. Is Keanni And
we'll mention her last name. We've mentioned Kiani, but Kanni
co Mazy and I bet she's listening right now, you think, yes, absolutely, well, Kathy,
before we close the segment, what else should we know?

Speaker 3 (09:01):
I want your listeners to know that if they need
an advice, they can always contact me. They don't have
to become my client. But if they need an advice
on how to do things, then they can call me.

Speaker 4 (09:17):
Just call Kathy Tavasoli.

Speaker 3 (09:19):
Tatty Taba Soley.

Speaker 4 (09:21):
Sounds great, Kathy. Let's tell people how they can reach you.

Speaker 3 (09:24):
Well, they can reach me at seven three eight one
eight seven eight one eight. I'm on social media on
Instagram as Kathy underline realtor underline HDX. It's seven one
three eight one eight seven eight one eighth.

Speaker 4 (09:46):
Thanks for being with us.

Speaker 3 (09:47):
Kathy, thank you, thanks for having me.

Speaker 4 (09:50):
As we continue, let's talk to Karen Davidson. She is
with Remax Integrity. Karen, welcome to the show.

Speaker 5 (09:58):
Thank you, Bill, it's an honor to be here.

Speaker 4 (10:00):
Well, first of all, Remax Integrity. Everyone's heard of Remax,
but what about Remax Integrity. What part of town are you,
guys located?

Speaker 5 (10:08):
Remax Integrity has two offices. Our headquarters is located on
Kirkandal just off of ninety nine in the Tombaugh area.
Our second office is off of FM ten ninety seven
outside of Bentwater, and that is in the Lake Conroe area.

Speaker 4 (10:25):
So then for people listening outside of Texas or Houston.
That's kind of the west side of the northwest of Houston.

Speaker 5 (10:31):
Whill we say that that's correct, that's the northwest Montgomery County.

Speaker 4 (10:36):
I love Montgomery County. Yes, let's give people an idea
as far as geographically, where do you work the most
Let's say, in the last twenty or so transactions, Karen.

Speaker 5 (10:46):
It would be in that northwest corner there. I do
a great deal of business in Magnolia. That also means
Montgomery area Lake Conroe, but I do service all of
Montgomery County.

Speaker 4 (11:00):
Well. One of the things I want to make sure
the listeners know that are hearing us right now, that
you are number three in all of Remas of Texas
for the first quarter in sales.

Speaker 5 (11:15):
Yes, that is correct. Hi, congratulation, Thank you very much.
I do give all the glory to God. It is
an absolute privilege to work in this industry, to help
buyers and sellers and be a matchmaker, and you know,
it's definitely a wonderful industry and a blessing.

Speaker 4 (11:41):
Well, as you say, bring forth the term matchmaker. And
in reality, that's especially on the buying side or even
the selling side. That's what a realtor is doing. One
of the many things they're doing is you're matching up
the home to the person to the person or families, interests, desires, needs,
all those things.

Speaker 5 (12:00):
One hundred percent. There's a lot of moving parts to transaction.
A lot of times when I am assisting a seller,
they're turning around and buying another property. I have a
closing this morning that is a two part closing. They're
signing at nine am to sell their property and signing
at nine p thirty for the purchase of their property.

(12:22):
And there's a lot of moving parts. There's a lot
of people involved. It takes a great deal of teamwork
and professionalism, like with Stuart Title, and you know it's
no two transactions are the same.

Speaker 4 (12:38):
And let's go back to your achievement of being number
three in all of Remax, in all of Texas. If
you were to give someone advice, that's just say, starting
in real estate. Now you're in real estate about fifteen
years or so. Is that correct? So if you were
to give someone advice, what were the some of the
components and skills that you've developed that helped you achieve

(13:00):
this particular achievement.

Speaker 5 (13:03):
Sure, patience, and we hear that a lot, but a
lot for me is I have a servant's heart. I'm
servant minded, which means I put my client's needs above
my own. Sometimes that takes a great deal of time
to put together the plan of action to accomplish their goals.

(13:26):
And you know, just basically being a good listener, a
very good listener, and willing to go above and beyond.
I'm also a troubleshooter. I've had a lot of things
go wrong in a transaction, so you have to.

Speaker 4 (13:41):
See you're saying that they don't just flow perfectly every time.

Speaker 5 (13:44):
Not at all. I had a beautiful lakefront property a
few months ago that the toilet exploded upstairs. It was
a multi million dollar property. Stuart Title closed that transaction
for me, but we were able to work through it
and get it to the closing table.

Speaker 7 (14:03):
Well.

Speaker 4 (14:03):
That's also one of the things a real estate professional
needs to be is to be able to respond to emergencies, yes,
and have a backup plan and to go forth at
this time as you help both buyers and sellers, right yes,
what's your ratio? Are you helping more buyers or more
sellers at this moment?

Speaker 5 (14:19):
Right now? It's pretty even. Obviously we have a lot
of inventory on the market right now. It's been a
little slow, but the buyers are out there. They're out there.
You know, they have a lot to choose from, which
is great for a buyer right now if they're looking
for a particular property, and you know, as in any market,
there's ebbs and flows. It's a little slower right now,

(14:42):
but there's a lot of advantages to that as well.

Speaker 4 (14:44):
As far as buyers go. How often are you running
in to say, cash buyers?

Speaker 5 (14:49):
This last year probably seventy five percent of my business
was cash buyers.

Speaker 4 (14:54):
Wow.

Speaker 5 (14:55):
Yes, it's a great time to invest.

Speaker 4 (14:58):
So and then the cash buyers apparently are mostly investors.

Speaker 5 (15:01):
Yes.

Speaker 4 (15:01):
One of the things I see as I'm in the
Kadi area right I've seen it just at least twice
in the last week, but I see not just for
sale signs, but I'm seeing coming soon signs.

Speaker 3 (15:15):
Yes.

Speaker 4 (15:15):
So I wanted to get your opinion on is it
a good idea if I'm going to sell my house.
Let's say I'm going to list my house with you,
and well, I don't have it all cleaned up yet
or decluttered or whatever, but is it a good idea
to put up in your opinion, the coming soon sign.

Speaker 5 (15:31):
I believe so, yes, especially if the property is located
in a highly desirable area. You know, with the help
of your realtor, we're constantly watching the market if they
have a particular neighborhood or school district or even land.
You know, acreage is hard to come by now, So
if you find a property that's on a half acre

(15:52):
or something like that and you see it coming soon,
you're going to be ready as soon as it goes active.

Speaker 4 (15:58):
Okay. So if we have that coming soon sign on
my home and you're the agent, it'll have your phone
number still on the sign, and then someone will call
you up, Yes, hey Karen, I saw the coming soon
home sign. And then what do you tell them? I
guess the first thing they'll say is, well, when's it
going to be listed?

Speaker 5 (16:15):
Absolutely, when is it going to hit the market. What
will the list price be? You know, just basically most
buyer agents are trying to gather information for their client
to see if it's going to be a good fit,
and then that way, when it goes active. You know,
a lot of times those type of properties are gone

(16:37):
within a day or two. They're already under contract.

Speaker 4 (16:40):
You're kind of sort of answering the question I'm going
to ask. But so when is the time you don't
use the coming soon sign?

Speaker 5 (16:51):
Well, it's really up to the client. A lot of
times they don't want people slowing down in front of
their house and watching, you know, they don't do the
attention right. They don't want the attention. Maybe they have
more work to do in the yard or at the
exterior of the house and they just don't want that
attention at that time. But that is a very good

(17:13):
marketing strategy in my opinion, for the coming soon.

Speaker 4 (17:18):
That's good to know. I think if I ever sell
my arm, I'm going to get that coming soon. But
it sounds also like it's it's used for properties that
are in something special about the area or about the home,
as you mentioned land end or area.

Speaker 5 (17:33):
Correct that way, you know, if you are looking for
that something special, you can keep your eye on it.
It's first come, first serve. I mean, we've had some
crazy markets where there's multiple offers, so it's no different now.
If you're looking for that sometimes I call it a unicorn,
and you see it coming soon, you know you'll be prepared.

Speaker 4 (17:55):
And I'm also seeing that are thinking that it might
add to the excite in building excitement and interest in.

Speaker 5 (18:02):
The building urgency. Absolutely, it helps the offer.

Speaker 4 (18:07):
Very very interesting. Well, what else are you seeing in
the Montgomery area in terms of any trends or anythings
we should know about what SHOA We know.

Speaker 5 (18:15):
Well, Montgomery still remains one of the fastest growing counties
in the nation. It's ranked number seven right now. Magnolia
is where I do a great deal of business, and
they have tremendous growth. They just announce a one billion
dollar development. It's going to be two hundred acres of

(18:36):
mixed use of single family homes, multi residential homes, luxury hotel,
and even a waterway similar to the Woodlands. And we're
very excited about that. And they need it to accommodate
the growth that we've had and it will bring even
more people. And we just have new developments that I

(18:58):
hear about almost on a month basis, another new development
popping up.

Speaker 4 (19:03):
It's and I go back to the idea of what
I guess, we have the land for it, but we're
also spreading out more and more in each area North Southeast.
It's all, it's all.

Speaker 5 (19:14):
It'll continue, just you know, that's just the way it goes.
It'll continue to move further north or west. I actually
feel like Navasota, Grimes area will be our next booming market.

Speaker 4 (19:28):
We're talking with Karen Davidson with Remax. Karen, what what
else are the things that you're seeing in terms of
any social media things that you're doing that we should
know about. Can we find you on Facebook?

Speaker 5 (19:42):
Absolutely? I have a Facebook page. I don't do a
ton of videos and things like that I would like to. However,
I do market my listings there and you can reach
me on my anytime text or call nine three six

(20:04):
six nine seven nine four three zero. My email is
Karen dot Davidson at remax dot net. And I please
ask you to visit my web page with the Houston
Association of Realtors. It is h A R forward slash
Karen Davidson. Please read my reviews.

Speaker 4 (20:27):
They're all stellar reviews, no doubt about it. And Karen,
what's the phone number again?

Speaker 5 (20:32):
Nine three six six nine seven nine four three zero.

Speaker 4 (20:37):
Karen, thanks for being with us.

Speaker 5 (20:39):
Thank you.

Speaker 4 (20:40):
Let's talk to Vince Kegley and Reese Doer. These guys
are with a company called The Scent Effect, and I
want to tell you a little bit. As we all know,
whether we're in a home, if we walk into a
place of business, and let's say we go to a
specific home a place of business and use say, wow,

(21:01):
it smells really good in here. Well, that's what I
experienced a few weeks ago when I went into a
local jeweler here in Houston. I said, what is it
that makes this place smell so good? And they gave
me the card of Rhese Doer, who's here with us today,
with the company of the Scent Effect. And they sell

(21:21):
products systems that make your home, make your business. If
you're a real estate professional, they'll make the open house
smell better with certain devices. Gentlemen, welcome to the show.

Speaker 6 (21:32):
Hey Bill, thanks for having us this morning.

Speaker 8 (21:34):
Thank you, Bill.

Speaker 4 (21:34):
Well there you are. So let's tell people. First of all, Vince,
you're one of the owners of the business. Tell people
about the company from your perspective.

Speaker 9 (21:43):
Sure, So, what it started in twenty nineteen as a
as a business designed to help capture the guest experience,
took off like a rocket ship. And then, as we
all know, there was nobody visiting any place early in
twenty twenty. But what we saw on the on the
flip side, as people began to come out of the
pandemic isolation, they were really craving experiences. And what we

(22:08):
knew was that businesses, not just homes, but businesses had
a unique opportunity to really capitalize and create unique experiences
for people. They're craving that people are going to their
routine stores just to get out of the house. And
what we've done is we've we helped brands and we
helped businesses capture their essence, put that into a scent

(22:29):
as part of the brand experience, and make something special
happen every time somebody walks in the door.

Speaker 4 (22:34):
Well, there's no doubt about it. The power of a fragrance,
whether it's a colonne, a candle, a system from your company,
it's attached to memories, it's attached to moods. It does
so much rech door, let's reach, let's help people. Your
role with the company because you're the first person I met.

Speaker 8 (22:51):
So I'm a technician, which means I go out and
I visit all our clients and make sure that everyone
is doing good, check the devices and make sure that
everything is super white glove and they don't have to
worry about anything, and that's pretty much what I do.
I do some sales on the side as well, whenever
I have time.

Speaker 4 (23:11):
So here in the say, the Houston area, I don't
know exactly your your full range of geography, but here
in Houston there are businesses like the one I walked
into that have the systems already and you're servicing the
machines and keeping them stocked up with the fragrance. And
the fragrance is what kind of a bas is. It's
kind of an oil base.

Speaker 8 (23:30):
Or yeah, so it's just an oil. A lot of
people think that you add water to it, like like
an essential oil, but nope, it's just oil. And there's
an atomizer that that diffuses it into the environment.

Speaker 4 (23:43):
And that's what keeps the place smelling good. Yep. And
depending on the size, whether it's my house or someone's
house or business, depends, that determines the kind of system
that would be used. Right, Yes, yeah, Vince kept us
a word about the fragrances, because different fragrances do different
things in your company. The scent effect has a pretty

(24:04):
wide range of different type of sense. Indeed, Yah, and
I would imagine you pair them up perhaps the type
of business that were home.

Speaker 6 (24:13):
Yeah, you're exactly right.

Speaker 9 (24:14):
Is that with a with a library of touching four
hundred different scent options, there are a lot of things
that wouldn't be a good fit for certain businesses or
certain homes. Even so our job is to is to
help hair a business with a scent that really reflects
the aesthetic. So from the moment we've begun visiting with somebody,
we're already taking inventory of who you know, what's the personality,

(24:35):
what is the goal?

Speaker 6 (24:36):
Who are they?

Speaker 9 (24:37):
When we visit an establishment in person, we take cues
from all the aesthetics they put a lot of hard
work into already, the curb appeal, the design elements, the
architecture style, the way they would decorate inside a facility.
So when we think about when you're talking about residential specifically,
we do a lot of multi family and then some
single family custom home builders. Our job is to make

(25:00):
sure that whatever scent they end up with that we
help guide them to really matches the aesthetic reflects the
brand well. So when somebody walks into that environment, it
feels completely connected as part of the experience.

Speaker 4 (25:12):
And like I said, how I discovered you or your company.
I walked into this jeweler, and certainly they have beautiful things, watches, jewelry.
The first thing I noticed is, wow, it smells great
in here.

Speaker 6 (25:25):
That's the idea.

Speaker 4 (25:26):
So they're like, well, hey, what about our jewelry. But no,
it all worked out like that. But also from the
real estate application, I see that and maybe you're doing
business right now, but I see applications for title companies
like Stewart Title. I see applications for the broker's Keyana, Realty,
Remax and all the other ones around, because that's so

(25:46):
important when clients come into your place of business. But
I also see that if I'm a realtor, I'm going
to get one of the smaller units and just plug
it in when I do my open houses, which is
so easy to do. That's what I have in my office,
one of those units.

Speaker 9 (25:59):
A couple of diferent ways to think about it. From
when you're talking about the title side and that portion
of the real estate transaction. There can be I've bought
a couple of homes and I know that you're getting
ready to sign on the line for a large amount
of money. There can be some anxiety, There can be
some feelings that go into that. And while the research
that I have doesn't specifically show real estate transactions, it

(26:21):
does show that in environments that are properly scented, anxiety
levels are reduced. People feel at ease. And then you
flip to the actual in home experience when somebody's coming
in to find out is this right home for me?
There are design elements, there is just a feel right
that talks some you know that will talk to somebody
and say this is the home for me. But there's

(26:43):
a heightened value perception when just like you walked into
that one jewelry boutique, it looked beautiful. They put a
lot of time and effort into the way it looked.
Their staff, I'm sure was friendly, but the scent as
the first thing you noticed, really set a new filter
through which everything else is looked at and everything else
is viewed. Anything can happen in the home buying experience
is that when that home beautiful as it may be

(27:05):
on the outside, and you walk in and there's a
scent that is that's at that right level, it matches.
The aesthetic, just sets the tone, and it'll be unlike
any other tour or any other viewing they've they've been to.

Speaker 4 (27:16):
Well, in fact, there's this boutique jeweler that I went into.
It's a good idea to leave your business card because
they could have easily said, oh, well we have a
machine that does this, or we have a service, but
they actually gave me Reese's card that day, right, Reese.

Speaker 8 (27:29):
Yeah, Yeah, I got a call from you while I
was on a I was doing a call and I
was like, yeah, you wanted a We talked for what
thirty minutes?

Speaker 4 (27:36):
Yeah, we were talking about and the real estate applications
and on. Also I wanted to make sure that my home,
especially my office, had had the right sense so that
I could do the best job possible for the company.

Speaker 9 (27:49):
That's an even bringing bringing the value in home, but
also you know those experiences. There's the commercial side, but
then there's the residential side. What happens so often is
folk like yourself who have visited one of our commercial
clientele will want that same I want. I want that
in my home, and you can do everything. Like you
talked about a small targeted diffuser for a certain area

(28:10):
of a home. We have diffusers that can scent the
entirety of a home through HVAC distribution. So we have
homes with multiple h back units. Commonly they'll have the
same scent throughout the home. But you can actually target
different areas based on airflow exclude some areas increase, some
areas have different sens in different parts to create different environments.

Speaker 4 (28:28):
So when people go to your website, there are two elements,
the commercial and the residential. Let's tell people what they
find when they go to your website.

Speaker 9 (28:35):
Sure, when you go to the Scent effect dot Com,
that website is geared primarily toward the commercial client. It'll
tell you why, you know, the benefits of scent, some
of the experiences that your clients might have. But there
is a residential tab and that will take you as
an individual user to a store where you can peruse
different scent options, different difuser options, a lot of different

(28:57):
price points to find the space that you want to
the size of the fuser for the space you want
a scent to create a certain environment, so you can
purchase those out right. On the commercial side, then we
have technicians like Reese who it's completely hands off, where
we have some custom home builders where we sent all
of their speck, all of their model homes. So any

(29:17):
one of these model homes has a unique scent to
that builder, so anytime you visit one, you get that
common experience, even though the home may be unique. So
Rene would then go, or one of our technicians will
go service that in person versus an in home residential unit.
You can buy it, you can field the diffusure as
yourself and pump as much scent as you like to
your heart's content.

Speaker 4 (29:39):
We're talking with Reese Doer and Vince Vince Kagley right
here with a scent effect. So give us an idea
of Vince, as you're one of the owners, how did
you even get into this? Were you interested in sense
for a long time, or does this just a business
opportunity that came to you a few years ago.

Speaker 6 (29:56):
Or well, it's a great question.

Speaker 9 (29:58):
I come from a marketing background and we focused on
brand audio, and as we were part of guest experience
through the way places sounded, we found that a lot
of our clients were spending a lot of money on aesthetics,
the way things looked, the way they sounded, but ultimately
they were leaving what was essentially the most sensory and

(30:21):
emotionally impactful portion of the guest experience to chance. They
were trying some things, they were using plugins, they were
spraying stuff, they were slopping scented mop stuff on the floor.
But the idea really is that we wanted to help
brands harness that portion of their brand and having some
marketing insight into some of who these clients were, we

(30:41):
were able to dig into that, guide them through the
process and create something that's been really stellar for the
last few years.

Speaker 4 (30:46):
Sounds good to me. What else should we know?

Speaker 6 (30:50):
That?

Speaker 9 (30:50):
We offer four real estate agents or the like white
label scent products, So if you're gifting somebody something when
you perch home, you can actually have a signature scent
with your information on it.

Speaker 6 (31:03):
Whether it's I mean as the realtor, yeah, as a realtor.

Speaker 9 (31:05):
So you can have a read diffuser, a room spray,
a candle, even a diffuser that would be white labeled
that solidifies that buyer's experience with you.

Speaker 4 (31:14):
Sounds like you have a marketing background. I don't know,
just say, well, Reese, what else should we know? You're
out here servicing the various people here in Houston. Where
else do you go beside Houston?

Speaker 8 (31:24):
I work in Dallas. I actually might be moving up
to Dallas to service that area and just give give
that my complete attention for a while. But I work
in Dallas, Austin, Austin mostly and Houston.

Speaker 4 (31:39):
So Vince, let's tell people how they can learn more
of the website again and any phone number.

Speaker 9 (31:43):
Easiest way to find us is the scent effect dot
com and you'll find phone numbers, you'll find emails and
all sorts of contact there, but the scent Effected dot
com is your best point of contact for us.

Speaker 4 (31:54):
Gentlemen, thanks for being with us.

Speaker 6 (31:55):
Bill, Thanks for having us. Thank you Bill.

Speaker 7 (31:57):
If you're a real estate professional, then listen closely. Cybercriminals
are targeting our industry. They are impersonating real estate professionals,
home buyers, sellers, and title agents. Their goal is to
gain access to your inboxes, computers, and clients so they
can steal information in funds. Does your business insurance offset
these risks? Not sure? Contact Stuart Insurance to determine if

(32:20):
your business is properly insured. Visit Stewart Insurance dot com
are called eight sixty six seven nine eight twenty eight
twenty seven. Visit Stewart Insurance dot com are called eight
six six, seven, ninety eight, twenty eight, twenty seven.

Speaker 4 (32:34):
Real Estate matters with Stewart Title would not be possible
without our partner, Stewart Insurance. With a focus in real
estate and a special focus on real estate brokers, Stewart
Insurance creates insurance plans to address the risks facing our
industry today. They invest a significant amount of time helping
real estate broker owners offset and manage their risks. Here

(32:54):
he is with Stewart Insurance. John Bramlett, Hi, Bill, nice
to see you. Well. Here we are once again another
exciting show. Sometimes we add different things just to keep
things interesting.

Speaker 10 (33:05):
John, No, this has been informative and I've learned more
about synth than I've ever known.

Speaker 4 (33:10):
But it makes sense, It certainly does. But it's interesting
that it's tied to memory as well, so you can
remember a place, you could remember what you did. It's
just fascinating with all the psychology that goes to it's
all about experience, and for a great insurance experience, Stuart
Insurance is exceeding expectations every day every day. Yes, yes,

(33:35):
today I want to do a little playoff of if
our listeners might remember Jeff Foxworthy. Oh and he had
a comedic, you know, talking about you might be a redneck.
So I'm going to play off of that today.

Speaker 6 (33:47):
But it might.

Speaker 10 (33:48):
It's and I've been reading about this and hearing about
this a lot, so I wanted to share it with
our listeners. You might be a property manager. And this
is a message for our realtors that we work with
and the brokers that we work with with that realtors
and brokers by nature, you know, as Karen mentioned, are
servant driven and that they want to provide as much

(34:10):
support and services as possible. But there is a concern
out there that depending upon the services and support that
you provide, you may be sliding into the property management
world where you're not licensed, or maybe your broker is
not aware that you're doing that, or your broker is
not covered for that. So if there was a claim

(34:30):
based upon the services provided, the claim would be denied
because it would not be part of the aras and
missions coverage. So it's important that that our broker friends
and our realter friends understand kind of delineation between you know,
where they are as a realter versus where they would
be as a property management person, because sometimes they don't

(34:51):
realize that they've crossed that line. So if you think
about it, so if you take if you were to
take rent, take some sort of a payment to payment
from you, yes for my lease for the lease property,
you're starting to act as a property manager. So if
you were to market the property or recruit a tenant,

(35:13):
then you would be considered a property manager. If you
were to schedule maintenance, so you know, if somebody's leasing
a home and you schedule the plumber to come out,
you'd be acting as a property property manager. If there
was a tenant complaint, so somebody said, you know, they've
got an issue and they call you versus calling the landlord,

(35:36):
and you act as an intermediary, which we've got a
client right now that that's been doing. That's kind of
was one of the catalysts for this thought they're acting
as a property manager. I had a client that was
trying to help sell a condo and she was coordinating
a lot of the repairs instead of the landlord. So

(36:00):
in a sense, she was acting as a property manager,
but did not have that license, nor did her brokerage
have that coverage within their aerrors and a mission. So
if somebody came back and said you know, you did
not do the best job possible for me in this
area and it wasn't specified in the policy, then the

(36:21):
claim is going to be denied. So we're seeing we're
you know, we're seeing realtors and brokers kind of slide
into that world because they want to be better servants,
that they want to provide added value, they want to
be that resource for their clients. We just need to
make sure that that if we're going to do that,
that we accept some of those responsibilities and we make

(36:42):
sure that we've got the proper coverage.

Speaker 4 (36:45):
Well, so it sounds like, correct me if I'm wrong.
A property manager has to have certain credentials.

Speaker 10 (36:50):
They do so their job is to manage the day
to day operations of a rental property and they do
that for the person that owns a property. So in
basic sense, that's what they do. Whereas a realtor or
a broker, they're facilitating buying, selling, or leasing real estate.

Speaker 4 (37:05):
Now some realtors could have a property manager credentials.

Speaker 10 (37:09):
Absolutely all that's correct. We have clients that do both.
I have clients that are just property managers, and I
have clients that are just real estate brokers or realtors,
and I've got clients that do both, and we can
write coverage for all three. The issue is just to
assume that it's not that big a deal, or I'm
doing it but my broker doesn't know it, So now

(37:30):
I've left my broker potentially liable for an issue if
it were to come up, or I'm doing it and
I don't have my broker's permission to do it. So
that's the only thing that we're bringing up is if
that's something that's happening, it's not the end of the world,
but we just need to take a look at what
that coverage is because what we don't want to have

(37:51):
happen is if somebody feels like you didn't do the
right job or didn't do the best job and they
file a suit that we want to make sure if
you've got arison emissions coverage, that's that it's part of
that coverage.

Speaker 4 (38:02):
So many things to consider as a real estate professional.

Speaker 10 (38:05):
It is, and it's you know, it changes every day,
and and it goes back to that you know, that
idea that you want to be the best you can
be for your clients, but that same token, we want
to make sure that we stay within our area of
expertise and we don't start to venture out of that,
because then that's potentially where we can set ourselves up
for a situation where somebody said, well, I wouldn't have

(38:27):
bought this house if you had told me that, or
you told me this, and that's the only reason that
I bought this house. So we don't want to get
into that situation. So we just want to make sure
that that we're clear about the services that we provide,
and that the services that we provide if you do
have Arison missions coverage that are covered in that policy fascinating.

Speaker 4 (38:49):
So what else should we know?

Speaker 10 (38:50):
John, Well, if you want to talk about that, if
you feel like there's a concern, you know, we can
work with you on finding the proper policy. As example,
I have a realtor that was wanting her own Arizon
missions coverage, and as we walk through the process, that's
when we determined that she doesn't do a lot and

(39:10):
it's only one client, but what she does moves into
the realm of property management. So we were able to
craft her policy to include property management coverage. So if
that's something that you would like to talk about, we'd
be happy to have that conversation fascinating it.

Speaker 4 (39:27):
And as I said here, hearing these things, I'm thinking
about all the realtors that have set in the seat
you're in that are realtors and their property managers, and
they're promoting both, doing both things. And we've had quite
a few guests with that profile, with that description.

Speaker 10 (39:42):
And if they're doing both and they recognize that and
they've covered themselves, then that's fine, and that's great. That's
an added value to their clients. What I don't want
to see happened is somebody's doing it out of the
goodness of their heart, but they're setting themselves up for
some liability down the line.

Speaker 4 (40:00):
That does happen where we try to help people and
sometimes we get ourselves in trouble trying to do what
we think is the right thing. Be a nice guy,
be a nice girl, all those things. But we have
to always be mindful as we go forth helping someone
with an important situation like real estate or even leasing,
and that that we know what we're doing well.

Speaker 10 (40:19):
Absolutely. I mean, the reason the reason that people file
acclaim is because they feel they've been wronged or they
believe they've been wronged. So what we want to make
sure of is that if that does happen, that the
coverage is there, and the coverage is there for the
services that you planned on providing and that you expected

(40:40):
your team to be providing. We don't want it to
be a surprise for our realtor in or do we
want it to be a surprise for a broker.

Speaker 4 (40:46):
That's great information today, John, Well, thank you Bill. As always.
I mean you bring us forth things to think about
that we might not have even known to ask.

Speaker 10 (40:56):
Well, and that's the beauty of working with an insurance advisor,
you know, on the team like Stuart Insurance. So we're
going to take the time and invest the time to
steal again from from Karen andvents this idea of the experience.
And you know, if you're willing to invest a little
bit of time, we can walk through that to make
sure that it is the best coverage for you, whether

(41:18):
it be the most robust policy or very conservative policy,
but one that meets either your family's needs or your
business's needs at this time.

Speaker 4 (41:26):
Sounds good to me. John. Let's tell people how they
can reach Stuart Insurance and learn more.

Speaker 10 (41:31):
You can call us at eight six six seven ninety
eight to eight two seven. That's eight sixty six seven
ninety eight to eight two seven. You can learn more
about us online at Stuart Insurance dot com, or you
can email us at Stuart Insurance at Stuart dot com.

Speaker 4 (41:45):
Sounds good to me, John, and we want everyone out
there listening to be properly insured. If they have any
questions about these things, they all.

Speaker 10 (41:53):
They have to do is call eight sixty six seven
ninet eight to eight two seven.

Speaker 4 (41:57):
John, Thanks for being with us.

Speaker 10 (41:58):
I appreciate it, Bill.

Speaker 4 (42:00):
And now doing tremendous work in Conroe and Magnolia for
Stewart Title, developing business in a magnificent way. Here she
is once again, Hope Moy Hope. Welcome back, Hey Bill.

Speaker 11 (42:14):
It's good to see you well here.

Speaker 4 (42:16):
You're right Conroe and Magnolia and all that is just
growing and you're there serving people in a tremendous way.

Speaker 11 (42:24):
It's Stewart Title absolutely. Like Karen mentioned earlier, Magnoia is booming.
There are multiple developments coming out, lots of good fun
commercial things coming up, so definitely a great place to
move awesome.

Speaker 4 (42:39):
And then it has the traffic over there around our
Stewart time we talk about traffic every time.

Speaker 11 (42:44):
Yeah, traffic is better. The construction's almost done, almost done,
so I'll be glad when it's done.

Speaker 4 (42:52):
We think about construction all over Houston and sometimes it
seems like it's never going to be finished.

Speaker 11 (42:57):
I know, everywhere we turn there's you know, the roads
are widening. But hey, that's great. It's a great sign
of good things to come and growth, as.

Speaker 4 (43:09):
They say, progress and growth and all those things. In
the meantime, you're helping real estate professionals people buying and
selling homes in a great way at Stuart Title. But
you're a resource, as all our business development people are.
Give us one example of how you're helping real estate
professionals in their business.

Speaker 11 (43:26):
So, you know, it makes sense to work with the
business development officer with our with our Steuart Title offices
because we provide value to what they do, to what
realtors do every day. We provide classes for their CE
hours and lunch and learns and you know multiple other
different you know, avenues of providing growth and knowledge is power, right,

(43:52):
so we're constantly trying to give them tools and strategies
on business marketing plans and so fourth. So it's a great,
a great way to build your business from the eyes
of a of a marketing rep.

Speaker 4 (44:09):
You're a good person to know, Hope. Let's tell people
how they can reach you to learn more and to
learn how they can help you in your area.

Speaker 11 (44:16):
Absolutely, So my number is three four six two two
four one nine zero eight. Again it's three four six
two two four one nine zero eight. Please come see me.
I'm out in Magnoia and Conro. We have some great
ESCRA officers and we've loved an opportunity to work with you.

Speaker 4 (44:35):
Sounds great, Hope, thanks for being with us.

Speaker 11 (44:37):
Thank you, Bill.

Speaker 4 (44:39):
Speaking of super individuals here he is sugar Land and
Fort Ben for Stuart Title, once again serving real estate
professionals in a magnificent way. Kevin Davidson, Kevin, welcome back.

Speaker 12 (44:54):
Thank you Bill for having me back here.

Speaker 4 (44:56):
You are you got your own podcast. Last time you're on,
we forgot to tell tell people about your podcast, So
let's tell people right off the bat about that.

Speaker 12 (45:03):
So. I do have a podcast. It's called Kevin's Corner
real Estate from a marketing perspective, and the podcast is
all about the guests that are on the podcast, the
agent and novendor. I want the agent and the vendor
that are on the podcast to use the podcast to
promote their business.

Speaker 4 (45:21):
Once again, another way that you're helping the real estate
professionals out there in Sugarland and Fort Ben. What else
should we know, Kevin.

Speaker 12 (45:29):
Well, I'd like to talk about my team real quick.
So in the Richmond office, Gracia A. Lagos is the
team lead and the lead ESCRA officer there. She just
recently came back to us a few weeks ago, and
this weekend it'll be the first weekend back that Melissa,
Melissa Carrosco has also just come back. So we have

(45:51):
a full staff in Richmond. The sugar Land office has
three ESCORE officers with the ability to do commercial. Van
when came to us a few months ago. She speaks Vietnamese,
Mandarin and a little Spanish, okay, all three.

Speaker 4 (46:10):
She's amazing. In fact, twelve years ago when I started
with the company, one of the first people I'm at.

Speaker 3 (46:16):
This was Van.

Speaker 4 (46:17):
Yeah.

Speaker 12 (46:17):
So, and then the other thing is we just had
another addition to the Shoreland office. Renne Ramirez is the
assistant to Devinie. So our staff is growing because our
business is growing.

Speaker 4 (46:28):
Sounds good, you know, I can be silent in seven languages.
I can beat you.

Speaker 12 (46:33):
I can do that in ten.

Speaker 4 (46:34):
There you are, Kevin. What else should we know?

Speaker 12 (46:37):
Like Hope said, we offer classes, lots of marketing, value, farming,
all kinds of marketing activities. I myself have a marketing background,
so I say what they just went on one and
I helped them learn how to grow their business and
just added value.

Speaker 4 (46:54):
Check out Kevin's corner and also Kevin, your phone number.

Speaker 12 (46:57):
Is eight three two six five four zero five two
seven eight three two six five four zero five two seven.

Speaker 4 (47:05):
Thanks for being with us, Kevin, Yes, sir, and she
is back with Keani Realty Kathy Taba Soli Kathy. What
else should we know?

Speaker 3 (47:16):
Well, if you want to buy sell or if you
just want to advice from me, I'm always here to
help and I would love to work with you. You
can always reach me at seven one three eight one
eight seven eight one eight.

Speaker 4 (47:30):
And of course you're there doing work in Sugarland in
sugar full sugar even Katie right, Yes, all great markets. Again, Kathy,
the phone number.

Speaker 3 (47:40):
Is seven one three eight one eight seven eight one eight.
Thanks for being with us, Thanks for having me, and.

Speaker 4 (47:47):
Now not to be confused with Kevin Davidson. Here is
Karen Davidson with Remax. Karen, welcome back, Thank you well
as we close the show, Karen, what else you want
people to know about what you're doing?

Speaker 5 (48:02):
Yes, I wanted to make your listeners aware that Remax
has an amazing referral network. If you are looking to
move out of Texas, another city in Texas, or even
out of the country, we have an amazing referral network.
Please contact me and I will put you in touch

(48:23):
with a Remax professional to help you move into that
next chapter. And please don't forget Karen Davidson. To lead
is to serve is my tagline, and I will be
available for any questions as well if you need any advice.
Doesn't necessarily mean now, but if you would like some advice,

(48:44):
if you're thinking about buying or selling, we can start there.

Speaker 4 (48:47):
And that's right. The real estate process just doesn't happen overnight.
Sometimes it might, but when we think about our next
move and where we want to be life changing event
that happens sometimes we have a lot of time to plan, think,
and that's why to be associated with the right real
estate professional sooner is better than later.

Speaker 5 (49:09):
That's correct. Education. Let's talk about your goals and have
a plan of action to get there.

Speaker 4 (49:16):
Sounds good to me, Karen, Let's tell people how they
can reach you.

Speaker 5 (49:20):
Nine three six six nine seven nine four three zero
nine three six six n seven nine four.

Speaker 4 (49:30):
Three zero Karen, thanks for being with us.

Speaker 5 (49:32):
Thank you so much.

Speaker 4 (49:33):
I'm gonna remember that coming home or coming sending, we're
coming home, whatever, it is, all right both And now
they're back, and they're back from the scent effect, Vince, Keiglee,
and Reese Doer. Gentlemen, welcome back.

Speaker 6 (49:49):
Hey, thanks for having us again.

Speaker 4 (49:51):
You okay the last few minutes of the show. Final word, Vince.

Speaker 9 (49:56):
I think we know that creating a great experience is
going to create is going to make buyers and sellers
both feel at ease with the transaction. When you can
put people's minds at ease because every detail has been
attended to, they know they're in the right hands. I
might suggest that if you're a if you're an agent
looking for a differentiator, a diffuser that you can take

(50:17):
from property to property that becomes part of your signature
experience is a great way and a really economical way
to set guest experience to make homes really appealing when
somebody walks in the front door and we make the
process really easy.

Speaker 4 (50:30):
For you, like the one I have that's just like
the one you have. But they're not going to borrow
from mine because I like it in my office.

Speaker 6 (50:36):
Your hands on their own, Yeah, they need to get
their own. You need to get your own.

Speaker 4 (50:39):
That sounds good. And also, Reese, you're out there doing
tremendous work. You might even go to Dallas, right.

Speaker 8 (50:44):
Yeah, I'll be in Dallas taking care of that market
and helping it grow.

Speaker 4 (50:50):
But for now I'm in Austin. Well, from a marketing perspective, Evince,
we think about Houstonians do or Texans do rather Houston, Dallas,
Austin and San Antono. They're all the big the big
four right from as you're in a business, regardless of
the sense or whatever it is. But just from the
marketing standpoint, how do you look at these four markets?

(51:11):
Because they're all different. I want to say they're all thriving,
but tell.

Speaker 9 (51:17):
Us, yeah, they're all thriving in unique ways. We see
growth in different areas in different ways, but I think
what ultimately is happening is we're seeing the same growth
everyone else is seeing that this is a this is
the place people want to live, and as they move here,
there's so much that they come and they get to experience.
So we're watching each of these markets grow uniquely. You know,
in New Brovels we're kind of sandwiched it right in

(51:38):
between Austin and San Antonio and watching that area have
you know, the explosive growth. There are a lot of
people coming to experience what we take for granted.

Speaker 4 (51:46):
Are you a Texan?

Speaker 6 (51:47):
Yes?

Speaker 4 (51:47):
Were you born here? Were you born here? Born in Tennessee, Tennessee.
Let's tell people how they can learn more.

Speaker 9 (51:54):
Easiest way to find us is at the scent effect
dot com and scent make sure you put the C
in there e nt effect dot Com phone number eight
three zero three zero two four three zero two.

Speaker 4 (52:08):
And thank you gentlemen for being with us, and thank
you all for listening to Real Estate Matters with Stewart Title.
I'm your host, Bill Napick, together with John Bramlett and
all of us Stuart Title and Stewart Insurance. We appreciate
you listening. Please tell your friends and also go to
Stewart dot com Forward Slash Radio. That's right, you can
not only hear access past shows and archives by going

(52:31):
to Stuart dot com Forward Slash Radio, but you can
also see the show. That's right, there's a YouTube video
of each show made at Stuart dot com Forward Slash Radio.
We'll see you next week, thanks for listening.

Speaker 7 (52:43):
In today's litigious society, it is imperative to have the
proper insurance to offset the many risks facing your business,
especially if you're a real estate broker. Your errors and
omissions and cyberliability. Insurance can help limit the thread of
these risks if you know what to look for. Sure
if your insurance addresses the risks facing your business, contact

(53:04):
Stewart Insurance to be confident your brokerage can withstand these risks.
Stewart Insurance eight sixty six seven ninety eight twenty eight
twenty seven Stewartinsurance dot com. That's Stewartinsurance dot com are
called eight six six seven ninety eight twenty eight twenty seven.
If you're a real estate professional, then listen closely. Cybercriminals

(53:25):
are targeting our industry. They are impersonating real estate professionals,
home buyers, sellers, and title agents. Their goal is to
gain access to your inboxes, computers, and clients so they
can steal information in funds. Does your business insurance offset
these risks?

Speaker 4 (53:41):
Not sure?

Speaker 7 (53:42):
Contact Stewart Insurance to determine if your business is properly insured.
Visit Steward Insurance dot com. Are called eight six six
seven nine eight twenty eight twenty seven. Visit Stuart Insurance
dot com or called eight six six seven ninety eight
twenty eight twenty seven