March 9, 2020 • 32 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Side Hustlers podcast. I'm your host from
my Heart Radio Carl Marie. Each week, I sit down
with a new guest who is following a passion outside
of their day job or someone who has taken that
side hustle and made it their full time job. This
week's guest has got all kinds of things you're gonna love.
Keita is the owner, mastermind, creator, badass behind success Bully.
(00:24):
You can follow along success bully dot com. Success Bully
is a company that helps other women kind of push
themselves forward in their career. So, if you've got a
side hustle, Keita is going to drop some amazing inspirational
nuggets in this podcast, and I can't wait for you
to hear it. Even if you're someone who was scared
about starting a side hustle, you're gonna love what Keita
(00:45):
has to say. She's also taken her former day job
and made it her side hustle. So Kata has got
all kinds of things you're gonna love in this episode
of Side Hustlers. For a lot of people, you know,
why are you wait? Do you know what you want
to do? And this is something you want to do
and do it. I'm a hustles sid side hustle do it.
I'm a hustles do it. I'm a hustles side Come
(01:09):
on ask about me. Yo yo. It's the side hustless
podcast we call the Whole Root. I am joined today
by Keita from success Bully, which is the coolest name,
and we're gonna get into all of that. Success bully
dot com was a side hustle for you. Now it's
your full time job and your former full time job
(01:30):
is now your side hustle. Yeah. I love what I'm doing.
Any funny how that works? Right? The whole twist and turn? Okay,
So first, Indella's what is success Bully dot Com? Am?
I gonna Success Bully is an elite accountability practice, and
so I like to call myself a professional butt kicker.
So if you google professional butt kicker Seattle, I come up.
Yeah sdo just thrown around marketing terms like what I mean? Yeah?
(01:56):
So I work with individuals, organizations, and and we do
some corporate work all around goal setting an accountability. So
we've kind of built out a whole model that is
based in the idea of it takes thirty three to
sixty six days to develop a new habit and about
ninety days before you see the results of it. So
we look at your goals, we break out a strategic plan,
we break it down into steps, and then I work
(02:17):
with you for ninety days to get you over that hump.
So you have the habits in place to get it done.
Now do you work with individuals? Are you going into
companies and saying like, all right, I'm gonna work with
your team? Oh? Both. My business is like a three
legged stool, not what I attended. They're the story there. Okay,
But yes, I have coaching practice, so I have one
on one clients, we do some group sprints, and then
(02:38):
I have my corporate workshops, which are tailored to what
the organization would be. Now, when you say groups sprints,
are you like you're actually sprinting. No, we're not sprinting,
but we kind of look at it is a ninety
days sprint. It's kind of a software term around how
we would approach a goal. So we try to get
as much done in ninety days as possible. Okay, So
why the heck did you decide to launch successfully? Like goodness,
(03:00):
So it was I said it as a joke. So
there's always like the story and then there's a story
behind the story. And so at the time, I was
coming off of what I would consider my biggest professional failure,
which we'll get into, which we'll get into. I had
was working with some of my friends. We all were
looking at our vision boards and it was like things
were just not clicking. They weren't coming together. And so
(03:21):
I decided to put us all on like this goal
setting mission and you could not talk to me about
anything but where you were with your goals. I started
writing stuff down in my calendar and I would like,
hang up if you wanted to talk about your love life.
I was like, yeah, like I was, I went full on.
I took it very seriously. And so fast forward to
January seventeen. I'm at a female founder's breakfast no intention
(03:43):
of starting a business. I was just trying to meet people.
So we were at the f Bond breakfast club and
the question on the floor was who are you, what
do you do bit or Bragg, and what's your goals
for seen. I started freaking out. I had no idea
how to answer the questions. You didn't have thought about
My whole life was like up in the air. It
was like just career had gotten off the rails, love
(04:06):
life had gotten off the rails. It was just all
off the rails. You know. It was just one of
those pivotal moments where you're like, my life. And in
the introducing myself, I decided to differ with humor. And
I don't even know what all I said, but where
I landed the plane was this is what I'm doing
for my friends. I'm like a successfully let me know
(04:28):
if you want me to kick your butt two And
that's how I land the plane. No idea, where it
came from, just you know, being witty. And so after breakfast,
like five different women walked up to me like, that's
a really great idea. I think you should do something
with it. And I was like, yeah, I say like
funny stuff all the time. I should be a comedial
like it doesn't mean it's a great business idea. And
(04:50):
one of my favorite mentors, Hi Kelly, if you're listening,
she collects you are else. So she walked up to
me and she was like scrolling through on her phone
and she's like, yeah, so I collect you or else
for fun? So fun, Yeah, I have messy Taco dot
Com as well, I don't know what I'm gonna do
with it, but I thought it was a good idea.
I will come up with that by the end that
the brain step of brainstorms, have a brainstorm. And so
(05:12):
she's like, yeah, success bully dot com is available. If
you don't buy it right now, I'm gonna buy it,
and you have to buy it from me, damn. And
so I was like, so I ran home. I bought
success bully dot com, Instagram, Twitter, Pinterest, you name it it.
Who thought two very common words had never been put
together are yeah? And it's like because it's almost like
(05:32):
a positive word and a negative word. Yes, yes, what
you're doing is positive negative, but it's true, like we
don't we we never think of bully as a positive term,
So why would you pair it with success? But you did, right,
And so I got the dot com, got all these things,
no idea what I was gonna do with it. And
you know, I think that when I started, I thought
it would be this cute little thing. I'm like, oh,
(05:54):
this is gonna be a little side hustle. I'll help
a few people. I'm doing it for free. Yeah, I'll
help if you people. And it has just been an
amazing journey and I'm so thrilled, like three years in
to see the impact that I've been able to make,
that I finally figured out what I want to be
when I grow up, and it's just it's such a gift. Well,
(06:15):
that's got to be one of the most rewarding things
is seeing the difference you've made in someone else's life
and career. Oh yes, I UM spoke for Europe a
couple of weeks ago and it was a whole group
of like young adults, so they're like in their late teens,
early twenties, and the program is to help younger people
kind of get their their foot in the door and
(06:35):
to build the skill sets to uh, to have rewarding
careers and technology and all these different things. And to
see their faces light up in a goal setting workshops
and like to tell these kids you can do anything,
but have a plan. It's like heartful. I'm still going
on and on about it weeks later that it was like, Wow,
I feel like I made an impact in that room.
(06:55):
I don't know about the rest of these rooms with
that one. Yeah, and how old are those kids? They
were probably nine teen to early twenties, where it's like, yeah,
you can do anything you want, but it's going to
take discipline and working your plan out. When you were
at that founders what is it called bomb breakfast bomb
breakfast club? When you were there, what was your day job?
(07:16):
What were you doing at? Oh? My goodness. So I
was recently laid off, so I had moved from New York.
My background is in tech public relations, so I moved
out to Seattle to work on a big product launch.
Shortly after the product launch, I was put out to
pasture in a new city where I didn't know frightening
and Frightening didn't know anybody, and LPs they had a
New York office, so I actually didn't really have to move.
(07:38):
That is another story. And so then I struggled to
get my footing trying to get back in the job market.
And like in New York, there's a PR agency on
every other block. And I was highly specialized in mobile tech,
so like you know, if anything happened, I always had
a job. And then to kind of get into this
space where it was more of a relationship that moved
you for your career forward, not the hustle. It was
(08:00):
a totally different thing. If it felt like that that
burden of being unemployed for months, got a new job,
and then the start date was pushed. So when I
was sitting in this meeting, I didn't know if I
had a job or not. So I think I'm employed.
I don't know if I'm employed. My start date keeps changing.
So yeah, but I'm so grateful for that experience, where
(08:21):
I never would have started had I not been in
that space. So successfully is your full time job and
your side hustle is what your former full time job is?
What is that now? So my background is in tech
public relations, so I freelance for an agency and I
work a few hours a week on PR projects and
media relations. Do you do that still because you enjoy
it or what is the reason why I'm still having that?
(08:43):
I feel like public relations is like the mob do
you know you can never get out of? You know?
And I think that it is essential to I think
part of the reason that I've been able to scale
and grow so fast is because of my PR background.
That you know, I know how to hit message points,
I know how to market, I know how to give
a thrilling talk because I prepped executives to give their
(09:06):
talks and so I like to kind of keep a
foot in it to to stay abreast of what's going
on in the industry. But it also keeps my skill
set sharp for my own business. Oh absolutely, I'm sure,
because like, if you're kind of just doing successfully, you're
not really experiencing what's happening in the real world. You're
just telling people this is how you do things. But
you get to experience it day to day. It's kind
(09:26):
of like a little experiment for Yeah, And it's a
refreshing break because sometimes I'm like, I don't want to
bully anybody else someone someone else. I want to do
something else for a second. So it gives me just
got a perspective where absolutely and oh my god, I
love you. You told me that one of your goals
(09:46):
for your forty birthday was to leave the corporate world.
And I was like, oh, so clearly you've you've done
that already. When do you turn forty? Yeah? And I'm like,
you're not twenty seven? What I know? Right? Thanks Mom
for the amazing scenes. I couldn't believe. I'm like, oh, wow,
you hit your goal away ahead of time. It turns
out you didn't. When did you hit your goal turned
(10:07):
forty August twentie, my last day in corporate with August nineteen,
so right under the wire. One thing I'm really big
on in my business is all about tracking, tracking your progress,
breaking the goal down. So I literally turned my living
room into a wall calendar. So I took the art
down and I had a calendar up with a big
sticker on my forty birthday. So every time I went
into the living room, I had to see that this
(10:29):
was a goal and this is what we were working towards.
And I was putting stickers up for benchmarks, and it
was a whole experience leading up to so and I
would I would, hey, if you're not tracking, No, you
had the truth in the tracking, Well what kind of
people then are you helping? I know you told us
you know female founders, and you go into companies and
you do workshops. But on this podcast, I feel like
(10:50):
I have had so many guests who would benefit so
much from successfully. So I guess, without telling us the
exact people you're working with right now, what are some
of your clients currently? Okay, so this is what who
I really love to work with because I've been her.
I love high performing type A women that are stuck.
So like the velvet rudders, where you've got it going on,
You've got all your your degrees in your and your
(11:12):
your career is rocking and rolling, and now you're asking
yourself what's next? Like that? Yeah, So that that's the
space that I really like to play it. Have you
written a book yet? And get ready? Okay? Because I'm
like I would read it. Okay. So for me, I
am a type a high performing woman. However, I'm not stuck. Okay,
I'm just I've got a lot and that's where I'm
(11:35):
at right now. And it's like, and I have all
these ideas of things I want to do more and
I'm having trouble I guess organizing and also handing tasks
off people. Oh okay, so we have to learn how
to lead? Okay, yeah, I think so, I think that's
what needs to happen. So I think I'll be making
a little appointment. So you would work with someone who's
(11:57):
not already stuck, who's just like, what do I do now? Well?
I've think that that that comes back to that what's next?
So it could be you could be standing still, or
it could be I have all of these things. How
do I prioritize and keep the balls in the air,
or you know, how do I thread this together so
that it is making strategic sense to move me forward? Okay, Now,
this thing that you are launching that I would love
(12:18):
to do is spring sprints. Yes, so that is you're
gonna be working with one on one clients. That's not
a group. So I have my one on one clients.
So we're reopening my roster so that reopens for springs.
I only take new clients every ninety day. Oh so
it's not like you're starting a new sprint in the
and so there's two Okay, reopen it for one on
(12:39):
one clients and then we have a group coaching that
launches in mid March. So like we fill up my
one on one roster first and then we open the
enrollment for my groups. Now, how many people are in
those groups? Ten? Now you don't need to give me
an exact amount, but I'm curious how it works for
a service type company. How do you make money? How
do I know how to charge people I take? You know, well,
(13:02):
how I kind of look at it is that what
do you stand to gain working with me? In the
sense of if you're stuck right here. How much money
are you losing being stuck right here? Right? And so
I have an hourly rate and I'm a coach in demand,
so like I'm getting to the point of being I
call it elite coaching where I'm getting pricey. And so
that is just is what it is. So we're on
target to be five figure engagements by the end of
(13:24):
the year to work with me one on one. Wow,
that's hey, when the airplane pricing, when the when the
slots fail up, you get more in demand. Well, it's true.
And like you said, how much are people not making
by not working with you? Like if they can just
spend that and then get a fifteen race for the
next three years, it was it's worth it, right, So
(13:45):
I said, that's how we kind of frame it. That's incredible.
So you just came back from a speaking engagement. Yeah,
so how do people like they find you, like we
want you to come speak. Well, like, you know, we
have strategy for everything. You know, I think that, Uh,
if there's anything my pr your has taught me is
to how to put a strategy in place, Like you
hope for the best for the outcomes, but we always
have forward motions. So I have a short list of
(14:07):
organizations that I want to partner with, and so we
proactively reach out to them, and then from the corporate side,
there's a short list of organizations that I want to
partner with. So we kind of we're working our way
through my wish list and the beauty of the business
that I'm building, because it's no longer me I was
gonna ask as a team is a team of of
(14:27):
wonderful women that make me look really good. So what
kind of what was the first employee you hired? Personal assistant?
So I have a wonderful assistant who just keeps all
all the calendar ing and and and reporting in where
it needs to go. And her name is not Siri.
It's a real human, yes, Monica. And when she shows
(14:48):
up places, people are like, Monica's a real person, And
I'm like, yes, did you think I was making her up?
Who were the other people that you then thought were
important to hire for your business? So I have of aya, hey, ay,
she's in charge of social media, so like I find that, um,
I obsess about it and overrotate. And so while we
do quite a bit of storytelling, and I have like
(15:09):
my my pillars of of content. She's kind of making
sure that it's all making sense and that we're present
on the platforms and that we're engaging in the right ways, because,
you know, when we're talking about these future facing things
as far as partnership, I want to know you have
a footprint, which is it's like, yeah, I've never gotten
a client from social media, you know, but I understand
(15:32):
why you want me to have this footprint in this
presence well. And it's also I feel like in today's
world to be able to have a footprint and all
these platforms you as a business owner, you don't have
the time to do that. No, no, no, it was
not the best use of my time and it's almost
required now. So it is very like I knew you
were going to say social media right after I asked you. Yeah,
I knew it was going to be personal. Isn't social media?
(15:54):
It's it's that important now, which is a little frightening.
Who was next? Who was next? I have an operations person,
so I like high level visibility, but I don't want
to get into the weeds of you know, the day
to day accounting and so kind of working on the
growth strategy making sure all the numbers make sense. I
just come in and go I agree. It is true though,
(16:17):
and a lot of people that is their first go to.
It's they don't trust themselves with the numbers. They're creatives.
Their passion about is art or is just creating, and
I want to look at the numbers. And some people
need that right away. I call it if it's not
your ministry, if it's not your strong suit, and you
are in a position to outsource it, outsource it right,
because you're you're operating in your genius. You drive more revenue. Right,
(16:41):
So when I operate in my genius, that's what brings
in the big money. You know, it's it's me being
dazzling in front of a corporate client doing a workshop
that brings in the money. It's not me mulling over
Excel sheets. So same, right it does. Does successfully have
an office, I have a coworking space. I am a
(17:02):
citizen of the world that I might be in town
for three weeks straight and then who knows, Why did
you decide to stay in Seattle? Well, I felt like
I had a running start here and I think this
is a great place to scale a business. I don't
know that it's the final stop. But in terms of
I was plugged into an entrepreneur community, Seattle is still
a place where you can reach out to a CEO
(17:23):
and get coffee. It's not crazy. It's crazy, but I
like you for real, you wanna okay, all right, let's
do it. Then. I don't know why. I mean, you're
from you were in New York. That does not happen there, No,
no ei, there's so many gate keepers and you know,
catch me in the hallway kind of stuff. So like
I think it was. It has been a great incubator
for the business. So um and I traveled quite a
(17:45):
bit so I get to see things and and do stuff.
Come home. You've worked with a ton of different women.
What do you think is the number one issue that
women try to have to overcome when working with you?
I think it It is so amazing that there I
work with so many accomplished women right that the impostor
(18:06):
syndrome is still a very real thing. It is so real,
and that you know that hesitation or fear or even procrastination,
which I just believe is fearing a different rapper, like
just based on what if people find out or you know,
I don't think I'm qualified, Like, yo, well you'll figure
(18:26):
it out. Just jump You know. That has been the
most interesting part of this that it it doesn't matter
how many degrees, how many accolades, that impastor syndrome is
still very real. Is that now when you start working
with someone, is there like a questionnaire people fill out
right away before process. It's like a college application to
get It's like it's a it's a vetting process because
(18:47):
you know, I'm not a life coach, so I don't
get into the squishy bits. So if you're like, I
don't know what I want to be, I don't know
what it was, I'm not the person for you. Right.
If you have a clear cut goal, I will help
you refine it and help you pry jake manage it right.
So that's my sweet spot is known when you have
a specific thing that you want to get done, I'll
help you get it done. H It's when you're I
don't know, I have to prefer that out because like
(19:10):
it doesn't light me up. Do you have people that
you referred out to so you have like a network
of network of coaches, then we go okay, you know
I might not be the best one for you. And
there's nothing wrong with that because it at the end
of the day, a coaching relationship is about trust, right,
And if you don't trust me as your coach, or like,
if you're coming into it wanting a specific result and
(19:31):
if we're not aligned on how we're going to get there,
you're not gonna get what you need. That doesn't help
me succeed as a coach. It's not a win win
relationship for anyone. So it makes sense to refer those
kind of things out and with your your sprints there
every ninety days, do you take time for yourself in
between them? Oh? Yeah, I work like twenty five hours
a week. I work twenty five maybe thirty hours. I
(19:53):
think it gets harry when I have to speak a lot.
If I'm like overbooked, then it then it has longer weeks.
But yeah, people don't lies how much talking drains you.
Oh yes, And the the interaction and because it's not
just the get up and do the thing, it's the rehearsal.
It's the rehearsal time, it's the being on And then
there's a shake hands, kiss babies part, which is after
(20:15):
you give a speech or something and you're on stage
or whatever, and then you have to do that part
you don't. It's like swimming. It's almost like an interview
after Michael Phelps just swam a ton in the pool.
It's like you can't your drain your whole body. And
it's and it's so hard to explain because it sounds
for me and radio and people are like, oh, but
you just talk. I'm like, it is the most draining
(20:36):
thing and it's athletic. Yeah, it is athletic. Like I'm
I'm working with a trainer right now to work on
my endurance and my core strength because I've been having
vocal fatigue. It's crazy with the effects everything. Yeah, And
so like it's harder than it looks. It's harder than
it looks. Even to just do a webinar. It's hours
of rehearsal for a webinar. So even if I put
(20:57):
on if I don't put on pants and I teach
a webinar, it's still a lot of interaction and output.
And so like you know with scheduling that we have
to be mindful of my recovery time that I need
like space in between those, isn't It's so crazy to
think professional athlete at that point, Like, no, I can't
do more than two a week. So right now we're
averaging about one a week, and in busy seasons we'll
(21:18):
get up to two a week, but like we try
to keep it there otherwise it's hard on my vocal courts,
it's hard on my body. And this just the bounce
back time and it's a lot. Yeah, what kind of
webinars are you doing? Are they companies? So I am
doing one tomorrow, boy Washington term. Okay, we have to
keep this then should we start whispering? Yeah, I'm doing
(21:39):
what tomorrow? Right, So we're doing a spring clean your
goal So we're gonna do a goal setting just on
how to reset because usually you know, the first nine
weeks of the year, it's not enough time to like
you wobble, you bobble and you fall off. And so
we're doing that, and then I think we'll have a
successfully standalone webinar on March and five thirty he am
(22:00):
Pacific and you can go to success bully dot com
backslash webinar to register. Okay, that you got that. So
on this podcast, I love talking about connections. It's some
every single guest on side hustlers has made their way
here through connecting with someone. Obviously, a lot of times
it's people reaching out to me directly, but most of
the time it's someone being recommended through a friend and
(22:24):
that's the coolest to me. And you are one of
those people. So Melissa, who is one of the three
women from the eventist, Yes, connected the two of us.
So what is your connection with Melissa? So Melissa and
I worked together on a few events at her day
job with Facebook, and so I did a whole series
on hack the performance review. So again coming down to
(22:44):
that goal setting, an accountability, just rappering that around your
performance review and what you can actually own to drive
your career forward. Well, she obviously saw a lot in
what you did and was clearly impacted by it for
her to recommend you to me, because if she thought
it wasn't, she's like, probably she would not have recommended you.
So clearly she did because she felt something. So that's
(23:07):
really cool. Yeah, and I love that when you can
like impact in a way that people want to share.
So like, that's when I know that, you know, it's
the ripple effect. And that's the amazing part about being
three years and some of the things that are coming
full circle right now, where connections that I made three
years ago, five years ago, you know, ten years ago
(23:28):
that they're they're circling around. And it's like what you
obviously know the importance of connections. Yes, yes, And like
you just said, you can connect with someone and that
doesn't mean the next day they've got some great opportunity
for you. You just said three years ago, and it's
starting to happen. Yes, And I think that that is
there's no such thing as an overnight success. One of
(23:49):
the things that I work with my clients on is
like planting seeds, falling in love with the process that
like the process. Yes, sometimes you'll go outside and you're like,
where am I to amato plants? I'm hungry, you know,
but you don't plant tomato. You don't plant the tomato
seed and go out the next day and have juicy,
ripe tomatoes. It's a process. And seeing my process and like,
(24:11):
you know, even when I'm tired and I don't feel
like it's planting those seeds or intentionally moving things forward,
following up with people, that's all I control. I control
showing up as the best version of myself and planning
those seeds everything else. Is it happens, when it happens.
I feel like I'm at listening to one of your
webinars or somewhere right now, I'm like, yeah, forgetting that
(24:33):
I'm supposed to respond and say things, and I'm like, yeah,
keep going, just like tell me more? Am I supposed
to fire me up? I'm good at the raw Rock,
They're great? Can you come in every morning? I think
the process process that's true though successfully is obviously the
name of your company, but was there a time with
(24:53):
successfully where you had a major setback company? I feel
like I fail at least three times a week, and
not intentionally, but like, well, I hope not. You have
to dare to suck you there are things that you're
just going to suck at. And so I think that
my first year in business, I said yes to everything.
Do you recommend doing that? Okay, Nope. It's like it
(25:16):
was a lot of busy and not a lot of money, right,
And I think that if there's anything that I can
instill in entrepreneurs or even baby entrepreneurs or will seasoned entrepreneurs.
Sometimes you start your business wanting to make an impact
on the world. And you want to touch people, and
there's all these altruistic reasons why you start a business.
(25:36):
But your job as an entrepreneur is to drive revenue.
And so like, I found that I was so busy
and just doing all the things and had no clients.
And so I think that now a little further along,
I am very clear about what drives revenue in the
business and anything that outside of that. As the I
(25:58):
haven't given myself a promotion to see oh yet, but
when we hit a million dollars in revenue, my title
changes to CEO. That's incredible that you've done. I mean,
there are people who say I'm CEO of the day,
CEO of one. So I am chief strategist and founders
so and maybe I'll be chief strategy officer this year.
I don't know. I don't know, but it's incredible that
(26:20):
you do that and you're able. It's you're disciplining yourself. Well,
there's a benchmark, you know, like, and I think that
I feel like I have to earn the CEO title,
and so like, when I earn it, you better believe
those business kinds they're gonna have sprinkles on them. They're
gonna be shiny golden bossing one of those. Make sure
I get one. Then if there's someone right now who's
listening to this and they got a day job, they're like,
(26:43):
I like my day job, but it's not all I
want to do forever, and they have this great idea.
What advice do you have for that person who's listening. Okay,
for that person, I'd say, keep your job. Keep your job,
and here's why. Your job allows you to make mistakes
in your business with out being homeless. Okay, to keep
(27:04):
your job. Keep your job, and you get to experiment.
And I would say with your side hustle that make
it part of your daily life, as opposed to I'm
gonna wait till Saturday and then I'm gonna do all
of this stuff in my side hustle, and then I'm
gonna miss the weekend. I'm gonna be miserable. Take that
Netflix time in the evening and use that for your
side hustle. You can rule the world in two hours
(27:24):
a day. It is wild when you think about how
much time we waste. I mean, I've talked about this
on my morning show, on this podcast. When I look
at the amount of time I spend on Instagram um
through my phone because it shows you yoursage time it
is discussing I could be running a company, full blown
company multi yeah, and so like we have the same
(27:46):
amount of hours a day as Beyonce. I love that
Beyonce has twenty four hours in a day, a hundred
sixty in a week. So like it's it's how you
use your time. And when I was a side hustling
working full time and building successfully, I like moved to
be closer to the office. So my corporate job that
(28:08):
eventually started, the office moved to Bellevue. And so when
you were in Seattle, Yeah, so I moved from downtown
Seattle to Bellevue, And like, the fastest way to the
east Side is to be on the east side. So
I moved to Bellevue so that I would have a
shorter commute, so I was walking distance from the office,
so I could take client calls in the morning, go
to work, come home, and not be exhausted and still
work on the business. Because here in Washington, if you
(28:31):
were making that community, you'd be at least an hour
at least at minimum, yes, ten hours a week. Yeah,
that's a whole work day, that is and so like
those were just those small kind of sacrifices that I made,
and also being clear with friends and family, like I
am down for brunch, but I have to do my
homework before I can go out and play. And that
(28:51):
is what it turns into. It's it's homework again. It's
and having that self discipline, which was real hard. Oh yeah,
when there are times I'm like, I'm not doing it today,
but you know, do one thing and then one thing
usually turns into two things, you know, so it's just
one thing a day. That is incredible advice, I think
(29:11):
for the people who listen to this podcast, who have
these ideas in these dreams and are listen to every
guest week to week saying I just did it, which
is great in all and it is true you do
have to have to do it at a certain point, yes,
But I think that the how and the discipline, the
daily discipline that if there's anything I could say to
my side hustlers out there, do something daily and like
(29:34):
break it into pieces daily, move the business forward, and
you'll be surprised in a few hours every day what
will happen? You know, it starts to take It has
a that compound effect and you start having a snowball
or it was like the flywheel, where like you have
to prime get into it and then eventually it starts
rolling on its own. I'm still in the middle of
(29:55):
my flywheel, but you know, one day out and be like, okay,
that's here. Yeah the people of the joys uh, but
it is true one and then you start seeing what
is happening. And that's when you're like, oh my god,
something's happening. And then you're really into it because I
think from year the first year, from year one to
(30:17):
year two at three x six x, from year two
to year three. This year we're trying to ten x
and so it's it's just in every level there's a
different type of discipline you have to have, and along
with that discipline, the fear doesn't go away. So like
they're like, oh, I just don't be scared, no, no,
(30:37):
feel it and still move. But every step, every stretch
you make in your business, there's a different type of fear,
like having to pay other people that's scary, or you know,
paying for my own health insurance frightening, what I have
to do that every month? Who who? But like but
(31:00):
every step there's a different type of fear, so it
doesn't go away, it's just how do you manage it
and still do the work. So I could listen to
you all freaking day. You are and I love the
New York right there. You have a speaking engagement tomorrow,
so we gotta get your butt out of here. Save
that energy. But success bully dot com. Yes, I need
(31:20):
everyone to go there bully dot com. We're on the
instant the Facebook. You're like a fairy godmother. I think
that's gonna be. Can you put that on your business
card for now? That's you kinda thank you so much
for being here today, for having me. This was so awesome.
Appreciate you much love, Thank you so much for listening
to Side Hustlers. Don't forget go support Kata. It's successfully
(31:42):
on Instagram or success bully dot com. And if you
have someone you think should be a guest on this podcast,
you can always reach out to me. It's Side Hustlers
Podcast at gmail dot com. If you have questions, comments, concerns,
please also email me Side Hustlers Podcast at gmail dot com.
Um you can always rate and review this podcast wherever
you listen to podcasts, and you can follow me on Instagram.
(32:05):
It's at the Carlo Marie until next week. Keep bustling, yeah,
Welcome to the Side Hustlers podcast. I'm your host from
my Heart Radio Carl Marie. Each week, I sit down
with a new guest who is following a passion outside
of their day job or someone who has taken that
side hustle and made it their full time job. This
week's guest has got all kinds of things you're gonna love.
Keita is the owner, mastermind, creator, badass behind success Bully.
(00:24):
You can follow along success bully dot com. Success Bully
is a company that helps other women kind of push
themselves forward in their career. So, if you've got a
side hustle, Keita is going to drop some amazing inspirational
nuggets in this podcast, and I can't wait for you
to hear it. Even if you're someone who was scared
about starting a side hustle, you're gonna love what Keita
(00:45):
has to say. She's also taken her former day job
and made it her side hustle. So Kata has got
all kinds of things you're gonna love in this episode
of Side Hustlers. For a lot of people, you know,
why are you wait? Do you know what you want
to do? And this is something you want to do
and do it. I'm a hustles sid side hustle do it.
I'm a hustles do it. I'm a hustles side Come
(01:09):
on ask about me. Yo yo. It's the side hustless
podcast we call the Whole Root. I am joined today
by Keita from success Bully, which is the coolest name,
and we're gonna get into all of that. Success bully
dot com was a side hustle for you. Now it's
your full time job and your former full time job
(01:30):
is now your side hustle. Yeah. I love what I'm doing.
Any funny how that works? Right? The whole twist and turn? Okay,
So first, Indella's what is success Bully dot Com? Am?
I gonna Success Bully is an elite accountability practice, and
so I like to call myself a professional butt kicker.
So if you google professional butt kicker Seattle, I come up.
Yeah sdo just thrown around marketing terms like what I mean? Yeah?
(01:56):
So I work with individuals, organizations, and and we do
some corporate work all around goal setting an accountability. So
we've kind of built out a whole model that is
based in the idea of it takes thirty three to
sixty six days to develop a new habit and about
ninety days before you see the results of it. So
we look at your goals, we break out a strategic plan,
we break it down into steps, and then I work
(02:17):
with you for ninety days to get you over that hump.
So you have the habits in place to get it done.
Now do you work with individuals? Are you going into
companies and saying like, all right, I'm gonna work with
your team? Oh? Both. My business is like a three
legged stool, not what I attended. They're the story there. Okay,
But yes, I have coaching practice, so I have one
on one clients, we do some group sprints, and then
(02:38):
I have my corporate workshops, which are tailored to what
the organization would be. Now, when you say groups sprints,
are you like you're actually sprinting. No, we're not sprinting,
but we kind of look at it is a ninety
days sprint. It's kind of a software term around how
we would approach a goal. So we try to get
as much done in ninety days as possible. Okay, So
why the heck did you decide to launch successfully? Like goodness,
(03:00):
So it was I said it as a joke. So
there's always like the story and then there's a story
behind the story. And so at the time, I was
coming off of what I would consider my biggest professional failure,
which we'll get into, which we'll get into. I had
was working with some of my friends. We all were
looking at our vision boards and it was like things
were just not clicking. They weren't coming together. And so
(03:21):
I decided to put us all on like this goal
setting mission and you could not talk to me about
anything but where you were with your goals. I started
writing stuff down in my calendar and I would like,
hang up if you wanted to talk about your love life.
I was like, yeah, like I was, I went full on.
I took it very seriously. And so fast forward to
January seventeen. I'm at a female founder's breakfast no intention
(03:43):
of starting a business. I was just trying to meet people.
So we were at the f Bond breakfast club and
the question on the floor was who are you, what
do you do bit or Bragg, and what's your goals
for seen. I started freaking out. I had no idea
how to answer the questions. You didn't have thought about
My whole life was like up in the air. It
was like just career had gotten off the rails, love
(04:06):
life had gotten off the rails. It was just all
off the rails. You know. It was just one of
those pivotal moments where you're like, my life. And in
the introducing myself, I decided to differ with humor. And
I don't even know what all I said, but where
I landed the plane was this is what I'm doing
for my friends. I'm like a successfully let me know
(04:28):
if you want me to kick your butt two And
that's how I land the plane. No idea, where it
came from, just you know, being witty. And so after breakfast,
like five different women walked up to me like, that's
a really great idea. I think you should do something
with it. And I was like, yeah, I say like
funny stuff all the time. I should be a comedial
like it doesn't mean it's a great business idea. And
(04:50):
one of my favorite mentors, Hi Kelly, if you're listening,
she collects you are else. So she walked up to
me and she was like scrolling through on her phone
and she's like, yeah, so I collect you or else
for fun? So fun, Yeah, I have messy Taco dot
Com as well, I don't know what I'm gonna do
with it, but I thought it was a good idea.
I will come up with that by the end that
the brain step of brainstorms, have a brainstorm. And so
(05:12):
she's like, yeah, success bully dot com is available. If
you don't buy it right now, I'm gonna buy it,
and you have to buy it from me, damn. And
so I was like, so I ran home. I bought
success bully dot com, Instagram, Twitter, Pinterest, you name it it.
Who thought two very common words had never been put
together are yeah? And it's like because it's almost like
(05:32):
a positive word and a negative word. Yes, yes, what
you're doing is positive negative, but it's true, like we
don't we we never think of bully as a positive term,
So why would you pair it with success? But you did, right,
And so I got the dot com, got all these things,
no idea what I was gonna do with it. And
you know, I think that when I started, I thought
it would be this cute little thing. I'm like, oh,
(05:54):
this is gonna be a little side hustle. I'll help
a few people. I'm doing it for free. Yeah, I'll
help if you people. And it has just been an
amazing journey and I'm so thrilled, like three years in
to see the impact that I've been able to make,
that I finally figured out what I want to be
when I grow up, and it's just it's such a gift. Well,
(06:15):
that's got to be one of the most rewarding things
is seeing the difference you've made in someone else's life
and career. Oh yes, I UM spoke for Europe a
couple of weeks ago and it was a whole group
of like young adults, so they're like in their late teens,
early twenties, and the program is to help younger people
kind of get their their foot in the door and
(06:35):
to build the skill sets to uh, to have rewarding
careers and technology and all these different things. And to
see their faces light up in a goal setting workshops
and like to tell these kids you can do anything,
but have a plan. It's like heartful. I'm still going
on and on about it weeks later that it was like, Wow,
I feel like I made an impact in that room.
(06:55):
I don't know about the rest of these rooms with
that one. Yeah, and how old are those kids? They
were probably nine teen to early twenties, where it's like, yeah,
you can do anything you want, but it's going to
take discipline and working your plan out. When you were
at that founders what is it called bomb breakfast bomb
breakfast club? When you were there, what was your day job?
(07:16):
What were you doing at? Oh? My goodness. So I
was recently laid off, so I had moved from New York.
My background is in tech public relations, so I moved
out to Seattle to work on a big product launch.
Shortly after the product launch, I was put out to
pasture in a new city where I didn't know frightening
and Frightening didn't know anybody, and LPs they had a
New York office, so I actually didn't really have to move.
(07:38):
That is another story. And so then I struggled to
get my footing trying to get back in the job market.
And like in New York, there's a PR agency on
every other block. And I was highly specialized in mobile tech,
so like you know, if anything happened, I always had
a job. And then to kind of get into this
space where it was more of a relationship that moved
you for your career forward, not the hustle. It was
(08:00):
a totally different thing. If it felt like that that
burden of being unemployed for months, got a new job,
and then the start date was pushed. So when I
was sitting in this meeting, I didn't know if I
had a job or not. So I think I'm employed.
I don't know if I'm employed. My start date keeps changing.
So yeah, but I'm so grateful for that experience, where
(08:21):
I never would have started had I not been in
that space. So successfully is your full time job and
your side hustle is what your former full time job is?
What is that now? So my background is in tech
public relations, so I freelance for an agency and I
work a few hours a week on PR projects and
media relations. Do you do that still because you enjoy
it or what is the reason why I'm still having that?
(08:43):
I feel like public relations is like the mob do
you know you can never get out of? You know?
And I think that it is essential to I think
part of the reason that I've been able to scale
and grow so fast is because of my PR background.
That you know, I know how to hit message points,
I know how to market, I know how to give
a thrilling talk because I prepped executives to give their
(09:06):
talks and so I like to kind of keep a
foot in it to to stay abreast of what's going
on in the industry. But it also keeps my skill
set sharp for my own business. Oh absolutely, I'm sure,
because like, if you're kind of just doing successfully, you're
not really experiencing what's happening in the real world. You're
just telling people this is how you do things. But
you get to experience it day to day. It's kind
(09:26):
of like a little experiment for Yeah, And it's a
refreshing break because sometimes I'm like, I don't want to
bully anybody else someone someone else. I want to do
something else for a second. So it gives me just
got a perspective where absolutely and oh my god, I
love you. You told me that one of your goals
(09:46):
for your forty birthday was to leave the corporate world.
And I was like, oh, so clearly you've you've done
that already. When do you turn forty? Yeah? And I'm like,
you're not twenty seven? What I know? Right? Thanks Mom
for the amazing scenes. I couldn't believe. I'm like, oh, wow,
you hit your goal away ahead of time. It turns
out you didn't. When did you hit your goal turned
(10:07):
forty August twentie, my last day in corporate with August nineteen,
so right under the wire. One thing I'm really big
on in my business is all about tracking, tracking your progress,
breaking the goal down. So I literally turned my living
room into a wall calendar. So I took the art
down and I had a calendar up with a big
sticker on my forty birthday. So every time I went
into the living room, I had to see that this
(10:29):
was a goal and this is what we were working towards.
And I was putting stickers up for benchmarks, and it
was a whole experience leading up to so and I
would I would, hey, if you're not tracking, No, you
had the truth in the tracking, Well what kind of
people then are you helping? I know you told us
you know female founders, and you go into companies and
you do workshops. But on this podcast, I feel like
(10:50):
I have had so many guests who would benefit so
much from successfully. So I guess, without telling us the
exact people you're working with right now, what are some
of your clients currently? Okay, so this is what who
I really love to work with because I've been her.
I love high performing type A women that are stuck.
So like the velvet rudders, where you've got it going on,
You've got all your your degrees in your and your
(11:12):
your career is rocking and rolling, and now you're asking
yourself what's next? Like that? Yeah, So that that's the
space that I really like to play it. Have you
written a book yet? And get ready? Okay? Because I'm
like I would read it. Okay. So for me, I
am a type a high performing woman. However, I'm not stuck. Okay,
I'm just I've got a lot and that's where I'm
(11:35):
at right now. And it's like, and I have all
these ideas of things I want to do more and
I'm having trouble I guess organizing and also handing tasks
off people. Oh okay, so we have to learn how
to lead? Okay, yeah, I think so, I think that's
what needs to happen. So I think I'll be making
a little appointment. So you would work with someone who's
(11:57):
not already stuck, who's just like, what do I do now? Well?
I've think that that that comes back to that what's next?
So it could be you could be standing still, or
it could be I have all of these things. How
do I prioritize and keep the balls in the air,
or you know, how do I thread this together so
that it is making strategic sense to move me forward? Okay, Now,
this thing that you are launching that I would love
(12:18):
to do is spring sprints. Yes, so that is you're
gonna be working with one on one clients. That's not
a group. So I have my one on one clients.
So we're reopening my roster so that reopens for springs.
I only take new clients every ninety day. Oh so
it's not like you're starting a new sprint in the
and so there's two Okay, reopen it for one on
(12:39):
one clients and then we have a group coaching that
launches in mid March. So like we fill up my
one on one roster first and then we open the
enrollment for my groups. Now, how many people are in
those groups? Ten? Now you don't need to give me
an exact amount, but I'm curious how it works for
a service type company. How do you make money? How
do I know how to charge people I take? You know, well,
(13:02):
how I kind of look at it is that what
do you stand to gain working with me? In the
sense of if you're stuck right here. How much money
are you losing being stuck right here? Right? And so
I have an hourly rate and I'm a coach in demand,
so like I'm getting to the point of being I
call it elite coaching where I'm getting pricey. And so
that is just is what it is. So we're on
target to be five figure engagements by the end of
(13:24):
the year to work with me one on one. Wow,
that's hey, when the airplane pricing, when the when the
slots fail up, you get more in demand. Well, it's true.
And like you said, how much are people not making
by not working with you? Like if they can just
spend that and then get a fifteen race for the
next three years, it was it's worth it, right, So
(13:45):
I said, that's how we kind of frame it. That's incredible.
So you just came back from a speaking engagement. Yeah,
so how do people like they find you, like we
want you to come speak. Well, like, you know, we
have strategy for everything. You know, I think that, Uh,
if there's anything my pr your has taught me is
to how to put a strategy in place, Like you
hope for the best for the outcomes, but we always
have forward motions. So I have a short list of
(14:07):
organizations that I want to partner with, and so we
proactively reach out to them, and then from the corporate side,
there's a short list of organizations that I want to
partner with. So we kind of we're working our way
through my wish list and the beauty of the business
that I'm building, because it's no longer me I was
gonna ask as a team is a team of of
(14:27):
wonderful women that make me look really good. So what
kind of what was the first employee you hired? Personal assistant?
So I have a wonderful assistant who just keeps all
all the calendar ing and and and reporting in where
it needs to go. And her name is not Siri.
It's a real human, yes, Monica. And when she shows
(14:48):
up places, people are like, Monica's a real person, And
I'm like, yes, did you think I was making her up?
Who were the other people that you then thought were
important to hire for your business? So I have of aya, hey, ay,
she's in charge of social media, so like I find that, um,
I obsess about it and overrotate. And so while we
do quite a bit of storytelling, and I have like
(15:09):
my my pillars of of content. She's kind of making
sure that it's all making sense and that we're present
on the platforms and that we're engaging in the right ways, because,
you know, when we're talking about these future facing things
as far as partnership, I want to know you have
a footprint, which is it's like, yeah, I've never gotten
a client from social media, you know, but I understand
(15:32):
why you want me to have this footprint in this
presence well. And it's also I feel like in today's
world to be able to have a footprint and all
these platforms you as a business owner, you don't have
the time to do that. No, no, no, it was
not the best use of my time and it's almost
required now. So it is very like I knew you
were going to say social media right after I asked you. Yeah,
I knew it was going to be personal. Isn't social media?
(15:54):
It's it's that important now, which is a little frightening.
Who was next? Who was next? I have an operations person,
so I like high level visibility, but I don't want
to get into the weeds of you know, the day
to day accounting and so kind of working on the
growth strategy making sure all the numbers make sense. I
just come in and go I agree. It is true though,
(16:17):
and a lot of people that is their first go to.
It's they don't trust themselves with the numbers. They're creatives.
Their passion about is art or is just creating, and
I want to look at the numbers. And some people
need that right away. I call it if it's not
your ministry, if it's not your strong suit, and you
are in a position to outsource it, outsource it right,
because you're you're operating in your genius. You drive more revenue. Right,
(16:41):
So when I operate in my genius, that's what brings
in the big money. You know, it's it's me being
dazzling in front of a corporate client doing a workshop
that brings in the money. It's not me mulling over
Excel sheets. So same, right it does. Does successfully have
an office, I have a coworking space. I am a
(17:02):
citizen of the world that I might be in town
for three weeks straight and then who knows, Why did
you decide to stay in Seattle? Well, I felt like
I had a running start here and I think this
is a great place to scale a business. I don't
know that it's the final stop. But in terms of
I was plugged into an entrepreneur community, Seattle is still
a place where you can reach out to a CEO
(17:23):
and get coffee. It's not crazy. It's crazy, but I
like you for real, you wanna okay, all right, let's
do it. Then. I don't know why. I mean, you're
from you were in New York. That does not happen there, No,
no ei, there's so many gate keepers and you know,
catch me in the hallway kind of stuff. So like
I think it was. It has been a great incubator
for the business. So um and I traveled quite a
(17:45):
bit so I get to see things and and do stuff.
Come home. You've worked with a ton of different women.
What do you think is the number one issue that
women try to have to overcome when working with you?
I think it It is so amazing that there I
work with so many accomplished women right that the impostor
(18:06):
syndrome is still a very real thing. It is so real,
and that you know that hesitation or fear or even procrastination,
which I just believe is fearing a different rapper, like
just based on what if people find out or you know,
I don't think I'm qualified, Like, yo, well you'll figure
(18:26):
it out. Just jump You know. That has been the
most interesting part of this that it it doesn't matter
how many degrees, how many accolades, that impastor syndrome is
still very real. Is that now when you start working
with someone, is there like a questionnaire people fill out
right away before process. It's like a college application to
get It's like it's a it's a vetting process because
(18:47):
you know, I'm not a life coach, so I don't
get into the squishy bits. So if you're like, I
don't know what I want to be, I don't know
what it was, I'm not the person for you. Right.
If you have a clear cut goal, I will help
you refine it and help you pry jake manage it right.
So that's my sweet spot is known when you have
a specific thing that you want to get done, I'll
help you get it done. H It's when you're I
don't know, I have to prefer that out because like
(19:10):
it doesn't light me up. Do you have people that
you referred out to so you have like a network
of network of coaches, then we go okay, you know
I might not be the best one for you. And
there's nothing wrong with that because it at the end
of the day, a coaching relationship is about trust, right,
And if you don't trust me as your coach, or like,
if you're coming into it wanting a specific result and
(19:31):
if we're not aligned on how we're going to get there,
you're not gonna get what you need. That doesn't help
me succeed as a coach. It's not a win win
relationship for anyone. So it makes sense to refer those
kind of things out and with your your sprints there
every ninety days, do you take time for yourself in
between them? Oh? Yeah, I work like twenty five hours
a week. I work twenty five maybe thirty hours. I
(19:53):
think it gets harry when I have to speak a lot.
If I'm like overbooked, then it then it has longer weeks.
But yeah, people don't lies how much talking drains you.
Oh yes, And the the interaction and because it's not
just the get up and do the thing, it's the rehearsal.
It's the rehearsal time, it's the being on And then
there's a shake hands, kiss babies part, which is after
(20:15):
you give a speech or something and you're on stage
or whatever, and then you have to do that part
you don't. It's like swimming. It's almost like an interview
after Michael Phelps just swam a ton in the pool.
It's like you can't your drain your whole body. And
it's and it's so hard to explain because it sounds
for me and radio and people are like, oh, but
you just talk. I'm like, it is the most draining
(20:36):
thing and it's athletic. Yeah, it is athletic. Like I'm
I'm working with a trainer right now to work on
my endurance and my core strength because I've been having
vocal fatigue. It's crazy with the effects everything. Yeah, And
so like it's harder than it looks. It's harder than
it looks. Even to just do a webinar. It's hours
of rehearsal for a webinar. So even if I put
(20:57):
on if I don't put on pants and I teach
a webinar, it's still a lot of interaction and output.
And so like you know with scheduling that we have
to be mindful of my recovery time that I need
like space in between those, isn't It's so crazy to
think professional athlete at that point, Like, no, I can't
do more than two a week. So right now we're
averaging about one a week, and in busy seasons we'll
(21:18):
get up to two a week, but like we try
to keep it there otherwise it's hard on my vocal courts,
it's hard on my body. And this just the bounce
back time and it's a lot. Yeah, what kind of
webinars are you doing? Are they companies? So I am
doing one tomorrow, boy Washington term. Okay, we have to
keep this then should we start whispering? Yeah, I'm doing
(21:39):
what tomorrow? Right, So we're doing a spring clean your
goal So we're gonna do a goal setting just on
how to reset because usually you know, the first nine
weeks of the year, it's not enough time to like
you wobble, you bobble and you fall off. And so
we're doing that, and then I think we'll have a
successfully standalone webinar on March and five thirty he am
(22:00):
Pacific and you can go to success bully dot com
backslash webinar to register. Okay, that you got that. So
on this podcast, I love talking about connections. It's some
every single guest on side hustlers has made their way
here through connecting with someone. Obviously, a lot of times
it's people reaching out to me directly, but most of
the time it's someone being recommended through a friend and
(22:24):
that's the coolest to me. And you are one of
those people. So Melissa, who is one of the three
women from the eventist, Yes, connected the two of us.
So what is your connection with Melissa? So Melissa and
I worked together on a few events at her day
job with Facebook, and so I did a whole series
on hack the performance review. So again coming down to
(22:44):
that goal setting, an accountability, just rappering that around your
performance review and what you can actually own to drive
your career forward. Well, she obviously saw a lot in
what you did and was clearly impacted by it for
her to recommend you to me, because if she thought
it wasn't, she's like, probably she would not have recommended you.
So clearly she did because she felt something. So that's
(23:07):
really cool. Yeah, and I love that when you can
like impact in a way that people want to share.
So like, that's when I know that, you know, it's
the ripple effect. And that's the amazing part about being
three years and some of the things that are coming
full circle right now, where connections that I made three
years ago, five years ago, you know, ten years ago
(23:28):
that they're they're circling around. And it's like what you
obviously know the importance of connections. Yes, yes, And like
you just said, you can connect with someone and that
doesn't mean the next day they've got some great opportunity
for you. You just said three years ago, and it's
starting to happen. Yes, And I think that that is
there's no such thing as an overnight success. One of
(23:49):
the things that I work with my clients on is
like planting seeds, falling in love with the process that
like the process. Yes, sometimes you'll go outside and you're like,
where am I to amato plants? I'm hungry, you know,
but you don't plant tomato. You don't plant the tomato
seed and go out the next day and have juicy,
ripe tomatoes. It's a process. And seeing my process and like,
(24:11):
you know, even when I'm tired and I don't feel
like it's planting those seeds or intentionally moving things forward,
following up with people, that's all I control. I control
showing up as the best version of myself and planning
those seeds everything else. Is it happens, when it happens.
I feel like I'm at listening to one of your
webinars or somewhere right now, I'm like, yeah, forgetting that
(24:33):
I'm supposed to respond and say things, and I'm like, yeah,
keep going, just like tell me more? Am I supposed
to fire me up? I'm good at the raw Rock,
They're great? Can you come in every morning? I think
the process process that's true though successfully is obviously the
name of your company, but was there a time with
(24:53):
successfully where you had a major setback company? I feel
like I fail at least three times a week, and
not intentionally, but like, well, I hope not. You have
to dare to suck you there are things that you're
just going to suck at. And so I think that
my first year in business, I said yes to everything.
Do you recommend doing that? Okay, Nope. It's like it
(25:16):
was a lot of busy and not a lot of money, right,
And I think that if there's anything that I can
instill in entrepreneurs or even baby entrepreneurs or will seasoned entrepreneurs.
Sometimes you start your business wanting to make an impact
on the world. And you want to touch people, and
there's all these altruistic reasons why you start a business.
(25:36):
But your job as an entrepreneur is to drive revenue.
And so like, I found that I was so busy
and just doing all the things and had no clients.
And so I think that now a little further along,
I am very clear about what drives revenue in the
business and anything that outside of that. As the I
(25:58):
haven't given myself a promotion to see oh yet, but
when we hit a million dollars in revenue, my title
changes to CEO. That's incredible that you've done. I mean,
there are people who say I'm CEO of the day,
CEO of one. So I am chief strategist and founders
so and maybe I'll be chief strategy officer this year.
I don't know. I don't know, but it's incredible that
(26:20):
you do that and you're able. It's you're disciplining yourself. Well,
there's a benchmark, you know, like, and I think that
I feel like I have to earn the CEO title,
and so like, when I earn it, you better believe
those business kinds they're gonna have sprinkles on them. They're
gonna be shiny golden bossing one of those. Make sure
I get one. Then if there's someone right now who's
listening to this and they got a day job, they're like,
(26:43):
I like my day job, but it's not all I
want to do forever, and they have this great idea.
What advice do you have for that person who's listening. Okay,
for that person, I'd say, keep your job. Keep your job,
and here's why. Your job allows you to make mistakes
in your business with out being homeless. Okay, to keep
(27:04):
your job. Keep your job, and you get to experiment.
And I would say with your side hustle that make
it part of your daily life, as opposed to I'm
gonna wait till Saturday and then I'm gonna do all
of this stuff in my side hustle, and then I'm
gonna miss the weekend. I'm gonna be miserable. Take that
Netflix time in the evening and use that for your
side hustle. You can rule the world in two hours
(27:24):
a day. It is wild when you think about how
much time we waste. I mean, I've talked about this
on my morning show, on this podcast. When I look
at the amount of time I spend on Instagram um
through my phone because it shows you yoursage time it
is discussing I could be running a company, full blown
company multi yeah, and so like we have the same
(27:46):
amount of hours a day as Beyonce. I love that
Beyonce has twenty four hours in a day, a hundred
sixty in a week. So like it's it's how you
use your time. And when I was a side hustling
working full time and building successfully, I like moved to
be closer to the office. So my corporate job that
(28:08):
eventually started, the office moved to Bellevue. And so when
you were in Seattle, Yeah, so I moved from downtown
Seattle to Bellevue, And like, the fastest way to the
east Side is to be on the east side. So
I moved to Bellevue so that I would have a
shorter commute, so I was walking distance from the office,
so I could take client calls in the morning, go
to work, come home, and not be exhausted and still
work on the business. Because here in Washington, if you
(28:31):
were making that community, you'd be at least an hour
at least at minimum, yes, ten hours a week. Yeah,
that's a whole work day, that is and so like
those were just those small kind of sacrifices that I made,
and also being clear with friends and family, like I
am down for brunch, but I have to do my
homework before I can go out and play. And that
(28:51):
is what it turns into. It's it's homework again. It's
and having that self discipline, which was real hard. Oh yeah,
when there are times I'm like, I'm not doing it today,
but you know, do one thing and then one thing
usually turns into two things, you know, so it's just
one thing a day. That is incredible advice, I think
(29:11):
for the people who listen to this podcast, who have
these ideas in these dreams and are listen to every
guest week to week saying I just did it, which
is great in all and it is true you do
have to have to do it at a certain point, yes,
But I think that the how and the discipline, the
daily discipline that if there's anything I could say to
my side hustlers out there, do something daily and like
(29:34):
break it into pieces daily, move the business forward, and
you'll be surprised in a few hours every day what
will happen? You know, it starts to take It has
a that compound effect and you start having a snowball
or it was like the flywheel, where like you have
to prime get into it and then eventually it starts
rolling on its own. I'm still in the middle of
(29:55):
my flywheel, but you know, one day out and be like, okay,
that's here. Yeah the people of the joys uh, but
it is true one and then you start seeing what
is happening. And that's when you're like, oh my god,
something's happening. And then you're really into it because I
think from year the first year, from year one to
(30:17):
year two at three x six x, from year two
to year three. This year we're trying to ten x
and so it's it's just in every level there's a
different type of discipline you have to have, and along
with that discipline, the fear doesn't go away. So like
they're like, oh, I just don't be scared, no, no,
(30:37):
feel it and still move. But every step, every stretch
you make in your business, there's a different type of fear,
like having to pay other people that's scary, or you know,
paying for my own health insurance frightening, what I have
to do that every month? Who who? But like but
(31:00):
every step there's a different type of fear, so it
doesn't go away, it's just how do you manage it
and still do the work. So I could listen to
you all freaking day. You are and I love the
New York right there. You have a speaking engagement tomorrow,
so we gotta get your butt out of here. Save
that energy. But success bully dot com. Yes, I need
(31:20):
everyone to go there bully dot com. We're on the
instant the Facebook. You're like a fairy godmother. I think
that's gonna be. Can you put that on your business
card for now? That's you kinda thank you so much
for being here today, for having me. This was so awesome.
Appreciate you much love, Thank you so much for listening
to Side Hustlers. Don't forget go support Kata. It's successfully
(31:42):
on Instagram or success bully dot com. And if you
have someone you think should be a guest on this podcast,
you can always reach out to me. It's Side Hustlers
Podcast at gmail dot com. If you have questions, comments, concerns,
please also email me Side Hustlers Podcast at gmail dot com.
Um you can always rate and review this podcast wherever
you listen to podcasts, and you can follow me on Instagram.
(32:05):
It's at the Carlo Marie until next week. Keep bustling, yeah,
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