Episode Transcript
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Speaker 1 (00:00):
Hi, Hi, Hi. It's Carla Murray and this is episode
number thirty two of my Side Hustler's podcast. Huge things
are happening this episode, but first, don't forget You can
always email me Side Hustlers Podcast at gmail dot com.
In this episode, I am talking to Jennifer Gunn. She
is the creator of Wax Cabin Candle Company. All of
her sense do smell awesome, by the way, in case
(00:21):
you're wondering personally, I love the story of how Jennifer
discovered her side hustle, but the torture she went through
at her former day job is most likely going to
relate to you somehow. And We've got a side hustler's first,
a collab that has never happened before, and I'm unbelievably excited.
I don't want to ruin it, so let's just get
(00:42):
it started for a lot of people. You know, why
are you when? Do you know what you want to do?
And this is something you want to do? Do it.
I'm a hustle side hustle do it. I'm a hustle
h do it. I'm a hustles I'm a hustles slow.
I'm a hustles side side hustle. Come on, ask about me,
(01:05):
yo yo. It's the side Hustless podcast we call the Roof.
So that's who's here with me today. It's Jennifer Gunn
and I'm convinced that she's drinking alcohol on the other
side of the What is it to forty on these coasts?
There's no blue. I don't know what are you drinking?
What do the looks like alcohol? This is no this
is this is just juice because I'm sick right now.
(01:26):
Sound jersey and easily perfect? Good also me all the time,
So we're good. So you are the creator of Wax
Cabin Candle Co. And your candles smell awesome. They're super
cute and they're just they're perfect. They're cute in your home.
They're not like these ugly ass candles that you see
a lot of places. And it's true, we're not talking
(01:47):
about my personal appearance when you're like happy, modest. My
cameras are so cute if they are cute, But that
was the big thing of them. It was like, you know,
you put up a Yankee candle, It's like, I know
it's apple, there's an apple on it, Like I got
it unnecessary, You're so, and that's exactly what I didn't.
I didn't call him out. Glad you did. But that's
where all You're fine. You're allowed to the smell great.
(02:07):
They do smell great. But um, you you were a
graphic designer. I guess you still are. I mean that's
what you're doing. Yeah, I'm still a full time senior
graphic designer for a pharmaceutical company from home. Let's do
the whole thing. Let's go back to and by the way,
if you want to check out wax Cabin candle coo,
you can go to at wax cabin on Instagram or
a wax cabin candleco dot com. And you do have
(02:28):
a surprise we're gonna talk about in this episode. So
don't pause this and go anywhere else. So let's go
back to. What year was it when you were at
your full time job and you were miserable? Okay, so
it was two thousand and fifteen. I started a job
at a corporate company full bowl cube, very bored. Took
the job because I just had a baby and I
thought I needed to bring stability. I thought, that's what
(02:51):
you're supposed to do. I thought you're supposed to act.
You have a baby, go back to work nine to
five or whatever it is, get health insurance. You know.
My husband is a very sexial chiropractor. He was doing well,
and I was like, this is what I'm supposed to do.
I have to stop freelancing, stop doing the fun stuff.
And when you don't do something you want to do,
it will eat you alive. Every day you'll wake up
and go, what am I doing? Why am I doing this?
(03:13):
You know? So I started working there, and in the
beginning it was it was kind of nice because when
you're home and you're with a baby and you're just
like breastfeeding and you're like, I just don't get out.
So it was nice to be at work. And then
I noticed toxic coworkers and I just want and I
and I this is like, looking back at it now,
I'm I'm like disappointed to myself because I I saw it.
(03:35):
I saw it happening. I worked with somebody that was
my manager who was a little bit older and was
there was agism involved in terms of she did not
like how old, And it's not something first all, it's
not something really discussed when you're younger. Well, how old
were you at that time? It's not like, first of all,
and I'm not saying you can hate someone because they're
twenty two and out of college, but you were an
(03:55):
adult and a mother at that point. Yes, and I
me and I have a man stirs in design, you know,
and I so I'm very qualified. So and you know,
I think a lot of this was stuff that maybe
I didn't even know what was going on in this
person's life, and she was just coming at me, you know.
So I just started to notice to would print kind
of nasty articles like I want to explain this without
(04:16):
people being like so what. The lady was a little
nasty to go for it. She would print articles about
being a snowflake, being a sensitive person and just leave
them on my desk. She would why hide information from me.
She would call me kiss as she would. She was
very and this is the gross spart, very racist, and
I like there was a bit times I just couldn't
and I just ate it. I just was like, hey,
(04:36):
I have so much pressure on me and I have
to get that page. I had to do this and
just ate it day in and day out until one
day I just was so anxious and I noticed things.
I never had anxiety and I just would start to
get like I couldn't really breathe, and I just anxiety
was just building up to a point where I don't
know what's wrong, but something is wrong. And I wasn't
(04:57):
owning it because I felt like if I owned it,
then everything would crumble. That's supposed to be right, everything,
because you know, it's very okay, I'm supposed to do
this because then this is gonna happen. Then this is
gonna happen, and the bills are gonna get paid then
you know whatever. So I started to do simple things
about I became obsessed with the book. Okay, I had
to look it up because I know what you're talking
(05:18):
about because you sent it to me. It's the life changing,
no life changing magic of tidying up in there somewhere too,
I think, but I know what you're talking yes, yeah, yeah.
And so I listened to this book because I was
in my cube all the time, and I used to
listen to podcasts all the time, and I would become
obsessed with listening to books on tape. So I listened
to this book and it talked about sparking joy, and
(05:42):
really it's about cleaning up your house. So you know,
just like first, I was like, let me just clean
my house, and I started to feel better and I
started to be like, Okay, that's organized. But then I
was like, I'm not sparking any joy in my life.
You know, how what am I going to do? So
I said to myself, I'm going to go on a
trip with my husband. And so my orders stayed home
with my parents and we went to Charleston and we
(06:02):
went to to like blow up like party and like
just have fun. And I went to a circled candlefish
and they are really cool candle store. And I walked
in and I was like, yes, like this is this
place is fantastic. I like, I love the aesthetic of it.
That was very exciting. I never really saw candles that
look like this. When you guys went on this trip,
(06:23):
where did you still have that job? I was doing
everything I could. I in my mind, I was like,
you you can't. I didn't think people quit jobs when
you had a family Like that was absurd, Like how
are you You're just gonna You're just gonna not go
back to work. I'm on the trade the plane hole
of my husband. I'm like, oh, I'm gonna start a
candle company. And that sounds so nuts, right, you know,
(06:43):
like what are you like? Okay, did like start a
candle company? So I get back to work and this
is this is distracting me. This is like, okay, like
you just for fun like start because my background I
went to the Savannah College of Art and Design and
did product design, so I learned about packaging product and
this is an relatively inexpensive thing that people use up
(07:04):
and by again, you know, if you paid something, you know,
you build houses. You're not building five houses every day,
you know, so this is something that people will well you.
So it was a smart product that was became interesting
to me and I but it wasn't getting better at work.
It was just I was just constantly putting bandies on things. Okay,
maybe I'll just when she says nasty some things and
just ignore her. Maybe when she prints weird articles out
(07:26):
to me, I'll just ignore her. I'll be And I
was always taught, especially as a girl, to be nice.
You're supposed to be played, and so you're not supposed
to tell someone to shut the funk up, you know
what you know, So please tell me that's how this ends.
Did you tell her to shut the Oh no, it's
it and I wish it did. So how did you quit?
How did you leave? Okay, listen, this is a this
(07:46):
is a warning sticker on this. This is not how
you're supposed to leave a job. Oh God, Okay, okay.
So one day we were doing some training on it
was motion graphics, after effects things that she was like
a little frustrated with. Fine, she started screaming at me
that I needed to help her with this, but it
was aggressive. You need to f and do this. You
need to help me with this, you need to. It
(08:08):
was like something in my body saved me. Like my
mind was like generally you have to say you have
to sit here for a reason, you have to stay
here because your baby, because blah blah blah blah blah.
But my body just got up. It was like it
was freezing outside. Okay, So I knew something was here
because I just get up and I go full blown
Charlie Brown teacher like mat and I grabbed my keys
(08:32):
and I just walk out the building without a jacket
on and get in my car and go pick up
my kid like nothing happened. And I go home that
night and I just as I can not go back
that my anxiety was so bad, I could not go
back there, and I did ever went back now, and
I went on short term disability for anxiety, and I
never went back. Did you get your jacket back? Oh yeah,
(08:54):
it was like Jay Crude, I got my secculent back. Okay,
So you leave this terror of a job that I
know so many people can relate to, whether it's as
as extreme as yours or maybe not. Maybe they're being
tormented in other ways. Coworkers not necessarily managers. I mean,
(09:16):
I'm kind of proud that you just got up and left.
I wish you told her, But that wasn't me, you
know what I mean, Like, I totally disassociate. That was
just my body being like girl, let's go. Yeah. Well,
that's amazing that that happened. So and I'm assuming that
is where you decided I'm really doing this candle thing. Yeah.
And not only that, That's when I learned a valuable
(09:37):
lesson that people listening need to know is that you
can't let it get to that place. You need to
speak up for yourself, you need to address it. You
need to and you know, people got nervous to go
to a job, but you need to take care of things.
So a lot of times your side hustle comes out
of really negative places. A lot of people say that.
A lot of people have told me that. Yeah, very rarely,
you're like, my life was, I was killing it. I
was making so much money. You know, you very rarely
(10:02):
say that. Usually you're miserable and and it's and it
works in your befit and then you come up with something.
I was just being cathartic and I was like, I'm
just gonna make these candles. I'm just gonna have fun.
I'm just gonna work on packaging. And I did that
for a while, and then I was like, how am
I going to market this? I want people to kind
of start to know about because once I got the label,
I'MO graphic designer. So things are like the website, the labels,
(10:24):
so well, I'm fair to the rest of us. It's
a it's a huge, huge money saver and a huge asset.
But I didn't want to make a candle. Yeah, how
do you even what do you do? You google it?
You know, you YouTube just like your mollow magic. Everyone
says to Google. I love it, but you know, like
that girl that she made her air stream like she did,
(10:46):
like she learned that. You just figured out and you
buy the stuff and you make mistakes and you make
disgusting candles and you you know what I mean, Like
you make good candles and you figure it out. Because
if you're really action about something and it's fun, it's
it's your process, you know, it's it becomes like your hobby,
and it becomes fun when you learned how to do it.
(11:08):
Were you just doing this at home? Like you have
a baby melting wax? Like, I guess what is? Can
you give us a dumb down version on how you
actually make a candle so we can fully understand what
the hell you were doing at home? Okay? Okay? So
I was. I have a big, big machine. It's like
a big cube, and you throw in a hundred pounds
of soy wax and you turn it on and it
(11:29):
melts it down. And I had to learn about what
is soy wax? What's paraffin? What's you know? Because a
paraffin candle is not not a good candle to burn,
So you burn a soy candle. And then I was
ordering all different kind of waxes from all different companies
that I would order and this was a distraction and
it was fun and I ordered oils in different sense,
and you know, I started to research. I mean, there
are different candle people like what are you? Are you
(11:51):
a are you a cookie vanilla? Are you a dude candle?
Are you? I do like dude candles, but I'm more
of like a refreshing okay can okay that would be
the category. Yeah, that that is. It's like the yes,
there's there are people that like the either fall into
floral a mandle like a do candle there, You're like,
you like cookies, you want to try to eat your
(12:12):
candle or you like that you know, refreshing ish candle. Well,
I also like drinking my candles like peach bellini. Yeah
that is one of the So I love that your
candles are peach Bollini and brunch. Those are two of
my favorite and I love that and the dude ones
to the brunch is the best selling and the peach
billonierre the best selling. They pair together, well yeah, I
(12:32):
mean yeah, peach blan is that brunch? Why not? Brunch
candle was the first candle that I made. Yeah, I
didn't know that, but when you're making these candles and
you're ordering these waxes from every where you have. I'm
just picturing like this giant vat that you're just dumping
things in. Yeah, that's what it was. How it was
that you waste off of like Okay, this candle smells
like hot garbage. We're not using this well, you know what,
(12:54):
But it was worth it. Like I would just make
this is what I do. I'ld make like fifty candles
and I would write members on them, this is one
too or three in the sense, and then I would
go to my friends and family and I would be like,
smell them and give it one two or three. One,
I love it too, It's okay, three, I'm a bar
don't burn this, kip. And so that was the process
(13:15):
and that so so I'm home, I'm not working, I'm
getting better, I'm making candles and it was fun, all right.
So this is how I came up with the name.
And my husband will kill me if I don't. I
was gonna say, yeah, where did the name come from?
So I did another article and I didn't mention my
husband who helped me name it, and he is still
mad at me to this day. You were interviewed somewhere
(13:36):
else and you didn't mention it. All right, so let's
give the credit here. This is all that matters. Side
hustles Jared Gunn. Here it is baby we're talking about.
And I was gonna thinking about I love the word cozy.
I like the word like cozy dog. And I was like, no, dogs, hunh.
I love my dog smell doritos, like, I don't want
it to be cozy dog. So we were working. He said, well,
(13:56):
what do you want the brand to emulate? And I said, well,
I love pottery barn in the sense of quality product,
like the price point. So we said, okay, change pottery
to wax because you're not making your end barn and
we live in a lock cabin to cabin, so that's
wax cabin. Oh. I like that you didn't go with
wax barn. I like wax cabin, not wax bar. Now,
(14:19):
So that's how So that's how we came up with that.
And you know, the biggest thing about the success of
the brand is how authentic it is to myself in
my life. I really do live in a lock cabin,
you know, and a lot of my social media is
my family my daughter and my life, you know. So
there's a huge thing about the success of a brand
is how honest you are with it. And again, if
(14:40):
you want to see the candles that Jennifer makes, you
can go to at wax Cabin on Instagram. But I
want to learn more about how you how this was
a side hustle, how it's still a side hustle but
different now. But we got to talk about the big thing,
the cool thing that you created an actual side hustler's candle.
And yeah, I saw it and I like almost cried,
(15:02):
and I'm so excited. I know they're about to come
to me and I can't wait to burn them forever
and show my mom. She's going to freak out. But
do you have one look at it? The color, so
it literally says side Husters with Carla Marie on a
candle and you could buy this at wax Cabin candle
code dot com. And it's the Peach Bellini scent, one
of my faiths. So thank you for champagne. There's shamps
in it, yes, of course. So I think this is
(15:24):
probably the first side hustlers actual branded thing that people
can buy real, which is really cool. And there's more
to come. But first of all, thank you. I can't
tell you how much I appreciate the fact that you've
done that. So go buy all of them, please everyone
to make me look cool. Thanks well, listen, I appreciate
what you do for women in in studying side hustles.
(15:46):
I think that it's good for on two parts, for
us to market ourselves. That's what this is. We're marking
ourselves and talking about it, but also for people listening
who are like sitting in that queue, like what am
I doing? You know? And I think that saved me
to podcast and people be honest because it's practists are
cool because they're a little unfiltered, and people honest. You
can go on and listen and be like, Okay, this
(16:08):
is how she made it. This is what was my low.
You might be in your low, and this is how
to get out of it, you know. And it's funny
you bring up women, because that's what this podcast has
turned into. I just can't find guy side hustlers anymore.
I don't know what they're doing. They're just I'm surely
got that side hustle, but you know, it's just it's different.
I feel like it is. And this is my own
research that I've just naturally fell into it. There's just
(16:30):
so many more females doing things like this, And because
a lot of the stuff is girly, there are girler
for lack of a better word, things that you can
do and be creative, Like guys aren't creating candle companies,
guys aren't creating bracelets. And if you're a guy listening
to this and you're so angry at me right now,
reach out to me and I'll get you on this podcast.
(16:50):
I want to hear from you. Yeah, And I also
think I think we're readjusting like, Okay, I do want
to work and I do want to have a family,
but how do I do that? And you're gonna that's
want another side of bit. So absolutely, you're you're very
correct with that. So when did you officially say, Okay,
I'm selling candles here world, these are my candles by them. Okay.
So this is the part of the story where it's
(17:10):
not really like the my karma was coming back the
universe was like, hey, I'm sorry, Like I'm gonna, you know,
we make it up to you. Yeah. So I a
big part of my marketing was shooting out free product
to podcasts and to radio people and people who would
talk about it because people need content. And you've reached
(17:31):
out to me after I moved to Seattle, and we
have your candles in the office still. I know Anthony
has your candles in his apartment, like we all like
from day one we first when we moved here, you
reached out. I remember, like, this is so cool. Someone
still cares about us well, and you are also very
loyal to me. You brought me on. I'm sorry, It's
called King's five in Seattle, so it's our NBC station.
(17:52):
So yeah, we featured you on What's Trending on King
five and yeah, I mean, and that got me on
the West Coast and a lot of people were purchasing
on that end. And then and I was also at
I'd sent a bunch of candles to one and I
they brought me on and I told them my story
and the blessing was a buyer from Anthropology was listening.
(18:12):
This is eighteen weeks after I started making eye. This
is okay, everyone pay attention because this is awesome. So
you're on the radio in New York while Elvis during
in the morning show is nationally and you're talking about
your company, and you said a buyer from anthropology, Like
the anthropology is hearing this, yeah, and here's right before that.
So you could text into Zee one and say like, hey,
(18:32):
you should call me back. I strategically text them back.
You guys said something that changed my life forever. And
they called me back and I missed the call, and
it was like and they thank god they called me
back again because I had that job and we're crazy
and we keep calling you that. Yes, well, thank god,
because I don't know what I was doing. I was
getting dressed or doing a million of melting I don't know,
(18:56):
are melting blocks. And I and my husband was getting
my daughter right. I was like, take care of the baby,
just shut the door. I got stuffed to so, so
once I was on there, the bar from Anthropology heard
me and contacted me. And the first thing was so exciting.
She goes, we want this is back and forth. Seven
thousand candles. Seven thousand candles? Were you like okay? Yeah?
(19:23):
My first rection was like so stoked. I was like,
oh my god, seven thousand candle. That's amazing. Okay. The
capital was the next thing. How do I get enough
capital to pay for seven thou and they're gonna pay
me back. Then we did a great contract. And think
there's a lot of people get a lot of bad
raps at these big companies because sometimes they work deals
(19:43):
where maybe they're gonna send the product back. This was
not that wow, So I had to figure out how
to get capital. I put some makeup on and I
went to the bank because that would help. And they
were like you're so cute now, like we're not here's money,
take it and like I don't like to talk about money,
but I needed Jesus Christ and I'm not working at
(20:08):
this point, right, you know. So I went to the
bank and they're like, no, we're not giving you alone,
like and so it's not that easy. So the excitement,
Oh my god. But I was a psycho. I was
going to find this money. I didn't care where I
was gonna find this money. So um, I went to
my family and I said to my parents. I showed
them like, hey, listen, this is the contract that I
(20:28):
worked out with them, and I said, you will get
paid back this point this day, you know. And there
they were amazing. They didn't charge me interest, you know,
and they helped me. And then you know, and it
was it was a blessing, they they and it's the
only reason I succeeded, because if I didn't have that capital,
how are you going to make seven thousand, seven thousand cans?
(20:48):
So I'm assuming you didn't make those in your kitchen.
Those were you made? You handmade seven thousand candles. So
you was like, what goes on down there? So so okay,
So this is where my life became unbalanced again. I
would wake up at four in the morning and I, oh,
at this point, I have my full time other job
(21:09):
as a senior graphic designer from home. You're yes from home,
and they're a really cool company where it's like, hey,
this is your project, get it done, you know, and
so we don't care if you're working whenever you're working.
So that was a huge success for me. I would
wake up before I would come downstairs, I would make candles.
Then I would get my kid ready ship at a daycare.
Then first round, first round of people would come to
(21:30):
my house to help. They were paid and they would
come and they would do labels. I will who are
these people? Friends? Family, people's family, friends and family. Yeah,
so the morning crew were paid, so they are friends
and family paid, and then so they would stay. They
would come from nine to twelve or nine to one
somewhere around there, and they would just work, work, work,
and then they would leave, and then I would work
(21:52):
my other job, or intermittently I would be jumping on
my other job, and then second crew would come in
at around six pocket night and they were friends and
family too, and we would just work until whenever they stayed,
I would just you know, I was so thankful. I
was so lucky. And people would be like, hey, listen,
I'm home from college. I need help, I need a
little money, and I would come over, come over. You know,
(22:13):
was there a time in that candle making process for
the seven thousand where you were like, this is this
isn't gonna happen. You're never gonna there was There was
a time where I was because I can have a
lot of flaws, but the one thing I have is like,
if I'm going to do something, it's going to be
done correctly from done well. So I was like, we
got it, we got it. I'm like, but then I
had to that second thought of like, oh no, I
(22:34):
don't know if we're going to make it. I had
you know, there's a lot of things that you have
to fall into place, and you're supposed to wrap every
candle in a bag and I hadn't, So I was like, individually,
every single candle was supposed to be in a specific,
very specific bag, and I hadn't done it. And I
beg that they're going to use to sell it in
or is that a shipping thing. It's just like it's
and they give you like the fifty page manual to
read like, hey, you're supposed to do this, this and this,
(22:54):
and I'm one person trying to do contract, trying to
do wash, trying to do baby, trying to do and
I didn't realize that. So I quickly ordered them, and
my husband opened up every box one day and we
just went in and just crushed it out. We just
did it. And there was a time and I had
this breakdown, like in front of my mom. It's like
that mom breakdown your average just like you know. She
(23:15):
just was like, bitch, get up to do it. It's
like we got you know. She was like, we got
money to pay me back. Yeah she knew. She was
like you nope, you're making these candles right now. So
everybody was so helpful that like you really you see
who who's willing to be there for you, and people
are It's so true. It's so true. I've see that
(23:35):
randomly different points in my career, where it's like, okay,
I need you now, and whatever anyone is doing, they
drop it. And I'm sure you're that same way for
friends too. There are certain things where you're like, my
friend needs me now, I'm going to support them, and
not because they're gonna help me later, but because you
truly believe in what they're doing. Yes, it's difficult to
get to that place too, where you actually ask for
the help, you know, because you're like I don't want
(23:56):
to be annoying, I don't want to whatever, but people
will help you. So I get that place where I'm
working day and night and and I'm exhausted. And it
was the summer of anthropology, you know, it was like
just NonStop. At one point, my daughter she fell up
the playground broke her legs. So I'm dealing with that.
She was like two and a half. Rate she was
so little, you know, but they're like so resilient. She
(24:17):
had like a boot on and on and she couldn't
run around just keep her in one spot. I need
to make handy. So that was and then I'm never
so happy with that day when I we've buy that truck,
you know when after they picked them up, you know,
and it was gone. It was out of my house.
My house was filled with candles everywhere, and it was
like the coolest accomplishment of my life. And it was
(24:39):
the biggest like f you to that company that was
like you can you please send them on the label
that shady or shut up? This is the most no,
you know what, let's do. Let's let's be positive. Okay,
you know what, fine, Let's fine, Let's be p that
(25:00):
I would say, you know name say say you know sorry,
all the all the best, all the best. What does
Elvis always say? Bless your heart, Bless your heart? That anthropology,
that's huge. I'm sure that had they re upped or
ordered more candles, they did not. This is so this
is what happened. So I did anthropology and I my
(25:21):
husband were on chip in Chicago. It was so cool
to go to all these different stores and see him
in there. And that was that was very tough on
myself and my marriage, on my my my daughter, on
my lot. You know it was a lot, and so
they through that. I got Roddy Rose. I don't think
I know what it is. It's it's more like, god,
how do you explain. It's like a Sephora for tweens,
(25:41):
Like it's very cute, Like that's what I was in there.
And a lot of amazing exposure from being with Anthropology
was that because someone else saw it there because that's
a parent company. Okay, someone else saw Yeah, So Anthropologies
huge and people you know, when you're a buyer. I
don't know how that works, but I'm sure you're just
constantly searching and there are big people you know, a
place to go. So the buyer I was working like
she was awesome, and she was like, Hey, can you
(26:03):
come into the headquarters which is in Philly and pitch
some more candles. That was like very nerve wracking because
I'm still working at other full time job. I took
a sick day. I went down to Philly all by
myself and I pitched some other candle ideas and they
really they wanted me to do a new vessel, which
is like that's the shape a different shape or something different.
(26:25):
And I was looking in China and I was looking
and I was researching, and I just didn't find anything
I liked. I was afraid that if I produced seven
thousand more candles of something I didn't really like and
it failed, or because this was this was a little rushed,
this was maybe five can you come up with this?
And I was worried that if I did something like
that massive would ruined my brand. Valid worry, like, I
(26:49):
don't blame you for feeling like that, Like what if
it exploded, like you know what I mean, Like what
if it was like I didn't know something weird happened
with the vessel, or it reacted strangely to fire, or
you know, like that's making a rush mistake like that,
And so they say, hey, listen, it's not gonna work
out this time, but if you come up with another
vessel presented. So honestly, it was a lot. It was
(27:09):
a lot on me, and it but it and it
got me the best exposure. I'm in a ton of
brick and mortars, these mom and pops, these boutiques, and
the people are awesome. I have already made a note
and my friend Shandon has a store here in Seattle,
and I'm going to connect you guys, as soon as
we're done. And she was on this podcast. It's her
store is a layer, so I've sent her. I can't
(27:30):
tell you how many people I'm that have been on
this podcast are now sold in her store. She wants
to do a side hustler's shelf in her store. So
that's so I had that podcast. She she reminds me
of a mermaid. She is very much a mermaid, and
she's gonna probably cry when she hears this. So this
is so exciting. Yeah, so you're right, there are so
many stores that your Kendall just it fits so well
(27:53):
into that vibe of I don't want to say handmade
because that's just that's not a good way to describe it.
But like, you care about what you're creating, and there
are so many mom and pop stores that come from
the same type of background that you have, Like this
is their passion project and now it's their life. Why
not put products like yours in their store? And you
(28:15):
just fit in so well there. Yeah, and you know
the fun The best thing is, especially if you're local
to me, I I'll just go I'll skip your ship
and I'll go drop them off and I'll kick you
with you for five minutes and it's fun, you know,
And I like it to meet these people that are
selling and they tell me they're honestly, like no, this
one's not selling well, or this is or can you
do this? And it's instant feedback instead of you know,
(28:35):
you trolling me writing like la la lah. You know
you're just an honest Because Anthropology we have like a
comment board. I was like, really, what you know? And
then when you're meeting someone face to face and those
smaller settings opposed to a bigger company like Anthropology, I'm
sure it's different. Same with social media. There are those
people that would not say any of those things to
(28:56):
my face. It's the same idea exactly. So I'm happy
for you being in smaller stories too. At the same time,
And you know what, I think. I talked about becoming
unbalanced when I was in athletology, and I'm balanced again,
Like I feel like, hey, I have a consistency. I
wake up, I take my daughter to school. I don't
have to wake up before in the morning anymore and
be a psycho. And you know now I do. I
(29:18):
will work until eleven o'clock a night. That is a
very important thing. It's when you's your side hustle. You
have to put that effort and you are going to
be up and it is gonna be annoying, but you are.
You're you make it what you want to make it
because you own it. It's yours. Do you wish the
Anthropology thing never happened or you're happy that it happened. No,
that was so necessary. The universe gave me that in
my life because I was so degraded for two years
(29:41):
at that other job that I thought, well, when am I?
Am I a bad designer? Am I not worthy? Am I?
Is this one? Right? Am I? You know all these
things that people are saying, you know, in that toxic environment,
and I was like, no, you know, so I needed
someone to like give me a huge pat in the
back or kick in the button, make it get work.
(30:01):
Because it was also like stopping sad for yourself, stop
feeling anxious, get it together. You know you can do this,
And it wasn't I and I did it and I succeeded.
And there are people still today they're like, hey, I've
got your candle and Anthropology and I'm very very proud
of it. I love that company and I think you know,
I think eventually I'll be back there, but I want
to put out the product that I want to. You
know that. I'm proud. Of course, when you do your
(30:25):
online sales, do you know how do these people finding you?
How are you marketing yourself to people without being in
a brick and mortar store. I do it a couple
of different ways. My social media is huge for me.
I like create a story and it's authentic in terms
of it's my family, it's my home, it's my decor,
you know, and you look at these candles in my life.
(30:46):
And then on top of that, so it's Instagram. You
have to pick. This is a branding tip. You have
to pick who the narrator is when you're talking, who
who is talking? Who does Who do I think is
talking to me? When I'm looking at social media and
the narrow so you have a big radio show, who's
the Who's that person speaking to you? And mine is
Jen the mom, the designer, the maker, you know, so
(31:08):
so that's mine. So and then on top of that,
I did hire a PR company for a little bit
and that was interesting. I did that for a couple
of months and they push you out to all different
newspapers and articles and you know, so I so I'm
gonna be in New Jersey mom, like they're they're doing preneurs. Oh,
I like it. That is what I am. Like, that's
(31:29):
what you know. So but so I did that for
a couple of months and then I got into that's
a good thing to do once you get a little
bit of extra money, which is very hard, but once
you do, it's not bad that you hire keep infesting
in yourself in different ways. And so I'm assuming you
also learned things from working with the PR company that
you can now apply to everyday life. A lot of
times it's great to have, you know, different brains working
(31:51):
on things and having people o their hands to do
the work, but you don't always need that, And now
you can branch out and do different different things because
you can always keep doing the same thing. You have
to branch out no matter what your product is. Well,
your side hustle will constantly give you keys to open
up different doors. So your first, your first mission is
to create the product. Then your second mission that you're
(32:12):
gonna open a door and you'll be like, I need help,
and then you need to open another door. That's like
do I expand like with that Mahala matrix. She's got that,
she's got the air stream. She needs to open that store. Um,
she needs to open that store, you know. So so
she you have to keep jumping, so you know, and
that is the true side hustler, and or you're that hobbyist,
you know, so you need to say what am I
(32:33):
gonna do? Who am I going to hire? And you're
gonna make huge mistakes and be like I'm out and
jump and fix it. Do you think you'll have a
store one day like that story you went to on
your trip. I thought I wanted it. I thought I
was like that that would be interesting. But I think
I'll have a studio where I produce, maybe because I'm
I have a studio at home, but I think it's
going to eventually leave the house. And because I'm gonna
(32:56):
have bigger and bigger you know, orders and stuff and
and and my garage is not no longer going to
be sufficient. Opening a brick and mortar is not I'm
gonna open the store and sell it. I don't. I
don't know, truthfully. I'm a designer that makes that learns
a lot about candles and knows a lot about marketing.
I don't know anything that owning a store and maybe Monday,
but right now I don't. I don't. I'm doing great,
(33:18):
I have I have that balance. I'm making them. Maybe
I'll get a studio, like I said, and that, yeah, exactly. Joanna,
who is the stationary Creator, she was on another episode
of Philosophies where she has a studio and that's where
she draws and does everything. But she also sells her
stuff in there. So if people come in and say,
(33:38):
I want to sit down with you and plan out
my invites for my sweet sixteen, you do that there.
But you also can chop, so it makes sense for
stuff like this, it does make sense. And and not
to knock any brick and mortar down, but that is
a lot of time. I think I've been developing a
lot of new sense. You know, Initially in the beginning,
wax cabin candle was only going to be have been
(34:00):
oriented sense. That's why there's cozy cabin and then there's
sunrise and then you have your brunch and I was
all supposed to be in the phone. But you know what,
the those boozy candles, people love them, We love them. Yeah,
so is that are you going to do like seasonal?
How does that work? How do you develop new sense? Okay,
so developing new sense is like all of a sudden,
one day I'll wake up and be like I want to,
(34:22):
I want to I'm ready for something new, or something
isn't working, or I'll never do a vokatonic or a
um not vokat vaka cran like, it's always going to
be something high end, like a French semmer live or
because vodka cranber reminds me of barfing in college. So
don't thank you, thank you, So I'll love her have
(34:43):
like a like a forty Actually that would kind of
be fun beer. Just this one sounds like natty ice,
thank you. Well, this one sounds like regret um. But
I so so and I'm and I'm eliminating some you know,
some are gone. Colors are changing. It's really like, so
(35:07):
every color is a color that I love and it's
sort of evolving from that. But it's also some things
that aren't selling. Well, I can say goodbye, you know,
it's not doing a really good printer TOLTI Press in
New York, and I just I'll just call them and
be like, hey, can you help me and they'll we'll
work on something together visually to make it correct. So
is that how that works? You designed something in what program?
Do you illustrator? Illustrator? And then you send it over
(35:29):
to a printer in New York and they print all
your labels. Yeah, we developed a so you'll see on
my label there's like a shiny part of it and
it's a foil. And actually had you develop a physical
stamp and it did. It gets stamped. So I have
the template and then I could say like, okay, well,
what what is the hottest thing right now? Brunch is
so hot, you know, or obviously for fall it was
very big pumpkin. I sold the pumpkin. Our child is
(35:50):
so quickly. It's just you know, so Mary mule, like
a Moscow mule is now for sale for the holiday.
And and I do short run candles. So I could
call them and be like, you know, have you done
a holiday card? This gorgeous? Can you show it to me?
And you know, And that's once again the benefit of
working with a small business or like a Chinese you know, shopping,
They'll take the time to talk to me a question
(36:11):
about when you do like this, I'll call it a
specialty candle for me from side hustlers. You obviously made
some that you're sending me. Are you making saying okay,
I'm making thirty and that's it? Or do you wait
to see when the orders come in? Because I don't
know how it works with candles, not like you can
just you know, draw on a card or make a bracelet.
You have to actually physically make this. So how does
that work? Okay, So you're always going to succeed if
(36:31):
you order more because they'll give you a break on
you know. So if you order one jar, it's better
to order a thousand jars because you'll get a better
price on that. Right. So when I do a candle
like for you, a lot of people ask me, can
you make a candle for me? And you know, and
you be discarding because you you have a big following,
so people would know my candle. I've seen a lot
(36:56):
of success from other people, so I knew you were
going to do great, so you know, so that's that's
how you do it. And then you know the great
thing about this pod because it doesn't go bad. That's
the very thing for people who have are in the
food industry, you know you have a time limit. That's true.
I didn't think about that. Yeah, candles aren't going bad.
Like you can go stock up for Christmas now if
you want to do, and you can give everyone. I
(37:18):
was listening to Christmas music before to chill out. I
had on my mins Giraldi. Christmas time is here because
Halloween's over. I hear you, well, I think everyone and
everyone's family needs a side hustlers candle this year. I agree,
Gramps the Dog great stocking stuffer. Yeah, your's everyone. One
of the things I ask everyone in every episode, is
(37:41):
there an app that's not Instagram that you use for
your side hustle or for your life because you're so busy.
The biggest thing is I work from home alone all
day and it's very quiet, and so I have become
obsessed with podcasts. I love your podcast. I love listening
to any podcast where somebody was down and out, like
(38:02):
I love, especially not even in my industry, like an actress,
like I love when they were waitressing and they're having
salary for dinner. I do love her. And then and
then they they survived and how they did and how
they succeeded. And like I said before, because podcasts are
a little unfiltered. There's something magical about someone being truthly
honest because so there's so much bs and there's not
(38:22):
time yep is that hands me at the end? No, no, no,
I'm saying like, if you're on the radio for me,
I don't have what are we at now almost forty
five minutes to tell a story with someone? I've got
three and you can't really hear someone. I mean your
call with Elvis. I'm sure that was great. You were
on the air for way less than five minutes most likely,
and yes, talking so people were probably proud and excited
(38:43):
to support you. But do they know your real story? No?
And and that's what this has been. You're so true.
So podcasting is a great way to get through your
day as a side hustler if you've got a lot
going on, because there's so much motivation. And I'm saying
it between people who have been on this podcast us
and it's something I talked about pretty often. I started
a slack group I don't know if you used slack it, yeah,
(39:06):
which was tortured for me to learn how to use.
I felt like I was my mom trying to figure
this out. But I've got this group, but you'll be
invited to with everyone who's been on the podcast, and
it's just a little chat room where collabs are happening,
or hey, I have a question about you know, what
do you guys think about this if I launched this,
or what worked better for you? And anyone have these
(39:26):
kind of tips, and it's so cool for me seeing
all these people come together. So I fully understand hearing
people's stories because that's literally what I'm doing and seeing
how far they've come, and it's super motivational for me.
So I get that, and I I'm taking podcasts as
your answer and I love it. It doesn't have to
be an app. We're changing the rules today. Okay, thanks,
(39:47):
we all say, we all say shopify, you all say
the same thing, you know, so I want to give
somebody a tip that's like, you know, something slightly different.
Thank you. You've just reinvented this podcast. I appreciate you.
I'm ready for your podcast book. You're Hips and Tricks
of the side Hustle. Oh whoa, whoa, don't people in
that name? And I'll make the cover okay, because I'm
(40:07):
gonna stock you to make that cover. Well, I mean,
I think that you just told me literally everything I
need to know. Is there anything that anyone else needs
to know about Wax Cavin No. I think can is
the love of my life, after my family and my children,
you know, and and it's my baby, and I think
that it's gonna be in your Christmas stocking. Yes, you're
(40:29):
predicting the future. Thank you, and remember you can buy
the Side Hustler's candle at Wax Cavin Candle code dot
com use code Carla Marie for off. I can't wait.
I'm going to burn mine forever. I'm gonna order fifty
of them actually, so thank you for shipping them today. Okay, perfect?
Thank you. Thank you very much for spending your time
with me. I appreciate it. Don't forget. You can email
(40:52):
me Side Hustlers Podcasts at gmail dot com. It's questions, comments, concerns.
Hopefully you don't have any concerns. If you can rate
and review this podcasts on iTunes, that's awesome. Subscribe to
it on iTunes, follow it on I Heart Radio, anything
you can do. I love it. I will see you
next week. Ye