October 30, 2018 • 44 mins
FYI!!! Carla Marie is no longer the host of a morning show in Seattle but she is still supporting small businesses in every way possible. She’s even started her own small business with her radio cohost and best friend, Anthony. All of the links below will help you stay up to date!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is huge. It is episode number thirty of Side Hustlers.
I'm Karla Marie. By the way, we made it thirty episodes,
so of wherever you are right now, clap cheer who
I'm alone in my apartment and both of my cats
are literally staring at me like I'm crazy. So thank
you very much. Thank you for letting me do what
(00:20):
I love and trying something new for thirty episodes, and
I am pumped for the next thirty and the next
thirty after that, especially today as though, because we are
talking to Tunisha Lawrence, the creator of now polished company
law Beauty. She's got a very interesting life and schedule
and I think you'll learn a lot from her work
ethic and how she found her side hustle. But before
(00:42):
we get to Tunisia, thank you as always for reaching out.
I know a lot of you were interested in the
idea of doing some sort of group where everyone who
listens to the podcast can kind of get together and chat.
Trying to find the best way possible to do that
and keep it simple. You can email me Side Hustlers
Podcast at gmail dot com. Yes, I set up an
(01:04):
email just for this podcast, so it's officially official um
I currently you slack for the people who have been
a guest on this podcast. They all kind of get
together in there and chat. It's really cool to see
all of that happening. More on that another time, though.
Right now, what I need is male side hustlers, So
calling all dudes who have a side hustle. Reach out
(01:26):
to me Side Hustlers Podcast at gmail dot com. Ladies,
if you know any guys who are side hustlers, let
me know because obviously I love having powerful women who
were on this podcast, but this is a guy and
girl podcast, and I'm finding that there aren't many male
side hustles out there, so reach out to me. I
got to give a congrats to my friend Shandon from
(01:48):
a Layer Seattle if you remember had her on earlier
this summer. Shandon is a business owner locally here in Seattle,
in West Seattle. She has an awesome, awesome store. It's
where we had at her side Hustlers meet up. She's
got amazing products in there. Well, she just relaunched her
website a Layer Seattle dot com a L A I R.
(02:08):
And if you use code Carla Marie, you get off
at checkout and you can chop obviously from anywhere. I
am done rambling. It's time to meet Tunisha. For a
lot of people, you know, why are you wait? Do
you know what you want to do and this is
something you want to do and do it. I'm a
hustles side side hustle do it. I'm a hustle side
(02:29):
side hustl do it. I'm a hustle side side huslow.
I'm a hustle side side it's slow. I'm a hustle
side side hustlo. Come on, ask about me, yo yo.
It's the side Hustless podcast we call of the Roof.
So that means I am joined by Tunisia Lawrence, the
(02:50):
creator of Law Beauty. Hi, Tunisia, Hi. So you are
in Brooklyn, New York right now. You're at home. I'm
at home Brooklyn. It's my home, sweet. So you have
a pretty awesome company. And I'm kind of obsessed with it.
And I was going through the website, which, by the way,
you can check it out. It's law Beauty Essentials dot
com and on Instagram It's law Beauty Essentials. I love
(03:11):
nail polished, so I'm so excited to adopt. Thank you.
I was obsessed with I still am so yes, I
got it. So this is still your very much your
side hustle. You have a regular nine to five job, right,
I do well, not a regular nights bob, but full time.
Oh yeah, so you've held a bunch of other positions
(03:31):
before your current job. I love saying this word in
every podcast, but you've been an ultimate badass all around.
You've worked for Fortune five companies, You've done a lot
of amazing things. So but it's so funny, like you're
doing all these incredible things, these huge companies, and then
there's now polished. So where did the nail polish come
into I've always been obsessed with doing my nails. I
feel like since about four years old that it sounds like,
(03:56):
say four years old, I've been going to nil salon
with my mom, getting my nails done, get my little
flower manicure, blah blah blah. And then by the time
I was like in high school, I was working and
I made it my own little thing where not that
I spent my paycheck on, you know, just but I
learned how to or was taught like how to save,
(04:16):
and then also to have fun, and that was my fun.
So I've been doing my nails exactly, to treat yourself exactly.
So I always got my nails done. It was like
a little ritual every two weeks, got my nails done,
and then you know, save my money and did other
little things. And nail polish really just came about because
like everyone would always say like, oh, do something that
(04:36):
you love, and I felt like you can kind of
overthink that and then you can kind of miss out
on like doing something that you love and then or
finding that thing that you love and creating it into
a business. So I'm like, I always love to do
my nails. But you know, it wasn't like in the plans.
It was just like a soft, little research on how
(04:57):
to create a nail polish line or cosmetic line in general.
And I just found that the more like I softly
looked on it, I wouldn't have because I would say
that it took me about three years before I opened
up the business. But it was like three years of
not you know, like really pounding the goals. It was
kind of research receive it. Yeah, just a little research,
(05:17):
soft research, nothing crazy. And then once I got like
the smallest little England, like okay, wait a second, it
could really happen. That's when I was like, okay, you
know what, I'm going to go for it because I
wanted something that I could relate to, something that was,
you know, there to me, and then something that was
also a little bit different, you know, like I didn't
know much of my colleagues, my friends, associates, anybody really
(05:38):
around me that could have said that they owned a
nail pologist, right, I, I don't exactly the same thing.
And you prought up something that everyone says, do what
you love, and I've never really thought about that either.
We do overthink that statement, because I mean, what do
I love? I love sitting of my cats. I can't
get paid to do that. That would be awesome and
and so right, is there something that you you like
(06:00):
or you enjoy doing that's I like getting my nails done.
You know, I've never thought about it like that. So
appreciate that little. It's just like, don't like go you know,
don't dig deep into what do you love? Like you
go into this whole spiritual thing and okay, calm down,
because then you'll never find it. You know. It's just
like calm down, and just like what do you do
every day? You know? Think about it softly. You know,
(06:21):
I'm not saying take three years like I took, but
you know, it's just like, don't overthink the process. So
what year was it that you started doing the research?
Maybe about twenty eleven? Oh wow, so when? And so
then when did you officially officially launched like it's for
sale at work? But you've been at this for four years? Yes,
(06:44):
And actually when my first shipment came in, like the
manufacturers like, hey, look, you need to be there to
sign and I couldn't get the day off. And I
was like, Okay, what am I going to do? What
am I gonna do? And then I said, you know what,
ship it to this address and it was my job address.
And I did not know what was coming. I did
not know what's coming. In any of my colleagues, she
(07:06):
knows that, Like the shipment came. And one of my
two of my colleagues, one of them knew that the
shipment came, and she was like holy like she was like,
this is a huge shipment. I was like, I know,
I wasn't expecting. And she said, we'll just be in
your car and I'm like, I don't know, but I
will have this will have to work and had to
make two trips back and after work, back and forth.
(07:27):
I will just have to do that. My other colleague,
she had made a joke because I was like going
through it, and I was just excited going through it.
And we did claims and she's like, you know, we
did claims that we worked in a little square cubicle,
and you know, she was in front of me and
she hits me rumble and do things, and she she
turns around and she's like, that doesn't sound clam related.
And I'm like, I'm like, no, it's not. And we
(07:50):
just cracked up about that because but that's that's exactly
what happened. It was March twenty five. I was at work,
still have the little I still have the receipt when
it was shipped to me. Everyone was like, oh my god. Cool.
And then actually a couple of days later and I
still had like a couple of things that I did
not get home yet. And I told my boss about
it and she was totally fine. She was like, oh
(08:10):
my god, lady, this is awesome. That's really awesome. Yeah.
Having that support obviously is super important. That you didn't
have to sneak around so is that what you into
your car and then got it back home. Do you
still ship from your home or do you have a
place where all of this stuff goes. I shipped from
home only because I have to pay for shelfing and
(08:31):
my manufacturer, and it just takes too much for me
to say, Okay, send me. You know this amount of pinks,
this amount of purple, So I take a lump some
of it, like a really large lump. Sum. I have
a friend who has a storefront and in his basement,
I keep most of them, and then I keep like
a little stash of them in my apartment. Yeah, and
(08:52):
that shipped from home. So that job that you were
at when you got the first ship and that's not
the same job you're at now. So you've switched your
regular nine to five while still do in your side.
Huh So what was that process like? Switching jobs? So
I was completely I had gotten into like a really
miserable state there and I was doing my work with
Progressive Insurance and I was doing claim and people can
(09:13):
be so harsh over the phone. You probably deal with
the worst kind of people or people at their worst. Yeah,
you got into an accident. Your cars match you don't
think it's your fault. You get on the phone with
someone and sometimes I have to break the bad news.
And people when there's this barrier where it's just like
over the phone spacetime, you know, it's just over the phone,
people just act erratic and they just say whatever they
want to say. And I think sometimes they forget did
(09:36):
you're talking to a human? You know, like I'm a
human minute. It's like social media, Oh my god. And
you know, and people when I see things like that
on social media and people you know, just going so
hard and just like, oh they're so vicious. It's the
same thing, you know, And and I kind of get it.
You know, you're frustrated your car is broken, someone hit you.
The claim processes and you find out you don't have
(09:56):
the proper coverage, Like I get all of that, but
when I have like ten different claims and I have
ten different people screaming in my ears, it's just like
I couldn't do it. I don't know how I did it.
And I did it for like two and I after
three years. So then you left that with still doing
law beauty and then what was your next job? Is
that where you're at now? Yes, so actually, funny enough,
(10:18):
I was on the phone with a woman whom she
was super sweet, but her claim was taking the longest
in the world because she just would never answer her phone.
And I'm just like and then my boss is like, hey,
what's going on with a claim number? Blah blah blah
blah blah, and I'm like, oh my god, I don't
know what else to do with this woman because she
does not answer her phone. So then she gets on
the phone, she's like, oh, you know, thank you so
much for being so patient with me. She didn't know
(10:39):
how frustrated I was, because obviously I didn't let her know.
But I was just like, no, it's completely fine. And
she was like, you know, I think that you would
be a really good flight attendant. And that's like really, yes,
that's what she said. And she's like, I know, probably
she shouldn't like solicit this because these calls are like
normally recorded, but hey, go on dot com and you know,
check it out because I think that blah blah blah.
And I was just like, okay, you know, playing it
(11:01):
cool on the phone because you know, but she didn't
know that I was actually frustrating my job. So I
just started to softly research and I'm like, okay, what
if you know, I had no idea about what being
a fighter sendant would be like, wouldn't entail pay anything?
And I applied that same day, just through an application
in there. Yeah, just going through the process researching and
just ended up applying. Before you knew it. They emailed
(11:22):
me back and they're like, hey, I want to do
a video interview with you. I'm like, oh, okay, this
is this is real. You know what's funny is you
also people when they're traveling and flying, I feel like
they're also at their worst. So you kind of went
from at least they're face to face. But yeah, that's
why you know, that kind of worked out for me
because when I did the interview and I told them,
(11:43):
I know how to exactly and like, I know how
to deal with people because before that I used to
work at Chase Bank. Funny enough, people who go into
the bank, they're serious about their money. You know, when
they have a fee, They're like, I want that money
back yourself. I feel like to now polish yeah something,
so so I'm just like I feel like I'm kind
(12:05):
of like I know how to work with the public.
I think that's what it is. I know how to
deal with the public, and you need to know how
to deal with the public to work in the banking industry,
to work in the insurance industry. And now I'm in
the aviation industry, and I'm still like and I actually
love what I do. I love being a slide attendant.
There's a little bit of a difference stone with being
a slide attendant. I just feel like people like to
(12:26):
see you with your makeup on. I mean, it's it's like,
I don't want to sound like less of a feminist,
you know, because I feel like anybody should come to work,
you know, come to work as you are. But at
the same time, people are fascinated with light attendant. You know,
we are well put together, We should be well put together.
But yeah, your job is crazy to most of us.
How many flights are you doing a day? Where are
(12:47):
you going? Are you ever home? Do you have pet
who watches them? Like? In those Absolutely it's questions all day.
Some days I'm like, you know, give me all the
questions in the world because I'm really tired and I
don't want to stay up. And then some days I'm like,
I really don't want to talk to anybody. But you know,
it's just it's a cool balance and um, and although
people are frustrated, people are sometimes you get more of
(13:09):
exciting people because people who have never traveled before and
they don't want ump exactly. You know, it's not always honeymoons,
bachelor that honeymoon's batchelor party's girls trips, you know, you
get so you get a lot of exciting people. And
I love that, you know, I love when they get
on the plane and they're like, you know, they're like
do you have They make little jokes like can I
get a martini? They know we don't make martinis on
(13:30):
the plane, but you know, it's just it's just so
I get, Like I get the frustrated passenger who lost
their packets, that lost their luggage. I get that sometimes.
But then I get the person who's like, look, my
daughter wanted to take a picture with you. You know,
she thought she looked really nice and she yeah, I know,
and they's and they're and they're like four years old,
they're like five years old. They want to take a
picture with you, and and then you give them wings
(13:51):
and they're like so cute, and so I get like
a good So I did you know? The transition was
a lot for me because I had to like balance okay, sleep,
balanced law, balanced time, you know, but collectively balanced money
because like you spend a lot because airport food is
so expensive, and that's my lunch, that's my lunch, and
there can't really pack your lunch, you know. I mean
(14:13):
there's some people who do it, but you know I don't.
I've been if I'm away for four days, I don't
want a peanut butter and jelly sang with the me
four days ago. But some people do it. Definitely shout
out to people, the flight attendants that makes their peanut
butter and jelly sandwich and they eat it four days later. Okay,
So with that woman, let's go back to that woman
who had the claim that took forever she was a
flight attendant. You couldn't get in touch with her. How
(14:33):
are you running a business when you're working four days straight?
How does that? It's some time. It's a time. But
you know what, sometimes I do red eye flights and
it keeps me up. I can sit down and I
could write, you know, write something like a to do
list while everybody's sleeping, nobody's up and I'm the only
one up. It actually gives me something to do because
when you look at that plane and everybody is sleeping
(14:54):
or you want to sleep, I don't want this week.
I know everyone is past without sleeping, snoring, drooling, and
you're sitting there like, okay, what am I gonna do?
So it really gives me an opportunity to, like, you know,
read up on something's read up. Some magazines look at
what the trends are in different things. So I read magazines.
I write in my journal, I read it to do
(15:14):
list so that as soon as I land and I
have service, I can make some phone calls and answer
some emails. Sometimes I draft the emails, I read them.
I draft them as soon as I land and I'm
have a little bit free time. President on all of
those emails. It took me time, But if you like,
I've been to San Francisco so many times that when
I go there, I'm not excited to see the Golden
gate Bridge anymore. So I let's say I have like
a twenty four hour layover. What am I gonna do
(15:36):
for those twenty who I was sitting my hotel on
my computer and get worth fun. That's cool. I guess that. Yeah,
that makes sense. You kind of do it all at once.
Do you do it all at once? Are you ever
working being a fun attendant and someone's like, oh my god,
I love your nail polished. I love that color. Absolutely absolutely,
it happens. It happens. I'm having a really weird stage
where I'm like, okay, do I slip on my card
(15:57):
and you know, do I let them know? I I
don't know about it. I just don't say it's my
business because I'm not selling on them. Of course, that
would be Oh my god, if you could sit on
the airplane physically by the catalog, I would be poor
because I would sit there with that and I want that.
That would be nice. That would be nice. But I
don't know, you know, and then like people, you know,
they compliment my nails and stuff, and I like that,
(16:19):
so I let them know. I'm like, yeah, you know,
follow this site. I don't let them know. It's mind
to say, oh, you know, follow it and you like it,
then okay. I could ask you a million more questions
like you said about being a flight attendant, but I
want to know about the side hustle. So first of all,
what is like, why law? What does that name word?
What does that mean? Okay? So Law came from Lawrence,
which is my last last name. I see that, okay,
(16:42):
And I kind of felt like that was important to
me only because as wimmen, we lose our last name
in marriage and stuff like that. And um, my father's
last name was Lawrence and he was like a really
major part of my family, and he had passed away
right before I launched LAW. So yeah, I mean it
was magic. But then I was like, you know what,
it's okay. I'm so gonna continue with this because I
(17:04):
had told him about it before he had passed, so
you gotta do it. He's like nail polish lion, m Okay,
tell me more. Don't you worry. I'll get back to
you with my business fan. Obviously, businessman never got into
his hands, but when he had passed away, he had,
you know, fortunately he was able to leave us with
the life insurance and then that's what I did and
funded it. So it's kind of like last name in
(17:26):
memory of type of thing, and that's why I was
kind of like important to me. That's really cool. That
is a great story, like he's always going to be
a part of this and that's all and I love
it and I love the whole. Yeah, it does driving
us that we lose our last name. My dad had
all girls, so we're kind of the end of I know,
I know, I'm like, I'm trying to figure out a
way I'm gonna get it in there. I don't happen,
probably won't be launching a company with it like you did.
(17:48):
But still, you know what's funny is that my sisters,
my sister, she had a son and her first name
is Laurence. That's cool. Yeah, you know, it's just something
that she did that's really cool. You launched the nail
polish company. You finally figure out how to Like, how
do that's my question? How do you know how to
make nail polish? Like how does that happen? Well? I
first I google different nail polished manufacturers. Then I found
(18:12):
one in the US, because they're all over and there
in China, and I'm pretty sure that people are using
them in China. If I wanted to go this whole
ethical connecting with your mood so that you know what
nail polished that you're you want, if you want to
feel like girly, if you want to go with pink,
if you want to feel gordy GOTHI bunky, go with
something like black and stuff like that. And then also
it being vegan friendly, cool to be free, and just
(18:34):
being like a feel good brands. I wanted to make
sure the source of it was coming from a good
place to it, not from like a sweatshop. Have a manufacturer,
absolutely absolutely, And him and I have a really good
rapport because in the beginning he says, I make polishes
for major companies and I'm unable to like say names,
but I'm pretty sure if you came up with a
(18:55):
list of ten nail polishes, five of those he makes
for So he wasn't really really interested in such a
small little I'm like, hey, I don't need fifty thou pinks,
you know, I need like it'll take you like five minutes,
you know. I'm like, I don't need fifty thousand units.
I just need, you know, like a hundred units. And
he's like that's not really my and I'm like, okay, well,
(19:16):
if you change your mind and you let me know,
and blah blah blah blah, And then I emailed him
again like, hey, if you can't do it, do you
know anyone else that you think, like smaller manufacturer that's
interested in doing a private label branding blah blah blah.
And then he's like, I know a couple, but you're
not going to do it for you. I've never done
anything I know. I was shocked. That was like, what's
great because at that point I was like, you know,
(19:37):
he's never gonna do it. Let me ask him if
he knows anybody else that will. And that taught me
a lesson where. And that's how everything kind of kept
on moving because people ask me, well, where did you
get your bottle from? And where did you get them printed?
And you know, it's just like a whole bigger process,
but it's always all well connected because the same people
who makes the bottles, I asked them, where are other
manufacturers or other companies getting it printed? And they're like, oh,
(19:58):
we can send it straight to you know, such a
such printing company for you. And I'm like, okay, could
you do that? So there you go. I got the bottles,
They sent it over to the person to get it printed,
then they send it over to the manufacturers to get
it filled and whoa production done. That tripped to me,
that's it. So when you first got them where you're
just like, oh my god, this is real. This is
(20:18):
I had one and I was like I did my
nails and I'm like, hey go mom, do your nails.
And if she's didn't finish, I'm like, seeing your sister.
Do you know everybody in the house. Because I only
started out with pink, I'm like, everybody is on Monday's, Tuesday's, Wednesday's, Thursday's, Fridays,
we wear pink. Like that was like everyone is in
this pink nail pology and I'm not playing and yeah,
(20:39):
and it was just so exciting. I was like, oh
my god, this little bottle of no polage and it's
mine and it's pink, and it was so good. Remember
that day, it was great. Well, you said you picked
the bottle shape. What was I'm sure there are tons
of different shapes to choose from, Like what was that
process like? Because I have no idea how any of
this works. So yes, they had a whole bunch of
different nail polished bottles. But I want to something that
(21:00):
was like a little bit different or it's like you
could want something that's different. But if you really want
something really really really unique, it has to be like
custom made, and I wasn't on that level, which, by
the way, if anyone missed the beginning, it's at Law
Beauty Essentials. Check it out on Instagram. You can see
how cute everything is. And I really do love the
shape of the bottle. It is different. So it was
not something that has never been like you know, it
(21:22):
was not something that was unseen and something that I
created myself, but something that I felt like I designed
where I said, you know what, I wanted to be square.
I want the cap to be able to come off,
and I want the cap to be matt instead of
gloss that and as long as you know, they bought
me a couple of different square bottles, caps options and
brush options, and I was like the thicker brush. So
(21:43):
it was kind of like a la carte and you
just pick everything that you want and you make it
your own. So it's still unique to you and your brand.
Explain your cap and why it's different, because there I
read it and I'm like, wait, I need to Oh
you're gonna show Oh did you just whip it out? Okay,
so you want to take the cap completely off right,
because this is just cuter to have it as so,
(22:05):
so basically the cap isn't the actual brush. It's just
no because painting with this is very clumsy and not
very user friendly. And then painting with this year you
know what I mean, smaller to hold, Oh my god, genius,
and I just felt like, you know what, I like that? Yeah,
I was like, I like that, so I went with that.
(22:26):
That color is also that this is networth how much
it's a green. It's great. When I first started, the
logo went straight across, but then I had to put
Law on top and the Beauty Essentials on the bottom
just so that it can fit. So I kind of
have like this is like the sublogo at the long
logo is like the real logo, and then the sublogo
is what's on the bottle, and then it says percent
(22:48):
vegan and top degree and then the size and that's
Those are all things that I had to learn, but
the manufacturer really helped me with that. I'm sure, okay,
what needs to be on the bottle. And I looked
at other people's are the brand's bottles and everybody don't
seem a little bit different. But all kind of seemed
the same. So I'm like, what are the key points?
What do I need? What's necessary? And they'll help you
with that. How do you pick up the names? I
(23:10):
just have to feel it. I look at it, I
feel it. So one day I was thank you my
favorite is. I have a new color. It's yellow and
it's called Breakfast in Brooklyn. And I was just like,
you know what, this just seems like a really fun day.
You know when you start for me, when you start
your day early and you're out, you're having this is
(23:30):
the yellow just seemed very bright and cyberant and fun
and energetic. And I was like, you know what, what
is my ideal day is having brunt somewhere, having breakfast
early in Brooklyn and just hanging out. You know, That's
the way I started my day. And I don't know,
I just come up with these names and I just
feel it. Was there anything in this process you talk
about the manufacturer helping you, Was there anything that was
(23:52):
like a setback and you did not know less what
was going to happen at all? Yeah, I had a
couple of mishaps. You know, there's times where okay, so
when I had first got the bottles, the caps that
I chose, everyone kept breaking them, and I gotta like, really, yeah,
I had like a really bad review because people, for instances,
twist and when you twist it, they break it. And
(24:13):
I'm like, okay, so how did you fix? You? Send
a little note? What's all the orders that say don't break? Yes?
I have now. I don't think I have it in
front of me, but now I made these little cars
that's like instruction cars, and it shows you an image
of the polish and then shows you lift up with
an arrow and then it shows you with the cap
off and then twist the frush. And I try, you know,
(24:34):
to like be very detailed with the instructions, but most
time people they get their naps, they're not looking for
how do I open it? Yeah, you're excited and he
just twist anyway. So that took a lot out of me.
It's like, okay, do I leavent my whole Look, my
mom needs to be obsessed with nail polish. And she's like,
you know, I used to have Chanel and I broke
half of them and Chanelle never changed it. Yeah, and
(24:55):
that's the way Chanelle owns opens. She's like, you have
to take the cap off and then twist. And my
sister who works um right now, she works for Gavanci.
She works for Gavanci and their cap is a different
shape and everything, but their cap still lifts up and
off too, and she's like, Gavanci is doing it, not
that you know, So you just need to continue. Yeah,
(25:16):
people will get used to it. But that was hard
for me because you don't want to hear bad reviews.
And I've heard that so often. They're like, I broke
it now the cap looks ugly, it's broken, blah blah blah,
and I wanted to replace everybody's capsin that doesn't make
sense to me. And so yeah, that was tough. That
was really tough. I mean, it's their fault they broke it,
not yours. So just saying send them to me, I'll
(25:36):
tell them He'll be customer service. No funny. So how
are people finding you? Like? How do they know that
law exists? Like? How do they find her? Now? Polished?
Social media is like my biggest advertising tool. I try
to stay like on it, liking other people's photos even
if I don't post something. Just making sure that I'm
always liking things, you know, I've even gotten to the
(25:58):
point where I like comments it and say, hey, check
this out, follow us, you know, things like that. My niece,
she's always into social media. She's fourteen, and all she
does is stay on her phone. And I'm like, you
know what, you have just been assigns. Yeah, you've just
been a signed log into law video essentials just like
people pictures all day. She probably loves it too, Yeah
she does. And I think she does a good job
(26:19):
because everyday people are liking my photos. I'm like, okay,
maybe you know that could be that. Also doing interviews
and like some things, you know, tapping into your audience,
people who are listening to you. Then they you know,
go over and they're visiting the website. Doing hashtags is
just so important. So like I've recently really started, I
(26:40):
don't post a picture without a hashtag. I mean I've
always done them, but I've never like really thought about them.
And then you've got to be careful not to overdo.
And it's like this is because then it goes away.
Yeah I know. Yeah, if my picture posted without the
hashtag because I put too many, I delete the whole thing.
And I do it. Outside of that, I try to
attend like different um networking parties. I try to make
(27:02):
it to other people's pop up magazines, you know, fashion
events and stuff like that. Word of mouth is just
you know, always going to be huge because there's an
audience of people who are not on social media because
they're nonbelievers and and I totally get it because social
media can be draining and stuff and people take breaks
from social media's and stuff like that. So UM word
of mouth is just very important. And newsletters. I try
(27:23):
to send out some emails sometimes and my next step
is to actually get addresses send out, you know, just
like the way Victoria's Secrets do that little free panty
with the peah, you get like a free you know.
So just looking at other companies and not being afraid
to compare because before I never used to look at companies.
But when I look at companies now, I don't look
(27:43):
at them for the industry that they're in. I look
at them for the marketing tools that they're using. So no,
I'm not running and operating a bank, but I look
at chases advertisement and I'm like, you know what, I
can take an idea from that. Well, that's true, you've
worked for these ginormous companies. You know how they work.
I'm even though now Polish and claim and now Polish
and banks are completely different, I'm sure you took things
(28:06):
from those companies. Absolutely. Wow. Is there something that you're like,
I learned this here and this is what I'm using.
I always say I learned time management from Progressive really,
because you have a rolling claim and you have you
you know when you get in that day, you need
to prioritize and know, okay, this claim could wait, this
claim cannot wait, and just prioritizing. And I feel like
(28:27):
Progressive has definitely taught me that, and Chase has definitely
taught me my money management. And I actually my business
account is with Chase. Just by working with them, I
understand their their mechanism, like as far as fees and
things like that. So just looking into tiny little things
like I always say, the bank that you banquet know
how much they charge you when you use their credit
(28:47):
card machine because you can use Square and put it
into any bank. But what if you're banking with Chase
and Chase is charging you two point five versus Square,
who's charging you two point seven? And every little penny
you know, have stuff and so definitely are you strictly
online or do you use are you ever selling in
person anywhere? You're only online? So, um, I'm online primarily.
I'm hooked up with ipsy, which is huge and which
(29:10):
is amazing. Yeah. Yeah, I was in their box in February.
I thought I was the month after we launched. You
could not have told me that I was not going
to be a millionaire. I'm not. But when it happens
and the orders were coming in and the emails and
the likes and the followers, I was like, oh my god,
(29:33):
we made it. You know, it definitely brought me in
a residual income of sales and stuff like that. I'm
also in a couple of boutiques and trying to get
into more. I need to do some more footwork and
trying to revisit some of those places that in the
beginning they said, now you know, we're not ready. You know,
they might change their mind. So I'm in a couple
of Bootsy and then also I do pop up smart
(29:54):
I participate in different pop ups and fairs and stuff
like that. What about salons, I'm assuming that we're a
lot of us don't know about it. I'm sure it's
very political when it comes to now Polish and now
Polish companies. How does that have you started looking into that.
I'm in a couple of salons. They're mostly salons that
are like dedicated to a certain type of clientele. In Brooklyn,
(30:18):
you can, especially like in Prospect Area or Flatbush Extension
or actually Flatbush you'll find like a lot of the
Korean run salons, and those are fast paced salts and
b they don't really care about the quality. It's just
getting a policy. Yeah, so that you know that audience.
I really don't those types of salons I really don't
(30:40):
tap into. I try to go to more care driven.
You know, you're getting an experience when you get your nail,
You're not just getting your nails exactly. When you choose colors,
are you thinking, Okay, fall is coming, we gotta launch
certain colors. Christmas is coming. We got along a certain
Is that a thing that you think about it? You're
just like this color, I'm gonna put it. I used
(31:00):
to I used to think like that, you know, trying
to stay with the trends and stuff. But then I
found that I kept falling behind the curve and I
couldn't keep up. I was testing in the same season
because I always felt like, Okay, you know, I don't
want to have on hot pink nails in December, So
I was testing December colors in December, and it just
didn't work out that way. So now I kind of
(31:22):
just release what I you know, what I want, especially
because my network has expanded, especially being with ipsy and
the person in Florida, in California, they don't really care
that it's you know, it's really just New York in
the cold est states that really go with those trends,
you know. I you know, I realized that, and I'm like,
you know what, I'm not going to try to keep
(31:42):
up with that trend. I'm going to release as I go.
That's smart, I mean, I guess I yeah, you think Ipsy, which,
by the way, if no one has any idea what
ipsy is, I guess I should explain this. It's a
maybe you know birth, it's a subscription box and it's awesome.
The products that you get in there really are incredible.
So the fact that you were able to reach this
Nash audience is really cool. And I guess I never
thought about that that in Florida they're wearing yellow on
(32:04):
their nails year round, no one, no one is judging them. Yeah,
and I never thought about it either. But then, you know,
it was just like when I started to look at
my like my sales and in December, and I'm like,
you know what, I so blew the most and it's
not even a dark color. And then I'm like, oh, well,
these people are in Arizona. I don't care, you know
what I mean. So that's when I stopped caring. That's cool,
(32:26):
that is awesome. Do you what was the most difficult
part and all of this, was it they launched or
was there after you launched? The most difficult part I mean,
and I'm just speaking in general, is that when I
work for someone, the decision, you know, you ever just
throw your hands up and say, hey, that's what you want.
You know, I don't agree, but okay, you know what
I mean, my job, it's not my problem. If you
(32:47):
want to this is the way you want to handle
the situation, handle it. I'm so used to that. And
then with law be the essentials, it's like, okay, it's
just like this heavy burden that I have to make
a decision. You can't say all right, that's what you want. No,
that is you know, if everyone is looking at you like, Okay,
what are you gonna do for me? I just feel
like overthinking and like really making all the decisions. It
(33:09):
gives me anxiety, and I have serious anxiety issues. So
I had to learn how to, okay, control my anxiety.
And my sisters always tells me, she's like, control the controllables.
Things happen, things ordered so many different flyers, and then
like put the wrong date on it or misspelled something,
and it's like, oh my god, but what can I
(33:29):
do forget about it and just keep it going? You know?
So when I have to make decisions where especially like
with the CAP situation, I had to make a decision,
am I gonna stay with this or am I gonna?
Like the cap situation was happening year one, So I
could have been like, you know what, no one really
knows about it. Let me just cancel this all out
and start all over. Or I could have just said,
you know what, I'm already a year in or six
(33:50):
months in, I'm gonna just push it on through. And
I had to make that decision, and still to this day,
I am um. You know, I had to stick with
the decision that I made. I'm happy with it, but
there's been time to where I made wrong decisions, you know,
like especially with like to gould be something simple like
planning a party, and some people are like, oh, well,
I'm only available on the weekends. And then people are like,
on the weekends, I have my children, I have this. Yeah,
(34:11):
that's so I have to have to make the right
day to like or coming up with my price point.
I'm like, okay, I relate with you so much that
I like the whole decision thing. I'm like, but what
if this? But what if that? And I wouldn't even point,
I would have no idea where to start. Yes, I
had to come up with the price point. I'm like,
do I want to make it cheap? And then some
people are like, well, your policies are nine dollars and
(34:31):
I could have gotten nesty for aid. And it's just
you have to make a decision nine dollars, that's what
it is, you know. So done boom, And I love
decision makings completely. I'm with you on that one. But
I love what your sister said, control the controllables. I'm
gonna I need to get that tattooed on my arm
because it's so true. Control the control, but you had
no control over that, So why you move on? You
(34:54):
know what I mean? Like, I'm like, okay, tell her,
I said, thank you for that one. I will What
is is your end goal to keep this as a
side hustle or do you want to make this your
every day? I want to make this myne every day.
You know. I've been even thinking about like expanding and um,
I'm recently a mail technician, so I'm like trying to
(35:14):
learn how to like even do more nail care or
just being more knowledgeable of it and stuff. And the
reason why I even became a mail technician is because
when I was at Chase, they told me that I
didn't need any type of financial backgrounds really more so
about sales blah blah blah. And I was like okay,
and then they came to me and they said, hey,
in order for you to keep the pay rate that
you're at, or to keep the role that you're in,
(35:35):
you need your investment um license. I know, so I'm
already in it, and I'm already in there two years now,
and I'm like, okay, so now I have to study
about bonds and investments, and that wasn't something that I
was college for. I was actually the college for radiology.
So here I am switching my whole life over. So
then I end up leaving. When I got to Progressive,
They're like, hey, yeah, great, you have the job, but
you know what, you need to get your your justice license.
(35:57):
And I knew nothing about cars, and they're like, you
need to get this license because you need to know
when someone car gets hit, all the car parts, what
it affects, how it runs. Right. Oh my god, not
thinking about cars. And I had to had to take
that test. I had no choice. So then when I'm like, okay,
so now I have my own business, you know what,
I'm going to challenge myself nail segnition because this is
what the companies and the businesses are doing. And like
(36:20):
that's why I said you can. You don't have to
be in the same industry. I don't have to look
at what sc is doing. I'm looking at the bigger
picture and what the pattern is. These companies they want
people who are knowledgeable about the product, and I need
to be knowledgeable about nails. If I'm going to be
I work for myself. You know, Law is the company,
and law requires me to be knowledgeable about nails. And
(36:40):
that's why I decided to become a nail segnition, not
that it was something that I was doing before. I
just like to go and get my nails done. But
now I know how to do my own nails and
I can do other people things. I respect this so much,
like I didn't never cross my mind the fact that
you didn't know how to do Now it's like, I
just you love now polished cool and that's awesome and
it's so smart because if that's the people that are
(37:00):
going to be using your product, you should know the
right way to use it in the way that they
use it. So did you actually you went to cosmetology school?
How does it work if it's just for nails? Okay,
So there's different schools, and that was one thing that
was really kind of hard to find because most schools,
like MUD, they want you to take the whole cosnthology
course and that was hair and nails, you know, makeup,
(37:22):
and I did not want that. So you need to
find a school. And the only school that I can
recommend is the school that I went to. There was
another school, but I forgot the name of it, but
I attended Christian Valmy which was in the city, and
I believe they have one in New Jersey. Yeah. My
sister went there probably years ago, I think, so yeah, yeah, well,
you know, I recommend the school. Um. The teachers were
(37:44):
really nice to me, and then they were like really
supportive of LAH and we used that in class. I
bought some class and everyone used it. Yeah, and they
were really nice. And one of my teachers, she she
um does a lot of like um because she used
to own a nail salon and now she just strictly
teaches but does business developments for other people who are
looking to open up. And she's always like, hey, I'm
(38:04):
working with the client. They're opening up a new store. Nudge, nudge,
maybe you need to head down there. I'm still happy
because you just by wanting to better yourself and and
have a better business and be smart about it. Look
at all the other connections you made. Exactly made other
connections that had some of the people who were there.
When they're doing like different shows and stuff, they call
me and they're like, hey, look, you know I just
(38:26):
got in with this major brand and they're looking for
more nails. Most recently, I just worked with a company
called Moulton Brown, which is a really huge frigrance and
hand lotion company. They're based out in London, but they
have stores in the US in New York and they
have like little beauty events and they call me when
they want, you know, like a manicurist there or makeup artists.
I don't make up, but they do like different you know,
(38:48):
they do like a brow party, nail party, manny party, whatever,
and they call me. So I like to pitch on
to like, you know, bigger Brown's names and stuff like that.
So when you were in class, we're your classmates and
other people's saying I like this, but maybe you should
try this where they like kind of helping you out
with things or was it just like they all had
positive reviews and I had to beg them. I'm like,
(39:09):
tell me something negative. I need to know that, Likena,
I don't know. I love it so um And at
that time when I was in there, I was not
in with Ipsey yet and I had I was on
the phone and I had this really nosy cute classmate
of mine and she's like I heard that. I'm like,
what did you hear, She's like, I hope you get it.
I'm like, would I hope I get what? She's like,
(39:30):
you're gonna get Her name is Tanya and we still
speak to the day and she was like, I heard
you and I'm like what. And then when I announced it,
she was like, I knew that you would get in. Yeah,
she heard the conversation with me and Ipsy and I'm like,
I'll send you over with the products and bla blah
blah blah blah. So yeah, So they're super cool and
sweet and I still connect with them and I still
have them as friends. So that's it was great being
(39:52):
in that environment. And I had to take off from work.
I had to let yeah, and I let my my supervisor.
Now I'm like, hey, you know, I want to finish
this course up. Do you think that I can get
like an extended amount of days off? So I can,
you know, finish this? And my supervisors like, okay, we'll
see what we can do. And that all work out.
That's incredible. I'm I'm so happy for you. You've put
(40:14):
in the work. You're not just oh, I like this
and I'm launching an alcology company. You researched, you visitor
a factory, you went to school, You sacrifice other parts
of your life, like you could have gotten fired from
your nine to five for taking that time off, But
you're awesome. I'm just I'm so happy for you. I'm
excited to see where you go at this, and I
still want people to check you out. It's law Beauty
(40:35):
Essentials dot com and Law Beauty Essentials on Instagram. But
there is one question I ask everyone, and you're not
allowed to answer with Instagram. Is there an app that
you use for your business or an app that you
use for you that helps you get through every day?
A lot of people say shopify, is there? Is there
go to for people who sell products? But is there
(40:56):
another app that you're like, Oh, this is awesome, I
use it all the time? Event right, Oh do you
plan events? A lot of them? Every year? I try
to have two events. This year only had one and
I'm going to do another one in December. So event
right is not only from my event planning, but also
you can type in in event rights, and you can
put in networking and then boom all these little because
(41:18):
like you know, when I'm off and I'm at work,
I don't know. I can't commit to anything, you know
what I mean, go in different cities too. I can
go in different cities and I could just type in networking, fashion, whatever,
and then I'm like, okay, party happen in here. You
know what, happy hour here, networking party here, and I
just go you are like an absolute genius, and let
me know what, how can I forget my dear yelp?
(41:40):
Because I'm huge on yelping. Oh my god, I yelped everything.
And yelping really just came about because when I went
to different cities, if I can waste money in the
Mac store buying lip glosses, but there's one thing I
hate wasting money on its food. When I waste my
money on food, I'm just like I'm mad. So I
(42:02):
started to like yell because I'm like, you know what,
let me take a picture of this food. I don't
want it in my phone anymore. I put it on
my Yelp account, and I'm like, Okay, when I get
to Sacramento, I know that this particular restaurant, the pasta
was good, and it was on my Yelp. So the
more I kept doing that, and then I started writing
like a little review, but because I'm like, you know what,
really nice scenery blah blah blah. And then someone contacts
me it's like, hey, you know what, we really love
(42:23):
your reviews and your pictures and we want you to
become an elite member. And I'm like, what's the elite member? Like,
I've never heard of this before. So now if you
look at Tunisia Lawrence and you follow me on Yelp,
there's this little elite sign which just means that basically
I get invited to exclusive events, which is like so
cool for me. I know, go and look it up.
You have to look it up. It's like a little
(42:44):
secret society of people where like when restaurants launched, they
want these elite people to come because they want us
to do the reviews. Smart it's so good and I
love it and I'm like, oh my god. And then
people like like my my review us and they're like
this tip was useful. And it's just a little community
and I just enjoyed that. Away from law Law stresses
(43:08):
me out and I like them such a big foodie,
like I love food. When I you know restaurant people,
if you know anybody who's like in the restaurant Industry
asked them about Yelki Beat. People they know about it.
It's like a little secret society. So I'm like, I'm
a part of it. It's that's cool. You do need
I mean, obviously a side house a lot of times
for people as your escape from your nine to five,
but sometimes you need another. Yeah. Absolutely, I'm so like,
(43:33):
I cannot wait to follow and see and go to
every new salon and see you there in a few
years or less than that. I'm really excited for you
and you've done something awesome for people who listen to
this podcast, code Carla Murray twenty will get them off.
So I feel like a lot of people are gonna
go on that and I apolosh binging spree. It's gonna
be awesome. Tunisia, thank you, thank you, thank you, and
(43:55):
everyone check her out. It's law Beauty Essentials dot com
at Law Beauty Untols on Instagram. You're rock, Thank you,
thank you, Bye guys. M
This is huge. It is episode number thirty of Side Hustlers.
I'm Karla Marie. By the way, we made it thirty episodes,
so of wherever you are right now, clap cheer who
I'm alone in my apartment and both of my cats
are literally staring at me like I'm crazy. So thank
you very much. Thank you for letting me do what
(00:20):
I love and trying something new for thirty episodes, and
I am pumped for the next thirty and the next
thirty after that, especially today as though, because we are
talking to Tunisha Lawrence, the creator of now polished company
law Beauty. She's got a very interesting life and schedule
and I think you'll learn a lot from her work
ethic and how she found her side hustle. But before
(00:42):
we get to Tunisia, thank you as always for reaching out.
I know a lot of you were interested in the
idea of doing some sort of group where everyone who
listens to the podcast can kind of get together and chat.
Trying to find the best way possible to do that
and keep it simple. You can email me Side Hustlers
Podcast at gmail dot com. Yes, I set up an
(01:04):
email just for this podcast, so it's officially official um
I currently you slack for the people who have been
a guest on this podcast. They all kind of get
together in there and chat. It's really cool to see
all of that happening. More on that another time, though.
Right now, what I need is male side hustlers, So
calling all dudes who have a side hustle. Reach out
(01:26):
to me Side Hustlers Podcast at gmail dot com. Ladies,
if you know any guys who are side hustlers, let
me know because obviously I love having powerful women who
were on this podcast, but this is a guy and
girl podcast, and I'm finding that there aren't many male
side hustles out there, so reach out to me. I
got to give a congrats to my friend Shandon from
(01:48):
a Layer Seattle if you remember had her on earlier
this summer. Shandon is a business owner locally here in Seattle,
in West Seattle. She has an awesome, awesome store. It's
where we had at her side Hustlers meet up. She's
got amazing products in there. Well, she just relaunched her
website a Layer Seattle dot com a L A I R.
(02:08):
And if you use code Carla Marie, you get off
at checkout and you can chop obviously from anywhere. I
am done rambling. It's time to meet Tunisha. For a
lot of people, you know, why are you wait? Do
you know what you want to do and this is
something you want to do and do it. I'm a
hustles side side hustle do it. I'm a hustle side
(02:29):
side hustl do it. I'm a hustle side side huslow.
I'm a hustle side side it's slow. I'm a hustle
side side hustlo. Come on, ask about me, yo yo.
It's the side Hustless podcast we call of the Roof.
So that means I am joined by Tunisia Lawrence, the
(02:50):
creator of Law Beauty. Hi, Tunisia, Hi. So you are
in Brooklyn, New York right now. You're at home. I'm
at home Brooklyn. It's my home, sweet. So you have
a pretty awesome company. And I'm kind of obsessed with it.
And I was going through the website, which, by the way,
you can check it out. It's law Beauty Essentials dot
com and on Instagram It's law Beauty Essentials. I love
(03:11):
nail polished, so I'm so excited to adopt. Thank you.
I was obsessed with I still am so yes, I
got it. So this is still your very much your
side hustle. You have a regular nine to five job, right,
I do well, not a regular nights bob, but full time.
Oh yeah, so you've held a bunch of other positions
(03:31):
before your current job. I love saying this word in
every podcast, but you've been an ultimate badass all around.
You've worked for Fortune five companies, You've done a lot
of amazing things. So but it's so funny, like you're
doing all these incredible things, these huge companies, and then
there's now polished. So where did the nail polish come
into I've always been obsessed with doing my nails. I
feel like since about four years old that it sounds like,
(03:56):
say four years old, I've been going to nil salon
with my mom, getting my nails done, get my little
flower manicure, blah blah blah. And then by the time
I was like in high school, I was working and
I made it my own little thing where not that
I spent my paycheck on, you know, just but I
learned how to or was taught like how to save,
(04:16):
and then also to have fun, and that was my fun.
So I've been doing my nails exactly, to treat yourself exactly.
So I always got my nails done. It was like
a little ritual every two weeks, got my nails done,
and then you know, save my money and did other
little things. And nail polish really just came about because
like everyone would always say like, oh, do something that
(04:36):
you love, and I felt like you can kind of
overthink that and then you can kind of miss out
on like doing something that you love and then or
finding that thing that you love and creating it into
a business. So I'm like, I always love to do
my nails. But you know, it wasn't like in the plans.
It was just like a soft, little research on how
(04:57):
to create a nail polish line or cosmetic line in general.
And I just found that the more like I softly
looked on it, I wouldn't have because I would say
that it took me about three years before I opened
up the business. But it was like three years of
not you know, like really pounding the goals. It was
kind of research receive it. Yeah, just a little research,
(05:17):
soft research, nothing crazy. And then once I got like
the smallest little England, like okay, wait a second, it
could really happen. That's when I was like, okay, you
know what, I'm going to go for it because I
wanted something that I could relate to, something that was,
you know, there to me, and then something that was
also a little bit different, you know, like I didn't
know much of my colleagues, my friends, associates, anybody really
(05:38):
around me that could have said that they owned a
nail pologist, right, I, I don't exactly the same thing.
And you prought up something that everyone says, do what
you love, and I've never really thought about that either.
We do overthink that statement, because I mean, what do
I love? I love sitting of my cats. I can't
get paid to do that. That would be awesome and
and so right, is there something that you you like
(06:00):
or you enjoy doing that's I like getting my nails done.
You know, I've never thought about it like that. So
appreciate that little. It's just like, don't like go you know,
don't dig deep into what do you love? Like you
go into this whole spiritual thing and okay, calm down,
because then you'll never find it. You know. It's just
like calm down, and just like what do you do
every day? You know? Think about it softly. You know,
(06:21):
I'm not saying take three years like I took, but
you know, it's just like, don't overthink the process. So
what year was it that you started doing the research?
Maybe about twenty eleven? Oh wow, so when? And so
then when did you officially officially launched like it's for
sale at work? But you've been at this for four years? Yes,
(06:44):
And actually when my first shipment came in, like the
manufacturers like, hey, look, you need to be there to
sign and I couldn't get the day off. And I
was like, Okay, what am I going to do? What
am I gonna do? And then I said, you know what,
ship it to this address and it was my job address.
And I did not know what was coming. I did
not know what's coming. In any of my colleagues, she
(07:06):
knows that, Like the shipment came. And one of my
two of my colleagues, one of them knew that the
shipment came, and she was like holy like she was like,
this is a huge shipment. I was like, I know,
I wasn't expecting. And she said, we'll just be in
your car and I'm like, I don't know, but I
will have this will have to work and had to
make two trips back and after work, back and forth.
(07:27):
I will just have to do that. My other colleague,
she had made a joke because I was like going
through it, and I was just excited going through it.
And we did claims and she's like, you know, we
did claims that we worked in a little square cubicle,
and you know, she was in front of me and
she hits me rumble and do things, and she she
turns around and she's like, that doesn't sound clam related.
And I'm like, I'm like, no, it's not. And we
(07:50):
just cracked up about that because but that's that's exactly
what happened. It was March twenty five. I was at work,
still have the little I still have the receipt when
it was shipped to me. Everyone was like, oh my god. Cool.
And then actually a couple of days later and I
still had like a couple of things that I did
not get home yet. And I told my boss about
it and she was totally fine. She was like, oh
(08:10):
my god, lady, this is awesome. That's really awesome. Yeah.
Having that support obviously is super important. That you didn't
have to sneak around so is that what you into
your car and then got it back home. Do you
still ship from your home or do you have a
place where all of this stuff goes. I shipped from
home only because I have to pay for shelfing and
(08:31):
my manufacturer, and it just takes too much for me
to say, Okay, send me. You know this amount of pinks,
this amount of purple, So I take a lump some
of it, like a really large lump. Sum. I have
a friend who has a storefront and in his basement,
I keep most of them, and then I keep like
a little stash of them in my apartment. Yeah, and
(08:52):
that shipped from home. So that job that you were
at when you got the first ship and that's not
the same job you're at now. So you've switched your
regular nine to five while still do in your side.
Huh So what was that process like? Switching jobs? So
I was completely I had gotten into like a really
miserable state there and I was doing my work with
Progressive Insurance and I was doing claim and people can
(09:13):
be so harsh over the phone. You probably deal with
the worst kind of people or people at their worst. Yeah,
you got into an accident. Your cars match you don't
think it's your fault. You get on the phone with
someone and sometimes I have to break the bad news.
And people when there's this barrier where it's just like
over the phone spacetime, you know, it's just over the phone,
people just act erratic and they just say whatever they
want to say. And I think sometimes they forget did
(09:36):
you're talking to a human? You know, like I'm a
human minute. It's like social media, Oh my god. And
you know, and people when I see things like that
on social media and people you know, just going so
hard and just like, oh they're so vicious. It's the
same thing, you know, And and I kind of get it.
You know, you're frustrated your car is broken, someone hit you.
The claim processes and you find out you don't have
(09:56):
the proper coverage, Like I get all of that, but
when I have like ten different claims and I have
ten different people screaming in my ears, it's just like
I couldn't do it. I don't know how I did it.
And I did it for like two and I after
three years. So then you left that with still doing
law beauty and then what was your next job? Is
that where you're at now? Yes, so actually, funny enough,
(10:18):
I was on the phone with a woman whom she
was super sweet, but her claim was taking the longest
in the world because she just would never answer her phone.
And I'm just like and then my boss is like, hey,
what's going on with a claim number? Blah blah blah
blah blah, and I'm like, oh my god, I don't
know what else to do with this woman because she
does not answer her phone. So then she gets on
the phone, she's like, oh, you know, thank you so
much for being so patient with me. She didn't know
(10:39):
how frustrated I was, because obviously I didn't let her know.
But I was just like, no, it's completely fine. And
she was like, you know, I think that you would
be a really good flight attendant. And that's like really, yes,
that's what she said. And she's like, I know, probably
she shouldn't like solicit this because these calls are like
normally recorded, but hey, go on dot com and you know,
check it out because I think that blah blah blah.
And I was just like, okay, you know, playing it
(11:01):
cool on the phone because you know, but she didn't
know that I was actually frustrating my job. So I
just started to softly research and I'm like, okay, what
if you know, I had no idea about what being
a fighter sendant would be like, wouldn't entail pay anything?
And I applied that same day, just through an application
in there. Yeah, just going through the process researching and
just ended up applying. Before you knew it. They emailed
(11:22):
me back and they're like, hey, I want to do
a video interview with you. I'm like, oh, okay, this
is this is real. You know what's funny is you
also people when they're traveling and flying, I feel like
they're also at their worst. So you kind of went
from at least they're face to face. But yeah, that's
why you know, that kind of worked out for me
because when I did the interview and I told them,
(11:43):
I know how to exactly and like, I know how
to deal with people because before that I used to
work at Chase Bank. Funny enough, people who go into
the bank, they're serious about their money. You know, when
they have a fee, They're like, I want that money
back yourself. I feel like to now polish yeah something,
so so I'm just like I feel like I'm kind
(12:05):
of like I know how to work with the public.
I think that's what it is. I know how to
deal with the public, and you need to know how
to deal with the public to work in the banking industry,
to work in the insurance industry. And now I'm in
the aviation industry, and I'm still like and I actually
love what I do. I love being a slide attendant.
There's a little bit of a difference stone with being
a slide attendant. I just feel like people like to
(12:26):
see you with your makeup on. I mean, it's it's like,
I don't want to sound like less of a feminist,
you know, because I feel like anybody should come to work,
you know, come to work as you are. But at
the same time, people are fascinated with light attendant. You know,
we are well put together, We should be well put together.
But yeah, your job is crazy to most of us.
How many flights are you doing a day? Where are
(12:47):
you going? Are you ever home? Do you have pet
who watches them? Like? In those Absolutely it's questions all day.
Some days I'm like, you know, give me all the
questions in the world because I'm really tired and I
don't want to stay up. And then some days I'm like,
I really don't want to talk to anybody. But you know,
it's just it's a cool balance and um, and although
people are frustrated, people are sometimes you get more of
(13:09):
exciting people because people who have never traveled before and
they don't want ump exactly. You know, it's not always honeymoons,
bachelor that honeymoon's batchelor party's girls trips, you know, you
get so you get a lot of exciting people. And
I love that, you know, I love when they get
on the plane and they're like, you know, they're like
do you have They make little jokes like can I
get a martini? They know we don't make martinis on
(13:30):
the plane, but you know, it's just it's just so
I get, Like I get the frustrated passenger who lost
their packets, that lost their luggage. I get that sometimes.
But then I get the person who's like, look, my
daughter wanted to take a picture with you. You know,
she thought she looked really nice and she yeah, I know,
and they's and they're and they're like four years old,
they're like five years old. They want to take a
picture with you, and and then you give them wings
(13:51):
and they're like so cute, and so I get like
a good So I did you know? The transition was
a lot for me because I had to like balance okay, sleep,
balanced law, balanced time, you know, but collectively balanced money
because like you spend a lot because airport food is
so expensive, and that's my lunch, that's my lunch, and
there can't really pack your lunch, you know. I mean
(14:13):
there's some people who do it, but you know I don't.
I've been if I'm away for four days, I don't
want a peanut butter and jelly sang with the me
four days ago. But some people do it. Definitely shout
out to people, the flight attendants that makes their peanut
butter and jelly sandwich and they eat it four days later. Okay,
So with that woman, let's go back to that woman
who had the claim that took forever she was a
flight attendant. You couldn't get in touch with her. How
(14:33):
are you running a business when you're working four days straight?
How does that? It's some time. It's a time. But
you know what, sometimes I do red eye flights and
it keeps me up. I can sit down and I
could write, you know, write something like a to do
list while everybody's sleeping, nobody's up and I'm the only
one up. It actually gives me something to do because
when you look at that plane and everybody is sleeping
(14:54):
or you want to sleep, I don't want this week.
I know everyone is past without sleeping, snoring, drooling, and
you're sitting there like, okay, what am I gonna do?
So it really gives me an opportunity to, like, you know,
read up on something's read up. Some magazines look at
what the trends are in different things. So I read magazines.
I write in my journal, I read it to do
(15:14):
list so that as soon as I land and I
have service, I can make some phone calls and answer
some emails. Sometimes I draft the emails, I read them.
I draft them as soon as I land and I'm
have a little bit free time. President on all of
those emails. It took me time, But if you like,
I've been to San Francisco so many times that when
I go there, I'm not excited to see the Golden
gate Bridge anymore. So I let's say I have like
a twenty four hour layover. What am I gonna do
(15:36):
for those twenty who I was sitting my hotel on
my computer and get worth fun. That's cool. I guess that. Yeah,
that makes sense. You kind of do it all at once.
Do you do it all at once? Are you ever
working being a fun attendant and someone's like, oh my god,
I love your nail polished. I love that color. Absolutely absolutely,
it happens. It happens. I'm having a really weird stage
where I'm like, okay, do I slip on my card
(15:57):
and you know, do I let them know? I I
don't know about it. I just don't say it's my
business because I'm not selling on them. Of course, that
would be Oh my god, if you could sit on
the airplane physically by the catalog, I would be poor
because I would sit there with that and I want that.
That would be nice. That would be nice. But I
don't know, you know, and then like people, you know,
they compliment my nails and stuff, and I like that,
(16:19):
so I let them know. I'm like, yeah, you know,
follow this site. I don't let them know. It's mind
to say, oh, you know, follow it and you like it,
then okay. I could ask you a million more questions
like you said about being a flight attendant, but I
want to know about the side hustle. So first of all,
what is like, why law? What does that name word?
What does that mean? Okay? So Law came from Lawrence,
which is my last last name. I see that, okay,
(16:42):
And I kind of felt like that was important to
me only because as wimmen, we lose our last name
in marriage and stuff like that. And um, my father's
last name was Lawrence and he was like a really
major part of my family, and he had passed away
right before I launched LAW. So yeah, I mean it
was magic. But then I was like, you know what,
it's okay. I'm so gonna continue with this because I
(17:04):
had told him about it before he had passed, so
you gotta do it. He's like nail polish lion, m Okay,
tell me more. Don't you worry. I'll get back to
you with my business fan. Obviously, businessman never got into
his hands, but when he had passed away, he had,
you know, fortunately he was able to leave us with
the life insurance and then that's what I did and
funded it. So it's kind of like last name in
(17:26):
memory of type of thing, and that's why I was
kind of like important to me. That's really cool. That
is a great story, like he's always going to be
a part of this and that's all and I love
it and I love the whole. Yeah, it does driving
us that we lose our last name. My dad had
all girls, so we're kind of the end of I know,
I know, I'm like, I'm trying to figure out a
way I'm gonna get it in there. I don't happen,
probably won't be launching a company with it like you did.
(17:48):
But still, you know what's funny is that my sisters,
my sister, she had a son and her first name
is Laurence. That's cool. Yeah, you know, it's just something
that she did that's really cool. You launched the nail
polish company. You finally figure out how to Like, how
do that's my question? How do you know how to
make nail polish? Like how does that happen? Well? I
first I google different nail polished manufacturers. Then I found
(18:12):
one in the US, because they're all over and there
in China, and I'm pretty sure that people are using
them in China. If I wanted to go this whole
ethical connecting with your mood so that you know what
nail polished that you're you want, if you want to
feel like girly, if you want to go with pink,
if you want to feel gordy GOTHI bunky, go with
something like black and stuff like that. And then also
it being vegan friendly, cool to be free, and just
(18:34):
being like a feel good brands. I wanted to make
sure the source of it was coming from a good
place to it, not from like a sweatshop. Have a manufacturer,
absolutely absolutely, And him and I have a really good
rapport because in the beginning he says, I make polishes
for major companies and I'm unable to like say names,
but I'm pretty sure if you came up with a
(18:55):
list of ten nail polishes, five of those he makes
for So he wasn't really really interested in such a
small little I'm like, hey, I don't need fifty thou pinks,
you know, I need like it'll take you like five minutes,
you know. I'm like, I don't need fifty thousand units.
I just need, you know, like a hundred units. And
he's like that's not really my and I'm like, okay, well,
(19:16):
if you change your mind and you let me know,
and blah blah blah blah, And then I emailed him
again like, hey, if you can't do it, do you
know anyone else that you think, like smaller manufacturer that's
interested in doing a private label branding blah blah blah.
And then he's like, I know a couple, but you're
not going to do it for you. I've never done
anything I know. I was shocked. That was like, what's
great because at that point I was like, you know,
(19:37):
he's never gonna do it. Let me ask him if
he knows anybody else that will. And that taught me
a lesson where. And that's how everything kind of kept
on moving because people ask me, well, where did you
get your bottle from? And where did you get them printed?
And you know, it's just like a whole bigger process,
but it's always all well connected because the same people
who makes the bottles, I asked them, where are other
manufacturers or other companies getting it printed? And they're like, oh,
(19:58):
we can send it straight to you know, such a
such printing company for you. And I'm like, okay, could
you do that? So there you go. I got the bottles,
They sent it over to the person to get it printed,
then they send it over to the manufacturers to get
it filled and whoa production done. That tripped to me,
that's it. So when you first got them where you're
just like, oh my god, this is real. This is
(20:18):
I had one and I was like I did my
nails and I'm like, hey go mom, do your nails.
And if she's didn't finish, I'm like, seeing your sister.
Do you know everybody in the house. Because I only
started out with pink, I'm like, everybody is on Monday's, Tuesday's, Wednesday's, Thursday's, Fridays,
we wear pink. Like that was like everyone is in
this pink nail pology and I'm not playing and yeah,
(20:39):
and it was just so exciting. I was like, oh
my god, this little bottle of no polage and it's
mine and it's pink, and it was so good. Remember
that day, it was great. Well, you said you picked
the bottle shape. What was I'm sure there are tons
of different shapes to choose from, Like what was that
process like? Because I have no idea how any of
this works. So yes, they had a whole bunch of
different nail polished bottles. But I want to something that
(21:00):
was like a little bit different or it's like you
could want something that's different. But if you really want
something really really really unique, it has to be like
custom made, and I wasn't on that level, which, by
the way, if anyone missed the beginning, it's at Law
Beauty Essentials. Check it out on Instagram. You can see
how cute everything is. And I really do love the
shape of the bottle. It is different. So it was
not something that has never been like you know, it
(21:22):
was not something that was unseen and something that I
created myself, but something that I felt like I designed
where I said, you know what, I wanted to be square.
I want the cap to be able to come off,
and I want the cap to be matt instead of
gloss that and as long as you know, they bought
me a couple of different square bottles, caps options and
brush options, and I was like the thicker brush. So
(21:43):
it was kind of like a la carte and you
just pick everything that you want and you make it
your own. So it's still unique to you and your brand.
Explain your cap and why it's different, because there I
read it and I'm like, wait, I need to Oh
you're gonna show Oh did you just whip it out? Okay,
so you want to take the cap completely off right,
because this is just cuter to have it as so,
(22:05):
so basically the cap isn't the actual brush. It's just
no because painting with this is very clumsy and not
very user friendly. And then painting with this year you
know what I mean, smaller to hold, Oh my god, genius,
and I just felt like, you know what, I like that? Yeah,
I was like, I like that, so I went with that.
(22:26):
That color is also that this is networth how much
it's a green. It's great. When I first started, the
logo went straight across, but then I had to put
Law on top and the Beauty Essentials on the bottom
just so that it can fit. So I kind of
have like this is like the sublogo at the long
logo is like the real logo, and then the sublogo
is what's on the bottle, and then it says percent
(22:48):
vegan and top degree and then the size and that's
Those are all things that I had to learn, but
the manufacturer really helped me with that. I'm sure, okay,
what needs to be on the bottle. And I looked
at other people's are the brand's bottles and everybody don't
seem a little bit different. But all kind of seemed
the same. So I'm like, what are the key points?
What do I need? What's necessary? And they'll help you
with that. How do you pick up the names? I
(23:10):
just have to feel it. I look at it, I
feel it. So one day I was thank you my
favorite is. I have a new color. It's yellow and
it's called Breakfast in Brooklyn. And I was just like,
you know what, this just seems like a really fun day.
You know when you start for me, when you start
your day early and you're out, you're having this is
(23:30):
the yellow just seemed very bright and cyberant and fun
and energetic. And I was like, you know what, what
is my ideal day is having brunt somewhere, having breakfast
early in Brooklyn and just hanging out. You know, That's
the way I started my day. And I don't know,
I just come up with these names and I just
feel it. Was there anything in this process you talk
about the manufacturer helping you, Was there anything that was
(23:52):
like a setback and you did not know less what
was going to happen at all? Yeah, I had a
couple of mishaps. You know, there's times where okay, so
when I had first got the bottles, the caps that
I chose, everyone kept breaking them, and I gotta like, really, yeah,
I had like a really bad review because people, for instances,
twist and when you twist it, they break it. And
(24:13):
I'm like, okay, so how did you fix? You? Send
a little note? What's all the orders that say don't break? Yes?
I have now. I don't think I have it in
front of me, but now I made these little cars
that's like instruction cars, and it shows you an image
of the polish and then shows you lift up with
an arrow and then it shows you with the cap
off and then twist the frush. And I try, you know,
(24:34):
to like be very detailed with the instructions, but most
time people they get their naps, they're not looking for
how do I open it? Yeah, you're excited and he
just twist anyway. So that took a lot out of me.
It's like, okay, do I leavent my whole Look, my
mom needs to be obsessed with nail polish. And she's like,
you know, I used to have Chanel and I broke
half of them and Chanelle never changed it. Yeah, and
(24:55):
that's the way Chanelle owns opens. She's like, you have
to take the cap off and then twist. And my
sister who works um right now, she works for Gavanci.
She works for Gavanci and their cap is a different
shape and everything, but their cap still lifts up and
off too, and she's like, Gavanci is doing it, not
that you know, So you just need to continue. Yeah,
(25:16):
people will get used to it. But that was hard
for me because you don't want to hear bad reviews.
And I've heard that so often. They're like, I broke
it now the cap looks ugly, it's broken, blah blah blah,
and I wanted to replace everybody's capsin that doesn't make
sense to me. And so yeah, that was tough. That
was really tough. I mean, it's their fault they broke it,
not yours. So just saying send them to me, I'll
(25:36):
tell them He'll be customer service. No funny. So how
are people finding you? Like? How do they know that
law exists? Like? How do they find her? Now? Polished?
Social media is like my biggest advertising tool. I try
to stay like on it, liking other people's photos even
if I don't post something. Just making sure that I'm
always liking things, you know, I've even gotten to the
(25:58):
point where I like comments it and say, hey, check
this out, follow us, you know, things like that. My niece,
she's always into social media. She's fourteen, and all she
does is stay on her phone. And I'm like, you
know what, you have just been assigns. Yeah, you've just
been a signed log into law video essentials just like
people pictures all day. She probably loves it too, Yeah
she does. And I think she does a good job
(26:19):
because everyday people are liking my photos. I'm like, okay,
maybe you know that could be that. Also doing interviews
and like some things, you know, tapping into your audience,
people who are listening to you. Then they you know,
go over and they're visiting the website. Doing hashtags is
just so important. So like I've recently really started, I
(26:40):
don't post a picture without a hashtag. I mean I've
always done them, but I've never like really thought about them.
And then you've got to be careful not to overdo.
And it's like this is because then it goes away.
Yeah I know. Yeah, if my picture posted without the
hashtag because I put too many, I delete the whole thing.
And I do it. Outside of that, I try to
attend like different um networking parties. I try to make
(27:02):
it to other people's pop up magazines, you know, fashion
events and stuff like that. Word of mouth is just
you know, always going to be huge because there's an
audience of people who are not on social media because
they're nonbelievers and and I totally get it because social
media can be draining and stuff and people take breaks
from social media's and stuff like that. So UM word
of mouth is just very important. And newsletters. I try
(27:23):
to send out some emails sometimes and my next step
is to actually get addresses send out, you know, just
like the way Victoria's Secrets do that little free panty
with the peah, you get like a free you know.
So just looking at other companies and not being afraid
to compare because before I never used to look at companies.
But when I look at companies now, I don't look
(27:43):
at them for the industry that they're in. I look
at them for the marketing tools that they're using. So no,
I'm not running and operating a bank, but I look
at chases advertisement and I'm like, you know what, I
can take an idea from that. Well, that's true, you've
worked for these ginormous companies. You know how they work.
I'm even though now Polish and claim and now Polish
and banks are completely different, I'm sure you took things
(28:06):
from those companies. Absolutely. Wow. Is there something that you're like,
I learned this here and this is what I'm using.
I always say I learned time management from Progressive really,
because you have a rolling claim and you have you
you know when you get in that day, you need
to prioritize and know, okay, this claim could wait, this
claim cannot wait, and just prioritizing. And I feel like
(28:27):
Progressive has definitely taught me that, and Chase has definitely
taught me my money management. And I actually my business
account is with Chase. Just by working with them, I
understand their their mechanism, like as far as fees and
things like that. So just looking into tiny little things
like I always say, the bank that you banquet know
how much they charge you when you use their credit
(28:47):
card machine because you can use Square and put it
into any bank. But what if you're banking with Chase
and Chase is charging you two point five versus Square,
who's charging you two point seven? And every little penny
you know, have stuff and so definitely are you strictly
online or do you use are you ever selling in
person anywhere? You're only online? So, um, I'm online primarily.
I'm hooked up with ipsy, which is huge and which
(29:10):
is amazing. Yeah. Yeah, I was in their box in February.
I thought I was the month after we launched. You
could not have told me that I was not going
to be a millionaire. I'm not. But when it happens
and the orders were coming in and the emails and
the likes and the followers, I was like, oh my god,
(29:33):
we made it. You know, it definitely brought me in
a residual income of sales and stuff like that. I'm
also in a couple of boutiques and trying to get
into more. I need to do some more footwork and
trying to revisit some of those places that in the
beginning they said, now you know, we're not ready. You know,
they might change their mind. So I'm in a couple
of Bootsy and then also I do pop up smart
(29:54):
I participate in different pop ups and fairs and stuff
like that. What about salons, I'm assuming that we're a
lot of us don't know about it. I'm sure it's
very political when it comes to now Polish and now
Polish companies. How does that have you started looking into that.
I'm in a couple of salons. They're mostly salons that
are like dedicated to a certain type of clientele. In Brooklyn,
(30:18):
you can, especially like in Prospect Area or Flatbush Extension
or actually Flatbush you'll find like a lot of the
Korean run salons, and those are fast paced salts and
b they don't really care about the quality. It's just
getting a policy. Yeah, so that you know that audience.
I really don't those types of salons I really don't
(30:40):
tap into. I try to go to more care driven.
You know, you're getting an experience when you get your nail,
You're not just getting your nails exactly. When you choose colors,
are you thinking, Okay, fall is coming, we gotta launch
certain colors. Christmas is coming. We got along a certain
Is that a thing that you think about it? You're
just like this color, I'm gonna put it. I used
(31:00):
to I used to think like that, you know, trying
to stay with the trends and stuff. But then I
found that I kept falling behind the curve and I
couldn't keep up. I was testing in the same season
because I always felt like, Okay, you know, I don't
want to have on hot pink nails in December, So
I was testing December colors in December, and it just
didn't work out that way. So now I kind of
(31:22):
just release what I you know, what I want, especially
because my network has expanded, especially being with ipsy and
the person in Florida, in California, they don't really care
that it's you know, it's really just New York in
the cold est states that really go with those trends,
you know. I you know, I realized that, and I'm like,
you know what, I'm not going to try to keep
(31:42):
up with that trend. I'm going to release as I go.
That's smart, I mean, I guess I yeah, you think Ipsy, which,
by the way, if no one has any idea what
ipsy is, I guess I should explain this. It's a
maybe you know birth, it's a subscription box and it's awesome.
The products that you get in there really are incredible.
So the fact that you were able to reach this
Nash audience is really cool. And I guess I never
thought about that that in Florida they're wearing yellow on
(32:04):
their nails year round, no one, no one is judging them. Yeah,
and I never thought about it either. But then, you know,
it was just like when I started to look at
my like my sales and in December, and I'm like,
you know what, I so blew the most and it's
not even a dark color. And then I'm like, oh, well,
these people are in Arizona. I don't care, you know
what I mean. So that's when I stopped caring. That's cool,
(32:26):
that is awesome. Do you what was the most difficult
part and all of this, was it they launched or
was there after you launched? The most difficult part I mean,
and I'm just speaking in general, is that when I
work for someone, the decision, you know, you ever just
throw your hands up and say, hey, that's what you want.
You know, I don't agree, but okay, you know what
I mean, my job, it's not my problem. If you
(32:47):
want to this is the way you want to handle
the situation, handle it. I'm so used to that. And
then with law be the essentials, it's like, okay, it's
just like this heavy burden that I have to make
a decision. You can't say all right, that's what you want. No,
that is you know, if everyone is looking at you like, Okay,
what are you gonna do for me? I just feel
like overthinking and like really making all the decisions. It
(33:09):
gives me anxiety, and I have serious anxiety issues. So
I had to learn how to, okay, control my anxiety.
And my sisters always tells me, she's like, control the controllables.
Things happen, things ordered so many different flyers, and then
like put the wrong date on it or misspelled something,
and it's like, oh my god, but what can I
(33:29):
do forget about it and just keep it going? You know?
So when I have to make decisions where especially like
with the CAP situation, I had to make a decision,
am I gonna stay with this or am I gonna?
Like the cap situation was happening year one, So I
could have been like, you know what, no one really
knows about it. Let me just cancel this all out
and start all over. Or I could have just said,
you know what, I'm already a year in or six
(33:50):
months in, I'm gonna just push it on through. And
I had to make that decision, and still to this day,
I am um. You know, I had to stick with
the decision that I made. I'm happy with it, but
there's been time to where I made wrong decisions, you know,
like especially with like to gould be something simple like
planning a party, and some people are like, oh, well,
I'm only available on the weekends. And then people are like,
on the weekends, I have my children, I have this. Yeah,
(34:11):
that's so I have to have to make the right
day to like or coming up with my price point.
I'm like, okay, I relate with you so much that
I like the whole decision thing. I'm like, but what
if this? But what if that? And I wouldn't even point,
I would have no idea where to start. Yes, I
had to come up with the price point. I'm like,
do I want to make it cheap? And then some
people are like, well, your policies are nine dollars and
(34:31):
I could have gotten nesty for aid. And it's just
you have to make a decision nine dollars, that's what
it is, you know. So done boom, And I love
decision makings completely. I'm with you on that one. But
I love what your sister said, control the controllables. I'm
gonna I need to get that tattooed on my arm
because it's so true. Control the control, but you had
no control over that, So why you move on? You
(34:54):
know what I mean? Like, I'm like, okay, tell her,
I said, thank you for that one. I will What
is is your end goal to keep this as a
side hustle or do you want to make this your
every day? I want to make this myne every day.
You know. I've been even thinking about like expanding and um,
I'm recently a mail technician, so I'm like trying to
(35:14):
learn how to like even do more nail care or
just being more knowledgeable of it and stuff. And the
reason why I even became a mail technician is because
when I was at Chase, they told me that I
didn't need any type of financial backgrounds really more so
about sales blah blah blah. And I was like okay,
and then they came to me and they said, hey,
in order for you to keep the pay rate that
you're at, or to keep the role that you're in,
(35:35):
you need your investment um license. I know, so I'm
already in it, and I'm already in there two years now,
and I'm like, okay, so now I have to study
about bonds and investments, and that wasn't something that I
was college for. I was actually the college for radiology.
So here I am switching my whole life over. So
then I end up leaving. When I got to Progressive,
They're like, hey, yeah, great, you have the job, but
you know what, you need to get your your justice license.
(35:57):
And I knew nothing about cars, and they're like, you
need to get this license because you need to know
when someone car gets hit, all the car parts, what
it affects, how it runs. Right. Oh my god, not
thinking about cars. And I had to had to take
that test. I had no choice. So then when I'm like, okay,
so now I have my own business, you know what,
I'm going to challenge myself nail segnition because this is
what the companies and the businesses are doing. And like
(36:20):
that's why I said you can. You don't have to
be in the same industry. I don't have to look
at what sc is doing. I'm looking at the bigger
picture and what the pattern is. These companies they want
people who are knowledgeable about the product, and I need
to be knowledgeable about nails. If I'm going to be
I work for myself. You know, Law is the company,
and law requires me to be knowledgeable about nails. And
(36:40):
that's why I decided to become a nail segnition, not
that it was something that I was doing before. I
just like to go and get my nails done. But
now I know how to do my own nails and
I can do other people things. I respect this so much,
like I didn't never cross my mind the fact that
you didn't know how to do Now it's like, I
just you love now polished cool and that's awesome and
it's so smart because if that's the people that are
(37:00):
going to be using your product, you should know the
right way to use it in the way that they
use it. So did you actually you went to cosmetology school?
How does it work if it's just for nails? Okay,
So there's different schools, and that was one thing that
was really kind of hard to find because most schools,
like MUD, they want you to take the whole cosnthology
course and that was hair and nails, you know, makeup,
(37:22):
and I did not want that. So you need to
find a school. And the only school that I can
recommend is the school that I went to. There was
another school, but I forgot the name of it, but
I attended Christian Valmy which was in the city, and
I believe they have one in New Jersey. Yeah. My
sister went there probably years ago, I think, so yeah, yeah, well,
you know, I recommend the school. Um. The teachers were
(37:44):
really nice to me, and then they were like really
supportive of LAH and we used that in class. I
bought some class and everyone used it. Yeah, and they
were really nice. And one of my teachers, she she
um does a lot of like um because she used
to own a nail salon and now she just strictly
teaches but does business developments for other people who are
looking to open up. And she's always like, hey, I'm
(38:04):
working with the client. They're opening up a new store. Nudge, nudge,
maybe you need to head down there. I'm still happy
because you just by wanting to better yourself and and
have a better business and be smart about it. Look
at all the other connections you made. Exactly made other
connections that had some of the people who were there.
When they're doing like different shows and stuff, they call
me and they're like, hey, look, you know I just
(38:26):
got in with this major brand and they're looking for
more nails. Most recently, I just worked with a company
called Moulton Brown, which is a really huge frigrance and
hand lotion company. They're based out in London, but they
have stores in the US in New York and they
have like little beauty events and they call me when
they want, you know, like a manicurist there or makeup artists.
I don't make up, but they do like different you know,
(38:48):
they do like a brow party, nail party, manny party, whatever,
and they call me. So I like to pitch on
to like, you know, bigger Brown's names and stuff like that.
So when you were in class, we're your classmates and
other people's saying I like this, but maybe you should
try this where they like kind of helping you out
with things or was it just like they all had
positive reviews and I had to beg them. I'm like,
(39:09):
tell me something negative. I need to know that, Likena,
I don't know. I love it so um And at
that time when I was in there, I was not
in with Ipsey yet and I had I was on
the phone and I had this really nosy cute classmate
of mine and she's like I heard that. I'm like,
what did you hear, She's like, I hope you get it.
I'm like, would I hope I get what? She's like,
(39:30):
you're gonna get Her name is Tanya and we still
speak to the day and she was like, I heard
you and I'm like what. And then when I announced it,
she was like, I knew that you would get in. Yeah,
she heard the conversation with me and Ipsy and I'm like,
I'll send you over with the products and bla blah
blah blah blah. So yeah, So they're super cool and
sweet and I still connect with them and I still
have them as friends. So that's it was great being
(39:52):
in that environment. And I had to take off from work.
I had to let yeah, and I let my my supervisor.
Now I'm like, hey, you know, I want to finish
this course up. Do you think that I can get
like an extended amount of days off? So I can,
you know, finish this? And my supervisors like, okay, we'll
see what we can do. And that all work out.
That's incredible. I'm I'm so happy for you. You've put
(40:14):
in the work. You're not just oh, I like this
and I'm launching an alcology company. You researched, you visitor
a factory, you went to school, You sacrifice other parts
of your life, like you could have gotten fired from
your nine to five for taking that time off, But
you're awesome. I'm just I'm so happy for you. I'm
excited to see where you go at this, and I
still want people to check you out. It's law Beauty
(40:35):
Essentials dot com and Law Beauty Essentials on Instagram. But
there is one question I ask everyone, and you're not
allowed to answer with Instagram. Is there an app that
you use for your business or an app that you
use for you that helps you get through every day?
A lot of people say shopify, is there? Is there
go to for people who sell products? But is there
(40:56):
another app that you're like, Oh, this is awesome, I
use it all the time? Event right, Oh do you
plan events? A lot of them? Every year? I try
to have two events. This year only had one and
I'm going to do another one in December. So event
right is not only from my event planning, but also
you can type in in event rights, and you can
put in networking and then boom all these little because
(41:18):
like you know, when I'm off and I'm at work,
I don't know. I can't commit to anything, you know
what I mean, go in different cities too. I can
go in different cities and I could just type in networking, fashion, whatever,
and then I'm like, okay, party happen in here. You
know what, happy hour here, networking party here, and I
just go you are like an absolute genius, and let
me know what, how can I forget my dear yelp?
(41:40):
Because I'm huge on yelping. Oh my god, I yelped everything.
And yelping really just came about because when I went
to different cities, if I can waste money in the
Mac store buying lip glosses, but there's one thing I
hate wasting money on its food. When I waste my
money on food, I'm just like I'm mad. So I
(42:02):
started to like yell because I'm like, you know what,
let me take a picture of this food. I don't
want it in my phone anymore. I put it on
my Yelp account, and I'm like, Okay, when I get
to Sacramento, I know that this particular restaurant, the pasta
was good, and it was on my Yelp. So the
more I kept doing that, and then I started writing
like a little review, but because I'm like, you know what,
really nice scenery blah blah blah. And then someone contacts
me it's like, hey, you know what, we really love
(42:23):
your reviews and your pictures and we want you to
become an elite member. And I'm like, what's the elite member? Like,
I've never heard of this before. So now if you
look at Tunisia Lawrence and you follow me on Yelp,
there's this little elite sign which just means that basically
I get invited to exclusive events, which is like so
cool for me. I know, go and look it up.
You have to look it up. It's like a little
(42:44):
secret society of people where like when restaurants launched, they
want these elite people to come because they want us
to do the reviews. Smart it's so good and I
love it and I'm like, oh my god. And then
people like like my my review us and they're like
this tip was useful. And it's just a little community
and I just enjoyed that. Away from law Law stresses
(43:08):
me out and I like them such a big foodie,
like I love food. When I you know restaurant people,
if you know anybody who's like in the restaurant Industry
asked them about Yelki Beat. People they know about it.
It's like a little secret society. So I'm like, I'm
a part of it. It's that's cool. You do need
I mean, obviously a side house a lot of times
for people as your escape from your nine to five,
but sometimes you need another. Yeah. Absolutely, I'm so like,
(43:33):
I cannot wait to follow and see and go to
every new salon and see you there in a few
years or less than that. I'm really excited for you
and you've done something awesome for people who listen to
this podcast, code Carla Murray twenty will get them off.
So I feel like a lot of people are gonna
go on that and I apolosh binging spree. It's gonna
be awesome. Tunisia, thank you, thank you, thank you, and
(43:55):
everyone check her out. It's law Beauty Essentials dot com
at Law Beauty Untols on Instagram. You're rock, Thank you,
thank you, Bye guys. M
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