Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Business Happy Hour radio show with your host,
Frank Dbankkodo, the owner of Lincoln Lending Group right here
in Tampa Bay for twenty three years, joined by his
incredible co host, Senia Akishana, realtor with Mahara and Associates,
Tampa's top real estate company. Together they have helped finance
and close nearly one billion dollars of real estate every year.
Speaker 2 (00:23):
If you're looking for local mortgage or.
Speaker 1 (00:24):
Real estate advice, the Business Happy Hour team has been
right here on news radio WFLA for over a decade.
Speaker 3 (00:30):
Listen right here or fight.
Speaker 1 (00:32):
Us on the Business Happy Hour YouTube channel, or follow
us on Instagram at Frank Dabankkodo. Now, sit back, relax,
and get ready for some serious mortgage, real estate and
business talk with two of Tampa's top experts.
Speaker 2 (00:44):
Here's Frank de Bank and Senia.
Speaker 3 (00:47):
Good morning, Tampa Bay. Welcome to the Business Happy Hour,
your number one show for all things business and entrepreneurial.
I am Frankdebankoto, the owner of Lincoln Lending Group at
eight one to three mortgage dot com. We have a
great show you guys today. This is super exciting. We've
never done anything like this before we are bringing something
of value to you. Are you a business owner? Are
(01:08):
you a professional sports player? Are you a real estate agent?
Are you just a regular dude who likes to share
your information, make money, make connections. Your network is your
net worth, and we're about to find out what in
the heck that means with our guest today, Ralph Perone
and Tracy Campbell from the m I Card. Welcome to the.
Speaker 2 (01:28):
Show, guys, Thanks mapping us.
Speaker 3 (01:30):
Yeah, you guys seem excited.
Speaker 2 (01:31):
You ready to be here today.
Speaker 3 (01:33):
What I'm talking about absolutely, I love it and of
course in the studio with my amazing co host Sennya Akeishan,
with Mahara and associates. How you doing, Sanya?
Speaker 4 (01:40):
Hello, Hello, I'm great, Thank you guys for being here.
I'm excited to hear more.
Speaker 3 (01:45):
I know now you've heard about that.
Speaker 4 (01:47):
I've heard about it, but now I got it directly
from the source, so I'm sure there are lots of
things that I actually didn't even know.
Speaker 5 (01:53):
You know, go into this.
Speaker 3 (01:55):
Now now, Cenya, I am. I am like Ralph got
me in a long time ago to join the business
with him, and sadly I have I'm gonna learn more
today I think about my own partnership.
Speaker 2 (02:06):
Then I have learned.
Speaker 3 (02:08):
In a year, and that's not because of Ralph. That's
because of me and my crazy squirrel living nature over
here that I can't sit down for ten minutes, even
on a beach, to relax or learn anything. But I
have a feeling that Ralph and Tracy are gonna be
teaching us a lot today. And you guys are first
time listeners. Welcome to the Business Happy Hour. We've been
on the air going on eleven years right here on
news radio WFLA iHeartRadio. You can listen to us as
(02:32):
a podcast. You're watching live on Instagram. Thank you for
doing that makes you like and share us. You also
can catch this on YouTube on the Business Happy Hour
and the Lincoln Lending Group and Frank the Bank page.
And you can watch us on three channels that is
nine to seventy WFLA, twelve fifty, wh and Z. And
(02:52):
if you guys want to listen to the AM channel,
go ahead. You can check us out at one O
five point nine on the FM. I just said FMAM.
I don't know if you even listen to us on
one of five point nine FM as well, So we
encourage you to check it out. And don't forget we
sell mortgages and real estates. So even though we have
a lot of fun and we have our guest on
here with you, we do have to go to work
every day. Do you have to work, Seny.
Speaker 5 (03:13):
I do just a little bit, just a little bit.
Speaker 3 (03:16):
So Sinnia sells the real estate. So you're going to
ask her those questions, and if you want to check
her out on her website, you can always go to.
Speaker 5 (03:23):
The real Estate dot Pro.
Speaker 4 (03:26):
I'm here thinking about my card all the questions I
want to ask, But now is Tampa real Estate dot pro?
Or call me at eight one three seven five five reel.
Speaker 3 (03:35):
That's right, seven five five reel for the real Business
Happy Hour, And that's a real real estate agent that
you're talking to, Maher and associates. You guys sold like
a billion dollars in homes like McDonald's and Burgers, haven't
you pretty close?
Speaker 5 (03:45):
A lot?
Speaker 3 (03:46):
Oh a lot a lot? And Lincoln Linny Group not
quite a billion dollars, but we do do about a
half a billion dollars every year in mortgages, and guys,
we are not just pushing the reverse mortgage, which is
a great product for all of you. We're also doing
government and conventional and maybe today we I talk about rates,
but I'm so excited about the card. I think we're
gonna teach you how to make money and connect with
your network and your net worth today instead of talking
(04:08):
too much about rates. But I will say tariffs. Don't
worry guys, It's not gonna hurt you at Nothing good
ever came without a little effort or a little pain, right.
You got to go through a little bit of pain
to get to the other end. And I will tell
you mortgage rates are way better than you think they are.
So I'll give you. I'll give you a nugget today.
If you're worried about your four and one K, you're
(04:28):
worried about your stock account, it's coming back. It's not
gone forever, I promise you. Go look at the blip
in the market from the financial crash of two thousand
and eight. Everybody thought the world was ending, right, Go
look what the chart looks like after two thousand and eight.
I'll give you a clue. It's a forty five degree angle. Okay,
if you don't know what that is, go back to geometry.
But I'm gonna tell you your stocks are coming back,
the mortgage rates are low. We are still locking in
(04:51):
the fives right now. So if the banks are telling
you have to be in the high sixes, you are
in the high to mid fives right now. But it's
because you're not talking to a wholesale company, talking to
a retail company. So if you want to go pay
double to somebody else marked it up, then call the bank.
If you want to pay last, you call Frank the bank.
You go to contact frankdbank dot com. That's the easiest
way to do it. I'll personally reach out to you,
(05:11):
we get you taken care of, and of course Sennya
will find the house. Bang. I just like I just
did a commercial right there.
Speaker 5 (05:17):
It felt like you're great at commercials, though.
Speaker 3 (05:18):
I know, I know. Does somebody go to pay me
for this one day? All day, a whole day, right,
I'll sit here all day if they'll pay me enough money.
I really will anyway. So we like to start the
show with a little bit of a market update, and
we always put Sennia on the spot and she brings
to us the stats and sometimes she surprises me and
we get our year to year stats. I don't know
what's on the agenda for today, you tell me, Senia.
Speaker 4 (05:41):
Well, I was thinking, let's just run through our February
year over year.
Speaker 5 (05:45):
Numbers for Hillsborough County.
Speaker 4 (05:46):
Okay, last one, we did just the whole MSA, you know,
the four counties, but let's concentrate on Hillsborough County.
Speaker 3 (05:53):
Let's do it.
Speaker 4 (05:54):
And going down the list, our close sales were down
nine point eight percent. This is February, Okay, it's okay.
The median sale price a year over year for February
was down one point one percent. That puts our median
sale price at four nineteen nine to fifty, so just
under four twenty.
Speaker 3 (06:12):
Okay.
Speaker 4 (06:13):
Average sales price was up four point two percent, putting
it at five fifty one. And the median time to
contract was down nine and a half percent. So median
time to contract in days is thirty eight days, which
I think is pretty good. I think we're actually ahead
of yeah, you know, just all the other areas.
Speaker 3 (06:32):
So okay, so country, one of those was up, the
other ones were down. Was it the medium that was all?
Speaker 4 (06:36):
It's the average, And like I've explained, you know, average
sales price. I think our you know, luxury market and
higher priced homes have been doing well and that's what
brings that number up. So that's why the big difference
between the four twenty and the five point fifty one.
Speaker 3 (06:51):
I listen, I just think overall that the market is
that me. Oh, it is me. I'm so sorry about that. Guys.
I'm over here like who phone is going off during
our radio show and it was the host, So sorry,
that's all right anyway. So overall, so this is February to.
Speaker 4 (07:08):
February, February to February, our months supply Hillsborough County is
three point five okay, so it is up thirty four
point six percent year every year. So it's still the trend.
You know, inventory is increasing, which is great for buyers.
You get more options. Right, those are Hillsborough numbers. But
this is what I did. Also, I'm like, you know what,
(07:31):
let me search for some interesting stuff. And this is
a stat that I was really surprised by because I
think after our hurricanes, we're like, oh, you know what,
people are going to get scared away from Florida and
move away. But I found this stat and nationwide, twenty
eight percent of home buyers searched to move to a
different area, and between January and March, the top five
(07:51):
states home buyers we're moving to is Florida, followed by Arizona. Now,
the Florida number is almost thirty thousand, okay, and Arizona's
fourteen thou and that's the second We're double, right, We're
more than double than the second leading state that people
are moving to.
Speaker 3 (08:09):
So what do we tell our buyers. It sounds like
competition's coming, Sentia.
Speaker 4 (08:13):
It sounds like they are. Nobody's scared away from Florida.
They're they're coming.
Speaker 3 (08:16):
No, and inventory was up. I heard what you said
about thirty percent. It was up, but we're only still
at three point one months, so we're still on the
low side in inventory. Ralph, you just happen to be
in real estate, that's right, Sure, so does Tracy. So
what do y'all think about the inventory and how do
how does all of this affect things? You know, what
if rates drop and we only have a three month supply?
Speaker 2 (08:37):
These are good stuff. I'm in mostly in the commercial market,
and Tracy he does a lot of the wholesale, So
we've actually got a couple of different angles for you.
So commercial and when we see has actually seeing a
good leveling off a lot of the markets coming in
from other areas that people are bringing their money for
investment purposes. They're doing ten thirty one exchanges or buying
assets and you know, looking for those cap rates. So
(08:57):
we've been seeing a pretty decent pick up actually the
last forty five days on the commercial site. Also when
it comes to tenants, we've actually seen quite a few
tenants in the last sixty days actually go out. We're
starting to see some of our tenants not renew the leases.
Speaker 3 (09:13):
Really.
Speaker 2 (09:13):
Yeah, it could be just a little bit of a
lag in the retail sector from a good you know
Q four and then just you know, cashing out. So
we've seen a couple of different things.
Speaker 3 (09:23):
So if tenants are leaving the leases and is leaving
more vacant, is that a negative for commercial?
Speaker 2 (09:30):
Yeah, we'll end up being is It'll be probably a shuffling.
We'll see different tenants come and go from different perspectives. Again,
commercial is usually about a year and a half ahead
of residential to two years as a leading indicator, and
so you're going to see people switch their business model
as we're seeing artificial intelligence kind of replace a lot
of the job for us yea, And so a lot
of things are going online, and so people are just
(09:50):
making a shift.
Speaker 3 (09:51):
What about this whole work from home phenomenon that that
happened over COVID and everything. Is that still impacting us
or do you feel like it's going the other way?
Speaker 2 (09:58):
We started to see it go the the way about
a year and a half two years ago, people going
back to work because Florida wasn't that much of a
work from home I mean, for the most part, it
always has been kind of the consistency. But it's not
like in New York where everybody just kind of just
you know, vacated the city itself. And so a lot
of the folks have gone back to the offices, you know,
small medium, you know, twenty to forty small business, I've
office space. But we're not seeing the the the individuals
(10:22):
that have to get out of working from home, like
for example, there's actually a lot of laws and rules
about zoning and that you can't work from home in
certain different professions, so they have to go get at
say one hundred square feet like a ten by ten
or twelve by twelve and have a physical address. So
We've actually taken a lot of our larger commercial spaces
and we started chopping them up, and we've taken our
price per square foot from let's say, fifteen to twenty
(10:43):
dollars a square foot to thirty to forty because I'm
not renting, you know, eight hundred square feet that people
don't need, down to one hundred and fifty one twenty five.
And then by chopping it up smaller, I get a
higher price per square foot, which is actually giving me
a better cap rate for I could sell the buildings
for more money. So I'm actually giving the people what
they want, which is smaller spaces, even though they're actually
paid for more money for it.
Speaker 1 (11:03):
Yeah.
Speaker 3 (11:03):
Yeah, that's crazy man. And Tracy, you're on the wholesale side.
I know we got less than a minute, but what
exactly do you do on that side?
Speaker 6 (11:11):
Yeah. So basically what I did was tried to get
my feet way into real estate, and I found out
that was like the quickest way to do it. Yeah,
and pretty much I've just had to be more creative
with finding deals, whether it's searching the clerk of courts
records on a daily basis or more so doing door
knocking and I find that, you know, where we are
in Brevard County, there's quite a bit that are like
(11:32):
in foreclosure, right, so just being more creative with really
trying to help them and taking a different approach than
others are. I think we're kind of in a little
scary place right now where it's just you know, people
don't know what to do, so it's a little bit
tougher to find deals, but just staying consistent with it.
Speaker 3 (11:50):
Well, what you said that I love. We're going to
take a break here in a just minute was door
knocking because that's something that I have heard twenty five
years ago and from what I'm hearing, it's coming back.
So stay dune in the Business Happy I get it back.
We're gonna talk more to Ralph and Tracy about the
card and door knocking. Stay tuned all.
Speaker 1 (12:05):
The best mortgage or real estate advice from Tampa Bay's
top experts. It's the Business Happy Hour with Prank, Debankkoto,
and Senia.
Speaker 3 (12:14):
Hey Tampa Bay, welcome back to the Business Happy r
not just Tampa Bay, all of Central Florida. Don't forget
you guys. Can listen to nine to seventy w FLA
all the way down to like Sarasota. Dude, I listened
to a Bucks game one time on this channel years ago,
all the way to Tallahassee. All right, we know you
guys can hear it over in the East Coast as well.
Don't forget, we are a podcast, So if you're only
checking it out just for a minute, go to iHeart
(12:35):
Radio and search for the Business Happy Hour podcast. You
can also check us out on YouTube on the Lincoln
Lending channel and the Business Happy Hour channel, and of
course Instagram and foes Facebook, So there's nowhere you can
go and hide from us. We're gonna find you. So
right before the break, we were talking to Tracy Campbell.
He is the MI Card Athletic Division director, but he's
also into real estate, and we were talking strategies kind
(12:59):
of I'm saying. We were talking strategies about getting into
a wholesale and flipping and things like that, and you
said something that I have not heard anybody say in
a very long time. And you're actually door knocking. You're
going out their door to door, and you're probably using
a list right of people that are targeted you know
that you want to meet or you know, talk about
helping them with their sales. Is that what you're doing? Yes,
(13:19):
that's awesome and does it work? Absolutely?
Speaker 6 (13:23):
I think the biggest thing is people like face to
face interaction.
Speaker 3 (13:26):
Yep.
Speaker 6 (13:26):
And a lot of times, you know it's whole sellers
are just in sales in general. We want to pick
up a phone, maybe call or text. But if I
get you face to face and we have a conversation,
I'm here to fix your problem. Right I find out
it goes a lot smoother.
Speaker 3 (13:39):
That's funny you said fix your problem because I do
an in person meeting with my team every week, and
the quote of the week next week, I'm a spoiler
for my whole team has to do with every Every
lead wants you to fix a problem. Are you going
to be the guy that fixes the problem or not?
And that'll be the quote of the day for tomorrow.
It's all about fixing problems. Sales is about fixing problems.
It's rue so, Ralph, I have a feeling that in
(14:02):
my card fixes a couple problems, a lot of problems.
Speaker 2 (14:04):
Absolutely, that's what we're here to do.
Speaker 5 (14:06):
Good segue, Frank, I can't wait to hear about it.
But can I just finish off the stack.
Speaker 4 (14:11):
Gosh, yes, because normally so we went through the Hillsborough
County stats. Yeah, and I normally just get it from
our local association, but I pulled up just for Tampa. Yeah,
so as you know, Hillsborough County, I mean we've got
you know, Brandon and Ruskin and you know Loots. Yeah, big,
lots lots of different cities, but just for Tampa, those
numbers do look a little bit different than all of
(14:32):
Hillsborough County. So home prices were actually up by five
point four.
Speaker 5 (14:35):
Percent compared to last year.
Speaker 4 (14:37):
Well, and the median price in Tampa is four hundred
and fifty thousand.
Speaker 3 (14:41):
So that's up too.
Speaker 4 (14:43):
Well, if you're just talking about Tampa, yeah, it's not
the four hundred and twenty thousand dollars number.
Speaker 5 (14:47):
It's the four to fifty.
Speaker 4 (14:49):
And the other thing I want to say, so averages,
you know, like our days on market. I just listed
a home on Friday. We were under contract by Sunday.
Speaker 3 (14:57):
Oh my god.
Speaker 4 (14:58):
So averages are averages, but you know, but it happens.
So if you're a seller, be prepared to you know,
be under contract and move fast. Yes, you know, anticipate, Hey,
you know it could be you know, there's just been a.
Speaker 3 (15:09):
Lot of different but because people, you know, in the
last couple of years, you'd list and you probably think
I'm not moving for a few months, right.
Speaker 4 (15:15):
Probably, So yeah, be ready because it definitely happens, and
multiple offers happen, and this is the hot time of year.
Wait around, call us up and let's buy you a home.
Speaker 3 (15:25):
Seven something real.
Speaker 5 (15:27):
Height, run three seven five five reel.
Speaker 3 (15:29):
That's right, reel. That's how you call Senia and guys,
listen to this. Maharan assosiate it's best real estate company
in the Tampa Bay area. They definitely sell more than anybody,
and they probably have some off market connections I'm not
allowed to talk about. But that's why I have to
call seven five to five reel to find out what
Sinia can sell you in a weekend. By the way,
here's to day. Thanks Sennya. She's like, listen, if you
(15:50):
don't let me finish this part, I'm not going to
tell you the positive part. You just you just made
me beat everybody down and now I got to build
them up. So we do have a ton of questions
for Ralph, but I'd always like to start our interviews
with you know, just Ralph kind of who are you
and what made you come up with this idea to
found this company to solve this digital business card problem.
Speaker 2 (16:09):
Well, in a nutshell, I'm been twenty six years in
the real estate trenches. You know, That's something I've been
doing with you guys here. I mean there's one point
six million realtors, hundreds of thousands of mortors, brokers, and
if at the pleasure for the last twenty five twenty
six years working in the trenches. And what I've learned
over the years is that we do a lot of
work in between the cracks, and that's between the paychecks.
Speaker 3 (16:29):
Right.
Speaker 2 (16:29):
We may sell a house to every five ten years,
but we work with you all the time, with you
to be your insurance, your your landscaping, tree work. It
doesn't matter, you know, maybe it's recabinetry, maybe he's putting
in new countertops. People constantly ask us, our real estate professionals,
for who we trust and who we want to work with.
It's you know, do you got a guy?
Speaker 4 (16:49):
Right?
Speaker 2 (16:49):
It's one of those you got a guy or I
got a guy. I got a guy for that you
got a guy, of course, And we're always constantly doing
those promotions. Right, But it happened this last couple of years.
It's been writing on the wall with the National Association
of Realtor lawsuit, right, the class action lawsuit, and no
longer is the multiple listing service a unilateral platform of
(17:10):
commission sharing. Right. And so now all of a sudden,
the entire industry has changed because of this class action lawsuit,
and realtors have to figure out how they're going to
get paid on the buyer side. And so what I
said was, well, why are these guys suing us? Like
why is this class action lawsuit even happening? Like what's
wrong with the good old model? We've been doing it
this way for one hundred years. What's broke? Let's not great?
Speaker 3 (17:31):
What's wrong with it?
Speaker 2 (17:32):
Right? Well, one guy got a little crazy. He thought
it'd be fun, and so he decided to create a
lawsuit behind some some premises. That doesn't make sense because
at the end of the day, we were always able
to negotiate. It was always negotiable.
Speaker 3 (17:43):
But now we're talking about this the commission that the seller.
Speaker 2 (17:45):
Yeah, exactly, so it was always a negotiable item. But
for some reason they kind of misunderstood that. And well,
all of a sudden, here we are and we're having
to negotiate for our own paychecks. So through that process
I learned really quickly over the years that people in
our industry could benefit from passive residual income and if
you can find ways to you know, offset those highs
(18:08):
and lows between those paychecks, between those cracks by offering
value to your clients and giving them what they're looking for,
which is information and resources. That's what the my car does.
It gives all of your information on one spot to somebody.
This way, they are happy to get all your information
and you're all set.
Speaker 4 (18:24):
And this is the part actually didn't know. So I've
heard about in my card. You know, I've had agents
you know, share their info with.
Speaker 5 (18:30):
Me that way.
Speaker 4 (18:31):
I had no idea that you had that component to it,
which I think is brilliant.
Speaker 2 (18:35):
Absolutely. The thing was was after we put all of
our friends and family into it, because it comes like
a generic business networking international B and I is something
I was very passionate about it. I used to go there
all the time. I love the group. But the problem
was when you didn't show up a couple of times,
you know, you may have to be asked to leave
or or not be invited back, and it's like, well,
what are you talking about. I've been here my whole time.
I've been here for years. I'm sorry, I got sick
(18:56):
or something, and so I like to have that twenty
four to seven, three sixty five. So what we've done
here is, through the digital process, we allow you to
build out your own circle of trust inside the card.
It could be your plumbers or electricians, your roofers, all
those small businesses that help you be who you are,
to support you. Well, now all of a sudden, when
a client calls and says, well, who is it's you
already have all those answers. You're not going to Google
(19:18):
or YouTube or trying to find somebody. You've got that now,
my correct.
Speaker 3 (19:21):
You can just share your card with somebody and give
them your connections, or do you give them individually?
Speaker 2 (19:26):
No, you could take it either which way you like to.
I mean, ultimately, when your clients want to get access
to your information at maybe two o'clock in the morning,
they need a plumbing situation, I don't want to answer that,
but so now they get access to all of my
trusted professionals three sixty five. On demand and the cool
thing is that my card is live, so if anything changes,
like maybe that guy you know retired or he moved
out of town, or maybe we're using another preferred vendor. Now,
(19:50):
I don't have the ability on those oldis of the
paper used to print from years ago. I can't go
back to somebody that sold the house to five years
ago and get it back. Well, at least with the
my card, I could update any of the information live
and it happens instantaneously on all my cardholders.
Speaker 3 (20:04):
So on that note, we're going to take a quick
break here on the Business Happy How. We're going to
come back and find out how you can get an
MI card if you're in business, if you're an if
you're an athlete, or just a regular guy.
Speaker 1 (20:13):
Stay tuned, Welcome to the Business Happy Hour radio show
with your host, Frank Debankkodo, the owner of Lincoln Lending
Group right here in Tampa Bay for twenty three years,
joined by his incredible co host, Senia Akishna, realtor with
Mahara and Associates.
Speaker 2 (20:29):
Tampa's top real estate company.
Speaker 1 (20:31):
Together, they have helped finance and clothes nearly one billion
dollars of real estate every year.
Speaker 2 (20:36):
If you're looking for local mortgage.
Speaker 1 (20:38):
Or real estate advice, the Business Happy Hour team has
been right here on news radio WFLA for over a decade.
Listen right here, or find us on the Business Happy
Hour YouTube channel, or follow us on Instagram at Frank Debankkodo. Now,
sit back, relax, and get ready for some serious mortgage,
real estate and business talk with two of Tampa's top experts.
Speaker 2 (20:58):
Here's Frank de Bank.
Speaker 3 (21:00):
Hey, guys, welcome back to the Business Happy our number
one show for all things business and entrepreneurial. Thank you
for all of our new listeners. Make sure you follow us,
like us, share us all that good stuff. Send out
a courier pigeon, We love it. Ralph Perone, Tracy Campbell.
Ralph the founder of a m I card. I keep saying,
I's my card, Sorry, my cards, my card, not your card,
but it is spelled m I card. We're gonna give you,
(21:23):
guys options in the description and in the YouTube video
and all that so you can go and sign up yourselves.
We'll do that towards the end of the show. But
you know, Ralph, you're explaining, you know, kind of in
general what it is. We understand you know that. It's
the connection thing. You know, everybody has a guy, but
then there's those guys that have all the guys.
Speaker 2 (21:44):
Right.
Speaker 3 (21:44):
I feel like I'm one of those guys sometimes. So
when I share my card out with people, they get
all of my contacts so they don't have to call
me at three in the morning when the when the
sink burst, they can be like, well, who would Frank
the main call?
Speaker 2 (21:56):
Right?
Speaker 3 (21:56):
And that that's a benefit.
Speaker 2 (21:57):
Absolutely. This whole thing started off with during right, I
couldn't give out my paper card to anybody. Couldn't do it, right,
So paper cards go in the trash majority of the time.
Within a week, yep, digital cards were pretty cool. So
I got on that train. But then at the same
point they were very restrictive. I couldn't do this, I
couldn't do that. And that's when I sought out to
do something that solved the problem, which is giving some customization.
Today's society, we're all kind of becoming our own personal brand.
(22:20):
I mean, we're all branding ourselves all day long, and
how can you better present yourself? So this little company
called link Tree, they have a free product. It's a
pretty simple looking, doesn't you know blow anybody's minds out.
But it provides a simple, basic service, So we took
that as our premise. That's what my card is. It's
basic or link Tree with a paycheck, and it's fully supercharged.
(22:41):
And how does it get supercharged? Well, because link Tree
is well, not very attractive. You can't customize it, you
can't put videos and do a lot of that stuff.
That's where we let you do it. Also, when you
start bringing in all your friends and family, you can
help support them. Right if you're maybe more of a
go getter, and maybe you want to drive traffic to
your uncle's roofing company, or your wife's spray tanning business,
or maybe over to another industry, maybe your cousin's mortgage company. Right,
(23:04):
you're constantly doing in the person recommendations like you're always
doing that, So why not be a part of that
process and help the people around you.
Speaker 3 (23:13):
I love it, And well, so since we're all in
real estate in this room, ironically, I know the answer.
But to our agent listeners, you know, why is it
perfect for real estate agents? Why are they one of
the best? Is it for all those reasons or more
to it?
Speaker 2 (23:27):
What real estate agents are perfect? I've met twenty six
years myself in the real estate trenches. So I understand
what it is that we need. I've been out there
with you guys, probably more than most of it could
want to be. Ultimately, we are out there talking to
people passing out more business cards than anybody like. Literally,
they say, if you talk to ten people a day,
three hundred a month, you'll probably do three four deals
(23:47):
a month. Right, So it's a numbers game. Well, if
you're passing out ten a day, three hundred a month,
and ninety percent of that goes in the trash, two
hundred and seventy cards in the trash, thirty cards becomes
your new subset. Well, why dif you actually went to
a digital card and out of the three hundred people
that you exchanged your information with, all three hundred of
them went to a contact management system that you can
(24:07):
put them in a drip campaign, and all of a
sudden you're working with three hundred versus thirty, and all
of a sudden you're selling ten houses versus one or
two a month. And all this is is starting off
with a free business card that you're adding value. And
what we did is we loaded it with over ten
thousand retailers like Home Depot, Lows Best Buy. Customers want
that stuff, right, So when you're out there passing out
your card if you will, or passing sharing it, you
(24:29):
know your customers like, well, I know a bunch of realtors.
I know a bunch of mortage brokers. Why would I
want to work with you? What separates you from the
the rest of the crowd. Well, our card has got
a customer loyalty program built in for your clients. That's right.
We took the same information that TD Bank's using that
capital one they're paying tens of thousands on a monthly
basis for this product. We bring it down to a
(24:50):
freemium model for the realtors, right, and for the mortgage brookers.
Freemium means that you start for free, no contract, no cancelation,
and if you like what you see, want to get
into affiliate marketing, cash bad coupons. It's either ten or
thirty bucks. And if you like that, once you share
it with three people, you're free. Again. Don't even pay
that so nice.
Speaker 5 (25:09):
If it's free, it's for me. And you know what,
I'm actually one of those I ran out of my
paper cards. Oh my good and I've been kicking myself
to reorder. But you know what, now.
Speaker 4 (25:17):
There was a reason for that. Yeah maybe no, no
more paper cards for me. This is the way to go.
Speaker 2 (25:22):
Absolutely. I just saved a guy about one hundred and
eighty thousand dollars. This guy has twenty five hundred agents
in his company. He pays for all the cards about
sixty seventy bucks a.
Speaker 5 (25:30):
Pop for all of their two I'm going to tell ray.
Speaker 2 (25:33):
And we just cut them one hundred and eighty thousand
dollars in paper cards. So now all of a sudden,
all that expense is saved by the brokerage Number one.
Number two. The agents are going to have a differentiating
marketing standpoint in the community. They've got all their listing
videos now and their buyer videos all barbatim loaded in
their cards, so they're more efficient out there. So think
about it. You're selling more houses and saving trees at
(25:54):
the same time. I mean, who doesn't want to go green?
Speaker 5 (25:57):
I love it. See I didn't know all this stuff.
Speaker 4 (25:58):
I really just thought it's just another digital card, you know,
with the NFI have to download another app.
Speaker 5 (26:03):
So this is awesome.
Speaker 3 (26:05):
And I know you were asking in the break about
the revenue sharing things.
Speaker 4 (26:08):
Yeah, so that's totally new too. I'm really curious to
hear about it.
Speaker 3 (26:13):
I mean, we like making money. We're all self employed here.
Educate us.
Speaker 2 (26:16):
That's not a four letter word, is it?
Speaker 3 (26:17):
Oh? Nah? I don't think so?
Speaker 2 (26:19):
Okay, awesome, Yeah, so what I'll say it again? So
some of our better clients are say better but larger clients,
if you will, like Bradlee or Andy Elliott. We've got
some other guys we're working with, like like Charlie Kirk
and stuff. And these guys are seeing it from a
whole different level, right. Like you mentioned the revenue share,
Well that's a very unique word. Like some of the
industry industry giants like insurance would understand as an override check, right,
(26:42):
but exp or LPT some of these brokerages have gone
into a different model, which they call it revenue sharing.
Speaker 3 (26:48):
Right.
Speaker 2 (26:48):
And so these are new words and not familiar with everybody.
But what happened was is we built this app and
we took it down to the App store, and they
were kind of crazy, those people down at Google and Apple.
They wanted thirty percent of all the money from the app,
and we were exactly I saw us. My face went
like Frank's face. I was like, there's no way this
is going to go down, and also would tell me
(27:08):
you got something valuable, right. I was like, okay, thirty percent,
that's not is it cap out? Does it stop? And
they said no, it's forever. It's perpetuity. So I said, oh,
I'm to call my attorney because I'm not signing, and
so we did and became out the way to do
it right. So everybody has Netflix. We download Netflix, but
you don't make any of your changes your subscription on
the app, right, you make all your changes on the internet.
(27:31):
And by doing it that way, Netflix pays no money
to the app stores. So we copied that model, and
we had the right to just keep that thirty percent
in our pocket at my card, but we said, nah,
we're going to give it to the people. And so
your question about the revenue sharing, We take that thirty
percent that they wanted an apple, and we decentralized it.
We take it from them and we put it in
(27:51):
your pocket. Up to forty percent of the subscriptions and
all the moneys we collect it goes directly to the network.
So think of it. You meet one hundred people and
make an exte thousand bucks. You got two thousand people
in your network and extra twenty thousand a month. Think
about it. This is extra money for what you're already doing.
You're telling people who you are, what you do for
a living, where to find you. And if they like
(28:12):
this really good looking card that you got and they
want to get one, sure let them have it. And
then they come underneath you and yeah.
Speaker 3 (28:20):
Now the person has to purchase something from one of
the vendors on the cards.
Speaker 2 (28:24):
There's several income streams. So if there's an affiliate marketing system,
so they do they if they purchase that, say, go
to best Buy and they click on a refrigerator, you
know there could be one hundred dollars commission on that item.
That's one hundred bucks. So you can go out there
and start making side modeling. When you could take your
links and you could start taking them to Facebook, your LinkedIn,
and you can start sharing and get in the affiliate marketing.
That's all free for you. That's all comes in that system.
(28:46):
That's another big thing. But the revenue share that comes
from my card's pocket, that's from our subscriptions. Everybody starts
for free there's no contract, no cancelation. But if somebody says,
I want that ten dollars product, it's got some features
I really want, and maybe even the thirty dollars, well,
we take out of the thirty dollars up to twelve
dollars of it forty percent, and we pay it to
(29:06):
the people your upline. So again, brokerages like the guy
who came home with twenty five hundred, he's making twenty
five thousand dollars a month in passive income. I'm working
with Brad Lee. We're going to be doing podcasts and
stuff like that. I mean, when you have an influence,
when you have a market and you're able to help
small businesses create a venue where they look good. Right,
(29:27):
they get to share their information, they get to retain customers.
Nobody's losing here, right, It's a win win win. Customers
are happy, my clients are happy, and our vendors are
You know what's happened is most of these guys are
going in the Amazon model. Right. So you look at
home Depots and Best Buys and Alta, Walmart, Sheen. We've
got beauty companies in there, over ten thousand. All of
(29:49):
them have realized that if they drop ship it from
the wholesale from the big distribution center directly to your
front door, they increase for profit. If they could do
that by twenty thirty forty percent, they're going to share
it with us.
Speaker 3 (30:00):
US.
Speaker 2 (30:00):
They look at us as micro and nano influencers. Right.
They don't have to pay a million dollars to Shaquille
O'Neal anymore to see what happens. They know that if
Frank says something that Frank's people trust Frank, and if
Frank says it's good for Frank, it's good for me.
And that's what's happening. What of mouth?
Speaker 3 (30:16):
Wow? Do you are you following this? This is great? Yeah,
very cool man.
Speaker 4 (30:22):
I'm already my mind's been in here. Well, you know,
all right, who am I gonna tell about this when
we're done with the show.
Speaker 3 (30:28):
It's not just the digital business card. There's so many
other angles with the rev share and with the profit
share and with you know, one thing that I never
thought of, Ralph is what you mentioned about, for example,
the big companies who are paying for business cards. I mean, yes,
I'm a small business, but Ray has over one hundred
agents and if he pays sixty dollars twice a year
for guys to have business cards. I mean probably thinking
(30:50):
a twelve thousand dollars savings right off the top.
Speaker 4 (30:53):
I mean, shoot, yeah, I use that money for something else,
and I guess, yeah, the income that you were talking about.
I mean, we've got lots of other marketing we could do.
Speaker 3 (31:00):
Now, what are the people? How complicated is it for
the user? I wrote down a question here. You know,
what is their first step? What is the first thing
they should do?
Speaker 2 (31:09):
First step is after you download your app, you're going
to log in there and you're going to make sure
you're on the right subscription plan, whether it be the
free ten to thirty. And then from there, you're going
to set up your app. You're going to get your picture,
your bio, that type of stuff set up. Think about
your link tree. Think of it as a micro website.
It's all you, it's all your digital stuff. It's all
your links in one spot. It's like a highlight reel
of yourself. So you may have one hundred videos, but
(31:31):
do I need to watch one hundred? I want your
top three. I don't need a hundred links about you.
I just need to know the shortcut.
Speaker 1 (31:37):
Right.
Speaker 2 (31:37):
We live in a society where everybody wants to get
a short reel, short information. So give this as a
brief interview a process of yourself and it allows you
to be your best version immediately.
Speaker 3 (31:49):
So one thing that we've got to take a break
here in the Business happyr But I'd like to elaborate
when we get back. I do want to get into
the athletics side of this, because that's pretty exciting. You
guys are going talking to major league players, NFL hockey,
you know all these different players are talking to so
we want to find out about that. But I also
want to kind of get back to just using this
(32:10):
as a link tree. So I think that was a
great analogy. It's link tree on steroids, is what I
wrote down. We'll be back in the Business Happier in
just a minute with my card that spelled M I
C A R D and we'll tell you how to
do it in the description.
Speaker 1 (32:24):
Let's get back to the Business Happy Hour radio show
with your host Frank the Bank Koto, owner of Lincoln
Lending Group, and his co host Senia Akishana Rialtar with
Mahara and associates.
Speaker 3 (32:35):
All Right, welcome, back to the business Happy. We're on
our last segment. Guys, we're having a great show with
Ralph and Ralph, ral Ralph and Tracy from my card.
We are learning a lot, a lot more than I
knew I've learned in the last hour. Cenia, you brought
up a question on the break about this not just
being for what I did.
Speaker 4 (32:54):
Yeah, so it sounds like you don't have to be
a real estate agent or a mortgage broker. Could just
be a stay at home mom or a stay at
home dad. And how about of these cards And there's
a revenue potential.
Speaker 2 (33:06):
Absolutely, you know, when it comes down to it, it
doesn't have to be a business card. We actually abandon
the word business to some extent. We just call it
a personal promotion tool. Like link Tree. It provides you
everything about you in one spot, making it easy for
you to talk about yourself and promote it. So it
could be a stay at home mom who's maybe just
doing lunch of YouTube videos on packing presents or maybe
trying new products. I found that with some of the
(33:27):
state home moms are working with us, they're just grabbing
the deal of the day off of the app and
then sharing it because each one of those links that
are shared are actually being cookies. So then they share
it to Facebook, that link could be valid for months,
and therefore when the person clicks on maybe the deal
to day for a computer, they can get paid on
everything of that gross transaction. So it's your point. We're
finding influencers, podcasters, even athletes. We're finding you know, high
(33:51):
school athletes. We're working with the NFL, NHL, Women's, Women's, NBA. Tracy,
what else you got going on? You've got your hand.
Speaker 3 (33:59):
Tray out of the athletic division. How does that work?
Speaker 6 (34:02):
So actually, pretty much what we did was went to
Ralph back when my high school was about to win
another state title at Cocoa High and won't do something
different besides purchasing rings, and he came up with the
idea of let's make it an athlete card. Pretty much
ran with that and I was like, oh my god.
So I designed my first card for my little cousin
at Coco High and then put that on social media
(34:24):
and then it just went from there. So what we've
been able to do is help these athletes streamline their
approach so when they're dealing with college coaches or scouts,
they're able to now have everything in one space. So
now a coach when they're coming to you, they don't
have to go to the front office, they don't have
to look on several different social media accounts or anything
like that. They have everything about you right here. And
(34:45):
the cool thing about it is is that the sharing
process is just with the QR code or they can
air drop it. You know, a lot of these kids
are up on technology, and what we've also found is
that a lot of them struggle with confidence. But if
I put something in your hand, like a social media tool,
you'll kill it. You'll be a rock star, right So,
especially the kids exactly. So now it's it's not so
(35:07):
much of I struggle with confidence off the quarter, off
the field. Now I have this tool that makes me
look very good and then it has everything about me.
So that's what we've been able to do with the
athletic sector. And now we're talking with the universities, we're
talking with NFL players like Champ Bailey. We brought him
on board and it's continued to grow. And then we
have a w NBA star, Tip Hayes, who played for
(35:29):
the Atlanta Dream and played for Connecticut and now is
over at Golden State, and it's just continuing to grow
and we're just finding ourselves picking up and just going
some of everywhere to brand this tool to athletes.
Speaker 3 (35:42):
Man, what you said about your cousin and Coco and whatnot,
that that really resonates. I mean, these these young athletes.
When we were in school, you're about my age, Ralph,
like you, you had guys with v and age tests
putting together tapes and then you know, mailing it to
people and stuff. And then we thought it was so
cool that they could email, you know, our highlight reels
and things, and we thought email was amazing. But this
(36:04):
is literally shareable. A scout sees somebody, they get this
guy's in my card, they can send it out to
everybody they want to see it, and.
Speaker 5 (36:13):
They could put their reels like right on there.
Speaker 6 (36:14):
Yeah.
Speaker 2 (36:15):
Yeah, absolutely.
Speaker 6 (36:16):
And I think for the college coaches, what they really
love about it is for a long time they've struggled
to have a systematic approach when dealing with the child. Okay,
so Nick Saban was really big on building that network
with the kid, so that way when he came to
your house, he actually knew you, He knew your parents, name.
He knew your little sister had a softball game yesterday,
(36:37):
he knew that your favorite color was orange, he knew
that you were doing this, this and that. So with
this card, now I get to know everything I need
to know about a kid. So when I come to
you and I sit in your front room, it's like
we're family.
Speaker 2 (36:48):
Now.
Speaker 6 (36:48):
I know everything your GPA, I know your stats. I
know that you just PRD on your bench press. I
know that you just ran this forty time. I know
that you know you're going on this visit over here,
and that you're doing this, and it just becomes very creative.
And that's what we've found that college coaches, Scouts and
other organizations they really love about our athlete card.
Speaker 2 (37:08):
And that's kind of what the link tree was a solution.
That's what we became was a version of upgrade right,
because ultimately people can't find you. It's like it's so fragmented.
Am I following you on Facebook? Link Tree, Instagram, TikTok,
am I snapchating you? Is it your email? If? It's ridiculous?
And so if you could provide somebody just one piece
of information that has everything about you, it's just the
(37:30):
way to go.
Speaker 3 (37:30):
Yeah, and that is what my card is. Absolutely, absolutely
it is truly And you know link Tree, you gotta
pay like fifteen dollars a month to even get a
somewhat decent and this is basically that portion of this
is free.
Speaker 2 (37:43):
Yeah, we basically compete with them at their free card.
We destroy that cosen no doubt. We basically our free
product competes with their fifteen to thirty dollars product.
Speaker 3 (37:51):
Yeah, Hunter, I wouldn't say competes, I'd say blows out
of the water.
Speaker 2 (37:55):
Yeah, they don't have anything where you exchange information or
our card. You actually exchange that person's first name, last name.
All the stuff out of their VCF, out of their
phone goes into a contact management system that you could
take and you could, you know, do a drip campaign.
You know, you don't get any of that features anything
like that.
Speaker 3 (38:10):
So you just taught me something. I can do a
drip campaign out of my my card.
Speaker 2 (38:13):
Yeah, we're gonna have an upgrade shortly. Well, you could
just basically go directly to your goal high level and
connect it through whatever system you're using, and absolutely.
Speaker 3 (38:20):
So it'll connect to a CRM.
Speaker 2 (38:22):
Yeah. Well, we have a basic we collect all the
information and you'll connect it to whatever you.
Speaker 3 (38:26):
Use right right now? Would it be able to be
direct from the phone as well? Potentially?
Speaker 2 (38:30):
Yeah, everything is from the direct from the phone. So
when you collect the person's information, it goes in the app,
it goes into the hardware. But you can make phone calls, emails,
direct text anything from the app to any of the
people that are on your platform.
Speaker 3 (38:40):
Wow, why do we not all have this? I mean
I have it?
Speaker 4 (38:45):
No, I wish we would have had you guys on
like a month ago. We just did a little piece
with link Tree.
Speaker 5 (38:49):
But you know what, this is the better way to go.
Speaker 3 (38:52):
This is by far the better way to go. So
Ralph should how should we leave the listeners today? Where
what I mean? I listen? I put my link in there.
I'm not going to be selfish saying they have to
go to my link. I want people to learn about it.
Should they just go to the website to start or
download the app to start? What do you recommend?
Speaker 2 (39:08):
Yeah? Absolutely, jump on the link that's been shared here
and after you download that, you'll get more information, You'll
get your free card set up, and then after your
free cards, you're more than welcome to upgrade or just
play with it for a couple of weeks. There's no contract,
no cancelation, upgrade at any time, and then from there
to start enjoying the benefits, start sharing who you are,
build your personal brand over the next five years. By
(39:28):
twenty thirty, that's the direction everybody's going in. So here's
your chance to get a jump start.
Speaker 3 (39:34):
I love it. That's right, guys. Your network is your
net worth. Ralph taught me that today. I'm going to
say it all day for you guys until everyone signs
up on this. Ralph and Tracy, thank you so much
for coming on the show today. Awesome. Thanks for having us,
for having us, been a great time. So hope you
guys enjoyed the show again. This is going to be
on Facebook, Instagram, YouTube, Curier pigeons all across the country.
(39:55):
We're going to bring you the my card and you're
going to get to see this on all of Frank
the Banks presentations. And by the way, if you forget
everything we said and you just think to yourself, man,
I need to learn more about that, go to contact
Frankobank dot com. I know it's a form that talks
about real estate. Get through it. Put your information in there,
I will call you myself and I will personally get
you signed up for your my card so you can
(40:16):
start making money, sharing revenue, sharing your contacts, and if
you're an athlete, share yourself as well. Thank you again,
Welcome to the Business Happy Hour radio show with your host,
Frank Dbankkodo, the owner of Lincoln Lending Group right here
in Tampa Bay for twenty three years, joined by his
incredible co host, Senia Akishana, realtor with Mahara and Associates,
Tampa's top real estate company. Together they have helped finance
and close nearly one billion dollars of real estate every year.
Speaker 2 (00:23):
If you're looking for local mortgage or.
Speaker 1 (00:24):
Real estate advice, the Business Happy Hour team has been
right here on news radio WFLA for over a decade.
Speaker 3 (00:30):
Listen right here or fight.
Speaker 1 (00:32):
Us on the Business Happy Hour YouTube channel, or follow
us on Instagram at Frank Dabankkodo. Now, sit back, relax,
and get ready for some serious mortgage, real estate and
business talk with two of Tampa's top experts.
Speaker 2 (00:44):
Here's Frank de Bank and Senia.
Speaker 3 (00:47):
Good morning, Tampa Bay. Welcome to the Business Happy Hour,
your number one show for all things business and entrepreneurial.
I am Frankdebankoto, the owner of Lincoln Lending Group at
eight one to three mortgage dot com. We have a
great show you guys today. This is super exciting. We've
never done anything like this before we are bringing something
of value to you. Are you a business owner? Are
(01:08):
you a professional sports player? Are you a real estate agent?
Are you just a regular dude who likes to share
your information, make money, make connections. Your network is your
net worth, and we're about to find out what in
the heck that means with our guest today, Ralph Perone
and Tracy Campbell from the m I Card. Welcome to the.
Speaker 2 (01:28):
Show, guys, Thanks mapping us.
Speaker 3 (01:30):
Yeah, you guys seem excited.
Speaker 2 (01:31):
You ready to be here today.
Speaker 3 (01:33):
What I'm talking about absolutely, I love it and of
course in the studio with my amazing co host Sennya Akeishan,
with Mahara and associates. How you doing, Sanya?
Speaker 4 (01:40):
Hello, Hello, I'm great, Thank you guys for being here.
I'm excited to hear more.
Speaker 3 (01:45):
I know now you've heard about that.
Speaker 4 (01:47):
I've heard about it, but now I got it directly
from the source, so I'm sure there are lots of
things that I actually didn't even know.
Speaker 5 (01:53):
You know, go into this.
Speaker 3 (01:55):
Now now, Cenya, I am. I am like Ralph got
me in a long time ago to join the business
with him, and sadly I have I'm gonna learn more
today I think about my own partnership.
Speaker 2 (02:06):
Then I have learned.
Speaker 3 (02:08):
In a year, and that's not because of Ralph. That's
because of me and my crazy squirrel living nature over
here that I can't sit down for ten minutes, even
on a beach, to relax or learn anything. But I
have a feeling that Ralph and Tracy are gonna be
teaching us a lot today. And you guys are first
time listeners. Welcome to the Business Happy Hour. We've been
on the air going on eleven years right here on
news radio WFLA iHeartRadio. You can listen to us as
(02:32):
a podcast. You're watching live on Instagram. Thank you for
doing that makes you like and share us. You also
can catch this on YouTube on the Business Happy Hour
and the Lincoln Lending Group and Frank the Bank page.
And you can watch us on three channels that is
nine to seventy WFLA, twelve fifty, wh and Z. And
(02:52):
if you guys want to listen to the AM channel,
go ahead. You can check us out at one O
five point nine on the FM. I just said FMAM.
I don't know if you even listen to us on
one of five point nine FM as well, So we
encourage you to check it out. And don't forget we
sell mortgages and real estates. So even though we have
a lot of fun and we have our guest on
here with you, we do have to go to work
every day. Do you have to work, Seny.
Speaker 5 (03:13):
I do just a little bit, just a little bit.
Speaker 3 (03:16):
So Sinnia sells the real estate. So you're going to
ask her those questions, and if you want to check
her out on her website, you can always go to.
Speaker 5 (03:23):
The real Estate dot Pro.
Speaker 4 (03:26):
I'm here thinking about my card all the questions I
want to ask, But now is Tampa real Estate dot pro?
Or call me at eight one three seven five five reel.
Speaker 3 (03:35):
That's right, seven five five reel for the real Business
Happy Hour, And that's a real real estate agent that
you're talking to, Maher and associates. You guys sold like
a billion dollars in homes like McDonald's and Burgers, haven't
you pretty close?
Speaker 5 (03:45):
A lot?
Speaker 3 (03:46):
Oh a lot a lot? And Lincoln Linny Group not
quite a billion dollars, but we do do about a
half a billion dollars every year in mortgages, and guys,
we are not just pushing the reverse mortgage, which is
a great product for all of you. We're also doing
government and conventional and maybe today we I talk about rates,
but I'm so excited about the card. I think we're
gonna teach you how to make money and connect with
your network and your net worth today instead of talking
(04:08):
too much about rates. But I will say tariffs. Don't
worry guys, It's not gonna hurt you at Nothing good
ever came without a little effort or a little pain, right.
You got to go through a little bit of pain
to get to the other end. And I will tell
you mortgage rates are way better than you think they are.
So I'll give you. I'll give you a nugget today.
If you're worried about your four and one K, you're
(04:28):
worried about your stock account, it's coming back. It's not
gone forever, I promise you. Go look at the blip
in the market from the financial crash of two thousand
and eight. Everybody thought the world was ending, right, Go
look what the chart looks like after two thousand and eight.
I'll give you a clue. It's a forty five degree angle. Okay,
if you don't know what that is, go back to geometry.
But I'm gonna tell you your stocks are coming back,
the mortgage rates are low. We are still locking in
(04:51):
the fives right now. So if the banks are telling
you have to be in the high sixes, you are
in the high to mid fives right now. But it's
because you're not talking to a wholesale company, talking to
a retail company. So if you want to go pay
double to somebody else marked it up, then call the bank.
If you want to pay last, you call Frank the bank.
You go to contact frankdbank dot com. That's the easiest
way to do it. I'll personally reach out to you,
(05:11):
we get you taken care of, and of course Sennya
will find the house. Bang. I just like I just
did a commercial right there.
Speaker 5 (05:17):
It felt like you're great at commercials, though.
Speaker 3 (05:18):
I know, I know. Does somebody go to pay me
for this one day? All day, a whole day, right,
I'll sit here all day if they'll pay me enough money.
I really will anyway. So we like to start the
show with a little bit of a market update, and
we always put Sennia on the spot and she brings
to us the stats and sometimes she surprises me and
we get our year to year stats. I don't know
what's on the agenda for today, you tell me, Senia.
Speaker 4 (05:41):
Well, I was thinking, let's just run through our February
year over year.
Speaker 5 (05:45):
Numbers for Hillsborough County.
Speaker 4 (05:46):
Okay, last one, we did just the whole MSA, you know,
the four counties, but let's concentrate on Hillsborough County.
Speaker 3 (05:53):
Let's do it.
Speaker 4 (05:54):
And going down the list, our close sales were down
nine point eight percent. This is February, Okay, it's okay.
The median sale price a year over year for February
was down one point one percent. That puts our median
sale price at four nineteen nine to fifty, so just
under four twenty.
Speaker 3 (06:12):
Okay.
Speaker 4 (06:13):
Average sales price was up four point two percent, putting
it at five fifty one. And the median time to
contract was down nine and a half percent. So median
time to contract in days is thirty eight days, which
I think is pretty good. I think we're actually ahead
of yeah, you know, just all the other areas.
Speaker 3 (06:32):
So okay, so country, one of those was up, the
other ones were down. Was it the medium that was all?
Speaker 4 (06:36):
It's the average, And like I've explained, you know, average
sales price. I think our you know, luxury market and
higher priced homes have been doing well and that's what
brings that number up. So that's why the big difference
between the four twenty and the five point fifty one.
Speaker 3 (06:51):
I listen, I just think overall that the market is
that me. Oh, it is me. I'm so sorry about that. Guys.
I'm over here like who phone is going off during
our radio show and it was the host, So sorry,
that's all right anyway. So overall, so this is February to.
Speaker 4 (07:08):
February, February to February, our months supply Hillsborough County is
three point five okay, so it is up thirty four
point six percent year every year. So it's still the trend.
You know, inventory is increasing, which is great for buyers.
You get more options. Right, those are Hillsborough numbers. But
this is what I did. Also, I'm like, you know what,
(07:31):
let me search for some interesting stuff. And this is
a stat that I was really surprised by because I
think after our hurricanes, we're like, oh, you know what,
people are going to get scared away from Florida and
move away. But I found this stat and nationwide, twenty
eight percent of home buyers searched to move to a
different area, and between January and March, the top five
(07:51):
states home buyers we're moving to is Florida, followed by Arizona. Now,
the Florida number is almost thirty thousand, okay, and Arizona's
fourteen thou and that's the second We're double, right, We're
more than double than the second leading state that people
are moving to.
Speaker 3 (08:09):
So what do we tell our buyers. It sounds like
competition's coming, Sentia.
Speaker 4 (08:13):
It sounds like they are. Nobody's scared away from Florida.
They're they're coming.
Speaker 3 (08:16):
No, and inventory was up. I heard what you said
about thirty percent. It was up, but we're only still
at three point one months, so we're still on the
low side in inventory. Ralph, you just happen to be
in real estate, that's right, Sure, so does Tracy. So
what do y'all think about the inventory and how do
how does all of this affect things? You know, what
if rates drop and we only have a three month supply?
Speaker 2 (08:37):
These are good stuff. I'm in mostly in the commercial market,
and Tracy he does a lot of the wholesale, So
we've actually got a couple of different angles for you.
So commercial and when we see has actually seeing a
good leveling off a lot of the markets coming in
from other areas that people are bringing their money for
investment purposes. They're doing ten thirty one exchanges or buying
assets and you know, looking for those cap rates. So
(08:57):
we've been seeing a pretty decent pick up actually the
last forty five days on the commercial site. Also when
it comes to tenants, we've actually seen quite a few
tenants in the last sixty days actually go out. We're
starting to see some of our tenants not renew the leases.
Speaker 3 (09:13):
Really.
Speaker 2 (09:13):
Yeah, it could be just a little bit of a
lag in the retail sector from a good you know
Q four and then just you know, cashing out. So
we've seen a couple of different things.
Speaker 3 (09:23):
So if tenants are leaving the leases and is leaving
more vacant, is that a negative for commercial?
Speaker 2 (09:30):
Yeah, we'll end up being is It'll be probably a shuffling.
We'll see different tenants come and go from different perspectives. Again,
commercial is usually about a year and a half ahead
of residential to two years as a leading indicator, and
so you're going to see people switch their business model
as we're seeing artificial intelligence kind of replace a lot
of the job for us yea, And so a lot
of things are going online, and so people are just
(09:50):
making a shift.
Speaker 3 (09:51):
What about this whole work from home phenomenon that that
happened over COVID and everything. Is that still impacting us
or do you feel like it's going the other way?
Speaker 2 (09:58):
We started to see it go the the way about
a year and a half two years ago, people going
back to work because Florida wasn't that much of a
work from home I mean, for the most part, it
always has been kind of the consistency. But it's not
like in New York where everybody just kind of just
you know, vacated the city itself. And so a lot
of the folks have gone back to the offices, you know,
small medium, you know, twenty to forty small business, I've
office space. But we're not seeing the the the individuals
(10:22):
that have to get out of working from home, like
for example, there's actually a lot of laws and rules
about zoning and that you can't work from home in
certain different professions, so they have to go get at
say one hundred square feet like a ten by ten
or twelve by twelve and have a physical address. So
We've actually taken a lot of our larger commercial spaces
and we started chopping them up, and we've taken our
price per square foot from let's say, fifteen to twenty
(10:43):
dollars a square foot to thirty to forty because I'm
not renting, you know, eight hundred square feet that people
don't need, down to one hundred and fifty one twenty five.
And then by chopping it up smaller, I get a
higher price per square foot, which is actually giving me
a better cap rate for I could sell the buildings
for more money. So I'm actually giving the people what
they want, which is smaller spaces, even though they're actually
paid for more money for it.
Speaker 1 (11:03):
Yeah.
Speaker 3 (11:03):
Yeah, that's crazy man. And Tracy, you're on the wholesale side.
I know we got less than a minute, but what
exactly do you do on that side?
Speaker 6 (11:11):
Yeah. So basically what I did was tried to get
my feet way into real estate, and I found out
that was like the quickest way to do it. Yeah,
and pretty much I've just had to be more creative
with finding deals, whether it's searching the clerk of courts
records on a daily basis or more so doing door
knocking and I find that, you know, where we are
in Brevard County, there's quite a bit that are like
(11:32):
in foreclosure, right, so just being more creative with really
trying to help them and taking a different approach than
others are. I think we're kind of in a little
scary place right now where it's just you know, people
don't know what to do, so it's a little bit
tougher to find deals, but just staying consistent with it.
Speaker 3 (11:50):
Well, what you said that I love. We're going to
take a break here in a just minute was door
knocking because that's something that I have heard twenty five
years ago and from what I'm hearing, it's coming back.
So stay dune in the Business Happy I get it back.
We're gonna talk more to Ralph and Tracy about the
card and door knocking. Stay tuned all.
Speaker 1 (12:05):
The best mortgage or real estate advice from Tampa Bay's
top experts. It's the Business Happy Hour with Prank, Debankkoto,
and Senia.
Speaker 3 (12:14):
Hey Tampa Bay, welcome back to the Business Happy r
not just Tampa Bay, all of Central Florida. Don't forget
you guys. Can listen to nine to seventy w FLA
all the way down to like Sarasota. Dude, I listened
to a Bucks game one time on this channel years ago,
all the way to Tallahassee. All right, we know you
guys can hear it over in the East Coast as well.
Don't forget, we are a podcast, So if you're only
checking it out just for a minute, go to iHeart
(12:35):
Radio and search for the Business Happy Hour podcast. You
can also check us out on YouTube on the Lincoln
Lending channel and the Business Happy Hour channel, and of
course Instagram and foes Facebook, So there's nowhere you can
go and hide from us. We're gonna find you. So
right before the break, we were talking to Tracy Campbell.
He is the MI Card Athletic Division director, but he's
also into real estate, and we were talking strategies kind
(12:59):
of I'm saying. We were talking strategies about getting into
a wholesale and flipping and things like that, and you
said something that I have not heard anybody say in
a very long time. And you're actually door knocking. You're
going out their door to door, and you're probably using
a list right of people that are targeted you know
that you want to meet or you know, talk about
helping them with their sales. Is that what you're doing? Yes,
(13:19):
that's awesome and does it work? Absolutely?
Speaker 6 (13:23):
I think the biggest thing is people like face to
face interaction.
Speaker 3 (13:26):
Yep.
Speaker 6 (13:26):
And a lot of times, you know it's whole sellers
are just in sales in general. We want to pick
up a phone, maybe call or text. But if I
get you face to face and we have a conversation,
I'm here to fix your problem. Right I find out
it goes a lot smoother.
Speaker 3 (13:39):
That's funny you said fix your problem because I do
an in person meeting with my team every week, and
the quote of the week next week, I'm a spoiler
for my whole team has to do with every Every
lead wants you to fix a problem. Are you going
to be the guy that fixes the problem or not?
And that'll be the quote of the day for tomorrow.
It's all about fixing problems. Sales is about fixing problems.
It's rue so, Ralph, I have a feeling that in
(14:02):
my card fixes a couple problems, a lot of problems.
Speaker 2 (14:04):
Absolutely, that's what we're here to do.
Speaker 5 (14:06):
Good segue, Frank, I can't wait to hear about it.
But can I just finish off the stack.
Speaker 4 (14:11):
Gosh, yes, because normally so we went through the Hillsborough
County stats. Yeah, and I normally just get it from
our local association, but I pulled up just for Tampa. Yeah,
so as you know, Hillsborough County, I mean we've got
you know, Brandon and Ruskin and you know Loots. Yeah, big,
lots lots of different cities, but just for Tampa, those
numbers do look a little bit different than all of
(14:32):
Hillsborough County. So home prices were actually up by five
point four.
Speaker 5 (14:35):
Percent compared to last year.
Speaker 4 (14:37):
Well, and the median price in Tampa is four hundred
and fifty thousand.
Speaker 3 (14:41):
So that's up too.
Speaker 4 (14:43):
Well, if you're just talking about Tampa, yeah, it's not
the four hundred and twenty thousand dollars number.
Speaker 5 (14:47):
It's the four to fifty.
Speaker 4 (14:49):
And the other thing I want to say, so averages,
you know, like our days on market. I just listed
a home on Friday. We were under contract by Sunday.
Speaker 3 (14:57):
Oh my god.
Speaker 4 (14:58):
So averages are averages, but you know, but it happens.
So if you're a seller, be prepared to you know,
be under contract and move fast. Yes, you know, anticipate, Hey,
you know it could be you know, there's just been a.
Speaker 3 (15:09):
Lot of different but because people, you know, in the
last couple of years, you'd list and you probably think
I'm not moving for a few months, right.
Speaker 4 (15:15):
Probably, So yeah, be ready because it definitely happens, and
multiple offers happen, and this is the hot time of year.
Wait around, call us up and let's buy you a home.
Speaker 3 (15:25):
Seven something real.
Speaker 5 (15:27):
Height, run three seven five five reel.
Speaker 3 (15:29):
That's right, reel. That's how you call Senia and guys,
listen to this. Maharan assosiate it's best real estate company
in the Tampa Bay area. They definitely sell more than anybody,
and they probably have some off market connections I'm not
allowed to talk about. But that's why I have to
call seven five to five reel to find out what
Sinia can sell you in a weekend. By the way,
here's to day. Thanks Sennya. She's like, listen, if you
(15:50):
don't let me finish this part, I'm not going to
tell you the positive part. You just you just made
me beat everybody down and now I got to build
them up. So we do have a ton of questions
for Ralph, but I'd always like to start our interviews
with you know, just Ralph kind of who are you
and what made you come up with this idea to
found this company to solve this digital business card problem.
Speaker 2 (16:09):
Well, in a nutshell, I'm been twenty six years in
the real estate trenches. You know, That's something I've been
doing with you guys here. I mean there's one point
six million realtors, hundreds of thousands of mortors, brokers, and
if at the pleasure for the last twenty five twenty
six years working in the trenches. And what I've learned
over the years is that we do a lot of
work in between the cracks, and that's between the paychecks.
Speaker 3 (16:29):
Right.
Speaker 2 (16:29):
We may sell a house to every five ten years,
but we work with you all the time, with you
to be your insurance, your your landscaping, tree work. It
doesn't matter, you know, maybe it's recabinetry, maybe he's putting
in new countertops. People constantly ask us, our real estate professionals,
for who we trust and who we want to work with.
It's you know, do you got a guy?
Speaker 4 (16:49):
Right?
Speaker 2 (16:49):
It's one of those you got a guy or I
got a guy. I got a guy for that you
got a guy, of course, And we're always constantly doing
those promotions. Right, But it happened this last couple of years.
It's been writing on the wall with the National Association
of Realtor lawsuit, right, the class action lawsuit, and no
longer is the multiple listing service a unilateral platform of
(17:10):
commission sharing. Right. And so now all of a sudden,
the entire industry has changed because of this class action lawsuit,
and realtors have to figure out how they're going to
get paid on the buyer side. And so what I
said was, well, why are these guys suing us? Like
why is this class action lawsuit even happening? Like what's
wrong with the good old model? We've been doing it
this way for one hundred years. What's broke? Let's not great?
Speaker 3 (17:31):
What's wrong with it?
Speaker 2 (17:32):
Right? Well, one guy got a little crazy. He thought
it'd be fun, and so he decided to create a
lawsuit behind some some premises. That doesn't make sense because
at the end of the day, we were always able
to negotiate. It was always negotiable.
Speaker 3 (17:43):
But now we're talking about this the commission that the seller.
Speaker 2 (17:45):
Yeah, exactly, so it was always a negotiable item. But
for some reason they kind of misunderstood that. And well,
all of a sudden, here we are and we're having
to negotiate for our own paychecks. So through that process
I learned really quickly over the years that people in
our industry could benefit from passive residual income and if
you can find ways to you know, offset those highs
(18:08):
and lows between those paychecks, between those cracks by offering
value to your clients and giving them what they're looking for,
which is information and resources. That's what the my car does.
It gives all of your information on one spot to somebody.
This way, they are happy to get all your information
and you're all set.
Speaker 4 (18:24):
And this is the part actually didn't know. So I've
heard about in my card. You know, I've had agents
you know, share their info with.
Speaker 5 (18:30):
Me that way.
Speaker 4 (18:31):
I had no idea that you had that component to it,
which I think is brilliant.
Speaker 2 (18:35):
Absolutely. The thing was was after we put all of
our friends and family into it, because it comes like
a generic business networking international B and I is something
I was very passionate about it. I used to go there
all the time. I love the group. But the problem
was when you didn't show up a couple of times,
you know, you may have to be asked to leave
or or not be invited back, and it's like, well,
what are you talking about. I've been here my whole time.
I've been here for years. I'm sorry, I got sick
(18:56):
or something, and so I like to have that twenty
four to seven, three sixty five. So what we've done
here is, through the digital process, we allow you to
build out your own circle of trust inside the card.
It could be your plumbers or electricians, your roofers, all
those small businesses that help you be who you are,
to support you. Well, now all of a sudden, when
a client calls and says, well, who is it's you
already have all those answers. You're not going to Google
(19:18):
or YouTube or trying to find somebody. You've got that now,
my correct.
Speaker 3 (19:21):
You can just share your card with somebody and give
them your connections, or do you give them individually?
Speaker 2 (19:26):
No, you could take it either which way you like to.
I mean, ultimately, when your clients want to get access
to your information at maybe two o'clock in the morning,
they need a plumbing situation, I don't want to answer that,
but so now they get access to all of my
trusted professionals three sixty five. On demand and the cool
thing is that my card is live, so if anything changes,
like maybe that guy you know retired or he moved
out of town, or maybe we're using another preferred vendor. Now,
(19:50):
I don't have the ability on those oldis of the
paper used to print from years ago. I can't go
back to somebody that sold the house to five years
ago and get it back. Well, at least with the
my card, I could update any of the information live
and it happens instantaneously on all my cardholders.
Speaker 3 (20:04):
So on that note, we're going to take a quick
break here on the Business Happy How. We're going to
come back and find out how you can get an
MI card if you're in business, if you're an if
you're an athlete, or just a regular guy.
Speaker 1 (20:13):
Stay tuned, Welcome to the Business Happy Hour radio show
with your host, Frank Debankkodo, the owner of Lincoln Lending
Group right here in Tampa Bay for twenty three years,
joined by his incredible co host, Senia Akishna, realtor with
Mahara and Associates.
Speaker 2 (20:29):
Tampa's top real estate company.
Speaker 1 (20:31):
Together, they have helped finance and clothes nearly one billion
dollars of real estate every year.
Speaker 2 (20:36):
If you're looking for local mortgage.
Speaker 1 (20:38):
Or real estate advice, the Business Happy Hour team has
been right here on news radio WFLA for over a decade.
Listen right here, or find us on the Business Happy
Hour YouTube channel, or follow us on Instagram at Frank Debankkodo. Now,
sit back, relax, and get ready for some serious mortgage,
real estate and business talk with two of Tampa's top experts.
Speaker 2 (20:58):
Here's Frank de Bank.
Speaker 3 (21:00):
Hey, guys, welcome back to the Business Happy our number
one show for all things business and entrepreneurial. Thank you
for all of our new listeners. Make sure you follow us,
like us, share us all that good stuff. Send out
a courier pigeon, We love it. Ralph Perone, Tracy Campbell.
Ralph the founder of a m I card. I keep saying,
I's my card, Sorry, my cards, my card, not your card,
but it is spelled m I card. We're gonna give you,
(21:23):
guys options in the description and in the YouTube video
and all that so you can go and sign up yourselves.
We'll do that towards the end of the show. But
you know, Ralph, you're explaining, you know, kind of in
general what it is. We understand you know that. It's
the connection thing. You know, everybody has a guy, but
then there's those guys that have all the guys.
Speaker 2 (21:44):
Right.
Speaker 3 (21:44):
I feel like I'm one of those guys sometimes. So
when I share my card out with people, they get
all of my contacts so they don't have to call
me at three in the morning when the when the
sink burst, they can be like, well, who would Frank
the main call?
Speaker 2 (21:56):
Right?
Speaker 3 (21:56):
And that that's a benefit.
Speaker 2 (21:57):
Absolutely. This whole thing started off with during right, I
couldn't give out my paper card to anybody. Couldn't do it, right,
So paper cards go in the trash majority of the time.
Within a week, yep, digital cards were pretty cool. So
I got on that train. But then at the same
point they were very restrictive. I couldn't do this, I
couldn't do that. And that's when I sought out to
do something that solved the problem, which is giving some customization.
Today's society, we're all kind of becoming our own personal brand.
(22:20):
I mean, we're all branding ourselves all day long, and
how can you better present yourself? So this little company
called link Tree, they have a free product. It's a
pretty simple looking, doesn't you know blow anybody's minds out.
But it provides a simple, basic service, So we took
that as our premise. That's what my card is. It's
basic or link Tree with a paycheck, and it's fully supercharged.
(22:41):
And how does it get supercharged? Well, because link Tree
is well, not very attractive. You can't customize it, you
can't put videos and do a lot of that stuff.
That's where we let you do it. Also, when you
start bringing in all your friends and family, you can
help support them. Right if you're maybe more of a
go getter, and maybe you want to drive traffic to
your uncle's roofing company, or your wife's spray tanning business,
or maybe over to another industry, maybe your cousin's mortgage company. Right,
(23:04):
you're constantly doing in the person recommendations like you're always
doing that, So why not be a part of that
process and help the people around you.
Speaker 3 (23:13):
I love it, And well, so since we're all in
real estate in this room, ironically, I know the answer.
But to our agent listeners, you know, why is it
perfect for real estate agents? Why are they one of
the best? Is it for all those reasons or more
to it?
Speaker 2 (23:27):
What real estate agents are perfect? I've met twenty six
years myself in the real estate trenches. So I understand
what it is that we need. I've been out there
with you guys, probably more than most of it could
want to be. Ultimately, we are out there talking to
people passing out more business cards than anybody like. Literally,
they say, if you talk to ten people a day,
three hundred a month, you'll probably do three four deals
(23:47):
a month. Right, So it's a numbers game. Well, if
you're passing out ten a day, three hundred a month,
and ninety percent of that goes in the trash, two
hundred and seventy cards in the trash, thirty cards becomes
your new subset. Well, why dif you actually went to
a digital card and out of the three hundred people
that you exchanged your information with, all three hundred of
them went to a contact management system that you can
(24:07):
put them in a drip campaign, and all of a
sudden you're working with three hundred versus thirty, and all
of a sudden you're selling ten houses versus one or
two a month. And all this is is starting off
with a free business card that you're adding value. And
what we did is we loaded it with over ten
thousand retailers like Home Depot, Lows Best Buy. Customers want
that stuff, right, So when you're out there passing out
your card if you will, or passing sharing it, you
(24:29):
know your customers like, well, I know a bunch of realtors.
I know a bunch of mortage brokers. Why would I
want to work with you? What separates you from the
the rest of the crowd. Well, our card has got
a customer loyalty program built in for your clients. That's right.
We took the same information that TD Bank's using that
capital one they're paying tens of thousands on a monthly
basis for this product. We bring it down to a
(24:50):
freemium model for the realtors, right, and for the mortgage brookers.
Freemium means that you start for free, no contract, no cancelation,
and if you like what you see, want to get
into affiliate marketing, cash bad coupons. It's either ten or
thirty bucks. And if you like that, once you share
it with three people, you're free. Again. Don't even pay
that so nice.
Speaker 5 (25:09):
If it's free, it's for me. And you know what,
I'm actually one of those I ran out of my
paper cards. Oh my good and I've been kicking myself
to reorder. But you know what, now.
Speaker 4 (25:17):
There was a reason for that. Yeah maybe no, no
more paper cards for me. This is the way to go.
Speaker 2 (25:22):
Absolutely. I just saved a guy about one hundred and
eighty thousand dollars. This guy has twenty five hundred agents
in his company. He pays for all the cards about
sixty seventy bucks a.
Speaker 5 (25:30):
Pop for all of their two I'm going to tell ray.
Speaker 2 (25:33):
And we just cut them one hundred and eighty thousand
dollars in paper cards. So now all of a sudden,
all that expense is saved by the brokerage Number one.
Number two. The agents are going to have a differentiating
marketing standpoint in the community. They've got all their listing
videos now and their buyer videos all barbatim loaded in
their cards, so they're more efficient out there. So think
about it. You're selling more houses and saving trees at
(25:54):
the same time. I mean, who doesn't want to go green?
Speaker 5 (25:57):
I love it. See I didn't know all this stuff.
Speaker 4 (25:58):
I really just thought it's just another digital card, you know,
with the NFI have to download another app.
Speaker 5 (26:03):
So this is awesome.
Speaker 3 (26:05):
And I know you were asking in the break about
the revenue sharing things.
Speaker 4 (26:08):
Yeah, so that's totally new too. I'm really curious to
hear about it.
Speaker 3 (26:13):
I mean, we like making money. We're all self employed here.
Educate us.
Speaker 2 (26:16):
That's not a four letter word, is it?
Speaker 3 (26:17):
Oh? Nah? I don't think so?
Speaker 2 (26:19):
Okay, awesome, Yeah, so what I'll say it again? So
some of our better clients are say better but larger clients,
if you will, like Bradlee or Andy Elliott. We've got
some other guys we're working with, like like Charlie Kirk
and stuff. And these guys are seeing it from a
whole different level, right. Like you mentioned the revenue share,
Well that's a very unique word. Like some of the
industry industry giants like insurance would understand as an override check, right,
(26:42):
but exp or LPT some of these brokerages have gone
into a different model, which they call it revenue sharing.
Speaker 3 (26:48):
Right.
Speaker 2 (26:48):
And so these are new words and not familiar with everybody.
But what happened was is we built this app and
we took it down to the App store, and they
were kind of crazy, those people down at Google and Apple.
They wanted thirty percent of all the money from the app,
and we were exactly I saw us. My face went
like Frank's face. I was like, there's no way this
is going to go down, and also would tell me
(27:08):
you got something valuable, right. I was like, okay, thirty percent,
that's not is it cap out? Does it stop? And
they said no, it's forever. It's perpetuity. So I said, oh,
I'm to call my attorney because I'm not signing, and
so we did and became out the way to do
it right. So everybody has Netflix. We download Netflix, but
you don't make any of your changes your subscription on
the app, right, you make all your changes on the internet.
(27:31):
And by doing it that way, Netflix pays no money
to the app stores. So we copied that model, and
we had the right to just keep that thirty percent
in our pocket at my card, but we said, nah,
we're going to give it to the people. And so
your question about the revenue sharing, We take that thirty
percent that they wanted an apple, and we decentralized it.
We take it from them and we put it in
(27:51):
your pocket. Up to forty percent of the subscriptions and
all the moneys we collect it goes directly to the network.
So think of it. You meet one hundred people and
make an exte thousand bucks. You got two thousand people
in your network and extra twenty thousand a month. Think
about it. This is extra money for what you're already doing.
You're telling people who you are, what you do for
a living, where to find you. And if they like
(28:12):
this really good looking card that you got and they
want to get one, sure let them have it. And
then they come underneath you and yeah.
Speaker 3 (28:20):
Now the person has to purchase something from one of
the vendors on the cards.
Speaker 2 (28:24):
There's several income streams. So if there's an affiliate marketing system,
so they do they if they purchase that, say, go
to best Buy and they click on a refrigerator, you
know there could be one hundred dollars commission on that item.
That's one hundred bucks. So you can go out there
and start making side modeling. When you could take your
links and you could start taking them to Facebook, your LinkedIn,
and you can start sharing and get in the affiliate marketing.
That's all free for you. That's all comes in that system.
(28:46):
That's another big thing. But the revenue share that comes
from my card's pocket, that's from our subscriptions. Everybody starts
for free there's no contract, no cancelation. But if somebody says,
I want that ten dollars product, it's got some features
I really want, and maybe even the thirty dollars, well,
we take out of the thirty dollars up to twelve
dollars of it forty percent, and we pay it to
(29:06):
the people your upline. So again, brokerages like the guy
who came home with twenty five hundred, he's making twenty
five thousand dollars a month in passive income. I'm working
with Brad Lee. We're going to be doing podcasts and
stuff like that. I mean, when you have an influence,
when you have a market and you're able to help
small businesses create a venue where they look good. Right,
(29:27):
they get to share their information, they get to retain customers.
Nobody's losing here, right, It's a win win win. Customers
are happy, my clients are happy, and our vendors are
You know what's happened is most of these guys are
going in the Amazon model. Right. So you look at
home Depots and Best Buys and Alta, Walmart, Sheen. We've
got beauty companies in there, over ten thousand. All of
(29:49):
them have realized that if they drop ship it from
the wholesale from the big distribution center directly to your
front door, they increase for profit. If they could do
that by twenty thirty forty percent, they're going to share
it with us.
Speaker 3 (30:00):
US.
Speaker 2 (30:00):
They look at us as micro and nano influencers. Right.
They don't have to pay a million dollars to Shaquille
O'Neal anymore to see what happens. They know that if
Frank says something that Frank's people trust Frank, and if
Frank says it's good for Frank, it's good for me.
And that's what's happening. What of mouth?
Speaker 3 (30:16):
Wow? Do you are you following this? This is great? Yeah,
very cool man.
Speaker 4 (30:22):
I'm already my mind's been in here. Well, you know,
all right, who am I gonna tell about this when
we're done with the show.
Speaker 3 (30:28):
It's not just the digital business card. There's so many
other angles with the rev share and with the profit
share and with you know, one thing that I never
thought of, Ralph is what you mentioned about, for example,
the big companies who are paying for business cards. I mean, yes,
I'm a small business, but Ray has over one hundred
agents and if he pays sixty dollars twice a year
for guys to have business cards. I mean probably thinking
(30:50):
a twelve thousand dollars savings right off the top.
Speaker 4 (30:53):
I mean, shoot, yeah, I use that money for something else,
and I guess, yeah, the income that you were talking about.
I mean, we've got lots of other marketing we could do.
Speaker 3 (31:00):
Now, what are the people? How complicated is it for
the user? I wrote down a question here. You know,
what is their first step? What is the first thing
they should do?
Speaker 2 (31:09):
First step is after you download your app, you're going
to log in there and you're going to make sure
you're on the right subscription plan, whether it be the
free ten to thirty. And then from there, you're going
to set up your app. You're going to get your picture,
your bio, that type of stuff set up. Think about
your link tree. Think of it as a micro website.
It's all you, it's all your digital stuff. It's all
your links in one spot. It's like a highlight reel
of yourself. So you may have one hundred videos, but
(31:31):
do I need to watch one hundred? I want your
top three. I don't need a hundred links about you.
I just need to know the shortcut.
Speaker 1 (31:37):
Right.
Speaker 2 (31:37):
We live in a society where everybody wants to get
a short reel, short information. So give this as a
brief interview a process of yourself and it allows you
to be your best version immediately.
Speaker 3 (31:49):
So one thing that we've got to take a break
here in the Business happyr But I'd like to elaborate
when we get back. I do want to get into
the athletics side of this, because that's pretty exciting. You
guys are going talking to major league players, NFL hockey,
you know all these different players are talking to so
we want to find out about that. But I also
want to kind of get back to just using this
(32:10):
as a link tree. So I think that was a
great analogy. It's link tree on steroids, is what I
wrote down. We'll be back in the Business Happier in
just a minute with my card that spelled M I
C A R D and we'll tell you how to
do it in the description.
Speaker 1 (32:24):
Let's get back to the Business Happy Hour radio show
with your host Frank the Bank Koto, owner of Lincoln
Lending Group, and his co host Senia Akishana Rialtar with
Mahara and associates.
Speaker 3 (32:35):
All Right, welcome, back to the business Happy. We're on
our last segment. Guys, we're having a great show with
Ralph and Ralph, ral Ralph and Tracy from my card.
We are learning a lot, a lot more than I
knew I've learned in the last hour. Cenia, you brought
up a question on the break about this not just
being for what I did.
Speaker 4 (32:54):
Yeah, so it sounds like you don't have to be
a real estate agent or a mortgage broker. Could just
be a stay at home mom or a stay at
home dad. And how about of these cards And there's
a revenue potential.
Speaker 2 (33:06):
Absolutely, you know, when it comes down to it, it
doesn't have to be a business card. We actually abandon
the word business to some extent. We just call it
a personal promotion tool. Like link Tree. It provides you
everything about you in one spot, making it easy for
you to talk about yourself and promote it. So it
could be a stay at home mom who's maybe just
doing lunch of YouTube videos on packing presents or maybe
trying new products. I found that with some of the
(33:27):
state home moms are working with us, they're just grabbing
the deal of the day off of the app and
then sharing it because each one of those links that
are shared are actually being cookies. So then they share
it to Facebook, that link could be valid for months,
and therefore when the person clicks on maybe the deal
to day for a computer, they can get paid on
everything of that gross transaction. So it's your point. We're
finding influencers, podcasters, even athletes. We're finding you know, high
(33:51):
school athletes. We're working with the NFL, NHL, Women's, Women's, NBA. Tracy,
what else you got going on? You've got your hand.
Speaker 3 (33:59):
Tray out of the athletic division. How does that work?
Speaker 6 (34:02):
So actually, pretty much what we did was went to
Ralph back when my high school was about to win
another state title at Cocoa High and won't do something
different besides purchasing rings, and he came up with the
idea of let's make it an athlete card. Pretty much
ran with that and I was like, oh my god.
So I designed my first card for my little cousin
at Coco High and then put that on social media
(34:24):
and then it just went from there. So what we've
been able to do is help these athletes streamline their
approach so when they're dealing with college coaches or scouts,
they're able to now have everything in one space. So
now a coach when they're coming to you, they don't
have to go to the front office, they don't have
to look on several different social media accounts or anything
like that. They have everything about you right here. And
(34:45):
the cool thing about it is is that the sharing
process is just with the QR code or they can
air drop it. You know, a lot of these kids
are up on technology, and what we've also found is
that a lot of them struggle with confidence. But if
I put something in your hand, like a social media tool,
you'll kill it. You'll be a rock star, right So,
especially the kids exactly. So now it's it's not so
(35:07):
much of I struggle with confidence off the quarter, off
the field. Now I have this tool that makes me
look very good and then it has everything about me.
So that's what we've been able to do with the
athletic sector. And now we're talking with the universities, we're
talking with NFL players like Champ Bailey. We brought him
on board and it's continued to grow. And then we
have a w NBA star, Tip Hayes, who played for
(35:29):
the Atlanta Dream and played for Connecticut and now is
over at Golden State, and it's just continuing to grow
and we're just finding ourselves picking up and just going
some of everywhere to brand this tool to athletes.
Speaker 3 (35:42):
Man, what you said about your cousin and Coco and whatnot,
that that really resonates. I mean, these these young athletes.
When we were in school, you're about my age, Ralph,
like you, you had guys with v and age tests
putting together tapes and then you know, mailing it to
people and stuff. And then we thought it was so
cool that they could email, you know, our highlight reels
and things, and we thought email was amazing. But this
(36:04):
is literally shareable. A scout sees somebody, they get this
guy's in my card, they can send it out to
everybody they want to see it, and.
Speaker 5 (36:13):
They could put their reels like right on there.
Speaker 6 (36:14):
Yeah.
Speaker 2 (36:15):
Yeah, absolutely.
Speaker 6 (36:16):
And I think for the college coaches, what they really
love about it is for a long time they've struggled
to have a systematic approach when dealing with the child. Okay,
so Nick Saban was really big on building that network
with the kid, so that way when he came to
your house, he actually knew you, He knew your parents, name.
He knew your little sister had a softball game yesterday,
(36:37):
he knew that your favorite color was orange, he knew
that you were doing this, this and that. So with
this card, now I get to know everything I need
to know about a kid. So when I come to
you and I sit in your front room, it's like
we're family.
Speaker 2 (36:48):
Now.
Speaker 6 (36:48):
I know everything your GPA, I know your stats. I
know that you just PRD on your bench press. I
know that you just ran this forty time. I know
that you know you're going on this visit over here,
and that you're doing this, and it just becomes very creative.
And that's what we've found that college coaches, Scouts and
other organizations they really love about our athlete card.
Speaker 2 (37:08):
And that's kind of what the link tree was a solution.
That's what we became was a version of upgrade right,
because ultimately people can't find you. It's like it's so fragmented.
Am I following you on Facebook? Link Tree, Instagram, TikTok,
am I snapchating you? Is it your email? If? It's ridiculous?
And so if you could provide somebody just one piece
of information that has everything about you, it's just the
(37:30):
way to go.
Speaker 3 (37:30):
Yeah, and that is what my card is. Absolutely, absolutely
it is truly And you know link Tree, you gotta
pay like fifteen dollars a month to even get a
somewhat decent and this is basically that portion of this
is free.
Speaker 2 (37:43):
Yeah, we basically compete with them at their free card.
We destroy that cosen no doubt. We basically our free
product competes with their fifteen to thirty dollars product.
Speaker 3 (37:51):
Yeah, Hunter, I wouldn't say competes, I'd say blows out
of the water.
Speaker 2 (37:55):
Yeah, they don't have anything where you exchange information or
our card. You actually exchange that person's first name, last name.
All the stuff out of their VCF, out of their
phone goes into a contact management system that you could
take and you could, you know, do a drip campaign.
You know, you don't get any of that features anything
like that.
Speaker 3 (38:10):
So you just taught me something. I can do a
drip campaign out of my my card.
Speaker 2 (38:13):
Yeah, we're gonna have an upgrade shortly. Well, you could
just basically go directly to your goal high level and
connect it through whatever system you're using, and absolutely.
Speaker 3 (38:20):
So it'll connect to a CRM.
Speaker 2 (38:22):
Yeah. Well, we have a basic we collect all the
information and you'll connect it to whatever you.
Speaker 3 (38:26):
Use right right now? Would it be able to be
direct from the phone as well? Potentially?
Speaker 2 (38:30):
Yeah, everything is from the direct from the phone. So
when you collect the person's information, it goes in the app,
it goes into the hardware. But you can make phone calls, emails,
direct text anything from the app to any of the
people that are on your platform.
Speaker 3 (38:40):
Wow, why do we not all have this? I mean
I have it?
Speaker 4 (38:45):
No, I wish we would have had you guys on
like a month ago. We just did a little piece
with link Tree.
Speaker 5 (38:49):
But you know what, this is the better way to go.
Speaker 3 (38:52):
This is by far the better way to go. So
Ralph should how should we leave the listeners today? Where
what I mean? I listen? I put my link in there.
I'm not going to be selfish saying they have to
go to my link. I want people to learn about it.
Should they just go to the website to start or
download the app to start? What do you recommend?
Speaker 2 (39:08):
Yeah? Absolutely, jump on the link that's been shared here
and after you download that, you'll get more information, You'll
get your free card set up, and then after your
free cards, you're more than welcome to upgrade or just
play with it for a couple of weeks. There's no contract,
no cancelation, upgrade at any time, and then from there
to start enjoying the benefits, start sharing who you are,
build your personal brand over the next five years. By
(39:28):
twenty thirty, that's the direction everybody's going in. So here's
your chance to get a jump start.
Speaker 3 (39:34):
I love it. That's right, guys. Your network is your
net worth. Ralph taught me that today. I'm going to
say it all day for you guys until everyone signs
up on this. Ralph and Tracy, thank you so much
for coming on the show today. Awesome. Thanks for having us,
for having us, been a great time. So hope you
guys enjoyed the show again. This is going to be
on Facebook, Instagram, YouTube, Curier pigeons all across the country.
(39:55):
We're going to bring you the my card and you're
going to get to see this on all of Frank
the Banks presentations. And by the way, if you forget
everything we said and you just think to yourself, man,
I need to learn more about that, go to contact
Frankobank dot com. I know it's a form that talks
about real estate. Get through it. Put your information in there,
I will call you myself and I will personally get
you signed up for your my card so you can
(40:16):
start making money, sharing revenue, sharing your contacts, and if
you're an athlete, share yourself as well. Thank you again,
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!