August 3, 2025 • 7 mins
Mindy and Mikaela discuss hot topics like Sydney Sweeny's jeans/genes!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Kind of like Island music, right, you know, there's actually
a song and Brian Hesse will tell us about it
about Indian Lake.
Speaker 2 (00:11):
Oh there is.
Speaker 3 (00:12):
Yeah.
Speaker 2 (00:13):
Oh, I was talking about that over text.
Speaker 3 (00:14):
It's funny. I was wondering that one was, So, what's
your hot topic having to do with water?
Speaker 2 (00:19):
No, we got to spend time on Sidney Sweeney. Oh
and we'll go back to the lake. We have seven minutes,
let's do it.
Speaker 3 (00:24):
Yeah, so this you asked me what my hot topic was.
Speaker 1 (00:26):
I don't know how it can be anything, but because
this just caused so much of an uproar politically, and
I don't even know why politics would have to be
into this, but it was. And then someone just just
released a finding a day or two ago. Chris and
I were talking about it earlier that she's part the
official part of the Republican Party.
Speaker 2 (00:46):
Yeah, so what. I don't think that has anything to
do with this commercial.
Speaker 3 (00:49):
So why does that even bring.
Speaker 2 (00:50):
Yeah, people just start to dig when something like this happens,
and there's such fodder about it online, right, Like I
think people started probably digging around in her voter records
records when that happened.
Speaker 1 (01:01):
She's created such a backlash because she said in Ambercombie,
not Amber COOMBI, but American Eagle.
Speaker 3 (01:07):
We were just talking about how we were off.
Speaker 1 (01:08):
The air about Evercamie and Fitch as well, but American Eagle.
I thought it was a great creative play on words campaign.
Speaker 2 (01:15):
Jeans are passed down from parents to offspring, often determining
traits like hair color, personality, and even eye color, Sweeney
says before she adds, my jeans.
Speaker 3 (01:24):
Are blue, So okay.
Speaker 2 (01:27):
People are upset because they think it is like subtly
about eugenics, which was something that did happen during the Holocaust.
There was a Nazi philosophy about increasing the amount of
people that looked a certain way that were blonde haired
and blue eyed. Obviously Adolf Hitler was not blonde hair
(01:48):
and blue eye. Let's just say that first. But there
was this thing, and so people are reading this into
the campaign.
Speaker 1 (01:55):
So where was the uproar years ago when Beyonce posed
like Sydney did for Levi's with her genes.
Speaker 2 (02:02):
Was there something that was said. I think it has
to do. I'm not saying that I'm pro or con this.
I find it fascinating. Did Beyonce say something that would
suggest something genes, Yes, like, that's the question.
Speaker 1 (02:16):
The funny thing is they crossed off the G and
put the j. I have great genes. It's a great
play on words. And the bottom line is this. If
you're a marketing campaign expert for any company, why do
you create commercials? You want to generate revenue and bring
in attention and business. So research found that in the
first quarter of this year, the net revenue for American
(02:39):
Eagle decreased to one point one billion, a decline of
five percent. One day after this ad was released, stock
jumped for American Eagle by ten percent. American Eagles market
cap has now exceeded two billion dollars, So they won.
What they tried to do worked and it worked brilliantly.
(02:59):
I don't know and why someone would put so much
hate on Sydney Sweeney.
Speaker 3 (03:05):
It was creative.
Speaker 1 (03:06):
I am glad that the company is not apologizing for it.
Speaker 2 (03:09):
Yeah, they said Sydney Sweeney has great genes, is and
always was about the genes. The ad campaign they said
on Instagram, her genes, her story. So I have a
theory about this, and just coming from that world of
communications and marketing, when you think you have everything lined
up everything thatted. I have a feeling the company thought
(03:32):
nothing about this. I mean, it is American Eagle, massive company,
but I just don't think they thought about it in
this way most.
Speaker 3 (03:40):
Likely that it was going to cause this uproar.
Speaker 2 (03:43):
Yeah, I don't think they were considering eugenics when they
were talking about this and switching out the words. But
the problem in twenty twenty five, and I don't care
what side of whatever you're on, people are going to
find something about what you do and potentially twisted an
I'm not saying there aren't people out there that are
nefarious and do things and do things a certain way
(04:05):
to get attention, and it's there's a bad intent that happens,
I think unfortunately too. But I don't think I honestly
don't think they thought about it or new They're not
saying that, they're just standing where they are, but I
think that probably wasn't part of their thought process.
Speaker 3 (04:19):
And calling her a Nazi.
Speaker 1 (04:20):
And we've found out that Jay Shoutenstein is the CEO
of American Eagle who's a Jewish family member, right, I mean,
this is crazy to.
Speaker 2 (04:28):
Nobody and nobody knows that, right, Like nobody has said, well,
wait a second, the CEO of the company is Jewish.
Speaker 3 (04:34):
Yeah, no one said that. It's crazy to me.
Speaker 1 (04:37):
I think it stems from jealousy because she's a beautiful actress.
Speaker 3 (04:40):
So what have at it.
Speaker 1 (04:42):
I'm happy for Sidney Sweeney and I'm happy for American
Eagle that now their profits are exceeding and proceeds from
these genes go to help battered women, which.
Speaker 2 (04:51):
Mindy shared that with me today and I didn't know
that's come down on that. The only thing American Eagle
has not been in the catbirds see when it comes
to jeans for a long time because Abercrombie had the
market cornered. Abercrombie had some problems corporately, right, and they
went through that, and so they had a downfall. AE
(05:12):
is now on the way up. There's this space this
ad happens, right, and you know there's also a talk.
There's a little bit of talk online about like sizes
and what Abercrombie has versus what American Eagle has. You know,
I mean, we have places that everyone can shop and
everyone can go do their thing at like an American
Eagle has traditionally been like a high school and college kid.
(05:34):
I think place for them to shop. So there's a
lot of hubbub, But I honestly don't think there was
any mal intent.
Speaker 3 (05:40):
I don't either, I really don't.
Speaker 1 (05:42):
I think it's stemmed from jealousy, and I think so
many conflicts in life do stem from jealousy.
Speaker 2 (05:47):
If you're someone who doesn't look like Sidney Sweeney, are
you offended by this?
Speaker 3 (05:52):
I don't look like Sidney Sweeney. Well, I mean I
kind of do gear for you.
Speaker 2 (05:55):
You don't have the blue eyes, but you're the blonde
like tall girl.
Speaker 3 (05:59):
I don't care. I'm almost sixty. I say, good for you, girl,
you go get that ad.
Speaker 2 (06:03):
And you know what, honestly like, I am not a
Sydney Sweeney fan.
Speaker 3 (06:07):
I mean even know who she was.
Speaker 1 (06:08):
To remember, we talked about her before with this selling
her bathwater, I think Bathwater crazy.
Speaker 2 (06:14):
Well, you would absolutely hate the show that she stars in, Euphoria.
I couldn't get through the first episode because it's all
about drugs and sex and teenagers long can I literally,
I literally and I can. I couldn't watch it because
I'm like, if this is what my teenager is facing,
I can't.
Speaker 3 (06:32):
Watch so many shows? Is it on Netflix?
Speaker 2 (06:36):
I think it's on HBO.
Speaker 1 (06:37):
So many shows on Netflix, that's all you watch, Randy,
and are finally watching a new show.
Speaker 3 (06:41):
It's not new, but it's new to us.
Speaker 2 (06:43):
Yeah.
Speaker 3 (06:43):
I think it has like either seven nine seasons. It's
called Suits.
Speaker 2 (06:47):
Yeah.
Speaker 3 (06:47):
I'm like, you know what, Randy, I love this show
because it's clean. It's clean so far that we've watched,
it's clean.
Speaker 2 (06:53):
Me Sidney Sweeney is having her day. But you would not.
Speaker 3 (06:55):
Watch you for ya.
Speaker 1 (06:56):
I'm sure I wouldn't if it has that stuff. No,
I try to stay away from those things. But good
for the campaign idea. I say, awesome, awesome idea things.
Speaker 2 (07:06):
And I say, as a person who lives in some
of that world, like, you just got to vet your stuff,
You got to think through things, and American Eagle, you
could have thought about it. Maybe I'm not offended by
it personally, but you know, you got to think through all.
Speaker 1 (07:16):
They a.
Speaker 3 (07:17):
I think they thought about it brilliantly.
Speaker 1 (07:18):
And I don't ever think there was any intention for
Nazism at all.
Speaker 2 (07:21):
I don't think there was either. But look at the
world we live in and what people come up with.
Speaker 1 (07:26):
Now, how safe are you at home or at business?
Because that's our next time, I.
Speaker 2 (07:29):
Mean American eagle might need a tattletale at this point,
like after that.
Speaker 3 (07:34):
Conversation, probably needs several of them.
Speaker 2 (07:37):
That's coming up next right here on what matters
Kind of like Island music, right, you know, there's actually
a song and Brian Hesse will tell us about it
about Indian Lake.
Speaker 2 (00:11):
Oh there is.
Speaker 3 (00:12):
Yeah.
Speaker 2 (00:13):
Oh, I was talking about that over text.
Speaker 3 (00:14):
It's funny. I was wondering that one was, So, what's
your hot topic having to do with water?
Speaker 2 (00:19):
No, we got to spend time on Sidney Sweeney. Oh
and we'll go back to the lake. We have seven minutes,
let's do it.
Speaker 3 (00:24):
Yeah, so this you asked me what my hot topic was.
Speaker 1 (00:26):
I don't know how it can be anything, but because
this just caused so much of an uproar politically, and
I don't even know why politics would have to be
into this, but it was. And then someone just just
released a finding a day or two ago. Chris and
I were talking about it earlier that she's part the
official part of the Republican Party.
Speaker 2 (00:46):
Yeah, so what. I don't think that has anything to
do with this commercial.
Speaker 3 (00:49):
So why does that even bring.
Speaker 2 (00:50):
Yeah, people just start to dig when something like this happens,
and there's such fodder about it online, right, Like I
think people started probably digging around in her voter records
records when that happened.
Speaker 1 (01:01):
She's created such a backlash because she said in Ambercombie,
not Amber COOMBI, but American Eagle.
Speaker 3 (01:07):
We were just talking about how we were off.
Speaker 1 (01:08):
The air about Evercamie and Fitch as well, but American Eagle.
I thought it was a great creative play on words campaign.
Speaker 2 (01:15):
Jeans are passed down from parents to offspring, often determining
traits like hair color, personality, and even eye color, Sweeney
says before she adds, my jeans.
Speaker 3 (01:24):
Are blue, So okay.
Speaker 2 (01:27):
People are upset because they think it is like subtly
about eugenics, which was something that did happen during the Holocaust.
There was a Nazi philosophy about increasing the amount of
people that looked a certain way that were blonde haired
and blue eyed. Obviously Adolf Hitler was not blonde hair
(01:48):
and blue eye. Let's just say that first. But there
was this thing, and so people are reading this into
the campaign.
Speaker 1 (01:55):
So where was the uproar years ago when Beyonce posed
like Sydney did for Levi's with her genes.
Speaker 2 (02:02):
Was there something that was said. I think it has
to do. I'm not saying that I'm pro or con this.
I find it fascinating. Did Beyonce say something that would
suggest something genes, Yes, like, that's the question.
Speaker 1 (02:16):
The funny thing is they crossed off the G and
put the j. I have great genes. It's a great
play on words. And the bottom line is this. If
you're a marketing campaign expert for any company, why do
you create commercials? You want to generate revenue and bring
in attention and business. So research found that in the
first quarter of this year, the net revenue for American
(02:39):
Eagle decreased to one point one billion, a decline of
five percent. One day after this ad was released, stock
jumped for American Eagle by ten percent. American Eagles market
cap has now exceeded two billion dollars, So they won.
What they tried to do worked and it worked brilliantly.
(02:59):
I don't know and why someone would put so much
hate on Sydney Sweeney.
Speaker 3 (03:05):
It was creative.
Speaker 1 (03:06):
I am glad that the company is not apologizing for it.
Speaker 2 (03:09):
Yeah, they said Sydney Sweeney has great genes, is and
always was about the genes. The ad campaign they said
on Instagram, her genes, her story. So I have a
theory about this, and just coming from that world of
communications and marketing, when you think you have everything lined
up everything thatted. I have a feeling the company thought
(03:32):
nothing about this. I mean, it is American Eagle, massive company,
but I just don't think they thought about it in
this way most.
Speaker 3 (03:40):
Likely that it was going to cause this uproar.
Speaker 2 (03:43):
Yeah, I don't think they were considering eugenics when they
were talking about this and switching out the words. But
the problem in twenty twenty five, and I don't care
what side of whatever you're on, people are going to
find something about what you do and potentially twisted an
I'm not saying there aren't people out there that are
nefarious and do things and do things a certain way
(04:05):
to get attention, and it's there's a bad intent that happens,
I think unfortunately too. But I don't think I honestly
don't think they thought about it or new They're not
saying that, they're just standing where they are, but I
think that probably wasn't part of their thought process.
Speaker 3 (04:19):
And calling her a Nazi.
Speaker 1 (04:20):
And we've found out that Jay Shoutenstein is the CEO
of American Eagle who's a Jewish family member, right, I mean,
this is crazy to.
Speaker 2 (04:28):
Nobody and nobody knows that, right, Like nobody has said, well,
wait a second, the CEO of the company is Jewish.
Speaker 3 (04:34):
Yeah, no one said that. It's crazy to me.
Speaker 1 (04:37):
I think it stems from jealousy because she's a beautiful actress.
Speaker 3 (04:40):
So what have at it.
Speaker 1 (04:42):
I'm happy for Sidney Sweeney and I'm happy for American
Eagle that now their profits are exceeding and proceeds from
these genes go to help battered women, which.
Speaker 2 (04:51):
Mindy shared that with me today and I didn't know
that's come down on that. The only thing American Eagle
has not been in the catbirds see when it comes
to jeans for a long time because Abercrombie had the
market cornered. Abercrombie had some problems corporately, right, and they
went through that, and so they had a downfall. AE
(05:12):
is now on the way up. There's this space this
ad happens, right, and you know there's also a talk.
There's a little bit of talk online about like sizes
and what Abercrombie has versus what American Eagle has. You know,
I mean, we have places that everyone can shop and
everyone can go do their thing at like an American
Eagle has traditionally been like a high school and college kid.
(05:34):
I think place for them to shop. So there's a
lot of hubbub, But I honestly don't think there was
any mal intent.
Speaker 3 (05:40):
I don't either, I really don't.
Speaker 1 (05:42):
I think it's stemmed from jealousy, and I think so
many conflicts in life do stem from jealousy.
Speaker 2 (05:47):
If you're someone who doesn't look like Sidney Sweeney, are
you offended by this?
Speaker 3 (05:52):
I don't look like Sidney Sweeney. Well, I mean I
kind of do gear for you.
Speaker 2 (05:55):
You don't have the blue eyes, but you're the blonde
like tall girl.
Speaker 3 (05:59):
I don't care. I'm almost sixty. I say, good for you, girl,
you go get that ad.
Speaker 2 (06:03):
And you know what, honestly like, I am not a
Sydney Sweeney fan.
Speaker 3 (06:07):
I mean even know who she was.
Speaker 1 (06:08):
To remember, we talked about her before with this selling
her bathwater, I think Bathwater crazy.
Speaker 2 (06:14):
Well, you would absolutely hate the show that she stars in, Euphoria.
I couldn't get through the first episode because it's all
about drugs and sex and teenagers long can I literally,
I literally and I can. I couldn't watch it because
I'm like, if this is what my teenager is facing,
I can't.
Speaker 3 (06:32):
Watch so many shows? Is it on Netflix?
Speaker 2 (06:36):
I think it's on HBO.
Speaker 1 (06:37):
So many shows on Netflix, that's all you watch, Randy,
and are finally watching a new show.
Speaker 3 (06:41):
It's not new, but it's new to us.
Speaker 2 (06:43):
Yeah.
Speaker 3 (06:43):
I think it has like either seven nine seasons. It's
called Suits.
Speaker 2 (06:47):
Yeah.
Speaker 3 (06:47):
I'm like, you know what, Randy, I love this show
because it's clean. It's clean so far that we've watched,
it's clean.
Speaker 2 (06:53):
Me Sidney Sweeney is having her day. But you would not.
Speaker 3 (06:55):
Watch you for ya.
Speaker 1 (06:56):
I'm sure I wouldn't if it has that stuff. No,
I try to stay away from those things. But good
for the campaign idea. I say, awesome, awesome idea things.
Speaker 2 (07:06):
And I say, as a person who lives in some
of that world, like, you just got to vet your stuff,
You got to think through things, and American Eagle, you
could have thought about it. Maybe I'm not offended by
it personally, but you know, you got to think through all.
Speaker 1 (07:16):
They a.
Speaker 3 (07:17):
I think they thought about it brilliantly.
Speaker 1 (07:18):
And I don't ever think there was any intention for
Nazism at all.
Speaker 2 (07:21):
I don't think there was either. But look at the
world we live in and what people come up with.
Speaker 1 (07:26):
Now, how safe are you at home or at business?
Because that's our next time, I.
Speaker 2 (07:29):
Mean American eagle might need a tattletale at this point,
like after that.
Speaker 3 (07:34):
Conversation, probably needs several of them.
Speaker 2 (07:37):
That's coming up next right here on what matters
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