Facts Not Feelings with Brooke C. Furniss

🚨 Is Playing It Safe Holding Your Business Back? 🚨

Taking risks doesn’t have to be reckless! Jordan Furniss, a serial entrepreneur, reputation expert, and Founder of Alfa Phox, joins Brooke Furniss to break down:

✅ How to take smart risks & avoid costly mistakes
✅ The power of online reviews & customer trust
✅ Why reputation management is your secret growth weapon

🚀 Whether you're a dealer, business owner, or e...

🚗 The automotive industry is evolving fast! Are you keeping up?
Join me, Brooke Furniss, and Tim Cox, Co-Founder of CarNow, as we dive into the biggest shifts in car buying, leadership, and technology in today's automotive world. From rising interest rates to AI-driven solutions and the secret to high-performing dealerships, we break down Facts Not Feelings.

🔑 Main Takeaways:
1️⃣ Selling Cars the Way Customers Want to...

AI is transforming the automotive industry—are you ready to embrace the future?

In this episode of Facts Not Feelings, Brooke Furniss sits down with Rich Sands, CEO of Stella Automotive, to explore how AI is reshaping dealership operations. From booking service appointments to providing seamless customer interactions, learn how automotive-specific AI solutions are making dealerships more efficient, profitable, and customer-friendly.

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🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience.

Main Takeaways:

1️⃣ Advanced Targeting: Learn how stream...

Does your dealership see vendors as partners or just another expense? 🚘 In this episode of Facts Not Feelings, Brooke Furniss sits down with Joe Akers, NADA veteran and NADA 20 Group Moderator, to discuss how dealers can better navigate vendor relationships and unlock their true potential. From identifying hidden costs to leveraging overlooked data, this conversation will change how you approach vendor partnerships.

Key Takeaways:<...

Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility.

3 Main Takeaways:

1. ...

🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results.

Main Takeaway...

What if buying a car was as easy as scrolling through your favorite app?

🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. From seamless integration to AI-powered customer service, learn how the industry is transforming car buying into a frictionless journey.

🔍 What You'll Learn:
Seamless Inte...

🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨
In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted an entire industry, and reshaped the way dealerships think about cybersecurity...

🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting with strategic dealership planning. Discover the small yet critical design choices ...

In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers.

Discover how to implement effective training strategies to boost sales, improve customer relationships, a...

🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeople. Learn how to engage with potential buyers and create content that res...

🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fosters community engagement, nurtures long-term careers, and sets new standards in customer relations. Don't miss Raymond's insights on integrating community ser...

🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way dealerships train their staff, making learning faster, smarter, and more personalized. 🌟

👤 Special Guest: Ben Choder, CEO of CallRevu, joins us to discuss the transformative impa...

🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth

🔍 What You'll Learn:
Strategies for Utilizing First-Party Data: How t...

🚗💡 Episode Overview:

Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough, Tom Kline, and Zach Billings. Explore the complexities of data privacy laws, their impact on innovation, and how compliance can be turned into a strategic business advantage.

🔍 What You'll Lear...

Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro, Director of Marketing Technology at Castle Automotive Group, dive deep into the transformative impact of technology in the automotive industry. Explore crucial topics such as the importance of vendor agnosticism, the significant costs associated with slow adoption of new technologies, and practical strategies for...

Join Brooke Furniss and leading industry experts Zach Billings, Co-Founder of Wikimotive, Jason Monaghan, Head of Performance at Wikimotive, and Patrick Downes, Director of Digital Marketing at Ruge’s Auto Group at the Digital Marketing Strategies Conference (DMSC) for a groundbreaking panel discussion that unveils cutting-edge marketing strategies designed to elevate car dealership profitability. This episode of 'Facts Not Fe...

Join us in this groundbreaking episode of "Facts Not Feelings" as Darin Yeomans and Justin Silver from Check My Driver illuminate how their pioneering solution is revolutionizing the auto industry's approach to insurance verification. Discover the transformative impact on car buying, servicing, and rentals, and learn how Check My Driver is setting new standards for efficiency, compliance, and customer satisfaction in...