Samantha Ramirez-Herrera is a radical creator and a trailblazer in every sense of the word. Born in Mexico with a legacy lived, made, and growing in the US, she has become “her ancestor’s wildest dreams”—something I heard her describe from stage in the mountains of Montana.
Sam is who I go to—as my North Star—to track the narratives being created in media that support the movements that support the people. Her work is provocative in that it represents resistance and progress all in the same sweep.
Her mantra is “F-ck fear.”
And, to top it all off (not even kinda), Sam is an Emmy Award-Winning filmmaker, a self-made entrepreneur, and the founder & CEO of OffThaRecord—a creative studio with the mantra, “We are creatives who give a damn.”
She is a DREAMer who grew up in the United States undocumented, but what we learn without hesitation from her is that there is not a single DREAMER who’s out here wasting their opportunity. She says, “I am labeled as a DREAMer, but I am way more than that. I am a DOer. And I am a chain breaker for my family.”
I’ll take a DEEP breath to that one.
It’s that quote, and all the stories she's lived to date, that brought us the name for this episode: “BEYOND DREAMER.”
This conversation is a repeat listen for those moments when we need to remember that we can make new rules for ourselves, our communities, our society, our future.
It's not possible to leave this listen without a hunger for equity, a determination to “fuck fear,” (visualize those words in Old English, please) and a drive to love yourself radically.
Get pen and paper. Your hands are about to be busy grabbing lines like this:
“Being an immigrant in this country is difficult. Because every day you’re attacked with words… and if you don’t love yourself radically, if you don’t love yourself in a revolutionary way, they can break you. But I choose to be unbreakable. And I choose to love myself.” - Samantha Ramirez-Herrera
WORKS:
- CEO & Founder, OffThaRecord—a creative studio with the mantra “We are creatives who give a damn.”
- CIVICS FOR THE CULTURE—a campaign launched by Fair Fight Action (founded in 2018 by Stacey Abrams) to mobilize young people of color 18-35 to vote and be civically engaged.
- SEEDS OF RESILIENCE—Sam and her team at Off Tha Record worked with Food Well Alliance to uplift the stories of Black growers around Atlanta through a 4 part series titled “Seed of Resilience”. They discussed land access, growing food in the city, and the significance of supporting Black-led agriculture -- particularly in the South.
- WE ARE HOME—a multi-racial, multi-ethnic, multi-generational coalition calling on the Biden administration and Congress to take immediate action to protect millions of immigrants who call this country home and end the cruelty of our interior detention and deportation system.
- UNDERDOG DREAMS—OffThaRecord executed storytelling and video productions for Underdog Dreams, a non-profit organization working on revolutionizing the flawed child welfare system.
- Keynote Speaker, where she describes herself as "just a Brown immigrant pursuing all of my wildest dreams and hoping to inspire others to do the same."
TOOLS:
- How to transcend the lies of stigma
- How to make new rules for yourself
- What it really looks like to create the path to equity
- Tools to redefine yourself in alignment with your true ide
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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