Making Money in Podcasting and the Changing Shape of Canadian Media

Mark Towhey is in for Jim Richard, and the final hour of today's show opened with podcasting leader Amanda Cupido, who shared the story of selling her podcast company, what the deal means for her future with The Walrus, and whether anyone who isn’t Joe Rogan can still make real money in podcasting. She also dug into the big question facing the industry: what radio can learn from podcasting—and whether traditional live radio can still be saved. Listeners then weighed in with how podcasts fit into their lives, followed by a feel‑good update on Purolator donating a much‑needed delivery truck to the North York Harvest food bank, and a conversation with retail analyst Bruce Winder about what should fill the massive empty spaces in today’s struggling malls.