The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
December 19, 2025 • 32 mins
What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served?
Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed.
Today, we're going to talk about a potentially significant shift in di...
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December 17, 2025 • 26 mins
What if every AI interaction with a customer built upon the last, instead of starting from scratch every single time, or at least having it feel that way?
Agility requires not just reacting quickly to customer needs, but learning continuously from every interaction to anticipate the next one. This means our technology, especially our AI, can't operate with amnesia; it must have a persistent, shared memory.
Today, we're going to t...
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December 15, 2025 • 27 mins
What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits?
Agility requires more than just adapting your technology stack; it demands a flexible brand narrative and a creative approach that can evolve with customer sentiment and cultural shifts. This is particularly true when tackling a topic as hyped and misunderstood as artificial intelligence.
To...
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December 12, 2025 • 28 mins
What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos?
Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand.
Today, we're going to talk about resolving one of the biggest paradoxes in modern m...
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December 10, 2025 • 24 mins
What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"?
Agility requires more than just moving fast; it requires breaking down the walls between departments to respond to customer needs in the moment they happen. It’s about empowering every part of the organization to act as one cohesive brand, turning every interaction into a meaningful conversation.
Today, we're going ...
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December 8, 2025 • 25 mins
What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response.
Today, we're going to talk about how leading retail bra...
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December 5, 2025 • 31 mins
What if the biggest threat to your brand’s agility and security isn't a competitor, but the welcome mat you lay out for your own partners?
Agility requires not just the ability to move quickly, but the confidence to do so securely. It’s about building a foundation of trust that enables seamless collaboration without introducing unnecessary risk.
Today, we're going to talk about a critical, yet often overlooked, aspect of brand ag...
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December 4, 2025 • 27 mins
What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructure?Agility requires more than just fast decision-making; it requires a data foundation that can deliver insights at the speed of business, without the traditional delays of moving and duplicating information. This ability to access and act on real-time, comprehensive data is what separ...
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December 3, 2025 • 29 mins
During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?
Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience,...
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December 1, 2025 • 25 mins
Is your contact center ready to become a profit center?
Agility requires not just adopting new technologies like AI, but also fundamentally rethinking how we structure our teams, measure success, and interact with customers. It demands a willingness to experiment, learn, and adapt quickly in a constantly evolving landscape.
Today, we're going to talk about how artificial intelligence is revolutionizing the contact center, transfo...
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November 28, 2025 • 26 mins
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever?
Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones.
Today, we're going to talk about the high-stakes world of holiday advertising and the delicate bala...
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November 26, 2025 • 28 mins
For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning?
Agility requires a deep understanding of your brand's core purpose and the conviction to protect it. This often means having the courage to reverse a decision that was once seen as the ultimate success.
Today, we're going to talk about brand integrity, the founder's paradox of bui...
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November 25, 2025 • 21 mins
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets.
Today, we're going to talk about somethi...
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November 24, 2025 • 28 mins
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve?
Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed.
Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market.
To help ...
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November 21, 2025 • 23 mins
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?
Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functio...
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November 20, 2025 • 28 mins
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation?
Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the weight of their own complexity.
This episode is brought to you by The Office of Exp...
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November 19, 2025 • 23 mins
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?
Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering business...
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November 17, 2025 • 28 mins
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked.
Today, we're going to talk about a fundamental truth that...
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November 14, 2025 • 33 mins
How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy systems, especially in the rapidly changing world of AI-driven consumer experiences?
Agility requires adopting new technologies while fundamentally shifting how teams operate, experiment, and learn from data. It demands a cultural evolution that embraces change and empowers individuals t...
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November 13, 2025 • 21 mins
What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity?
This episode is brought to you by Krisp.ai, the all-in-one voice AI that makes every conversation sound professional. With industry-leading noise cancellation, real-time accent conversion, accurate transcription, and smart call summaries, Krisp helps teams and individuals stay clear and productive. Trusted ...
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