Email Empire with Allison Hardy

Email Empire with Allison Hardy

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketing Real-time tests, numbers, and results from my email unnels and my clients’ email funnels The honest, behind-the-scenes debriefs that most people never share The ah-ha moments that *might* make you rewrite your entire email nurture sequence Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

Episodes

January 12, 2026 6 mins
What if the tiny waitlist you're overlooking could outsell your massive email list?

In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.

TAK...
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Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell.

In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even b...
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What happens when you've built a thriving business...but you're craving something more? 

In this final episode of the 6-Figure Secrets Podcast, Allison shares a deeply personal and powerful behind-the-scenes look at why she’s saying goodbye to this show, and what’s next. You’ll hear about the mindset shift that’s been brewing for years, how a peer mastermind and a values training cracked everything open, and what to expect from her ...
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You know what to do in your business, but for some reason, you’re not doing it. Sound familiar?

In this powerful conversation, I’m joined by subconscious success alchemist and identity coach Mindi Huebner to dig into the real reason so many high-achievers feel stuck, burnt out, or like they’re constantly self-sabotaging.

Mindi explains how your subconscious beliefs are quietly calling the shots behind the scenes, and shares how to fi...
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What if your business success wasn’t defined by revenue?

In this episode, Amanda Walker, coach of coaches and queen of clarity, gets real about redefining success, pivoting when your business no longer lights you up, and how to lead with intentionality over hustle.

You’ll hear the raw, behind-the-scenes journey of shifting out of 1:1 burnout, what’s actually working to bring in clients, and why trusting your data is a power move. 

TAK...
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You hosted a Bundle, saw your email list grow like crazy… now what? The real money isn’t in the Bundle itself, it’s in what you do after.

In this episode, Allison walks you through the crucial (but often ignored) post-Bundle steps that transform new email subscribers into warm leads and eventually, actual buyers into your larger offer.

If you want your Bundle to do more than boost vanity metrics, this episode is your next step.

Oh! An...
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November 24, 2025 11 mins
You can have a great landing page, a solid idea, and a lineup of high-impact resources, but if your Bundle isn’t converting, it’s time to focus on something most Bundle hosts overlook:

Your role as the host.

In this episode, Allison Hardy shares what actually makes a Bundle successful from a host's perspective, and why simply piecing one together isn’t enough. 

From choosing the right contributors to building real connection and commu...
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You’ve seen those big Bundle events floating around online and thought, “Wow… but also yikes!

Hosting a Bundle can feel like wrangling cats while juggling tech, and trying to stay sane.

In this episode, Allison Hardy breaks down the full behind-the-scenes of what it really takes to host a successful, high-converting Bundle (without burning out). Whether you're Bundle-curious or ready to go all-in, this is your roadmap.

Allison shares...
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You’ve seen those big online events flying around (Summits, Bundles, Collaborations galore!), but when it comes to actually hosting one, it’s a whole different ball game. So which one is going to skyrocket your email list growth, bring in sales, and not take over your life for the next three months?

In this episode, Allison pulls back the curtain on what it really looks like to host a Summit versus a Bundle. With 8 Summits and 15 Bu...
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Ready to finally have your website actually work for you?

In this 6-Figure Secrets Podcast episode, Allison chats with SEO strategist Laura Jawad, who breaks down how to make your website the hardest-working member of your marketing team.

Whether SEO feels like a mysterious buzzword or something you’ve half-heartedly tried before, Laura brings the clarity (and real talk) you need to get serious about search. She’s sharing what SEO re...
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In this episode of the 6-Figure Secrets Podcast, Allison Hardy sits down with Andria Singletary, a Marketing Without Social Media Coach for experienced mom entrepreneurs.

Andria shares how her definition of success has shifted over time—and why ditching daily posting in favor of long-form content was the game-changer her business (and life) needed. She opens up about moving from burnout to balance, the power of podcasting, and how b...
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If your Email Nurture Sequence is just a mashup of blog posts, podcast links, and that meme from 2021... it’s time to make a change. 

In this solo episode, Allison Hardy breaks down exactly what a Nurture Sequence is, and what it absolutely isn't. You'll learn how to craft a series of emails that doesn’t just deliver content but creates genuine connection, builds trust, and primes your leads to say yes to your offer before you even ...
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Think Pinterest is just for recipes and DIY projects? Think again.

In this episode, Allison sits down with Nadalie Bardo—aka Your Pin Coach—to pull back the curtain on how Pinterest can become your top-of-funnel secret weapon. From getting 1 million views her first month on the platform to building a 24K email list, Nadalie shares the exact mindset shifts and strategies that helped her go from anti-commute to full-blown business own...
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You spent hours, days, or maybe even months creating the perfect lead magnet. You send out into the world and it gets downloaded. But then what? 

Crickets. No sales. No engagement. Nothing!

If your lead magnet is internet famous, but isn't turning into sales, this episode is your crash course in what comes after the lead magnet download. Tune in for some Get ready for some tactical advice to finally make your lead magnet work for you...
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What if the version of success you've been chasing... isn't actually what you want?

In this episode, Allison sits down with Ash McDonald, a former therapist turned soulful business coach and worldschooling mama, to talk about redefining success on your own terms.

From building a half-million dollar business while traveling full-time to shutting it all down for five months to come back to herself, Ash shares the unfiltered truth behin...
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September 22, 2025 8 mins
Ever feel like you’re waiting for “momentum” to just magically appear in your business?

In this solo episode, Allison Hardy pulls back the curtain on a 5-day email sale she ran (while sitting at a baseball tournament!) that brought in consistent daily sales—without a launch runway, new offers, or being glued to her phone. She breaks down exactly how she manufactured her own momentum and how you can do the same with simple, aligned a...
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Think brand sponsorships are only for influencers with massive followings or perfectly curated Instagram feeds? Think again!

In this episode, sponsorship coach and creator economy expert Justin Moore pulls back the curtain on how any expert-led business (yes, even yours!) can start landing lucrative, aligned brand partnerships.

You’ll learn how to shift your mindset around monetization, the exact framework Justin uses to teach sponso...
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What happens when a marketing strategist accidentally ghosts her favorite social platform all summer?

In this episode, Allison Hardy gets real about why she took an unintentional break from Instagram Stories, and what that break revealed about her business, her boundaries, and what truly moves the needle.

If you've ever felt like the emotional rollercoaster of social media is too much (you're not alone!), this episode will help you t...
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What if success doesn’t look like managing a huge team or scaling to seven figures?

In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small.

Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been...
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Have you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone.

In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN.

She’s walking you through what flopped, what worked, and...
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