Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketing Real-time tests, numbers, and results from my email unnels and my clients’ email funnels The honest, behind-the-scenes debriefs that most people never share The ah-ha moments that *might* make you rewrite your entire email nurture sequence Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
Episodes
Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly...
In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution&mda...
Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what’s really on their mind. And yes, this email may feel almost too simple to work, but Allison shares why it can ...
In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that creates connection and mov...
In this episode, you’ll learn why your biggest, flashiest client wins might actually make skeptica...
In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.
Liz breaks down why your emails don’t need to be overproduced or packed with “value” to work, and why the best email content often starts w...
And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You’ll learn how to go beyond surface-level logist...
In this episode, Allison kicks off a brand-new seven-part series on the different buyer types that exist in your audience, starting with the No Frills Buyer: the person who wants the ...
In this episode, Allison breaks down what your Pitch Sequence is actually supposed to do, how it fits into a high-converting email funnel, and why speaking to only one type of buyer is leaving money on the table.
You’ll hear the seven buyer...
Dama shares how she uses “subtle selling” inside her emails, why your audience actually needs to hear about your offers more often, and how she repurposes her best sales em...
In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make your offer f...
In this Empire Exclusive episode, you’re getting a behind-the-scenes look at how Kristin Lawton turned her brand into an interactive, cocktail-inspired journey that gets people clicking (and buying). If your emails feel a little forgettable right now, this conversation...
This episode shares simple shifts that you can make, that turn things around fast. Because your...
Because the truth is, most “Welcome Sequences” aren’t doing the job they should be doing. Listen in and you’ll learn how to build an email funnel that i...
Allison breaks down why email clicks aren’t just a metric, they’re a behavior you need to train. Because if the first time you ask your audience to click is when you’re asking them to buy, you’re already behind.
In th...
Join Allison as she breaks down one of the most underutilized (and high-converting) sections of your emails, and why your clicks might be low simply because you’re not asking for them clearly or strategically enough.
TAKEAWAYS:
- Most people scroll straight to the...
In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine.
In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold, and how h...
In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.
In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video!
She breaks down the why and the how, so you can start using short,...
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