Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.
Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.
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If you’re worried that automating your emails means sounding like a robot—or worse, being ignored—this one’s for you. In this special episode of the Sell Like A Human Sessions, Allison Hardy flips the script on how to create automated emails that actually feel personal and help your audience feel truly seen.
Alongside hosts Lauren Litt, Caryn Gillen, and Marisa Corcoran, Allison shares how she builds relationships (and sells her offers) through email sequences that are anything but cold and lifeless. If your email funnel could use a little more heart and a lot more strategy, hit play on this one.
TAKEAWAYS:
- Why automation is not the enemy and how it can help you show up even when life gets busy.
- How to write emails that speak directly to your audience’s current pain points (without jumping ahead to the solution too soon).
- The seven different buyer types you should be writing to and how to reach each one effectively.
- Why saying the same thing over and over (yes, really!) is one of the smartest things you can do in your email marketing.
- How to bring more of your own personality and real-life moments into your content to build authentic connections.
RESOURCES:
Listen to episode 2 and 4 of the Sell Like A Human Sessions on the Coach Business Podcast
Listen to the interview Allison references on The Disruptor Podcast with Amanda Burg featuring Jen Liddy about the “curse of the coach”
CONNECT WITH ALLISON:
Snag Allison’s $80,000 Email Template
CONNECT WITH CARYN:
Listen to Caryn’s Coach Business Podcast
CONNECT WITH LAUREN:
Access Lauren’s Daily F.I.T. Series and learn how to improve social media engagement without a single post
CONNECT WITH MARISA:
Learn more about Marisa on her website
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