EP 431 | Why you think email marketing is hard (+ how to make it effortless)

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.

In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it’s NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.

With a few key mindset and system shifts, you’ll go from blank-page dread to confident, consistent sending.

If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let’s simplify.

TAKEAWAYS:

• You're not bad at email marketing, you’re just reinventing the wheel every time you write. Use a framework instead of starting from scratch.
  
  
• Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.
  
  
• A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.
  
  
• Plug-and-play systems (like templates and AI tools) help you send the right kind of email that leads to sales. Automating your sales emails allows your business to make money even when you’re offline or out of office.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

If you’re ready to make writing emails feel easier (and actually profitable), that’s exactly what we do inside Emails That Sell! This is Allison’s email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com