EP 436 | Ditch the "Me! Me! Me!" approach to PR featuring Nina Dafe

Ever feel like you’re shouting into the void with your content? 

You’re not alone, and Nina Dafe gets it. 

In this heartfelt and wisdom-packed convo, Nina pulls back the curtain on what really moves the needle in PR: authentic relationships, intentional messaging, and purpose-driven visibility.

Whether you’ve pitched yourself once or one hundred times, you’ll walk away from this episode with the clarity and confidence to do it better, and more effectively.

TAKEAWAYS:

• Nina shares how her definition of success shifted from “getting eyes on her blog” to creating deep, meaningful impact through visibility.
• Visibility without purpose is just noise. Nina explains how to align PR with your mission to create lasting, ripple-effect impact.
• Want to land the pitch? Shift your mindset from “look at me” to “how can I serve,” and personalize everything you send.
• Stop ghosting yourself. Nina encourages entrepreneurs to follow up and not take silence as rejection—sometimes the best opportunities come after the follow-up.
• PR is about people. Building real relationships (yes, even on Instagram!) can lead to powerful collaborations and unexpected breakthroughs.

RESOURCES:

Check out the blog post that goes with this episode

Visit Nina on her website and take her PR Readiness Quiz

Snag the $80,000 Email Template — the exact email that brought in $80K in sales in 2024 (and why it worked). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com