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June 30, 2025 10 mins
Are your sales emails falling flat? It might not be your copy, it might be who you're writing to. 

In this episode, Allison breaks down a simple but wildly effective strategy that helped one of her Done-For-You Email Funnel clients increase her email funnel sales by $2,000 per 100 leads without rebuilding a thing.

If you’ve ever felt like your funnel is “almost there,” but not quite converting like it should, this episode is for you.

TAKEAWAYS
  • Most entrepreneurs write emails trying to speak to everyone, but the magic happens when you zero in on your actual buyers and their habits.
  • There are seven distinct buyer types and each one needs to be spoken to differently because they buy differently.
  • You can uncover your actual buyer types with a simple one-question survey (no fancy data tools required).
  • Speaking directly to just three buyer types gave one client a 2% bump in sales, which translated to $2,000 more sales per 100 leads.
  • You probably don’t need to overhaul your email funnel. You just need to get smarter about who you’re writing to and how.
RESOURCES:

Want to stay ahead of what’s working in email marketing right now? Subscribe to the Email Marketing Trend Report for just $7/month and get real strategies, trends, and action plans from real client results, delivered straight to your inbox every month. Subscribe here.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com
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