EP 438 | What’s working, what’s not, + why it’s time to pay attention featuring Shannon Pruitt

Shannon Pruitt is the Founder and Creative Director of Sunday Muse Design®, where she transforms brands and websites into authentic, strategic assets that convert.

Known for her refreshingly honest approach and strategic simplicity, Shannon helps female entrepreneurs elevate their online presence to attract premium clients.

With a background in wedding planning and a passion for intentional design, she combines creative expertise with business strategy to build brands that aren't just beautiful, but effective. When she's not crafting conversion-focused websites, you'll find her baking sourdough, gardening, or spending time with her husband and daughter.

TAKEAWAYS:

• What happens when you stop designing pretty brands...and start solving actual problems? Shannon shares the simple (but powerful) shift that changed everything, and how you can do the same without burning your business to the ground.
• You’ll walk away with 10 new ideas and a gentle kick in the pants. From building a business that’s actually sustainable to using AI to buy back your time, this convo is packed with “wait, why am I not doing this already?” moments.
• She’s not winging it, and neither should you! Shannon reveals how she makes strategic decisions based on real data (yep, even her Instagram polls are intentional), and why listening is the move that changed everything.
• We talked AI, but without the tech headache. Shannon built a custom GPT to analyze client data, and it might be the nudge you need to start using AI for you, not just your clients.

RESOURCES:

Check out the blog post that accompanies this episode for more resources.

Hang out with Shannon over on Instagram.

Visit Shannon on her website.

Listen to the Coach Business podcast with Caryn Gillen! Start with this episode, it's one of Allison's favorites!

Snag the $80,000 Email Template. You'll get access to the exact email that brought in $80K in sales in 2024 (and learn why it was so successful!). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.

CONNECT WITH ALLISON:

Follow Allison on Instagram.

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com