In this episode, I’m joined by three online business powerhouses—Dolly DeLong, Mara Kucirek, and Bekah Read—to talk about what’s actually working (and what to avoid) when it comes to Black Friday sales. We’re pulling back the curtain on strategies that will save you from last-minute stress, set your audience up for a “heck yes!” purchase, and help you decide exactly what you should be selling this year.
Whether you’ve had Black Friday flops in the past or this is your first one ever, you’ll walk away with a clear plan to make this your most profitable (and stress-free!) sale yet.
TAKEAWAYS:
- Start planning your Black Friday sale months in advance, not in November. Rushed sales = missed opportunities and unnecessary stress.
- Plant the seeds early. Tease your offer long before Black Friday so your audience is already ready to buy.
- Decide on your sale timing now (will you run it early or during Black Friday week?) and commit.
- Don’t just slash prices. Sstack value by adding bonuses or implementation support so your buyers see the offer as a no-brainer.
RESOURCES:
Check out the blog post that accompanies this episode for additional resources
Snag a free ticket to the Black Friday Summit hosted by Bekah, Dolly, and Mara
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
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Music courtesy of www.bensound.com
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