In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small.
Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been craving simplicity without sacrificing sales, this episode will show you how to make it work your way.
TAKEAWAYS:
- Laura redefined success from “just surviving” in the early days to now running a cozy, high-converting micro business that fits her life—without the pressure to scale big.
- Simplification became her theme: fewer offers, clearer messaging, and flexible containers (like her VIP days) that meet clients where they are.
- By focusing on her zone of genius—voice-driven copy and strategy—Laura creates trust-building offers that convert faster, especially in today’s "trust recession."
- Marketing doesn’t have to be complicated; when your backend is streamlined, selling becomes more about conversations and less about endless funnels.
- Knowing your ideal client and aligning every offer to serve them shortens the path to “yes”—and gives you the clarity to say “no” to everything else.
Check out the blog post that accompanies this episode for additional resources
Hang out with Laura over on Instagram
Visit Laura on LinkedIn
Turn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.
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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
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Music courtesy of www.bensound.com
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