In this 6-Figure Secrets Podcast episode, Allison chats with SEO strategist Laura Jawad, who breaks down how to make your website the hardest-working member of your marketing team.
Whether SEO feels like a mysterious buzzword or something you’ve half-heartedly tried before, Laura brings the clarity (and real talk) you need to get serious about search. She’s sharing what SEO really is, how to start using it today, and why creating content now sets you up for long-term visibility, authority, and sales—without having to hustle so hard.
TAKEAWAYS:
- SEO isn’t just for big businesses. It's about making sure your audience finds your solutions when they need them most.
- Want to know what your potential clients are Googling? Start with their words: intake forms, testimonials, DMs, and Facebook groups are gold mines.
- Your website should act like a funnel. Use top-of-funnel blog content to drive traffic to your services (and yes, blogs can be podcast show notes!).
- If you want to get found on Google, you have to create content. SEO isn’t magic, it’s strategy and consistency.
- SEO is a long game. The content you create today fuels your business for years.
Check out the blog post that accompanies this episode for additional resources
Snag Laura's SEO Kickstart Kit
Stop guessing what to say in your sales emails. Download The $80,000 Email Template, the exact one that made me $80K in 2024, and learn how to write emails that sell on autopilot.
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CONNECT WITH ALLISON:
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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
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Music courtesy of www.bensound.com
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