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November 24, 2025 11 mins
You can have a great landing page, a solid idea, and a lineup of high-impact resources, but if your Bundle isn’t converting, it’s time to focus on something most Bundle hosts overlook:

Your role as the host.

In this episode, Allison Hardy shares what actually makes a Bundle successful from a host's perspective, and why simply piecing one together isn’t enough. 

From choosing the right contributors to building real connection and communicating clearly, Allison walks you through the behind-the-scenes work that helps a Bundle build your email list, grow your brand, and bring in sales without leaving you feeling drained.

TAKEAWAYS:
  • Leading a Bundle that gets results requires clarity, not just strategy.
  • Prioritize Contributors who are aligned and deliver value, even if their lists are smaller.
  • Clear, repeated communication is the difference between an engaged team and a forgettable event.
  • Creating opportunities for Contributors to connect turns your Bundle into a true community.
  • When Contributors and attendees feel supported and connected, your Bundle builds long-term trust and momentum.
RESOURCES:

Get on the waitlist for Bundles That Build, Allison’s brand-new course designed to help you create Bundles that grow your list, boost your sales, and attract the right people, without burning out.

The course drops Black Friday weekend, and waitlist members get $300 off plus a bonus you won’t find anywhere else. Join the waitlist here and start building bundles that work.

CONNECT WITH ALLISON: 

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com
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