Cinco años después de la pandemia de covid-19, parece que las carreras populares y, el mundo del running en general, vive una nueva época dorada, con las inscripciones a carreras agotándose en España y en casi todo el mundo.
¿Qué está pasando? ¿Es un fenómeno pasajero o una tendencia que va a seguir creciendo? Analizamos el mercado de las carreras populares con Fran Chico, responsable de SportLife, empresa encargada de la organización de las Carreras de la Mujer o del Maratón de Sevilla entre otras; y con David Ramiro periodista de EFE especializado en atletismo. Ambos, además, grandes atletas populares.
A tu Ritmo, un podcast creado por Luis Blanco, con Chema Martínez Pastor y Pablo Villalobos.
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