December 10, 2025 • 14 mins
Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We're going to talk about some of the struggles of
doing a podcast and then some viable solutions you can
use so that you can use podcasting as a means
to generate more leads and sales. I'm just a hit
from ad briefings, copywriting tips, and we're really about how
do we reach our customers or prospective customers in a
(00:22):
viable way that allows us to share the story of
the solutions we offer and then ultimately make off an
opportunity for them to contact us. So we have a
philosophy or an approach where you're going to educate your
customers about the value of your solution using some kind
of media. Podcasting is a media where I can get
(00:43):
out via audio, I can get out via video. I
can ultimately reach a number of customers with less effort
than other means. Now, I constantly have audio problems. I
constantly have systems fail, often needing to record with multiple vices,
(01:04):
and so in this case, I'm doing another podcast this
morning to see if the damn microphone will stay on.
So there are some challenges with that. But once the
audio is recorded, I can do the work once and
it goes out many times. The philosophy also includes offering
some kind of a bridge, some initial consultation, some free report.
(01:27):
This is what we call direct response. You're going to
go create media to find an audience and then offer
that audience the next step. And they're going to get
involved in the next step by downloading something or asking
a question or engaging in the conversation so that we
can identify them. This is kind of lead generation. And
then finally, once we've identified this smaller group of individuals,
we're going to create additional content that is even higher
(01:50):
value what Frank Kerr calls results in advance, something that
helps them make better decisions. And we're going to do
that with our smaller group, not the general public. And
that smaller group then has the opportunity to hire us
for copywriting, for marketing, for developing a campaign. Now, again
this isn't the model for everything, but for freelance copywriters
(02:12):
and marketers who want to start moving towards an agency. Now,
when an agency is there, we people helping us do
these things. The biggest problem I have with recording audio
or doing a video is that the damn thing the
technology doesn't work right. But if I hire somebody to
handle the technology for me and I just show up
and do a recording session. I can show up and
do ten or fifty casts in a day and the
(02:33):
audio won't cut out every damn five minutes, and ultimately
the work gets done. Now why don't I hire people
do that? I don't know. I'm primary a lazy or
something like that. I'm busy with clients. But the bottom
line is these systems are not without their frustrations. There's
equipment problems, and laptops get out of date, and you
(02:54):
get memory errors and stuff. So what's the solution to that. Well, again,
it's the agency model. It's having someone will set up
the equipment for you and you just call in, for example,
and when you call in, you do the work and
you're done. They will take the video off and edit it.
They will take the video off and process it and
(03:15):
extract the audio podcast and maybe run the video through
an AI tool that's going to pull out excerpts. And
then they're going to promote post a long form on
your YouTube channel or Rumble or bit shoot or all
of those channels, and then use the shorts to promote
those channels. And then of course the shorts on Rumble
promote the video on rumble, and then the shorts on
YouTube promote the See it's a lot of stuff, and
(03:38):
so if you're somebody like me, you may survive without
doing it. But again, I've been in this area for
like twenty something years. I've been doing a long time.
I've got a customer base. Folks will accept that the
audio is less than perfect because the results are good.
Because like even in just what I've done today, I've
shown you a three step model prospect and closed I've
(04:01):
shown you how do you get this work done more consistently. Well,
you leverage other people, You leverage other resources. Now i
will set up two cameras here and then I'll have
the stock stuff that somebody can edit on the back end.
But I'm not about showing up perfectly. Now. Why is
that important? Well, because a lot of the problems that
(04:23):
we have are or baked into the media. So for example,
I'm watching the microphone thing and if it that little
green thing that goes back and forth, if it stops
going back and forth, i know it's probably not recording anymore.
And then I've got to change my microphone source. So
I'm really doing two jobs. I'm doing the monitoring job.
(04:45):
I'm doing the talent job, and then ultimately when it's done,
I got to go do the promotion job. And in
the past I didn't have to do all this stuff.
I had other people doing these things. You know a
little bit more about my story is right on this
kind of thing. And then I decided to go off
and work for a big corporation. I did even better
working for the big corporation. And then I got a little,
(05:08):
I guess jaded with the big corporation, decided to go
back out on my own, and because I didn't maintain
my base, I've kind of got to start all over again. Now.
Of course, I've got hundreds of podcasts, two hundred and
thirty seven episodes of ad briefings, copywriting tips. I have
other publications with hundreds of episodes and stuff, so I
do have a consistently dream going. But I still got
(05:30):
all the same problems you guys have because I don't think,
based on my budget and based on what I'm willing
to spend, I'm not gonna put a full time person
doing these things. Then again should I. And again that's
what I'm advocating. Now, you can do this by partnering
with people so we can put or we can put
(05:51):
out less than perfect content. The problem with less than
perfect content is is that we've created the materials once
and we can use materials many times, and so that
initial quality matters. That initial quality matters. Now I'm not
such a chief skate. I don't have another laptop sitting
next to me, but we will. We'll get that laptop
(06:11):
set up here. But I'm actually out on the far
trying to get a kind of a remote system dialed in.
I do not have that remote system dialed in. If
I'm sitting in the office, everything works the way it's
supposed to. But again, while I'm trying these different methods,
and while I'm a pro these different things to save
you time and effort, it's going to be less than perfect.
(06:32):
That's okay. The key is are you delivering value to
get someone to raise their hand. If you're a freelance copyritor,
if you're a marketer that's tired of doing peace and
you want consistent income, you want a consistent portfolio of clients,
not just ad hoc clients. Then specializing in a specific
(06:54):
audience or a specific niche, building out an agency which again,
is you and other people. And then ultimately you'll start
moving towards passive income, you start moving towards systems. The
agency itself is a container for those systems, those procedures,
those structures for creating and keeping profitable customers. And so
(07:16):
we want to first have the tools. So I'm sitting
on an old Lenova T four fifty laptop. The laptop
is having problems. I think it's got a memory issue.
I'm not even gonna bother to troubleshoot that. I've already
bought a new laptop that is now. It doesn't have
to be new new laptop. It could be new to
you laptop. But I bought a more modern laptop that
(07:38):
I can then transfer my software to. And I'm kind
of deciding what software move and what software I'm not
gonna move. But ultimately you need multiple monitors. You're gonna
have the main screen that you're talking to. But if
I'm leaned over and let me see if I can
do this. So I'm sitting up right like this, there's
clarity in my voice. Leaned over like this, there's not
(07:58):
as much clarity in my voice, if that makes sense
to you. The bottom line is you have to be
clear to the customer. I do make jokes about audio quality.
I do allow some things to be a little bit
sloppy that may or may not impact what I'm doing.
But it's always best again to produce the best quality
materials you can upfront, and the best quality materials is
(08:21):
going to be you driving your ass to a studio
or working with the studio to do recordings. Now you
can stack four or five programs up We've talked about
in the past about writing a short proposal and outline
for each podcast episode. Were not just willing nilly spitting
out these episodes, and then every episode has certain structure
in order to help the listener go from passive listening
(08:46):
to active action. Now I could say I have a
list of studios to recommend to you, and I don't
because I'm not selling you studio time. Look in your
local community to find studios. In case, in my environment,
we've got a studio in the city of Martinsville, and
these studios are not very well functioned. Some of them
(09:08):
just give you a space that you just blind and record.
You're looking for a studio that's going to have tools.
Now there's also tools like Riverside and other platforms, which
I'm not sponsored by any of these folks, that if
you have a decent Internet connection and you have a
decent computer, that you can just use those tools. So
(09:29):
a lot of times I'll just set up my iPhone
or my Android phone on a tripod and then just
talk to that, or I'll use the Zoom recordings. I'll
either use Zoom or we'll just hold a meeting. The
key to understanding, though, is the best presentation is going
to be a presentation in front of a live audience.
(09:49):
So if you can get twenty people in a room
and you do a quarterly event, and you have recordings
from that quarterly event, that's better than doing a daily podcast.
That's better than doing you know, being on the phone
every day. Now. I have my consultations I do with clients,
I have my workshops, I have other things that I
do remotely because I have a farm now and I'm
(10:11):
out here on the farm majority of the time. But
these things are again all packaged up and then either
presented on my website through an opt in form because
I want to generate the lead, or they are ultimately
put out on social media. They're put out on YouTube
things like that. Now I'm not getting a bunch of
my audience is affluent customers. So I write copy for
(10:35):
companies that want to reach affluent consumers, high net worth individuals,
but of those that buy like a business, so a
family who's got a small farm or in a state,
a family who is running a small business entrepreneurial sense.
So those folks are not spending all day on Facebook.
They might on LinkedIn from time to time, but most
(10:57):
of the time I can get better traction by going
out building a mailing list. So I go out and
do the research. I find the companies, I look at
corporate listings and find the information, and then I will
send them either a postcard, a cold email, or I'll
find them on social media and then present content that's
(11:20):
relevant to their individual needs. And then that way they're
into my funnel. So the wide mouth of the funnel
is topical interest, both what I can offer and what
they're interested in. And then ultimately, after they opt in,
it's more about what results they can get and then
how to contact me for a paid consultation. I don't
(11:42):
do discovery calls or free consultations anymore. If we do
a free consultation, it's a group. Now, sometimes somebody might
sign up for a group activity, we'll go on a
zoom call and they'll be the only one on the call,
which is entirely possible. There's a lot of brochure collectors
out there that sign up for everything and never show up.
But again, what I like about the podcasting, and we
(12:05):
have a whole program called podcasting for Profits. Once I
create the audio, after I've gone through all the fighting
and frustration of the audio not working, and this is
the second recording I'm doing today, and what if I
listen to it and it's all screwed up? Then I'm
going to stop recording with this particular software. But even
the test of the software is producing a content, and
(12:28):
when someone listens to it, they might get like a
you know, every fifth word, and then they're like, oh,
this is this sounds interesting? Where can I get more?
They can go listen to the other two hundred and
thirty seven they or some of which are recorded much
cleaner than this. Anyway, I'm just in hit with AD
briefings copyrighting tips. AD briefings copyrighting tips helps freelance marketers,
independent consultants, small agencies create and key profitable customers and
(12:52):
doing it through words that sell, the conversation, the language,
the story that brings people to you, tracks the right customers,
and then ultimately we put them into a system so
that we get high ticket sales, we get ongoing assigns,
and we ultimately get consistency. Consistency comes through the systems.
(13:13):
And I've given you a couple a couple models here today,
but if you have specific questions, ask them in the
comments below. I can't always see those comments, so go
out there visit ww dot adbriefings dot co dot uk,
where I justin Hit will actually probably see your email
and get back with you. I'm either going to share
with you specific answers depends on your question, or I'll
(13:35):
point you to another podcast or episode, because we are
using this model to serve the largest number of individuals
while also qualifying those prospects before bringing them into a
sales funnel, kind of like Jeff Paul would talk about
as the sifting and sort. Because again, today people are
notorious for wasting time and we don't want to waste
(13:57):
your time. Thanks for listening. Again, I'm just HIT and
this is AD Briefings copyrighting tips,
We're going to talk about some of the struggles of
doing a podcast and then some viable solutions you can
use so that you can use podcasting as a means
to generate more leads and sales. I'm just a hit
from ad briefings, copywriting tips, and we're really about how
do we reach our customers or prospective customers in a
(00:22):
viable way that allows us to share the story of
the solutions we offer and then ultimately make off an
opportunity for them to contact us. So we have a
philosophy or an approach where you're going to educate your
customers about the value of your solution using some kind
of media. Podcasting is a media where I can get
(00:43):
out via audio, I can get out via video. I
can ultimately reach a number of customers with less effort
than other means. Now, I constantly have audio problems. I
constantly have systems fail, often needing to record with multiple vices,
(01:04):
and so in this case, I'm doing another podcast this
morning to see if the damn microphone will stay on.
So there are some challenges with that. But once the
audio is recorded, I can do the work once and
it goes out many times. The philosophy also includes offering
some kind of a bridge, some initial consultation, some free report.
(01:27):
This is what we call direct response. You're going to
go create media to find an audience and then offer
that audience the next step. And they're going to get
involved in the next step by downloading something or asking
a question or engaging in the conversation so that we
can identify them. This is kind of lead generation. And
then finally, once we've identified this smaller group of individuals,
we're going to create additional content that is even higher
(01:50):
value what Frank Kerr calls results in advance, something that
helps them make better decisions. And we're going to do
that with our smaller group, not the general public. And
that smaller group then has the opportunity to hire us
for copywriting, for marketing, for developing a campaign. Now, again
this isn't the model for everything, but for freelance copywriters
(02:12):
and marketers who want to start moving towards an agency. Now,
when an agency is there, we people helping us do
these things. The biggest problem I have with recording audio
or doing a video is that the damn thing the
technology doesn't work right. But if I hire somebody to
handle the technology for me and I just show up
and do a recording session. I can show up and
do ten or fifty casts in a day and the
(02:33):
audio won't cut out every damn five minutes, and ultimately
the work gets done. Now why don't I hire people
do that? I don't know. I'm primary a lazy or
something like that. I'm busy with clients. But the bottom
line is these systems are not without their frustrations. There's
equipment problems, and laptops get out of date, and you
(02:54):
get memory errors and stuff. So what's the solution to that. Well, again,
it's the agency model. It's having someone will set up
the equipment for you and you just call in, for example,
and when you call in, you do the work and
you're done. They will take the video off and edit it.
They will take the video off and process it and
(03:15):
extract the audio podcast and maybe run the video through
an AI tool that's going to pull out excerpts. And
then they're going to promote post a long form on
your YouTube channel or Rumble or bit shoot or all
of those channels, and then use the shorts to promote
those channels. And then of course the shorts on Rumble
promote the video on rumble, and then the shorts on
YouTube promote the See it's a lot of stuff, and
(03:38):
so if you're somebody like me, you may survive without
doing it. But again, I've been in this area for
like twenty something years. I've been doing a long time.
I've got a customer base. Folks will accept that the
audio is less than perfect because the results are good.
Because like even in just what I've done today, I've
shown you a three step model prospect and closed I've
(04:01):
shown you how do you get this work done more consistently. Well,
you leverage other people, You leverage other resources. Now i
will set up two cameras here and then I'll have
the stock stuff that somebody can edit on the back end.
But I'm not about showing up perfectly. Now. Why is
that important? Well, because a lot of the problems that
(04:23):
we have are or baked into the media. So for example,
I'm watching the microphone thing and if it that little
green thing that goes back and forth, if it stops
going back and forth, i know it's probably not recording anymore.
And then I've got to change my microphone source. So
I'm really doing two jobs. I'm doing the monitoring job.
(04:45):
I'm doing the talent job, and then ultimately when it's done,
I got to go do the promotion job. And in
the past I didn't have to do all this stuff.
I had other people doing these things. You know a
little bit more about my story is right on this
kind of thing. And then I decided to go off
and work for a big corporation. I did even better
working for the big corporation. And then I got a little,
(05:08):
I guess jaded with the big corporation, decided to go
back out on my own, and because I didn't maintain
my base, I've kind of got to start all over again. Now.
Of course, I've got hundreds of podcasts, two hundred and
thirty seven episodes of ad briefings, copywriting tips. I have
other publications with hundreds of episodes and stuff, so I
do have a consistently dream going. But I still got
(05:30):
all the same problems you guys have because I don't think,
based on my budget and based on what I'm willing
to spend, I'm not gonna put a full time person
doing these things. Then again should I. And again that's
what I'm advocating. Now, you can do this by partnering
with people so we can put or we can put
(05:51):
out less than perfect content. The problem with less than
perfect content is is that we've created the materials once
and we can use materials many times, and so that
initial quality matters. That initial quality matters. Now I'm not
such a chief skate. I don't have another laptop sitting
next to me, but we will. We'll get that laptop
(06:11):
set up here. But I'm actually out on the far
trying to get a kind of a remote system dialed in.
I do not have that remote system dialed in. If
I'm sitting in the office, everything works the way it's
supposed to. But again, while I'm trying these different methods,
and while I'm a pro these different things to save
you time and effort, it's going to be less than perfect.
(06:32):
That's okay. The key is are you delivering value to
get someone to raise their hand. If you're a freelance copyritor,
if you're a marketer that's tired of doing peace and
you want consistent income, you want a consistent portfolio of clients,
not just ad hoc clients. Then specializing in a specific
(06:54):
audience or a specific niche, building out an agency which again,
is you and other people. And then ultimately you'll start
moving towards passive income, you start moving towards systems. The
agency itself is a container for those systems, those procedures,
those structures for creating and keeping profitable customers. And so
(07:16):
we want to first have the tools. So I'm sitting
on an old Lenova T four fifty laptop. The laptop
is having problems. I think it's got a memory issue.
I'm not even gonna bother to troubleshoot that. I've already
bought a new laptop that is now. It doesn't have
to be new new laptop. It could be new to
you laptop. But I bought a more modern laptop that
(07:38):
I can then transfer my software to. And I'm kind
of deciding what software move and what software I'm not
gonna move. But ultimately you need multiple monitors. You're gonna
have the main screen that you're talking to. But if
I'm leaned over and let me see if I can
do this. So I'm sitting up right like this, there's
clarity in my voice. Leaned over like this, there's not
(07:58):
as much clarity in my voice, if that makes sense
to you. The bottom line is you have to be
clear to the customer. I do make jokes about audio quality.
I do allow some things to be a little bit
sloppy that may or may not impact what I'm doing.
But it's always best again to produce the best quality
materials you can upfront, and the best quality materials is
(08:21):
going to be you driving your ass to a studio
or working with the studio to do recordings. Now you
can stack four or five programs up We've talked about
in the past about writing a short proposal and outline
for each podcast episode. Were not just willing nilly spitting
out these episodes, and then every episode has certain structure
in order to help the listener go from passive listening
(08:46):
to active action. Now I could say I have a
list of studios to recommend to you, and I don't
because I'm not selling you studio time. Look in your
local community to find studios. In case, in my environment,
we've got a studio in the city of Martinsville, and
these studios are not very well functioned. Some of them
(09:08):
just give you a space that you just blind and record.
You're looking for a studio that's going to have tools.
Now there's also tools like Riverside and other platforms, which
I'm not sponsored by any of these folks, that if
you have a decent Internet connection and you have a
decent computer, that you can just use those tools. So
(09:29):
a lot of times I'll just set up my iPhone
or my Android phone on a tripod and then just
talk to that, or I'll use the Zoom recordings. I'll
either use Zoom or we'll just hold a meeting. The
key to understanding, though, is the best presentation is going
to be a presentation in front of a live audience.
(09:49):
So if you can get twenty people in a room
and you do a quarterly event, and you have recordings
from that quarterly event, that's better than doing a daily podcast.
That's better than doing you know, being on the phone
every day. Now. I have my consultations I do with clients,
I have my workshops, I have other things that I
do remotely because I have a farm now and I'm
(10:11):
out here on the farm majority of the time. But
these things are again all packaged up and then either
presented on my website through an opt in form because
I want to generate the lead, or they are ultimately
put out on social media. They're put out on YouTube
things like that. Now I'm not getting a bunch of
my audience is affluent customers. So I write copy for
(10:35):
companies that want to reach affluent consumers, high net worth individuals,
but of those that buy like a business, so a
family who's got a small farm or in a state,
a family who is running a small business entrepreneurial sense.
So those folks are not spending all day on Facebook.
They might on LinkedIn from time to time, but most
(10:57):
of the time I can get better traction by going
out building a mailing list. So I go out and
do the research. I find the companies, I look at
corporate listings and find the information, and then I will
send them either a postcard, a cold email, or I'll
find them on social media and then present content that's
(11:20):
relevant to their individual needs. And then that way they're
into my funnel. So the wide mouth of the funnel
is topical interest, both what I can offer and what
they're interested in. And then ultimately, after they opt in,
it's more about what results they can get and then
how to contact me for a paid consultation. I don't
(11:42):
do discovery calls or free consultations anymore. If we do
a free consultation, it's a group. Now, sometimes somebody might
sign up for a group activity, we'll go on a
zoom call and they'll be the only one on the call,
which is entirely possible. There's a lot of brochure collectors
out there that sign up for everything and never show up.
But again, what I like about the podcasting, and we
(12:05):
have a whole program called podcasting for Profits. Once I
create the audio, after I've gone through all the fighting
and frustration of the audio not working, and this is
the second recording I'm doing today, and what if I
listen to it and it's all screwed up? Then I'm
going to stop recording with this particular software. But even
the test of the software is producing a content, and
(12:28):
when someone listens to it, they might get like a
you know, every fifth word, and then they're like, oh,
this is this sounds interesting? Where can I get more?
They can go listen to the other two hundred and
thirty seven they or some of which are recorded much
cleaner than this. Anyway, I'm just in hit with AD
briefings copyrighting tips. AD briefings copyrighting tips helps freelance marketers,
independent consultants, small agencies create and key profitable customers and
(12:52):
doing it through words that sell, the conversation, the language,
the story that brings people to you, tracks the right customers,
and then ultimately we put them into a system so
that we get high ticket sales, we get ongoing assigns,
and we ultimately get consistency. Consistency comes through the systems.
(13:13):
And I've given you a couple a couple models here today,
but if you have specific questions, ask them in the
comments below. I can't always see those comments, so go
out there visit ww dot adbriefings dot co dot uk,
where I justin Hit will actually probably see your email
and get back with you. I'm either going to share
with you specific answers depends on your question, or I'll
(13:35):
point you to another podcast or episode, because we are
using this model to serve the largest number of individuals
while also qualifying those prospects before bringing them into a
sales funnel, kind of like Jeff Paul would talk about
as the sifting and sort. Because again, today people are
notorious for wasting time and we don't want to waste
(13:57):
your time. Thanks for listening. Again, I'm just HIT and
this is AD Briefings copyrighting tips,
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.